Top 10 eCommerce Websites in the USA to Start Your Own Clothing Business

Top 10 eCommerce Websites in the USA to Start Your Own Clothing Business

Given the extensive success of many American eCommerce Clothing Business, it comes as no surprise that the United States is a global e-commerce leader. This is largely due to the adoption of e-commerce as a mechanism for brands and merchants to sell their products to the vast, geographically dispersed population of the United States.

Due to this new earlier acceptance, customers gradually warmed up to the idea of online purchases, ultimately becoming supporters and voracious online shoppers, long before many other countries had begun to move in this way.

Since the American market is so developed and addressable, it’s no wonder that e-commerce players are competing fiercely with good quality products and providing a range of categories for their consumers. It is also noticed how the big giants attract their customers with high quality photos that the customers can relate to. Few online editing companies who give services like  eCommerce product image clipping path helps the ecommerce businesses to gain popularity through professional photo editing. 

Large platforms that operate across many segments, such as Amazon and eBay, are dominant, but conventional brick-and-mortar retailers are still gaining market share. eCommerce product Clipping path

Shoppers’ interactions with brands, particularly fashion shops, are no longer limited to physical stores. Fashion retailers are revamping the entire buying experience as customers anticipate mobile purchasing, one-day shipping, and 24/7 customer service.

Fortunately, the fashion industry is a master of change, with seasonal trends appearing and disappearing before you can catch your breath. The digitalization of the fashion industry, on the other hand, may be the most significant change yet.

We’ve compiled a list of the top 10 operating e-commerce sites in the United States .The list includes obvious competitors such as Amazon, eBay, and Walmart, as well as a diverse range of brands with multiple categories. 

Top 10 eCommerce Websites in the USA to Start Your Own Clothing Business

Amazon 

Amazon

Amazon is not only the most popular e-commerce site in the United States, but also in most other countries. Amazon began as a small e-commerce site selling books in 1994 and has since grown to dominate the bulk of e-commerce categories, including computers and gadgets, books and literature, and even television and movie streaming.

In the United States, Amazon customers have access to the whole range of Amazon products, including books, music, electronics, fashion and accessories, tools and hardware, sporting goods, and pretty much anything else. Furthermore, Amazon Prime members in the United States can get these items with free one-day or two-day shipping.

eBay 

eBay

eBay, another e-commerce leader, was founded in 1998 and has a big head start in the global race for e-commerce domination. eBay has been the leading online marketplace for more than 20 years, the first of its type and the largest in the world, providing consumers with an online platform to buy and sell just about anything they can imagine, while staying loyal to their initial goal.

Currently, eBay leads in areas such as clothing, and more, offering free delivery on many items through auctions, straight from companies, and verified sellers.

Walmart

Walmart

Walmart has become a household name in the United States since the 1960s, when it first established itself as a low-cost mega-warehouse. It has since grown to become the world’s largest retail corporation, with locations in 50 states and a significant e-commerce presence in the United States, Canada, and Mexico.

Walmart’s online consumers can choose from a wide range of products in areas such as fashion and more making it an appealing platform for customers of all types. Consumers in the US can even get a Walmart branded credit card to save even more money on their purchases.

Target

Target

It has over 1800 stores across the country and a robust e-commerce platform that allows customers to access the entire range of target products and services both online and in-store.

Target is a consumer goods shop that sells everything from fashion to home décor and much more, having a strong presence in fashion and apparel. 

Etsy

Etsy

Etsy is a marketplace founded in the United States that specializes in the sale of handmade or vintage goods as well as one-of-a-kind factory-made things. Etsy’s e-commerce site allows individuals and businesses to sell a variety of items, including apparel and accessories, cosmetic products, and a variety of other unique items.

Etsy, which was founded in 2006, is the world’s 19th largest marketplace, a noteworthy achievement given its particular focus. Fashion is the most popular category among users on the platform.

Macy’s

Macy’s

Macy’s is a US fashion behemoth that began as a brick-and-mortar store in the 1990s and has since grown to become a global brand with locations in many countries and an e-commerce site that ranks first in the world in the fashion and apparel category.

Macy’s e-commerce site offers a wide range of accessories, shoes, beauty goods, cosmetics, women’s, men’s, and children’s clothing, as well as home and décor items. 

Wish

Wish

Wish is a unique addition to the list since, unlike many of the other brands mentioned, it is largely a mobile marketplace where small businesses and manufacturers may sell directly to consumers through the Wish platform. Electronics, family, beauty, and home decoration are the four core categories of the Wish marketplace.

Wish, which was found in 2010, has risen quickly to the top of the market, dominating sectors such as computer electronics and technology, adult products, and video games, consoles, and accessories.

There are numerous elements to consider, ranging from data analytics to technical assistance. It’s never easy to pick the best eCommerce platform. Finding a platform that meets your demands, however, can make a huge impact in the bottom line of your apparel company. Here are a few ecommerce platforms to help you with it. 

