Amazon Made More Commission Cuts on Their UK & EU Affiliate Programs

Amazon Made More Commission Cuts on Their UK & EU Affiliate Programs

Following the big slash in affiliate commission cut in April, Amazon just made more commission cuts on their UK & EU programs.

From the 1-st of February 2021, an indirect commission will pay 1.5% irrespective of the category. These changes apply to traffic referred to Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, and Amazon.es.

As an alternative to being able to earn more commissions with these changes, Amazon has expanded the number of product categories that include commission tiers. If the traffic that you send to Amazon results in sales that exceed the first tier, you can earn higher commission rates, not only on sales beyond the initial tier but on all sales that you generate in a product category.

An example of how this all works

Below are a few scenarios that describe how the changes may, or may not, affect you.

  • Scenario 1: Let’s say that you are a fashion-focused publisher who doesn’t generate a lot of sales on Amazon, but the vast majority of your earnings result from purchases in product categories related to fashion. If you do nothing, you will likely earn a 10% commission (where your affiliate links to fashion products result in a purchase in the fashion category).
  • Scenario 2: Let’s consider the same scenario as above, but you *do* generate lots of sales. In this case, if the total qualifying revenue that you generate in fashion (where your affiliate links to a fashion products result in a purchase in the fashion category) is equal to or greater than ÂŁ15,000 in a calendar month, you could earn 12% commission on *all* of the fashion sales that result from your content (where your affiliate links to a fashion products result in a purchase in the fashion category).
  • Scenario 3: Now let’s say that you send most of your clicks to pages other than product detail pages. For example, you send most of your traffic to Amazon’s homepage. In this scenario, if you don’t change your linking strategy (and potentially your content strategy too), you would likely see your earnings decrease as you would receive a commission of 1.5%, in most product categories.

Be sure to plan your affiliate store’s expansion or acquisition plans, accordingly. Check it out for the official Amazon statement.

Amazon new EU and UK affiliate commission cuts
Hackers Tricked GoDaddy Employees into Helping Attacks on Crypto Services

Hackers Tricked GoDaddy Employees into Helping Attacks on Crypto Services

GoDaddy’s Security challenges in 2020 haven’t ended. KrebsOnSecurity has found that hackers tricked many GoDaddy employees into transferring ownership or control of the web domains of several cryptocurrency services, inadvertently assisting in site shut down attacks. It is not known how many companies have fallen victim to these efforts, but Liquid.com and NiceHash have reported issues within days of each other. Bibox, Celsius, and Wirex could also be among the targets, although they have not confirmed anything at the time of this writing.

It is unclear how the hackers succeeded, but the successful March campaign against sites like Escrow.com likely relied on Vishing, or voice calls aimed at phishing sites designed to harvest account logins. Attackers often try to convince employees that they are from the company’s IT department and simply want to solve technical problems.

A GoDaddy spokesman confirmed that “a limited number of employees” have been the victim of “social engineering” attacks that allow attackers to make unauthorized changes to domains and accounts. In response, he canceled the changes, blocked accounts, and helped the victims regain access.

This happened about a year after a data breach affecting 28,000 hosting accounts and didn’t help with GoDaddy’s image. Please be aware that it may have been difficult for the company to cancel the vishing. GoDaddy has joined many other companies to keep employees working remotely during the COVID-19 pandemic. This can make it difficult to verify the legitimacy of the caller or website. Thus, it can become a problem for many companies, even if it is safe to return to the offices.

Endurance International Group (EIG) to Be Acquired by Clearlake Capital for $3B

Endurance International Group (EIG) to Be Acquired by Clearlake Capital for $3B

Endurance International Group Holdings, which traded in NASDAQ under the ticker EIGI, entered into a definitive merger agreement to be acquired by the private equity firm Clearlake Capital Group in an all-cash deal valued at ~$3B.

“We are pleased with this agreement which recognizes the value of our multi-brand scale platform. We are proud to serve approximately 5 million customers worldwide as a provider of solutions that help small and medium businesses succeed online and enhance the value of their customer relationships”

Said Jeff Fox, President and Chief Executive Officer of Endurance.

“The Endurance family of brands has built a leading position in the large and growing cloud hosting, domain, and digital marketing software space. We look forward to partnering with this talented team and supporting its long-term strategic plan to drive growth through its focus on customer value. We are excited to leverage Clearlake’s O.P.S.® framework to help the Company fuel growth both organically and through acquisitions”

Said Behdad Eghbali, Co-Founder and Managing Partner, and James Pade, Partner at Clearlake.

Transaction expected to get finalized in the first quarter of 2021, when it will become a wholly owned affiliate of Clearlake.

Endurance International Group Holdings, which we all refer to as EIG, is a holding company of many web hosting related brands such as BlueHost, HostGator, iPage, and more, for which it’s widely accepted that she cut costs by overselling host packages, provide weak support and the outages they have are much higher then what is normal in the hosting industry.

You may be confused because you see many EIG companies like BlueHost and HostGator referred to as the best hosting companies out there when the reality is different because those who review them are doing it mostly for the big affiliate commissions without any ethics to their audience.

Endurance International Group Announces Agreement to be Acquired by Clearlake Capital Group
Shopify Reveals That Employees Stole Customer Data from Merchants

Shopify Reveals That Employees Stole Customer Data from Merchants

Shopify, a leading eCommerce platform reveals an incident where two “rogue” employees stole data from fewer than 200 merchants in a breach that might have exposed customer emails, names, and order information.

