Everything You Need to Know About Conducting an Instagram Audit

Everything You Need to Know About Conducting an Instagram Audit

If you have created an Instagram profile, not for a narrow circle of friends, but to broadcast your lifestyle to the world, share tips, earn money on social networks – you need a profile audit.

The audit is a check that helps to objectively assess an account status.

It gets on with things and answers important questions like these: “Why is activity falling?”, “What can be improved?”, “Am I positioning myself correctly?”, “Is reading my posts convenient for users?”.

It is important to regularly monitor your account dynamics, check it for quality. Without analysis, you will not be able to identify weaknesses and strengths. As a result, it will not be clear what must be changed, and what to focus on in promotion. There are multiple solutions that can assist you with Instagram Audit, and one of our favorite ones is the service provided by Spam Guard App.

Who needs an audit?

First of all, SMM specialists, PR specialists, and targetologists need a full audit and Fake followers audit. Before they start working with a company profile, great estimation works should be done. Promoting a beautiful well-designed profile is much easier. This is a fact. But if your account is inharmonious, with low engagement, it will be more difficult to work with.

Only after evaluating your account, you can:

  • Outline your work plan;
  • Launch promotion;
  • Determine whether you need a help of third-party specialists: designers, marketers, photographers, copywriters, etc.;
  • Announce final cost for working with a specific profile.

Bloggers and business page owners need an audit to “come down from heaven to earth”, take an adequate look at the state of affairs, see what mistakes were made, and find suitable ways to correct them.

Who conducts an Instagram audit?

SMM specialists, both private specialists, and agencies are engaged in auditing the profile on Instagram. For profile analysis, you mustn’t transfer access to your profile to third parties, it is enough that your account is open.

If you wish, you can audit your Instagram account yourself. It will not be as professional and complete as that of a specialist, but it will still give a general idea of the state of your profile, help to find weaknesses and shortcomings.

Profile analysis consists of 7 steps

Let’s consider 7 main stages of analyzing an Instagram account.

Step #1: Evaluation of a nickname and a page name

“As you name your ship, so it will sail” – similar applies to your profile nickname. In fact, this is your main identifier in any social network, a top-line in your account. It is a nickname that will be indicated when mentioning you in posts and stories, and it will distinguish you from other users.

For evaluating the nickname, answer a few questions:

  1. Does it reflect the topic of your blog?
  2. Is typing it in the search bar convenient for users?
  3. Is it easy to remember?
  4. Does it evoke associations that echo the profile topic?
  5. Is it not too long?
  6. Does it consist of less than two words?

An example of a successful nickname on Instagram is “i. love. fitness”. Not too long, reflects the subject, easy to remember, and easy to type in the search

If you answer “Yes” to at least 4 questions, then everything is fine with chosen nickname

Don’t overload it with unnecessary signs. For example, sometimes users separate words with a double underscore like this:”__”. It will not be convenient for users to enter a nickname overloaded with signs, which are often even impossible to count. If there are fewer divisions it will be better.

Choose a unique nickname because when they add numbers to an already used nickname, like this: “Alex123” it doesn’t look very presentable.

Another important point is your page name. The page name (a line highlighted in bold, placed above your biography) is often underestimated. It’s exactly that using page names the search results are carried out in Instagram.

When a person types “Ivan Ivanov” into the search, the service selects people with such a page name, not a nickname. Therefore, commercial profiles often place key queries in the name, for example, “Food delivery Moscow”, “Massage in Sochi”, etc.

Step #2: Evaluate the avatar

An avatar is an important component of any profile. Treat his choice very carefully if possible it does not need to be changed. People with a developed visual memory remember exactly your avatar, and it helps them to find the necessary profile. If you change your avatar you will lose this part of your audience.