Magento

Magento, which is by Adobe, is the eCommerce platform of choice for many of the world’s most prestigious fashion firms, including Hermès and Christian Louboutin. Their platform processes more than $100 billion in gross merchandise volume each year and has 190,000 active users.

Magento is recognized for its customizations, which is why so many of the world’s most powerful brands use it. 

WooCommerce

The most popular eCommerce platform on the internet is WooCommerce. There are currently 3.87 million active WooCommerce sites all throughout the world. WooCommerce’s popularity originates from its software connection with WordPress, one of the most widely used content management systems.

WooCommerce is used by a number of up-and-coming eCommerce websites, so you’ll have a good peer group if you use it as well. 

BigCommerce

BigCommerce, based in Austin, Texas, is one of the fastest-growing eCommerce companies on our list. In fact, the company’s yearly revenue reached $100 million for the first time in 2019. BigCommerce provides a few intriguing features, such as in-depth analytics, that can appeal to first-time eCommerce site creators. They also have some of the most fashionable websites.  There are both new and established clothes brands on the platform.

What features should my e-commerce platform include?

‘What would be the ideal online marketplace?’ is a question that many clothing company owners have.  The truth is that there is no such thing as the “best eCommerce platform.” It all relies on the specific requirements of your clothing company.

High Quality Product Photo

Product photographs are one of the most significant parts of an ecommerce site, no matter what, high quality product photography brings in customers faster. When customers or buyers can relate to your product or see themselves in your product, they tend to make a purchase more often than  usual. To get high quality photography and photo editing services, UCP is one of the online editing services giving professionals at an affordable rate with professional and excellent quality work. 

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

The ability of an eCommerce platform to perform SEO is one of its most crucial features. Your site will be useless without SEO functionality and the availability of high-quality SEO plug-ins. It doesn’t matter if you have the most attractive website in the world if no one can find it online. Search engine optimization (SEO) helps in the finding of sites on online services.

Social media and other eCommerce platforms integration

Social media and other eCommerce platforms integration

For many apparel firms that rely heavily on indirect sales, integration with Facebook, Instagram, Amazon, eBay, and other platforms is a must. If your business relies on Amazon sales, be sure your platform allows you to continue doing so as easily as feasible.

Features of security

eCommerce businesses require a high level of security. Your eCommerce platform should include everything from firewalls to payment gateways, encryption, and backups.

Technical assistance 

If you’re not tech-savvy, look for an eCommerce platform that offers tech assistance and simple functionality. Instead of phone help, several of the leading platforms solely provide online tickets and chat support.

Several payment options available

In the fashionable fashion sector, being able to process every frequent payment method is very vital.

Analytics and data recovery

Using data to improve product recommendations, products, and services can significantly boost your profits. Several of the most powerful AI-based services that assist with this are more expensive, but they may be worthwhile. AI is used by several of the world’s top apparel firms.

Users with aspirations and peers

What are the demographics of the platform’s users? It’s a good sign if your eCommerce platform is being used by established or emerging clothing brands. If not, it could be worthwhile to investigate why.

Final Words

With all of its advantages, though, e-commerce still carries some risks. Because you cannot view the products before purchasing them, it is conceivable that they will not meet your expectations or requirements. The next step is to determine whether the e-commerce website’s return policy is responsive to client needs and expectations.

Users occasionally express their dissatisfaction with shipment issues and delivery delays. Shipping costs may, in certain situations, cancel out all of the savings gained through online shopping.

To prevent all of these issues, it’s a good idea to check out online buying sites’ reviews and consumer experiences first. There are several options to consider as a business owner looking for an ecommerce platform. While one e-commerce system may be the most popular, others may have unique features that are better suited to your company.

Choosing the ideal platform for your business to build an ecommerce website is a long-term choice, as organizations seldom switch platforms more than once every few years. This is why it’s critical to pick the correct one before investing time and resources in it. We believe that this ecommerce platforms list of the finest ecommerce platforms aids you in carefully choosing your ecommerce platform alternatives and picking the appropriate one for your business.

Everything You Need to Know About Conducting an Instagram Audit

Everything You Need to Know About Conducting an Instagram Audit

If you have created an Instagram profile, not for a narrow circle of friends, but to broadcast your lifestyle to the world, share tips, earn money on social networks – you need a profile audit.

The audit is a check that helps to objectively assess an account status.

It gets on with things and answers important questions like these: “Why is activity falling?”, “What can be improved?”, “Am I positioning myself correctly?”, “Is reading my posts convenient for users?”.

It is important to regularly monitor your account dynamics, check it for quality. Without analysis, you will not be able to identify weaknesses and strengths. As a result, it will not be clear what must be changed, and what to focus on in promotion. There are multiple solutions that can assist you with Instagram Audit, and one of our favorite ones is the service provided by Spam Guard App.

Who needs an audit?

First of all, SMM specialists, PR specialists, and targetologists need a full audit and Fake followers audit. Before they start working with a company profile, great estimation works should be done. Promoting a beautiful well-designed profile is much easier. This is a fact. But if your account is inharmonious, with low engagement, it will be more difficult to work with.

