How To Establish A Brand Presence On Social Media

How To Establish A Brand Presence On Social Media

In recent times, social media has completely transformed the way we function as a society, especially how we communicate with each other. 

Businesses also took note as social media platforms started gaining popularity. Apart from other marketing strategies, they started using these social media sites for their brand marketing to boost their interests. This happened mainly due to the fact that these platforms have the capability to influence customer behavior.

In a recent study, it has been stated that more than 4.62 Billion people use social media sites. That makes up 58.4% of the world’s population. Due to a large number of active users, this medium is ideal for marketing.

Nowadays, having a proper brand presence on social media is necessary for your business growth. Many brands have several social media accounts, which they frequently use to engage with their customers and to increase their sales. 

We have already seen how crucial social media presence is in the growth of your business, and that is why businesses are trying their best to build a reputable presence on various social media sites.

Here in this article, we have a few useful tips for businesses that are struggling to build their brand presence on social media sites.

Set up Your Brand’s Profiles Nicely

“First impression is the last impression”. Therefore, your brand should have a very nice profile on all of its social media accounts. 

When the customers go to any of your brand’s social media profiles, they should find it well maintained and appealing as well. Your profile should clearly state who you are and what you do. This profile represents your business; so be careful about the details you provide.

Add a nice profile photo of your business, it may be a logo of your brand as well. Add a comprehensive bio, stating what your brand offers. 

Design your Content Carefully

All the content you offer on your brand’s social media accounts should be very well-planned. Your content should include everything your customer demands from your brand.

Hence you need to study the various functions of each social media network depending on which platform you are interested in posting and design your content in accordance with that, with avoiding popular social media mistakes.

Another important thing is that you understand the requirements, wants, and desires of your targeted audience. Know your targeted audience well, and then design the content that suits the requirements of your customers.

Benefits from Video Marketing

Everyone is well aware of how powerful video content has become these days, particularly in social media marketing. Videos can effectively help you create a proper brand presence on social media.

All you need to do is create impressive videos about your brand, and the products and post them on your accounts. Make sure the videos are as appealing as they can be.

Then afterward, you can include these videos as advertisements on various social media accounts.

You can also create videos about the new products you are launching or a tutorial video on how to use your products.

These videos can easily be made using the wide range of features provided by the online video editor available.

Stay Connected with your Audience

Building relationships with your audience is very necessary for building the brand presence of your business on social media. 

You must stay in touch with your audiences through replying to their comments on your posts, managing live sessions, or simply engaging through stories. 

Be friendly to your customers and always be ready to help them in any way you can.

Consistency is the Key

If you consistently post about your brand and products on social media, you keep people engaged and involved with the ongoing activities of your business. 

Try being consistent in posting on your social media platforms to ensure your proper brand presence on social media sites.

With the help of various Instagram video editors, you can easily create impressive content for your audience which you can post almost every day to remain consistent.

Get Working with Hashtags, Comments, and Tags

Hashtags increase engagement on your social media posts up to a great extent. Frequently use hashtags while posting a story on Snapchat or a picture of your product on Instagram or even when posting Facebook video ads.

Add creative comments when replying to your customer’s comments on your posts. People just love to see a creative comment and enjoy it a lot.

Also tag people, brands, and personalities on your posts and stories as it will help your post reach others swiftly. Give shout to others whenever you can.

Add Creative Captions

Captions can stimulate people’s attention and increase engagement on your post by giving viewers a taste of what’s to come before they click.

Your captions should be creative and interesting enough to capture the attention of your viewers.

For example, if your Facebook video ads have no catchy caption, one might just scroll it down, not paying much attention to it. A caption is the first thing that viewers see in a post. So, if your post already has an intriguing caption, it persuades the viewer to look into the post.

Hold Social Media Contests

Holding a successful social media contest will boost your internet presence, following, and interaction on your posts. 