When evaluating an avatar, you must take into account these details:

  1. If there are inscriptions on the main photo, they must be readable, otherwise there is no sense in them.
  2. Your logo should fit completely, its elements should be large.
  3. It’s important not to crop the composition, if a cake is in your photo, then let it be seen in its entirety.
  4. If you are running a specialist profile, then put a professional title photo where you are in uniform or in working environment.
  5. Photos that reflect goods and services-always in high quality, bright, with good clarity.

Your avatar must be original. Using popular stock images, you will create an image of an unreliable brand and a fake specialist.

Step #3: Analyzing your profile header

Everything is simple here. A profile header can be considered good if it:

  • answers to questions: “Who are you?”;” What do you do?”;
  • contains a unique trading offer (relevant for companies and stores);
  • explains why users should subscribe to you (relevant for bloggers and specialist profiles).

It’s important not to overload the emoji header, choose a readable font for it. If you are conducting an independent audit, close Instagram and take a break from it for at least 4-5 days.

Posts can be uploaded through third-party services and auto-posting. When you reopen Instagram, you should evaluate your profile header, avatar, and other visuals with a clear look.

Step #4: Text Content Analysis

It’ll be better if you view many posts. SMM specialists usually analyze 10-20 recent publications.

The checklist for verification is quite extensive:

  1. Does the post text correspond to the topic from your profile header? Every beginner’s main mistake is that the content does not match the profile header. If you position yourself as a general practitioner, the ratio of posts on medical topics to personal ones should be at least 3:1. If you abruptly decided to change the blog focus, change the header as well.
  2. Is it clear from published posts what you do and what you offer? When commercial profiles are full of publications on general topics that are far from business, subscribers begin to forget what they actually subscribed to your account for. You mustn’t disguise yourself as a personal page, your followers should understand who they are subscribing to. If at least every two posts you don’t talk about your business, it’s time for completely revising your content plan.
  3. Publications are designed in similar style? If you often change the authors, it’s important to make sure that the texts are designed in familiar style. This is especially true for personal pages, because subscribers believe that you are the one who prepares all the publications. But frequent changes in the business page are also not desirable. If you understand that published texts are very different, correct them.
  4. Is your content diverse enough? There are a lot of types of tests for social networks. In order not to bore subscribers, try to touch on maximum of various formats.

Formatting deserves special attention. Pay attention to the ease of text readability, the presence of spaces. In Instagram, you can always edit a previously published text. Be sure to use this opportunity to make it pleasant for new subscribers to read publications.

Step #5: Visual Content Analysis

It’s a very difficult part of auditing. There are no uniform standards for photos. If we generalize, then ideally they should:

  1. have a good quality (without pixelation and defocus);
  2. be kept at identical temperature: only warm or only cold shades of filters;
  3. a complete, harmonious picture has been created, but the pictures may be different.

The requirements for the visual are constantly changing. If in 2017 trends included the most fabulous pictures, then in this year the emphasis is on natural photos.

You can maintain a single style, or you can maintain a dynamic live profile. This remains to the taste of a page owner, so the rating here is more about the quality of the content.

Step #6: Calculating the Engagement Rate

This is one of the clearest and visual stages of verification. If in other points a biased assessment is possible due to banal tastes and preferences (first of all, this concerns the analysis of the visual concept), then Engagement Rates are quite specific figures.

You can find out the real percentage of subscriber engagement using specialized Internet services that can also hack Instagram followers if it’s necessary.

Step #7: Activity Analysis

It is very difficult to evaluate this item independently. A professional will determine it in just an hour:

  1. Do you publish posts often enough?
  2. Do you respond quickly to comments?
  3. Do you support dialogs in comments or not?
  4. Do you respond to responses and mentions?
  5. Do you use all available promotion methods?
  6. Are you working specifically for your target audience?
  7. Do you invest enough in promotion?

The answers to these questions will help you understand what else you can do to grow your Instagram blog and develop it.