Only after evaluating your account, you can:

  • Outline your work plan;
  • Launch promotion;
  • Determine whether you need a help of third-party specialists: designers, marketers, photographers, copywriters, etc.;
  • Announce final cost for working with a specific profile.

Bloggers and business page owners need an audit to “come down from heaven to earth”, take an adequate look at the state of affairs, see what mistakes were made, and find suitable ways to correct them.

Who conducts an Instagram audit?

SMM specialists, both private specialists, and agencies are engaged in auditing the profile on Instagram. For profile analysis, you mustn’t transfer access to your profile to third parties, it is enough that your account is open.

If you wish, you can audit your Instagram account yourself. It will not be as professional and complete as that of a specialist, but it will still give a general idea of the state of your profile, help to find weaknesses and shortcomings.

Profile analysis consists of 7 steps

Let’s consider 7 main stages of analyzing an Instagram account.

Step #1: Evaluation of a nickname and a page name

“As you name your ship, so it will sail” – similar applies to your profile nickname. In fact, this is your main identifier in any social network, a top-line in your account. It is a nickname that will be indicated when mentioning you in posts and stories, and it will distinguish you from other users.

For evaluating the nickname, answer a few questions:

  1. Does it reflect the topic of your blog?
  2. Is typing it in the search bar convenient for users?
  3. Is it easy to remember?
  4. Does it evoke associations that echo the profile topic?
  5. Is it not too long?
  6. Does it consist of less than two words?

An example of a successful nickname on Instagram is “i. love. fitness”. Not too long, reflects the subject, easy to remember, and easy to type in the search

If you answer “Yes” to at least 4 questions, then everything is fine with chosen nickname

Don’t overload it with unnecessary signs. For example, sometimes users separate words with a double underscore like this:”__”. It will not be convenient for users to enter a nickname overloaded with signs, which are often even impossible to count. If there are fewer divisions it will be better.

Choose a unique nickname because when they add numbers to an already used nickname, like this: “Alex123” it doesn’t look very presentable.

Another important point is your page name. The page name (a line highlighted in bold, placed above your biography) is often underestimated. It’s exactly that using page names the search results are carried out in Instagram.

When a person types “Ivan Ivanov” into the search, the service selects people with such a page name, not a nickname. Therefore, commercial profiles often place key queries in the name, for example, “Food delivery Moscow”, “Massage in Sochi”, etc.

Step #2: Evaluate the avatar

An avatar is an important component of any profile. Treat his choice very carefully if possible it does not need to be changed. People with a developed visual memory remember exactly your avatar, and it helps them to find the necessary profile. If you change your avatar you will lose this part of your audience.

When evaluating an avatar, you must take into account these details:

  1. If there are inscriptions on the main photo, they must be readable, otherwise there is no sense in them.
  2. Your logo should fit completely, its elements should be large.
  3. It’s important not to crop the composition, if a cake is in your photo, then let it be seen in its entirety.
  4. If you are running a specialist profile, then put a professional title photo where you are in uniform or in working environment.
  5. Photos that reflect goods and services-always in high quality, bright, with good clarity.

Your avatar must be original. Using popular stock images, you will create an image of an unreliable brand and a fake specialist.

Step #3: Analyzing your profile header

Everything is simple here. A profile header can be considered good if it:

  • answers to questions: “Who are you?”;” What do you do?”;
  • contains a unique trading offer (relevant for companies and stores);
  • explains why users should subscribe to you (relevant for bloggers and specialist profiles).

It’s important not to overload the emoji header, choose a readable font for it. If you are conducting an independent audit, close Instagram and take a break from it for at least 4-5 days.

Posts can be uploaded through third-party services and auto-posting. When you reopen Instagram, you should evaluate your profile header, avatar, and other visuals with a clear look.

Step #4: Text Content Analysis

It’ll be better if you view many posts. SMM specialists usually analyze 10-20 recent publications.

The checklist for verification is quite extensive:

  1. Does the post text correspond to the topic from your profile header? Every beginner’s main mistake is that the content does not match the profile header. If you position yourself as a general practitioner, the ratio of posts on medical topics to personal ones should be at least 3:1. If you abruptly decided to change the blog focus, change the header as well.
  2. Is it clear from published posts what you do and what you offer? When commercial profiles are full of publications on general topics that are far from business, subscribers begin to forget what they actually subscribed to your account for. You mustn’t disguise yourself as a personal page, your followers should understand who they are subscribing to. If at least every two posts you don’t talk about your business, it’s time for completely revising your content plan.
  3. Publications are designed in similar style? If you often change the authors, it’s important to make sure that the texts are designed in familiar style. This is especially true for personal pages, because subscribers believe that you are the one who prepares all the publications. But frequent changes in the business page are also not desirable. If you understand that published texts are very different, correct them.
  4. Is your content diverse enough? There are a lot of types of tests for social networks. In order not to bore subscribers, try to touch on maximum of various formats.