Post a Facebook video ad, that you are giving away discounts to the people sharing their pictures with your products, and see how much engagement that post receives.

These social media contests will boost your brand presence on social media and strengthen your relations with your customers.

By working on the tips mentioned above, your brand would surely get the presence on social media, your business desires to achieve.

Why Instagram Followers Are Important for Businesses

Why Instagram Followers Are Important for Businesses

If you own any type of business, you know how important it is for your brand to be present on social media, particularly Instagram which is one of the most popular ones. However, simply being present is not enough. If you want your business to stand out in a sea of competition, you’ll need to put in a lot of time and effort, including a possible online-presence audit for that.

Nowadays the popularity and legitimacy of a business’s Instagram profile are heavily reliant on the number of followers. But not just any followers; you need real followers who will regularly and proactively want to communicate with your brand, and only in this way will you achieve organic growth that will confirm the legitimacy of your business. 

It would be a shame if you did not seel more information and learn how to get Instagram followers, perhaps with the help of a social media agency that will assist you in achieving organic growth by attracting real Instagram followers, rather than bots. Cutting-edge and powerful tools like AI can help you categorize your content for the benefit of your followers.

And if you are wondering why Instagram followers are important for your business, continue reading our article.

Prospective Clients

In the way that more potential friends make you an easier person to befriend, a growing group of Instagram followers makes your account more interesting. And interesting accounts (along with interesting people) are more likely to be followed by new followers—and their friends. Consequently, your pool of potential customers grows with each new follower.

To attract more customers, small businesses use Instagram marketing strategies to get as many followers as possible because they know that the size of their following will affect how much revenue their business makes. To become a social media guru, you have to be real and produce new content all the time. If you don’t have time for it, it’s best to hire someone who will handle your Instagram account.

Assisting You in Building Relationships

Your Instagram followers can help establish you as an expert in your industry. The more followers you have, the more reliable and trustworthy your business will appear. People are more inclined to follow users with numerous followers because they trust their followers’ credibility.

If people (e.g., friends or celebrities) they know and trust have already interacted with your posts this will inspire them to do so as well. So, it is a good idea to try to get famous people or friends of your target audience to follow your page. This can help you reach a greater audience.

You Can Attract More Followers

When a person has a big Instagram following, it’s likely that the followers will share their posts with the people in their own circles. This can lead to more followers for the established account and more opportunities for new products to be sold. So, what exactly are you supposed to do with this information?

If you present your business in a way that’s as exciting and interesting as the service or product you provide, your followers may share interesting quotes, thoughts, and links about your page on their own profiles, which will then encourage others to check out your page. There are various ways to encourage your audience to promote you, be it contests or promotional campaigns.

As your follower count grows, so does your popularity. And as your popularity grows, so does your ability to monetize Instagram activity. Having a large following on social media can make you famous because you’ll often be offered perks and benefits when you reach a certain number of followers. It also helps your business become recognized in niches beyond your original plan and makes it easier for other businesses to reach out to you for collaborations.

Aid in the Promotion of Your Business

You may have been too caught up in the excitement of Rihanna’s Fenty Beauty line to remember the details, so here’s a refresher. As soon as they launched, the products flew off the shelves thanks to Rihanna’s fans who shared pictures and stories. If followers love your motto, your catalog, or your business principles, you’re going to do great. When a large group of followers imitates these behaviors, success is almost instant.

Final Words

With more than one billion users, Instagram provides endless opportunities to connect with audiences and increase engagement rates. If you know which of your products are selling the most, it will help you predict what your customers will want in the future and also help you decide how to allocate your resources. Marketing trends and statistics are essential to planning a business strategy.