In Conclusion

In conclusion, it is important to say that the profile analysis should be carried out at least once every six months. Or even better – every three months, to validate that that account is correct. We recommend subscribing to an automatic monitoring service that will assist with that, like the Spam Guard App, feel free to check it out.

Social Media Advertising to Improve Your Online Presence

Social Media Advertising to Improve Your Online Presence

The greatest take-home business owners have from the past year is that a solid online presence is everything. According to SEO Tribunal, 97% of consumers use the internet to discover and learn about local companies before making contact.

Considering 200 million Americans are on social media, according to Pew Research Center, think how much traction proper social media advertising would bring to your business.

That said, a social media campaign can cost north of $5,000 per month, so it makes sense to take out a business loan. This article will explain why social media advertising is essential for improving your online presence.

Why start a social media advertising campaign?

  • Raising and reinforcing brand awareness: it aids in familiarizing customers with your products and services. If your small business becomes a go-to for buyers, it will lead to long-term benefits since consumers often gravitate towards brands they recognize.
  • Increased business traffic: you can reach a global audience with a single post. If the target audience resonates with your products, they’ll add to your loyal customers. With proper brand awareness, prospects are bound to follow, share, and engage with your social pages.
  • Higher conversion rates and sales: The higher the commercial traffic, the higher the conversion rate is reached in the company numbers. A successful social media campaign brings new customers that either didn’t know of your business or have an interest/need in your products and services.

In short, social media advertising outcome is worth the funds, savings, and a small business loan invested.

Top 5 best advertising strategies for social media presence

An advertising strategy for social media is a master/buzz plan of your goals and how you plan to achieve them on social media. The top 5 strategies are:

1. Understand your brand

You mustn’t just post anything. It would help if you started with the end in mind. That’s why you must ask yourself the following questions before posting on your socials.

  • What product or service do you want to sell
  • Or what product or content you intend to promote

When you understand why you want to generate interest, then you can continue the conversation to an advertising moment.

2. Ask decision-support questions

To build buzz about your products and services, ask your social media followers to help develop products and services. You can map out your questions as below.

  • Which design should I go with, A or B?
  • How would you name the product?
  • When is the best time to launch?

By doing this, you build familiarity between your online community and the product you’re about to launch. This gets people excited and aware of what you are doing, and when you launch the product, more people are likely to buy.

3. Build authority with features and proof

Get featured anywhere, not just within your industry. Consider this as online networking. As the saying goes, your network is your net worth. You can get featured in people’s:

  • YouTube channels
  • Podcasts
  • Blogs
  • Facebook live

Remember, the more you get featured, the more authority you build. Show proof and testimonials and talk about your business industry experiences and past clients. This will help build authority, so people trust what you’re talking about.

4. Understand what end goal you have for your social media platform

Afterward, ask yourself how those goals impact the type of content you’re trying to create. For instance, if you are an interior designer and your goal is to:

  • Raise awareness: show behind-the-scenes content of you renovating a client’s space, before and after shots, and design inspirations that you draw from.
  • Educate: create posts like home decor techniques and different design tools. These will educate your audience on how they can implement the methods themselves.
  • Convert: share testimonials and clients’ experiences working with you as their interior designer. This technique works better than sharing before and after pictures of the project.
  • Get direct sales:  You need to show people the product, how to use it, and how to purchase it.

5. Stop only focusing on the actual visuals

Do justice to your product shots and posts by following them up with an informative, enticing caption or description that will compel consumers to act upon your call to action.

Extra tips to improve your business’ online presence

Always respond to your audience’s tweets, comments, or inquiries. This helps them feel and feel that their opinions are treasured.

Be sure to keep your loyal audience engaged by availing of giveaways and live sessions more often.

Many social media platforms allow you to view the reach and insights of all your posts. This will help analyze the campaign’s impact on your business and tweak it for better effect if need be.

Over to you

Social media advertising can build your brand authority and raise awareness of your company, all vital for improving your business’s online presence. That gives you a great shot of capturing the attention of the 97% of internet users who learn more about a local company over the internet before making contact.