Formatting deserves special attention. Pay attention to the ease of text readability, the presence of spaces. In Instagram, you can always edit a previously published text. Be sure to use this opportunity to make it pleasant for new subscribers to read publications.

Step #5: Visual Content Analysis

It’s a very difficult part of auditing. There are no uniform standards for photos. If we generalize, then ideally they should:

  1. have a good quality (without pixelation and defocus);
  2. be kept at identical temperature: only warm or only cold shades of filters;
  3. a complete, harmonious picture has been created, but the pictures may be different.

The requirements for the visual are constantly changing. If in 2017 trends included the most fabulous pictures, then in this year the emphasis is on natural photos.

You can maintain a single style, or you can maintain a dynamic live profile. This remains to the taste of a page owner, so the rating here is more about the quality of the content.

Step #6: Calculating the Engagement Rate

This is one of the clearest and visual stages of verification. If in other points a biased assessment is possible due to banal tastes and preferences (first of all, this concerns the analysis of the visual concept), then Engagement Rates are quite specific figures.

You can find out the real percentage of subscriber engagement using specialized Internet services that can also hack Instagram followers if it’s necessary.

Step #7: Activity Analysis

It is very difficult to evaluate this item independently. A professional will determine it in just an hour:

  1. Do you publish posts often enough?
  2. Do you respond quickly to comments?
  3. Do you support dialogs in comments or not?
  4. Do you respond to responses and mentions?
  5. Do you use all available promotion methods?
  6. Are you working specifically for your target audience?
  7. Do you invest enough in promotion?

The answers to these questions will help you understand what else you can do to grow your Instagram blog and develop it.

In Conclusion

In conclusion, it is important to say that the profile analysis should be carried out at least once every six months. Or even better – every three months, to validate that that account is correct. We recommend subscribing to an automatic monitoring service that will assist with that, like the Spam Guard App, feel free to check it out.

The Top 6 Unusual Remote Roles To Try

The Top 6 Unusual Remote Roles To Try

We all know that remote work is on the rise and most companies now have some kind of flexible or remote working programme in place, but what about those who want to take it a step further? What about those that want to give up their place of work completely and do something different? Here are 6 of our favourite unusual remote roles you could try next!

Role 1: Trading From Home

First on our list is remote day trading. Day trading is a type of equity trading that is done within the span of a single day and traders usually make use of advanced technology to trade electronically. London and New York are the world’s top financial hubs where many financiers would claim they need to be based for their day trading jobs. However, one can access these markets (and others) from any corner of the world using computer systems and modern trading tech. Whatever your trading personality, current portfolio or platform looks like, remote trading could be perfect for you.

Day trading can make an exciting remote role, as it comes with a certain level of high pressure and demands high levels of attention. But, one can also find some exceptional perks as many day traders make very good money. Some key benefits of trading remotely include:

  1. Real-time access to global markets 24/7: With the help of advanced technology and equity trading systems, traders can trade from anywhere around the world with an internet connection.
  2. Flexibility: Since traders can trade at their own time, they are able to allot enough time for themselves in the areas that matter most to them. It is possible to choose trading hours that fit in well with other professional and personal commitments.
  3. High income potential: A number of day traders make significant amounts of money. If you are good at trading, the sky is the limit when it comes to your trading from home earning potential.
  4. Self-directed work environment: Autonomy in this profession allows traders to set their own goals, define success metrics and plan out activities that help them reach these goals. The autonomy also helps day traders manage themselves during difficult times by creating their own motivation to keep them on track.

Role 2: Virtual Assistant

Another cool way to work from home could be through virtual assistance. This profession has grown in popularity over the years, and many people are capitalising on it because of how simple it is. You can sign up with a company that offers this service, or you can set up your own business by directly contacting clients. In a virtual assistant role, you will be required to perform administrative tasks for your clients from organising appointments and events to data entry and website updates.

A key perk of this profession is that you get to work in a wide range of industries while working from the comfort of your home. Some areas where you can look for jobs include work from home jobs in the health care sector, work from home jobs in education and tutoring, telemarketing positions and more. This career path often offers a low-entry barrier and flexible working hours, making it a great option for individuals who are looking to work on a part-time basis while balancing other life commitments.

Role 3: Online Bounty Hunter 

Yes, you read correctly! Bounty hunting is a real thing. In fact, online bounty hunting is one of the latest professions that people are exploring, and it consists of finding criminals who have fled after committing different crimes via the internet. These individuals usually put up a reward or bounty for information about their target’s whereabouts, and using the internet to track them down is where bounty hunters come in. This profession offers the freedom to work anywhere in the world as long as there is an internet connection and the tasks only require basic computer knowledge.

Becoming an online bounty hunter could be great if you want to earn an extra income, and also if you are always on the go and do not have a fixed schedule. You could work for different clients at the same time or simply sign up with a company that offers this service. This remote role offers an exciting and unusual experience for many people, which is what makes it so thrilling.