How to Improve Engagement Rate of Instagram Posts

How to Improve Engagement Rate of Instagram Posts

Many people are asking themselves a question regarding their posts being unseen on Instagram. But more importantly why we are even worried about that. The answer is simple! The fewer people see your post, the less money you will be able to earn. When it comes to money, people are always worried. Fewer earnings are a result of a poorer engagement rate and a smaller number of reactions. Why is it actually happening and what to do with it? First, let’s take a look at what we know about the Instagram algorithm and what should we know about processing an Instagram audit, that can help you increase your online presence engagement.

What We Know About the Instagram Algorithm

We must talk about the 5 factors that have an influence on the Instagram feed:

  • General information about the post such as: when it was posted; if it is a video or a photo; how many likes it got; etc.;
  • General information about the author of the post such as: whether you are following one another or not; how often you visit their page; what is the level of engagement with the poster; etc.;
  • Information about your activity and preferences such as: whether you like to watch videos or not; what type of content you tend to look for; etc.;
  • Interaction history such as: if you typically leave a like or a comment; whether you send these posts to other people; etc.;
  • A number of bots, ghost followers, and fake accounts a poster has.

The factors mentioned above are all parts of the equation called a score of interest of a certain user. If none of the factors match a user’s score of interest, the post is most likely to be hidden in the feed. If some of the categories do not match, the post goes all the way down in the feed. If there are lots of ghosts or fake followers in the poster’s account, it will be most likely hidden in the feed. It is all aligned and has an influence on the feed and its visibility to the users.

Picking the Right Audience for Instagram Marketing

So, once we understood the first 4 factors, we can make the first conclusion. You need to choose the right audience with the area of interest matching your Instagram profile, then the posts are going to be shown to your followers.

But there is another important aspect to consider for those who want to get the greatest audience reach. The ultimate solution will be erasing ghost followers, bots, and fake users. Once those followers mentioned above have been removed, posts will get more exposure in the follower’s feed as well as in the recommendations. You are probably curious now about how to do so, aren’t you? Don’t worry, we are here to tell you!

There are a bunch of tools for Mass Unfollowing you can use. You can, also, do it manually, but we would not recommend you the second option as Instagram might block your account for some time and it would steal a lot of your time. We all know that time is money! That is why we would recommend you SpamGuard which will, on contrary, save your time, boost your audience reach, get you more followers, scan, clean, and protect your account. So, what exactly does SpamGuard do? It scans your accounts while detecting those followers that put your reach down. Then it helps you to remove all those users, and you can also choose an option to use protection to disable those users to text you, like you, add you, or reach you in any other way. Let’s look through the step-by-step guide.

Step-by-step Guide to Setup SpamGuard

  1. Firstly, you go to the SpamGuard’s main page and click on ‘Start free analysis’
SpamGuard main page

2) Then you add your Instagram username.

add your Instagram username

3) Once you added an account, you will have 2 options – ‘Scan’ and/or ‘Full access’

Scan or full access

4) When choosing ‘Scan,’ you will be asked to confirm that you are not a bot and you will be charged an amount of $1. P.S. You can remove your payment method details straight away.

5) If you choose ‘Full access,’ you will have the payment plans where you will be able to choose the one that fits you best.

SpamGuard payment plans

As you can see, the process is quite easy. Nevertheless, SpamGuard is getting more popular among influencers, bloggers, businesses, and other types of audiences. Don’t waste another minute and try it out!

Everything You Need to Know About Conducting an Instagram Audit

Everything You Need to Know About Conducting an Instagram Audit

If you have created an Instagram profile, not for a narrow circle of friends, but to broadcast your lifestyle to the world, share tips, and earn money on social networks – you need a profile audit.

The audit is a check that helps to objectively assess an account’s status.

It gets on with things and answers important questions like these: “Why is activity falling?”, “What can be improved?”, “Am I positioning myself correctly?”, “Is reading my posts convenient for users?”.

It is important to regularly monitor your account dynamics and check it for quality. Without analysis, you will not be able to identify weaknesses and strengths. As a result, it will not be clear what must be changed, and what to focus on in promotion. There are multiple solutions that can assist you with Instagram Audit, and one of our favorite ones is the service provided by Spam Guard App.