Visit the website in the introduction section above for more information about a small business loan to help fund your social media advertising campaign.

How to Check Backlinks: 7 Great Backlink Checker Tools (2022 Updated)

How to Check Backlinks: 7 Great Backlink Checker Tools (2022 Updated)

If you’re a business owner and looking for smart ways to improve your organic traffic SEO marketing strategies, you have come to the right place! There are many ways to check and improve backlinks. This article will guide you in utilizing those backlinks. So now, let’s start with the basics.

What Are Backlinks?

Technically, a backlink is a link to one website that connects to another website. These can come in the form of hyperlinks in many blogs, social media posts, and articles. Backlinks are usually there to provide additional information to the readers or visitors. These connections create traffic to your website that improves your visibility, authority, and value to your site.

Backlinks are generally measured by search engine crawlers (Google scans your site and other sites with bots all the time, and maps the existing links) and have been used as an essential parameter when it comes to monitoring online businesses. 

The more traffic and backlinks you get from authoritative websites, the more quality it gives to your website. Hence, your ranking will be better.

Why Are Backlinks Important?

Google uses an algorithm in measuring the ranking of each website. Backlinks can be considered the most crucial factor as Google examines backlinks to your website to determine if the content is of value. Other websites will like to link with you if your website is reputable and useful, and Google will view it as a positive factor.

Having more backlinks linking to you will earn your branding as well. Many people will get to know you since you are connected to some of the websites they have known or trusted for a long time.

When we have backlinks from different reputable websites, it creates a long-lasting relationship with them. This is crucial in keeping things going, and your visitors and search engine crawlers (Google) will consider that your website is a trustworthy place.

Backlinks help in creating the credibility needed by business owners to promote their products or businesses. It can also help in targeting your audience.

Hence, more traffic means more engagement. And, more engagement means more businesses. This is the only traffic we can accept with open arms!

On another note, we need to make sure that the only websites we are linking to ours are the most trusted ones. If you are being linked from spam websites, the audience will likely consider your websites to be untrustworthy. It is highly suggested that you reject any links that come from poor-quality sites to keep your credibility to your audiences.

How to Get Backlinks?

Once you know the importance of backlinks and search engines, you will start to ask yourself the first step to get that links going. There are many ways to get backlinks, but you need to be careful that you don’t violate Google’s rules, or else, you may get de-listed. You can look for quality links on Fiverr, but you will have to know to filter the low-quality ones. Here is a high-quality one for example – https://www.fiverr.com/johnny_fortune/publish-high-quality-seo-guest-post-with-dofollow-backlink-on-my-website

You may also start to think of any other websites trying to link their pages to you. A backlink checker tool will help you with that. The below information will help you earn more backlinks and monitor each backlink for your business.

How To Check Backlinks In Google Search Console For Free. Video by SEO link builder Julian Goldie

7 Easy to Use Backlink Checker Tools

You can utilize many applications to help you monitor your backlinks and build your long-lasting ranking and credibility in the digital world. Below are the most popular tools used in the current market:

Moz Link Explorer

Moz Link Explorer backlink checker

PRICE: Costs $99 – $599 per month with limited free versions.

Moz Link Explorer works by entering the URL or website that you want to get details. Once you created an account with them, it will link you to Link Explorer and other SEO free tools you can utilize in a comprehensive analysis and metrics for any page or website.

It has the Page Authority and Domain Authority that clearly analyze the link metrics. Below is the list of amazing features they offer:

  • Reviewing inbound links
  • Finding broken links to your sites
  • Monitoring if you have new or lost links by date
  • Anchoring text data for analysis of every domain
  • Competitor research
  • Finding who links with your competitors
  • Authority checker
  • Avoiding suspicious links that are trying to connect to your links

All in all, this tool is an easy application that will provide you with good results in a few seconds.