Role 4: Video Game Tester 

Another simple yet exciting way to make money is through video game testing. A lot of publishers and developers release beta versions of their games in exchange for feedback about bugs, glitches and other issues that players encounter while playing these games. This line of work requires you to play the game regularly in order to find different errors within its mechanics or gameplay. 

Depending on the amount of time you are willing to spend playing games, this profession can help you earn a decent income. You could either work in-house for a video game publishing company or sign up with one that offers beta testing jobs. This remote role is perfect for you if you love playing games while making money at the same time.

Role 5: Translator/Interpreter

A number of large enterprises and tech companies offer remote jobs in the language industry, and this has created a need for translators and interpreters. In a broader sense, a translator is someone who translates written works from one language into another while an interpreter helps two people communicate through spoken words or sign language.

All these roles provide excellent opportunities to work from home as a remote employee, and you only need to have strong language skills in either English or the desired language. This career path does not require specialised education because you can provide your translation services through text-based software programs such as Google Translate and Microsoft Translator.

Some key benefits of this remote role include flexible working hours, the ability to work under different clients and work across multiple time zones. This is a great option for individuals who are interested in earning an income through language-related skills while gaining valuable experience that can help with other professional endeavours.

Role 6: Remote Helpdesk Technician

Remote technical support jobs are becoming extremely popular due to the rising popularity of online shopping and mobile devices. These careers offer a simple method of earning money through the use of your computer and other digital devices.

The main task associated with this role is using remote support or monitoring software to assist customers with different technical issues, such as helping them recover stolen passwords, installing anti-virus programs and resetting forgotten login details. Depending on your experience and the client, this remote role could offer a high earning potential, and the tasks only require a working internet connection and basic computer skills.

Being a remote technical support worker requires you to have skills such as social interaction and patience since you will be communicating with different individuals from different age groups and backgrounds. You also could benefit from strong computer knowledge in order to fix more complex issues that come with online shopping and mobile devices.

As well as helping out with technical problems remotely, there is also the option to become a remote sales representative, while working for the same company. Being able to work both technical support and sales is a major benefit when it comes to being employed, so it’s always good to offer sales support too. There are many benefits of outsourced sales for various businesses, as recent years have shown it’s not always necessary to have an in-house sales team.

Final Thoughts

Working from home provides many opportunities for individuals who are interested in earning an income while maintaining a flexible schedule. However, not all remote jobs are created equal so it is important to look into the company or job role before committing to one.

As more companies in various industries recognise the benefits of offering remote employment options, this career path will only become more popular in the future. These roles provide a great way for you to earn income and gain valuable experience that can help with other career goals. Why not get started on your new career path today?

How to Internationalize a Company: Steps, Strategy, and Critical Formalities

How to Internationalize a Company: Steps, Strategy, and Critical Formalities

There comes a time in every company’s life when the question arises: should I export and internationalize? The process of opening up to new markets is long and complex, but it can become a method of growth that can even save some companies from suffering declines in their countries of origin. If this is your case, wow essay company will tell you how to internationalize a company, the strategy, and the steps you should follow in this article. Read on!

What is internationalizing a company, and what does it consist of?

First of all, let’s see what the internationalization process consists of. Internationalizing a company is how the organization creates the necessary conditions to operate in the international market. More and more companies are moving towards offshoring and directing their strategy abroad.

Internationalization is more than expanding the business from home to foreign markets. Taking products abroad is not something to be taken lightly or underestimated. Internationalization is a process that requires conviction, commitment, and willpower.

The economic crisis has reinforced the commitment to international trade in recent years, which has pushed companies, especially SMEs, to look outside a collapsed domestic market.

The decision to internationalize is one strategy that significantly impacts any brand and all internal and external operations and their management.

Entrepreneurs have seen that this is a path of growth in the growing export trend, opening doors for them. In this aspect, it is interesting to analyze why exporting is a good option.

Advantages of internationalizing a company

The benefits of exporting, apart from the obvious ones, are varied. Still, most of them have to do with companies forcing themselves to make a significant change that allows them to improve in many areas by competing harder in a fiercer global market. Let’s look at the most critical advantages of internationalization:

Increase customers and revenues.

One of the most critical advantages of internationalizing a company is that the number of potential new customers can increase considerably. With each new market we enter, we can pave the way for business growth and increased revenue.

On the other hand, companies can also use international markets to introduce unique products and services, which can help maintain a positive revenue stream.

Improved risk management

Market diversification is one of the most important benefits of international trade. Being less dependent on a single market will help us avoid risks in our primary market.

Increased competitiveness

Organizations may have the opportunity to increase brand awareness in a market where competitors have not yet entered.

Companies expanding into new markets are forced to innovate and improve their offerings to compete with local companies. In addition, entering new markets can provide access to top talent, advanced market trends, and industry innovations.

Cost savings and access to new technologies

When you start operating in a new market, your company is exposed to opportunities to benefit from foreign investments that may not exist in your home country. For example, many governments offer incentives to companies that want to invest in the region.