Who needs an audit?

First of all, SMM specialists, PR specialists, and targetologists need a full audit and a Fake followers audit. Before they start working with a company profile, great estimation work should be done. Promoting a beautiful well-designed profile is much easier. This is a fact. But if your account is inharmonious, with low engagement, it will be more difficult to work with.

Only after evaluating your account, you can:

  • Outline your work plan;
  • Launch promotion;
  • Determine whether you need the help of third-party specialists: designers, marketers, photographers, copywriters, etc.;
  • Announce the final cost for working with a specific profile.

Bloggers and business page owners that have an online presence, need an audit to “come down from heaven to earth”, take an adequate look at the state of affairs, see what mistakes were made, and find suitable ways to correct them.

Who conducts an Instagram audit?

SMM specialists, both private specialists, and agencies are engaged in auditing the profile on Instagram. For profile analysis, you mustn’t transfer access to your profile to third parties, it is enough that your account is open.

If you wish, you can audit your Instagram account yourself. It will not be as professional and complete as that of a specialist, but it will still give a general idea of the state of your profile, and help to find weaknesses and shortcomings.

Profile analysis consists of 7 steps

Let’s consider 7 main stages of analyzing an Instagram account.

Step #1: Evaluation of a nickname and a page name

“As you name your ship, so it will sail” – similar applies to your profile nickname. In fact, this is your main identifier in any social network, a top-line in your account. It is a nickname that will be indicated when mentioning you in posts and stories, and it will distinguish you from other users.

For evaluating the nickname, answer a few questions:

  1. Does it reflect the topic of your blog?
  2. Is typing it in the search bar convenient for users?
  3. Is it easy to remember?
  4. Does it evoke associations that echo the profile topic?
  5. Is it not too long?
  6. Does it consist of less than two words?

An example of a successful nickname on Instagram is “i. love. fitness”. Not too long, reflects the subject, easy to remember, and easy to type in the search

If you answer “Yes” to at least 4 questions, then everything is fine with chosen nickname

Don’t overload it with unnecessary signs. For example, sometimes users separate words with a double underscore like this:”__”. It will not be convenient for users to enter a nickname overloaded with signs, which are often even impossible to count. If there are fewer divisions it will be better.

Choose a unique nickname because when they add numbers to an already used nickname, like this: “Alex123” it doesn’t look very presentable.

Another important point is your page name. The page name (a line highlighted in bold, placed above your biography) is often underestimated. It’s exactly that using page names the search results are carried out on Instagram.

When a person types “Ivan Ivanov” into the search, the service selects people with such a page name, not a nickname. Therefore, commercial profiles often place key queries in the name, for example, “Food delivery Moscow”, “Massage in Sochi”, etc.

Step #2: Evaluate the avatar

An avatar is an important component of any profile. Treat his choice very carefully if possible it does not need to be changed. People with a developed visual memory remember exactly your avatar, and it helps them to find the necessary profile. If you change your avatar you will lose this part of your audience.

When evaluating an avatar, you must take into account these details:

  1. If there are inscriptions on the main photo, they must be readable, otherwise, there is no sense in them.
  2. Your logo should fit completely, its elements should be large.
  3. It’s important not to crop the composition, if a cake is in your photo, then let it be seen in its entirety.
  4. If you are running a specialist profile, then put a professional title photo where you are in uniform or in the working environment.
  5. Photos that reflect goods and services-always of high quality, bright, with good clarity.

Your avatar must be original. Using popular stock images, you will create an image of an unreliable brand and a fake specialist.

Step #3: Analyzing your profile header

Everything is simple here. A profile header can be considered good if it:

  • answers to questions: “Who are you?”;” What do you do?”;
  • contains a unique trading offer (relevant for companies and stores);
  • explains why users should subscribe to you (relevant for bloggers and specialist profiles).

