GoDaddy (NYSE: GDDY), announced today that it had entered to a merger and acquisition agreement to acquire SkyVerge, a WooCommerce extension developer with more than 60 premium WooCommerce extensions, spanning email marketing, memberships, payments & billing, and many more and used by over 100,000 online store merchants for their eCommerce sites.
SkyVerge is a highly favorite WoCommerce plugin developer among WordPress users and it’s plugins have been downloaded more than 3 million times. SkyVerge will continue to support its existing customers and product portfolio, as well as continue its contributions to other open-source software.
Why is it important for GoDaddy? As you know, WordPress powers more than 30% of websites on the Internet, and about 17% of all WordPress sites use WooCommerce, making it one of the largest eCommerce platforms out there, together with Shopify and others. GoDaddy seeks a more vertical integration into the eCommerce stack, providing the hosting, domain services (which we recommended to avoid and use the alternatives and always separate hosting and domain registrar), and the site-level WordPress plugins.
As part of the M&A, All SkyVerge employees, including its co-founders and leadership team, will join GoDaddy.
According to GoDaddy team:
“SkyVerge advances GoDaddy’s WordPress strategy and enhances our ability to deliver intuitive eCommerce experiences that help everyday entrepreneurs sell online,” said Patrick Pulvermüller, President of the Partners Business at GoDaddy. “The SkyVerge team is incredibly talented and its WooCommerce expertise will play an instrumental role in accelerating the development of future WordPress eCommerce solutions.”
The SkyVerge team said:
“We’re thrilled to join GoDaddy, a company that shares our passion for helping everyday entrepreneurs succeed online,” said Max Rice, cofounder of SkyVerge. “Our team is excited to bring our top-rated WooCommerce extensions to GoDaddy customers and continue to innovate and push the future of eCommerce on WordPress forward.”
It’s worth mentioning the update SkyVerge pushed on the 24/08/2020 (version 1.18.0) of its Membership extension that adds a SkyVerge dashboard as a root menu on the administrator page, a few weeks before this acquisition is announced, which could lead to its use by GoDaddy as a platform to up-sell hosting (which we recommend to avoid, together with hosting offerings by EIG) and other services they offer.
Technology news is the activity, product, or subject of reporters who are primarily engaged in the preparation of articles, written, visual, sound, or multi-media content meant for distribution through the mass media, specifically focused on technology-related topics, such as Generator Research. Technological news includes products and services, the growth of the technology industry, new developments in technology that impact daily life.
With the growing popularity of the internet, the scope of technological news has increased significantly. Some of the popular areas of technological news coverage include information on the latest computers, mobile phones, satellite TV, DVD players and home theaters, new home appliances, computers, and the latest technological advances such as cell phones.
The best way to keep up with all of the latest technology news is to stay abreast of the industry and the latest advances in technology. Readers of technology news will be able to learn about new products and services as well as how those products and services are impacting people’s lives. Readers who are interested in learning about the latest technologies can check out websites dedicated to keeping up with the latest developments.
There are many ways that technology news is delivered to readers. The first place that most people turn to when they are looking for information is a newspaper. Newspapers have a large market share and offer a number of different sources to help readers keep up with the latest technology news. Most newspapers also publish newsletters and feature articles on technology. This is also a good source for finding out about the latest technology. Websites dedicated to technology news also provide a lot of useful information about current news and products and services in the field.
Many websites offer reviews of products and services, as well as blogs that focus on technology related news. These sites often feature advertisements for products and services. Readers can visit these websites in order to learn about the latest technological advances and to find out which products and services will help them stay ahead of the competition.
Most people who are interested in technology news, regardless of whether they are interested in the field of business, science, or entertainment, will find it easier to access their news by visiting their local newspapers. Readers can find information about new products and services in the industry and gain insight into what is going on in the technological world. Newspapers are also one of the most affordable and reliable forms of information. They are accessible at any time, day of the week, and on any day of the week on every possible niche out there, be it healthcare innovation, space exploration or even tattoos developments,
Technology news and future scientific developments, is one of the most vital aspects of our society, as technology is used in so many different ways that are relevant to everyone. It is interesting to know what is going on and what is changing in the world around us and how it impacts us as a culture, society, and the world as a whole. Reading technology news regularly keeps us abreast of the latest developments and advances in technology.