In this sense, foreign investment can be valuable for our business, as it could accelerate growth, tax relief, cheaper logistics, cheaper commodities, etc.

Moreover, on the other hand, it can also help companies gain access to new technologies and ecosystems in the industry and the international workforce. These connections and networks can significantly improve business operations. The company is accelerated in the innovation process, something seen in its management dynamics and its products, through the clearer and broader vision of what is being done in other markets.

Finally, also:

  • It streamlines industrial capacity and speed.
  • It allows you to improve the management of resources since you are forced to do so.
  • It generates new opportunities
  • It increases sales

But for all this to happen, the company must enter into a process of awareness and prepare a good long-term business strategy.

What does a company need to internationalize?

We have told you about the benefits of a company expanding its business and venturing into other markets, but none of this is helpful if you do not know the requirements needed to do so. In this section, we name some of the most critical requirements to internationalize a company:

1. Ability to identify barriers

If a company does not know what is preventing it from growing, it will not be able to continue. It is vital to take note of this because the mistake that many companies make is to look ahead without taking into account the risks. To take this step, it is essential to perform an internal analysis, where it is analyzed if the company is prepared to meet the demands of the market it wants to cover.

2. Recognizing the product to be offered

To internationalize a company, it is also necessary to evaluate the opportunities offered by the product or service at an international level. In which countries will it be successful? Will it be attractive to my potential customers? If a company wants to expand its business to global markets, it will not be enough for its product to be popular in the country where it has already established itself; it will also have to be popular in the other target countries.

3. Be better than the competition

The company that wants to internationalize will have to offer a better product or service than its competitors if it has one. For this reason, expanding into other markets means being very aware of what other companies in the same sector are doing. Examining the consumption of what your competitors are offering can help you know the level of opportunity you have in that market.

4. Develop a roadmap

A company cannot internationalize without a plan that determines the steps to do so, where all the actions, failures, successes, strategies are written down. None of this can work without a method and a guide.

5. Every activity is an investment

When embarking on the internationalization of a company, it is crucial to keep in mind that each activity is an investment to be made. It means keeping in mind that the benefits can be long-term and that it is always necessary to work with a margin to act in case of failures that may arise in each activity.

The capacity of the organization influences export performance. For this reason, examining the company’s situation in the market will help to know if it can internationalize without the help of external agents. Suppose the company’s capacity is not sufficient. In that case, it will be necessary to look at other options, such as partnering with other companies or hiring the services of foreign trade consultants or advisors.

Legal aspects of internationalizing a company

Legal aspects are essential from the moment a company decides to internationalize. These may vary according to the company’s activities abroad since not all of them have the same objectives. In these lines, we leave you some of the most important legal requirements to internationalize a company:

Rules that regulate international trade. The WTO (World Trade Organization) is the global organization in charge of these rules. Investigate the legal aspects that could affect you according to your sector.

The means of collection in international transactions will be determined by the agreements made between the importer and exporter.

Be aware of the Tariff Law and the rules governing international trade operations in VAT, with exemptions in intra-Community deliveries of goods and exports.

To know the country’s taxation where you want to expand your business. It is essential to know the regulations governing both the country of departure and destination. Contacting professionals in the country where you wish to operate is vital to be aware of these rules.

Attend events and meetings with people in the sector to network and learn about opportunities in other countries. ICEX is an excellent opportunity to be aware of the meetings.

The challenges of exports for companies

The main thought that leads entrepreneurs to decide to export is the most basic and rational reasoning that anyone makes in times of crisis: if things don’t work out here, we will have to try other places where people’s purchasing power is higher, sales are not being affected, etc. The idea that it will be easier to maintain the business if it is sold in countries with better economic conditions is not unreasonable. However, the key to success in the export process lies in the company’s strategy and not so much in the country in which it wants to sell.

The will to sell or continue selling is a good principle, but this will must be accompanied by choice to grow. An SME, in particular, has to think that leaving the incubator of its country, which until now has limited it to certain magnitudes, means having to grow irremediably, and it must accept this challenge with enthusiasm and without fear or limitations.

For a small company to grow and enter the international market implies a series of changes to be adopted and challenges to be overcome:

Optimize processes

First, you will have to optimize your processes to be more competitive. The competition will be more significant and will have more years of experience. The fact that the competition is growing tells us that the market is also increasing and, consequently, the number of products and deliveries to be carried out will succeed. Is the company ready to invest in a competitive production and distribution model?

Compensating for seasonality

On the other hand, the company must also be able to compensate for product seasonality within the overall market. Suppose a farmer decides to export his fruits and vegetables to the world. What will he do when it is winter in his place of origin, and certain fruits do not grow but are in demand on the other side of the world, where it is summer? The farmer will have to find a way to compensate for the lack of produce or have the option of being able to sell to several countries and synchronize the demand for the product throughout the year.

Steps to internationalize a company

Now that we have all the information in hand let’s look at the different steps to internationalize a company. Take note!