It’s important not to overload the emoji header, choose a readable font for it. If you are conducting an independent audit, close Instagram and take a break from it for at least 4-5 days.

Posts can be uploaded through third-party services and auto-posting. When you reopen Instagram, you should evaluate your profile header, avatar, and other visuals with a clear look.

Step #4: Text Content Analysis

It’ll be better if you view many posts. SMM specialists usually analyze 10-20 recent publications.

The checklist for verification is quite extensive:

  1. Does the post text correspond to the topic from your profile header? Every beginner’s main mistake is that the content does not match the profile header. If you position yourself as a general practitioner, the ratio of posts on medical topics to personal ones should be at least 3:1. If you abruptly decided to change the blog focus, change the header as well.
  2. Is it clear from published posts what you do and what you offer? When commercial profiles are full of publications on general topics that are far from business, subscribers begin to forget what they actually subscribed to your account for. You mustn’t disguise yourself as a personal page, your followers should understand who they are subscribing to. If at least every two posts you don’t talk about your business, it’s time to completely revise your content plan.
  3. Publications are designed in a similar style? If you often change the authors, it’s important to make sure that the texts are designed in a familiar style. This is especially true for personal pages because subscribers believe that you are the one who prepares all the publications. But frequent changes in the business page are also not desirable. If you understand that published texts are very different, correct them.
  4. Is your content diverse enough? There are a lot of types of tests for social networks. In order not to bore subscribers, try to touch on a maximum of various formats.

Formatting deserves special attention. Pay attention to the ease of text readability, and the presence of spaces. On Instagram, you can always edit a previously published text. Be sure to use this opportunity to make it pleasant for new subscribers to read publications.

Step #5: Visual Content Analysis

It’s a very difficult part of auditing. There are no uniform standards for photos. If we generalize, then ideally they should:

  1. have a good quality (without pixelation and defocus);
  2. be kept at identical temperature: only warm or only cold shades of filters;
  3. a complete, harmonious picture has been created, but the pictures may be different.

The requirements for the visual are constantly changing. If in 2017 trends included the most fabulous pictures, then this year the emphasis is on natural photos.

You can maintain a single style, or you can maintain a dynamic live profile. This remains to the taste of a page owner, so the rating here is more about the quality of the content.

Step #6: Calculating the Engagement Rate

This is one of the clearest and most visual stages of verification. If in other points a biased assessment is possible due to banal tastes and preferences (first of all, this concerns the analysis of the visual concept), then engagement rates are quite specific figures.

You can find out the real percentage of subscriber engagement using specialized Internet services that can also hack Instagram followers if it’s necessary.

Step #7: Activity Analysis

It is very difficult to evaluate this item independently. A professional will determine it in just an hour:

  1. Do you publish posts often enough?
  2. Do you respond quickly to comments?
  3. Do you support dialogs in comments or not?
  4. Do you respond to responses and mentions?
  5. Do you use all available promotion methods?
  6. Are you working specifically for your target audience?
  7. Do you invest enough in promotion?

The answers to these questions will help you understand what else you can do to grow your Instagram blog and develop it.

In Conclusion

In conclusion, it is important to say that the profile analysis should be carried out at least once every six months. Or even better – every three months, to validate that that account is correct. We recommend subscribing to an automatic monitoring service that will assist with that, like the Spam Guard App, feel free to check it out.

Social Media Advertising to Improve Your Online Presence

Social Media Advertising to Improve Your Online Presence

The greatest take-home business owners have from the past year is that a solid online presence is everything. According to SEO Tribunal, 97% of consumers use the internet to discover and learn about local companies before making contact.

Considering 200 million Americans are on social media, according to Pew Research Center, think how much traction proper social media advertising would bring to your business.

That said, a social media campaign can cost north of $5,000 per month, so sometimes, it makes sense to take out a business loan. This article will explain why social media advertising is essential for improving your online presence.