Today, Walmart has pushed a contract update with many categories of affiliate rates cut from 4% to 1%, such as:
Bed and Bath
Arts & Crafts.
It’s still not officially announced and you need to compare the contracts by yourself. It’s important to remember that the mentioned categories had a 4% affiliate rate for more than a decade. It’s time to diversify your income streams!
This big change also raises the question, with everything else being equal, when both Amazon and Walmart offer the same 1% affiliate commission rate, what’s the incentive to use the one by Walmart when the adoption and the conversion of the Amazon selling funnel are much better? Looks like Walmart management pretty much, Consciously or unconsciously, shooting itself in the leg.
Would be happy to hear your opinion.The post will be updated according to the latest news about the topic. Feel free to bookmark and return to it later.
Uzi Nissan is an Israeli who opened his own business in the United States in the early 80s. He first worked in a car workshop, then opened his own (named Nissan Foreign Car) and sold parts (named Nissan International), and then went into retail at a firm name Nissan Computer. For his own business, he registered a domain name and launched nissan.com in 1994. Over the next few years, he lost several million dollars in court with the car manufacturer of the same name.
When Uzi opened his first stores, Nissan Motor Company imported cars into the United States under the name Datsun. By the mid-eighties, the Japanese company decided to get rid of this name and sell models under the Nissan brand – there was even the Datsun by Nissan branding (according to rumors, its implementation cost the company something around 30 million dollars).
It is also important to note that the name Nissan and the brand Nissan are nothing more than a coincidence in languages. The word “Nissan” in Hebrew and Arabic denotes the name of one of the months of the year and is quite common as personal names and surnames. And the brand name is an abbreviation for Nihon Sangyo (which means “Japanese industry”). So the company was called after its foundation in the 30s of the last century.
Nissan’s life changed dramatically in October 1999, when Nissan’s North American office contacted him to discuss the use of the nissan.com domain.
Nissan vs Nissan
The authors of the Japolnik website, who interviewed Nissan, described him as a charismatic, principled, and stubborn person. For Uzi, that site was not just a site, but a reflection of his life’s work, which he built from scratch and was not going to give it away.
Representatives of the Japanese company offered Nissan a certain amount to buy the domain, but he refused. And in support of his words, he named the amount of 15 million dollars – only for that kind of money he was ready to consider the possibility of a sale.
Nissan, of course, refused. And soon they sent a lawsuit for $ 10 million, accusing the entrepreneur of trademark infringement, unfair competition, cybersquatting, and much more.
In 2002, the first victory remained with Nissan on the issue of cybersquatting – a fairly common practice in the modern world, which at the dawn of the Internet was a completely new threat to a business or an individual. This is the registration of domain names that contain a trademark owned by another person for the purpose of their further resale or unfair use.
By that time, Nissan had been using the site for its business for ten years, so the court dismissed Nissan Motor’s intellectual rights claims. But it also demanded to remove all advertisements for the sale of cars from the site and forbade him to leave negative statements in the direction of the Japanese company. Later, Uzi succeeded in court to reject Nissan’s requests to take control of his domain, and Nissan was also granted an appeal on “dilution of the brand name.”
The litigation had been going on for almost five years, but Nissan did not give up and tried to bring the case to the US Supreme Court. Every time Uzi won a part of the case, another part of it remained open. And Nissan had costly lawyers and all the resources to keep going through the courts.
In court, the parties were advised three times to meet and resolve the conflict. Each time, the money supply from Nissan increased, but Uzi refused – he had to pay legal costs and deal with the personal expenses that went into the process.
“Nissan had no problem with me using the name Nissan Computer. They even registered the site nissancomputer.com and offered to trade it for nissan.com – even if it would hurt them in the event of a “blur”. They had problems with the fact that I was using nissan.com. They passionately wanted this domain” Nissan told Jalopnik.
Uzi said that Nissan deliberately wanted to make the lawsuit showcase and as expensive as possible for himself. The company has spent many millions of dollars on lawyers, although back in 1999 it could have paid Uzi 15 million for a domain and not get involved in a lawsuit.