1. Creation of an export department

It is the most intuitive and natural step. Without a department to manage the new phase of the company, it will be challenging to face the challenges that lie ahead. 

2. Conduct an internal analysis

We must ask ourselves whether the company can initiate this change in this step. The first step is to assess how the company is ready to acquire the production capacity needed to meet the new demands.

The most important factor is money. We have already given you a (basic) average of what you need to invest in starting the process. Based on this, you have to consider whether you will have the financial capacity to assume the expenses. If this point is clear and you can go ahead, the next concern is the product or service: Is it suitable for all markets? Does it have enough potential to stand out? If the company offers more than one product, the ideal and advisable thing is to go for the one with the best chances of success.

A curious thing to consider is each country’s social, political, and economic characteristics. Perhaps the product or service that works in one does not work in another. Therefore, in this step of the strategy, it would be necessary to study the markets and tastes of the places we are interested in reaching.

3. Bet on innovation

Most internationalized companies are characterized by being innovative and carrying out projects committed to innovation. Exports to the world seem to be accompanied by a more open and futuristic vision, which is necessary to go abroad.

Innovation can manifest itself in various ways, whether in company policy, human resources, payment methods, or the final product, offering more eye-catching, practical, or original packaging.

4. Choosing markets

Earlier, we mentioned the importance of considering the social, cultural, political, economic, and legal factors of the countries you plan to export. There are all kinds of particularities in each region that can become barriers to selling products. For example, customs laws, currency type, and exchange rate must be considered: Does it benefit the company?

On the other hand, product or service considerations also come into play. Depending on what you want to sell, you will draw complex lines to overcome in internationalization. For example, you cannot sell a computer program or an application and leave it in only one language or export products that require refrigeration, and there is a stretch of the journey where the cold chain would be cut off.

As a tip, the best thing to do is to draw up a statistical table in which the factors to be taken into account and the probabilities of success in each country are listed. In this way, a more detailed list of the best places to start will emerge.

Depending on the budget, one or more offices may be set up in one or more countries you plan to export. However, it is most likely that small companies will not have this capacity, and their new market will be reduced to the areas closest to their country of origin.

5. Find a marketing channel

When internationalizing a business, the sales channel will vary depending on whether you sell a product or a service. You may or may not need a physical presence for sales. If needing it, the best way is to do it directly through a local partner.

On the one hand, being present has the clear advantage of gaining extra knowledge about new market demand and better identifying consumer trends and preferences. However, the logistics become more complicated with this option, and problems may arise related to collection, lack of communication, etc.

On the other hand, if you choose to use an external commercial distributor, you gain functionality and risk control despite losing control over the market since you can make more significant and orderly shipments.

6. Start with promotion.

The communication and marketing of a company have changed a lot. In this blog, we have told you about the thousands of new ways we have to sell a product more effectively, from inbound marketing or neuromarketing to growth hacking and SEO. The recent trends exploit the free channels and the subtlety to emphasize the brand more than the products themselves, giving rise to the company’s already famous branding or image.

We recommend you make a small ‘study’ of all the mentioned options for the promotion. To begin with, several things should not be missing: a website or eCommerce, where products are sold, and information about them is provided, profiles on social networks to promote, and investing time in finding the best international events and fairs where it is of interest to showcase the company and its services.

7. Strengthening the internationalization of the company

After a while, the small company that started dreaming big will have become a large international company. At this point, the same flow of events will have already led it to create the figure of an export manager, and it is likely to think of investing more and more to be able to take on the fronts that have been opening up.

The last phase of the process, which completely consolidates the change from a national to an international company, is the physical establishment in other countries, either with subsidiaries or franchises. One of the most outstanding examples, rather trite at this point but valuable nonetheless, that allows us to visualize better the evolution and change that a small company can undergo is Starbucks. Starbucks went from being a small coffee shop with its origins in Seattle, Washington, to becoming the most significant international coffee chain globally.

What did you think of this article on how to internationalize a company? Leave your comments and share!

Finally, one of the things we encourage companies to think about is that, in the context of digitalization in which we live, the barriers to internationalizing any business are getting lower and lower. You could say that it is an excellent time to take advantage of the opportunities offered by the new connections, as long as you keep in mind the other factors that influence the success or failure of the adventure. 

Social Media Advertising to Improve Your Online Presence

Social Media Advertising to Improve Your Online Presence

The greatest take-home business owners have from the past year is that a solid online presence is everything. According to SEO Tribunal, 97% of consumers use the internet to discover and learn about local companies before making contact.

Considering 200 million Americans are on social media, according to Pew Research Center, think how much traction proper social media advertising would bring to your business.

That said, a social media campaign can cost north of $5,000 per month, so it makes sense to take out a business loan. This article will explain why social media advertising is essential for improving your online presence.

Why start a social media advertising campaign?