Why start a social media advertising campaign?

  • Raising and reinforcing brand awareness: it aids in familiarizing customers with your products and services. If your small business becomes a go-to for buyers, it will lead to long-term benefits since consumers often gravitate towards brands they recognize.
  • Increased business traffic: you can reach a global audience with a single post. If the target audience resonates with your products, they’ll add to your loyal customers. With proper brand awareness, prospects are bound to follow, share, and engage with your social pages.
  • Higher conversion rates and sales: The higher the commercial traffic, the higher the conversion rate is reached in the company numbers. A successful social media campaign brings new customers who either didn’t know of your business or have an interest/need in your products and services.

In short, the social media advertising outcome is worth the funds, savings, and a small business loan invested.

Top 5 best advertising strategies for social media presence

An advertising strategy for social media is a master/buzz plan of your goals and how you plan to achieve them on social media. The top 5 strategies are:

1. Understand your brand

You mustn’t just post anything. It would help if you started with the end in mind. That’s why you must ask yourself the following questions before posting on your social.

  • What product or service do you want to sell
  • Or what product or content you intend to promote

When you understand why you want to generate interest, then you can continue the conversation to an advertising moment.

2. Ask decision-support questions

To build buzz about your products and services, ask your social media followers to help develop products and services. You can map out your questions below.

  • Which design should I go with, A or B?
  • How would you name the product?
  • When is the best time to launch?

By doing this, you build familiarity between your online community and the product you’re about to launch. This gets people excited and aware of what you are doing, and when you launch the product, more people are likely to buy.

3. Build authority with features and proof

Get featured anywhere, not just within your industry. Consider this as online networking. As the saying goes, your network is your net worth. You can get featured in people’s:

  • YouTube channels
  • Podcasts
  • Blogs
  • Facebook live

Remember, the more you get featured, the more authority you build. Show proof and testimonials and talk about your business industry experiences and past clients. This will help build authority, so people trust what you’re talking about.

4. Understand what end goal you have for your social media platform

Afterward, ask yourself how those goals impact the type of content you’re trying to create. For instance, if you are an interior designer and your goal is to:

  • Raise awareness: show behind-the-scenes content of you renovating a client’s space, before and after shots, and design inspirations that you draw from.
  • Educate: create posts like home decor techniques and different design tools. These will educate your audience on how they can implement the methods themselves.
  • Convert: share testimonials and clients’ experiences working with you as their interior designer. This technique works better than sharing before and after pictures of the project.
  • Get direct sales:  You need to show people the product, how to use it, and how to purchase it.

5. Stop only focusing on the actual visuals

Do justice to your product shots and posts by following them up with an informative, enticing caption or description that will compel consumers to act upon your call to action. Also, don’t forget to do social audits from time to time.

Extra tips to improve your business’ online presence

Always respond to your audience’s tweets, comments, or inquiries. This helps them feel and feel that their opinions are treasured.

Be sure to keep your loyal audience engaged by availing of giveaways and live sessions more often.

Many social media platforms allow you to view the reach and insights of all your posts. This will help analyze the campaign’s impact on your business and tweak it for better effect if need be.

Over to you

Social media advertising can build your brand authority and raise awareness of your company, all vital for improving your business’s online presence. That gives you a great shot of capturing the attention of the 97% of internet users who learn more about a local company over the internet before making contact.

Visit the website in the introduction section above for more information about a small business loan to help fund your social media advertising campaign.

How to Check Backlinks: 7 Great Backlink Checker Tools (2022 Updated)

How to Check Backlinks: 7 Great Backlink Checker Tools (2022 Updated)

If you’re a business owner and looking for smart ways to improve your organic traffic SEO marketing strategies, you have come to the right place! There are many ways to check and improve backlinks. This article will guide you in utilizing those backlinks. So now, let’s start with the basics.

What Are Backlinks?