Ahrefs 

Ahrefs backlink checker

PRICE: Costs $99 – $999 per month. The one-week trial will cost you $7.

Ahrefs is considered one of the best backlink checkers in the market. It is fast, dynamic, and easy to use for backlink analysis, rank tracking, keyword research, SEO audits, and competitor research. It provides quality data for useful information and insights that will help you study your marketing strategies quickly.

You can enter any website or URL in the tool to see perceptive metrics about any site. It also can monitor any activities related to the growth and weaknesses of your backlinks.

It also has the functionality to dive deeper into the data based on specific keywords. Based on all features this application is offering, we can say that this tool works fantastic.

Majestic

majestic backlink checker tool

PRICE: Costs $49 – $399 monthly.

Majestic can easily find out who links to your pages. It can map the web to analyze what metrics you need to improve on your marketing strategies for your online businesses. It uses trust flow to determine the quality of backlinks and citation flow to measure the number of links given to any website.

You can also study your competitor’s website for more ideas in creating link opportunities. It has another great feature that can filter by topic, language, industry, and more.

SEMrush

semrush backlink checker

PRICE: Starts with $99 – $399+ per month. Free trials are available.

The good thing with SEMrush is that you can accurately check and monitor your backlinks and your competitors’ because it is updated daily. Tracking multiple competitors at one click is one of the most valued features.

It can access 20 billion keywords up to date and give you instant insights on improving your websites that will counteract competitor strategies.

SEMrush will also optimize your website to get local customers for local searches. It will also analyze the current market conditions for your ease to get ahead in the game. On top of that, it has content optimization tools that will help you create content that will drive more traffic to your website.

This tool can be a precious asset if you want to monetize the links that you are getting.

Ubersuggest

ubersuggest backlink checker tool

PRICE: Free!

Ubersuggest is a free tool that you can use to easily see who links to your websites and who links pages with your competitors. It provides a competitive analysis to monitor and study backlinks just by simply putting the URL of your website and your competitors.

When you register for free, it will give you the below great features:

  • Free access to SEO tools
  • SEO support and training
  • Daily rank monitoring
  • Personalized SEO ideas

It also has an advanced link filtering system for easy use giving you more time in discovering new link opportunities. Ubersuggest can easily filter the links by domain score, URL, region, anchor text, and more.

This is an efficient tool to use if you are on a budget. It can analyze your website and identify search engine optimization errors to improve your digital business.

Google Search Console

google search console backlink checker

PRICE: Absolutely free!

Monitoring your websites’ popularity in search results is easy with Google Search Console. It is a free tool made by Google to help you improve your rankings and monitor backlinks. This application can show you reports on how often you appear in search results. Google uses search analytics to optimize your content, giving you more traffic to your websites.

It can also fix issues in google searches, including indexing problems. Whenever Google recognizes any problems in your site, they will send you email alerts to fix them.

This search console can also let you monitor which pages are linked to your website and how your search rankings contribute to your pages. 

Buzzsumo 

buzzsumo backlink checker tool

PRICE: Starts with $99 – $499+ per month. Free trials are available.

Buzzsumo is a very easy interface that you can use to search for different domains in no time. You can also see who is linking to each domains’ sites.

It is one of the essential tools used in the market, especially in content advertising. It creates endless strategies for better campaigns by using backlinks to analyze data points and metrics.  

It can also understand and study popular keywords in the market trends and identify other competitors’ strategies. All in all, this tool is definitely creating a buzz!

In Conclusion 

In a nutshell, checking backlinks is an exciting way to optimize and monetize your digital business. The above tools can help you reach your goals and survive in the digital world, but it is all up to you to make sure that you create sincerely reputable content that other companies will want to collaborate with. 

Using these backlink checker tools will help you understand if your current website requires improvement and monitor which sites you need to disavow. This backlink checker is definitely a must and an important tool to improve your marketing strategies and improve your websites.