Probably, no payment card numbers and other billing information was exposed. It’s important to mention that in a security sense, it’s not a ‘breach’, but more an internal leak. Now, it depends on what kind of 200 customers were leaked – if those are the top 200 Shopify merchants, it could be serious and devastating to those businesses.

Shopify terminated the employees and is working with the FBI and international agencies investigating the breach.

As per Shopify statement:

Our investigation determined that two rogue members of our support team were engaged in a scheme to obtain customer transactional records of certain merchants. We immediately terminated these individuals’ access to our Shopify network and referred the incident to law enforcement. We are currently working with the FBI and other international agencies in their investigation of these criminal acts. While we do not have evidence of the data being utilized, we are in the early stages of the investigation and will be updating affected merchants as relevant.

Shopify is one of the leading eCommerce platforms these days, and was a highly recommended platform to start an online store with, together with WooCommerce. Let’s see what the investigation will find.

GoDaddy Acquires SkyVerge for Deeper WooCommerce Integration

GoDaddy Acquires SkyVerge for Deeper WooCommerce Integration

GoDaddy (NYSE: GDDY), announced today that it had entered to a merger and acquisition agreement to acquire SkyVerge, a WooCommerce extension developer with more than 60 premium WooCommerce extensions, spanning email marketing, memberships, payments & billing, and many more and used by over 100,000 online store merchants for their eCommerce sites.

SkyVerge is a highly favorite WoCommerce plugin developer among WordPress users and it’s plugins have been downloaded more than 3 million times. SkyVerge will continue to support its existing customers and product portfolio, as well as continue its contributions to other open-source software.

SkyVerge offering for WooCommerce plugins

Why is it important for GoDaddy? As you know, WordPress powers more than 30% of websites on the Internet, and about 17% of all WordPress sites use WooCommerce, making it one of the largest eCommerce platforms out there, together with Shopify and others. GoDaddy seeks a more vertical integration into the eCommerce stack, providing the hosting, domain services (which we recommended to avoid and use the alternatives and always separate hosting and domain registrar), and the site-level WordPress plugins.

As part of the M&A, All SkyVerge employees, including its co-founders and leadership team, will join GoDaddy.

According to GoDaddy team:

“SkyVerge advances GoDaddy’s WordPress strategy and enhances our ability to deliver intuitive eCommerce experiences that help everyday entrepreneurs sell online,” said Patrick PulvermĂźller, President of the Partners Business at GoDaddy. “The SkyVerge team is incredibly talented and its WooCommerce expertise will play an instrumental role in accelerating the development of future WordPress eCommerce solutions.”    

The SkyVerge team said:

“We’re thrilled to join GoDaddy, a company that shares our passion for helping everyday entrepreneurs succeed online,” said Max Rice, cofounder of SkyVerge. “Our team is excited to bring our top-rated WooCommerce extensions to GoDaddy customers and continue to innovate and push the future of eCommerce on WordPress forward.”

EDIT:

It’s worth mentioning the update SkyVerge pushed on the 24/08/2020 (version 1.18.0) of its Membership extension that adds a SkyVerge dashboard as a root menu on the administrator page, a few weeks before this acquisition is announced, which could lead to its use by GoDaddy as a platform to up-sell hosting (which we recommend to avoid, together with hosting offerings by EIG) and other services they offer.

Why People Love Technology News

Why People Love Technology News

Technology news is the activity, product, or subject of reporters who are primarily engaged in the preparation of articles, written, visual, sound, or multi-media content meant for distribution through the mass media, specifically focused on technology-related topics, such as Generator Research. Technological news includes products and services, the growth of the technology industry, new developments in technology that impact daily life.

With the growing popularity of the internet, the scope of technological news has increased significantly. Some of the popular areas of technological news coverage include information on the latest computers, mobile phones, satellite TV, DVD players and home theaters, new home appliances, computers, and the latest technological advances such as cell phones.

The best way to keep up with all of the latest technology news is to stay abreast of the industry and the latest advances in technology. Readers of technology news will be able to learn about new products and services as well as how those products and services are impacting people’s lives. Readers who are interested in learning about the latest technologies can check out websites dedicated to keeping up with the latest developments.

There are many ways that technology news is delivered to readers. The first place that most people turn to when they are looking for information is a newspaper. Newspapers have a large market share and offer a number of different sources to help readers keep up with the latest technology news. Most newspapers also publish newsletters and feature articles on technology. This is also a good source for finding out about the latest technology. Websites dedicated to technology news also provide a lot of useful information about current news and products and services in the field.

Many websites offer reviews of products and services, as well as blogs that focus on technology related news. These sites often feature advertisements for products and services. Readers can visit these websites in order to learn about the latest technological advances and to find out which products and services will help them stay ahead of the competition.

Most people who are interested in technology news, regardless of whether they are interested in the field of business, science, or entertainment, will find it easier to access their news by visiting their local newspapers. Readers can find information about new products and services in the industry and gain insight into what is going on in the technological world. Newspapers are also one of the most affordable and reliable forms of information. They are accessible at any time, day of the week, and on any day of the week on every possible niche out there, be it healthcare innovation, space exploration or even tattoos developments,

Technology news and future scientific developments, is one of the most vital aspects of our society, as technology is used in so many different ways that are relevant to everyone. It is interesting to know what is going on and what is changing in the world around us and how it impacts us as a culture, society, and the world as a whole. Reading technology news regularly keeps us abreast of the latest developments and advances in technology.

How Technology News Help People