Technically, a backlink is a link to one website that connects to another website. These can come in the form of hyperlinks in many blogs, social media posts, and articles. Backlinks are usually there to provide additional information to the readers or visitors. These connections create traffic to your website that improves your visibility, authority, and value to your site.

Backlinks are generally measured by search engine crawlers (Google scans your site and other sites with bots all the time, and maps the existing links) and have been used as an essential parameter when it comes to monitoring online businesses. 

The more traffic and backlinks you get from authoritative websites, the more quality it gives to your website. Hence, your ranking will be better.

Why Are Backlinks Important?

Google uses an algorithm in measuring the ranking of each website. Backlinks can be considered the most crucial factor as Google examines backlinks to your website to determine if the content is of value. Other websites will like to link with you if your website is reputable and useful, and Google will view it as a positive factor.

Having more backlinks linking to you will earn your branding as well. Many people will get to know you since you are connected to some of the websites they have known or trusted for a long time.

When we have backlinks from different reputable websites, it creates a long-lasting relationship with them. This is crucial in keeping things going, and your visitors and search engine crawlers (Google) will consider that your website is a trustworthy place.

Backlinks help in creating the credibility needed by business owners to promote their products or businesses. It can also help in targeting your audience.

Hence, more traffic means more engagement. And, more engagement means more businesses. This is the only traffic we can accept with open arms!

On another note, we need to make sure that the only websites we are linking to ours are the most trusted ones. If you are being linked from spam websites, the audience will likely consider your websites to be untrustworthy. It is highly suggested that you reject any links that come from poor-quality sites to keep your credibility to your audiences.

How to Get Backlinks?

Once you know the importance of backlinks and search engines, you will start to ask yourself the first step to get that links going. There are many ways to get backlinks, but you need to be careful that you don’t violate Google’s rules, or else, you may get de-listed. You can look for quality links on Fiverr, but you will have to know to filter the low-quality ones. Here is a high-quality one for example – https://www.fiverr.com/johnny_fortune/publish-high-quality-seo-guest-post-with-dofollow-backlink-on-my-website

You may also start to think of any other websites trying to link their pages to you. A backlink checker tool will help you with that. The below information will help you earn more backlinks and monitor each backlink for your business.

How To Check Backlinks In Google Search Console For Free. Video by SEO link builder Julian Goldie.

8 Easy to Use Backlink Checker Tools

You can utilize many applications to help you monitor your backlinks and build your long-lasting ranking and credibility in the digital world. Below are the most popular tools used in the current market:

1. Moz Link Explorer

Moz Link Explorer backlink checker

PRICE: Costs $99 – $599 per month with limited free versions.

Moz Link Explorer works by entering the URL or website that you want to get details. Once you created an account with them, it will link you to Link Explorer and other SEO free tools you can utilize in a comprehensive analysis and metrics for any page or website.

It has the Page Authority and Domain Authority that clearly analyze the link metrics. Below is the list of amazing features they offer:

  • Reviewing inbound links
  • Finding broken links to your sites
  • Monitoring if you have new or lost links by date
  • Anchoring text data for analysis of every domain
  • Competitor research
  • Finding who links with your competitors
  • Authority checker
  • Avoiding suspicious links that are trying to connect to your links

All in all, this tool is an easy application that will provide you with good results in a few seconds.

2. Ahrefs 

Ahrefs backlink checker

PRICE: Costs $99 – $999 per month. The one-week trial will cost you $7.

Ahrefs is considered one of the best backlink checkers in the market. It is fast, dynamic, and easy to use for backlink analysis, rank tracking, keyword research, SEO audits, and competitor research. It provides quality data for useful information and insights that will help you study your marketing strategies quickly.

You can enter any website or URL in the tool to see perceptive metrics about any site. It also can monitor any activities related to the growth and weaknesses of your backlinks.

It also has the functionality to dive deeper into the data based on specific keywords. Based on all features this application is offering, we can say that this tool works fantastic.