Won, but lost
In the end, Nissan decided not to demand $ 10 million from Uzi Nissan. Uzi said the company knew they would lose in a jury trial. Still, attempts to take over the nissan.com domain did not end.
The court made the final decision in 2007 – eight years after the start of the litigation. The court dismissed Nissan Motor’s allegations of trademark infringement by Nissan. And said that in this matter, the company has no exclusive rights to anything.
In terms of brand dilution, the court found that Nissan had known the Uzi site since 1995. However, the automaker realized the importance of the Internet only four years later and hesitated to contact the right domain name registrar and Uzi.
The lawsuit has cost him and his family nearly $ 3 million over the years, Uzi said. And despite the victory, he still feel like a loser.
“The question is not whether the big players can lose. And in what will happen to you when you are sued. I didn’t win the case. Nissan Motor lost it. I haven’t won anything. I only have a domain name. In fact, I also lost.” said Nissan. He noted that the process took 99.9% of the time he could have spent on his business. And the trial took place every week.
“They never got what they wanted from me. There was no longer a question of whether I could get my way. The question was what would have to go through and how much would have to be lost before the end of the case. Companies can sue you, no matter what. What is $ 10 Million for Nissan? Nothing. This is a drop in the ocean. They can afford it. And what can they do with a little man like me? Destroy his life.”
According to court records, at that time about 500 thousand people visited nissan.com every month. And they visited until recently – for some reason, the site is not available now.
Uzi Nissan died in July 2020 from the effects of coronavirus infection. He is survived by a wife and two children. Now, enthusiasts are raising money to help his family.
The history of Nissan is studied in many law schools and is cited as an example of how a large corporation can be fought back.
GoDaddy, one of the most famous domain registrar and hosting companies out there, have notified it’s customers about security issues and data leakage they have experienced:
The media have reported that the problem affected all 19 million customers of the company, and the incident took place in the fall of 2019. However, The Register reports that this is not quite the case. According to the publication, what happened in October 2019 has nothing to do with the current incident, while other media reports that the initial compromise took place eight months ago. So, it could be an absolutely new security breach the affected GoDaddy servers.
Back to the facts, on April 23, 2020, GoDaddy employees discovered suspicious activity: usernames and passwords were compromised, as attackers made changes to the SSH file in GoDaddy infrastructure. In total, this problem affected approximately 28,000 customers (not 19,000,000, as some have suggested). But it was easy to make this mistake because not all the data breach-related facts have been released yet.
GoDaddy experts claim that they have already reset all affected usernames and passwords, got rid of the deliberately damaged SSH file, and have not yet found any traces that the attackers used the “leaked” credentials and changed anything. The company emphasized that it did not find evidence that during the incident any files were added or changed (however, nothing was said about viewing and downloading files).
It is emphasized that the attackers did not have access to the main customer accounts on GoDaddy.com, the incident affected only hosting accounts, however, experts still recommend that victims change their passwords everywhere. And if you still need a domain name, check out Namecheap, one of the more reliable registrars out there.
On April 14, 2020, Amazon sent messages to its partners (affiliate marketers through Amazon Associates) in which it announced a decrease in affiliate payments. The changes take effect on April 21, 2020.
Amazon reduces payouts for the following product categories:
Furniture, home improvement, garden, pet products – the commission will fall from 8% to 3%.
Beauty, musical instruments, headphones, industrial goods – the commission will decrease from 6% to 3%.
Tools, goods for tourism and walking – reduction in commission from 5.5% to 3%.
Groceries – decrease from 5% to 1%.
Sports – decrease from 4.5% to 3%.
Goods for children – decrease from 4.5% to 3%.
Health and care – decrease from 4.5% to 1%.
The changes did not affect the categories of Luxury Beauty, Amazon Coins, PC, DVD & Blu-Ray, toys, Amazon Kindle devices, Amazon Echo, watches, jewelry, luggage, shoes, bags and accessories, and several others.
Amazon affiliate program participants negatively perceived the news, saying that reduced payouts would hit their business a lot.
In situations like this, remember, you must control your sales channel better. It’s always safer to have a personal website or a WordPress based online store and not rely on 3-rd party service to make or break your business.