3. Majestic

majestic backlink checker tool

PRICE: Costs $49 – $399 monthly.

Majestic can easily find out who links to your pages. It can map the web to analyze what metrics you need to improve on your marketing strategies for your online businesses. It uses trust flow to determine the quality of backlinks and citation flow to measure the number of links given to any website.

You can also study your competitor’s website for more ideas for creating link opportunities. It has another great feature that can filter by topic, language, industry, and more.

4. SEMrush

semrush backlink checker

PRICE: Starts with $99 – $399+ per month. Free trials are available.

The good thing with SEMrush is that you can accurately check and monitor your backlinks and your competitors because it is updated daily. Tracking multiple competitors at one click is one of the most valued features.

It can access 20 billion keywords up to date and give you instant insights on improving your websites that will counteract competitor strategies.

SEMrush will also optimize your website to get local customers for local searches. It will also analyze the current market conditions for your ease to get ahead in the game. On top of that, it has content optimization tools that will help you create content that will drive more traffic to your website.

This tool can be a precious asset if you want to monetize the links that you are getting.

5. Ubersuggest

ubersuggest backlink checker tool

PRICE: Free!

Ubersuggest is a free tool that you can use to easily see who links to your websites and who links pages with your competitors. It provides a competitive analysis to monitor and study backlinks just by simply putting the URL of your website and your competitors.

When you register for free, it will give you the below great features:

  • Free access to SEO tools
  • SEO support and training
  • Daily rank monitoring
  • Personalized SEO ideas

It also has an advanced link filtering system for easy use giving you more time in discovering new link opportunities. Ubersuggest can easily filter the links by domain score, URL, region, anchor text, and more.

This is an efficient tool to use if you are on a budget. It can analyze your website and identify search engine optimization errors to improve your digital business.

6. Backlink Checker by Sitechecker

Backlink Checker by Sitechecker

PRICE: Starts with $23 – $79+ per month. Free trials are available.

Backlink Checker by Sitechecker is a modern SEO tool. You can use the SEO checker to get a detailed SEO report with a personalized checklist on how to improve your website and get to the top of Google SERP.

Whether you run a startup, SMB, or e-commerce, Sitechecker will help you get to the top of Google without having to master SEO or complex SEO software. In case you run a marketing, web development, or design agency, Sitechecker will help you deliver SEO packages to clients without having to master it or hire experienced staff.

7. Google Search Console

google search console backlink checker

PRICE: Absolutely free!

Monitoring your website’s popularity in search results is easy with Google Search Console. It is a free tool made by Google to help you improve your rankings and monitor backlinks. This application can show you reports on how often you appear in search results. Google uses search analytics to optimize your content, giving you more traffic to your websites.

It can also fix issues in google searches, including indexing problems. Whenever Google recognizes any problems on your site, they will send you email alerts to fix them.

This search console can also let you monitor which pages are linked to your website and how your search rankings contribute to your pages. 

8. Buzzsumo 

buzzsumo backlink checker tool

PRICE: Starts with $99 – $499+ per month. Free trials are available.

Buzzsumo is a very easy interface that you can use to search for different domains in no time. You can also see who is linking to each domain’s sites.

It is one of the essential tools used in the market, especially in content advertising. It creates endless strategies for better campaigns by using backlinks to analyze data points and metrics.  

It can also understand and study popular keywords in the market trends and identify other competitors’ strategies. All in all, this tool is definitely creating a buzz!

In Conclusion 

In a nutshell, checking backlinks is an exciting way to optimize and monetize your digital business. The above tools can help you reach your goals and survive in the digital world, but it is all up to you to make sure that you create sincerely reputable content that other companies will want to collaborate with. 

Using these backlink checker tools will help you understand if your current website requires improvement and monitor which sites you need to disavow. This backlink checker is definitely a must and an important tool to improve your marketing strategies and improve your websites.