  • Raising and reinforcing brand awareness: it aids in familiarizing customers with your products and services. If your small business becomes a go-to for buyers, it will lead to long-term benefits since consumers often gravitate towards brands they recognize.
  • Increased business traffic: you can reach a global audience with a single post. If the target audience resonates with your products, they’ll add to your loyal customers. With proper brand awareness, prospects are bound to follow, share, and engage with your social pages.
  • Higher conversion rates and sales: The higher the commercial traffic, the higher the conversion rate is reached in the company numbers. A successful social media campaign brings new customers that either didn’t know of your business or have an interest/need in your products and services.

In short, social media advertising outcome is worth the funds, savings, and a small business loan invested.

Top 5 best advertising strategies for social media presence

An advertising strategy for social media is a master/buzz plan of your goals and how you plan to achieve them on social media. The top 5 strategies are:

1. Understand your brand

You mustn’t just post anything. It would help if you started with the end in mind. That’s why you must ask yourself the following questions before posting on your socials.

  • What product or service do you want to sell
  • Or what product or content you intend to promote

When you understand why you want to generate interest, then you can continue the conversation to an advertising moment.

2. Ask decision-support questions

To build buzz about your products and services, ask your social media followers to help develop products and services. You can map out your questions as below.

  • Which design should I go with, A or B?
  • How would you name the product?
  • When is the best time to launch?

By doing this, you build familiarity between your online community and the product you’re about to launch. This gets people excited and aware of what you are doing, and when you launch the product, more people are likely to buy.

3. Build authority with features and proof

Get featured anywhere, not just within your industry. Consider this as online networking. As the saying goes, your network is your net worth. You can get featured in people’s:

  • YouTube channels
  • Podcasts
  • Blogs
  • Facebook live

Remember, the more you get featured, the more authority you build. Show proof and testimonials and talk about your business industry experiences and past clients. This will help build authority, so people trust what you’re talking about.

4. Understand what end goal you have for your social media platform

Afterward, ask yourself how those goals impact the type of content you’re trying to create. For instance, if you are an interior designer and your goal is to:

  • Raise awareness: show behind-the-scenes content of you renovating a client’s space, before and after shots, and design inspirations that you draw from.
  • Educate: create posts like home decor techniques and different design tools. These will educate your audience on how they can implement the methods themselves.
  • Convert: share testimonials and clients’ experiences working with you as their interior designer. This technique works better than sharing before and after pictures of the project.
  • Get direct sales:  You need to show people the product, how to use it, and how to purchase it.

5. Stop only focusing on the actual visuals

Do justice to your product shots and posts by following them up with an informative, enticing caption or description that will compel consumers to act upon your call to action.

Extra tips to improve your business’ online presence

Always respond to your audience’s tweets, comments, or inquiries. This helps them feel and feel that their opinions are treasured.

Be sure to keep your loyal audience engaged by availing of giveaways and live sessions more often.

Many social media platforms allow you to view the reach and insights of all your posts. This will help analyze the campaign’s impact on your business and tweak it for better effect if need be.

Over to you

Social media advertising can build your brand authority and raise awareness of your company, all vital for improving your business’s online presence. That gives you a great shot of capturing the attention of the 97% of internet users who learn more about a local company over the internet before making contact.

Visit the website in the introduction section above for more information about a small business loan to help fund your social media advertising campaign.

How Much is My Website Worth? (A Simple Guide to Valuation)

How Much is My Website Worth? (A Simple Guide to Valuation)

Introduction

At one point in owning a website, we need to know its worth. Knowing your website’s worth will put you in a place where you know how much you may sell it if you decide to sell it. By a website, we refer to any online business platform you own out there. You may also need to know your website’s worth so that you invest in making it more profitable. Knowing the price of your website will motivate you to work even harder to reach a certain threshold.

In this article, let’s look at what will help you put a price on your website and improve its profits to attract a good deal when you need to sell it.

So, how do you find the net worth of your website?

You may use the Multiplier calculation.

In the multiplier calculation, you use your monthly revenue. This value will be 24 to 36 times your monthly revenue. So, by multiplying your monthly revenue 24 to 36 times, you will get an appropriate estimation of your website’s worth. This method gets referred to as the earnings multiplier. Let’s take, for instance, that you earn $5000. Your website will be worth between $120,000 and $180,000. This formula will help you estimate your website before you sell it or give you a target to reach before selling your account how you wish to.

Do your online research or among people dealing in the same business.

Another way you will get to know how your website would cost is to conduct your research. You may search online how much you would need to purchase a similar account. You will meet website sellers and buyers online who will propose different prices for a website like yours with similar stats. This way, you will estimate how to sell your account or website for that case. This method will give you a real-time price on the market, and you may get a worthwhile price.

Conducting interested buyers one on one

Another way you may sell your website at a significant profit will be to find ready buyers. You may use criteria one and two above to have your selling price already determined. With a ready buyer, you may even target a higher price, and with conviction, you stand a chance to make a good deal in the online market. This technique will give you enough knowledge for any future website sales.

Use of digital evaluation tools

You may as well decide to use various tools to evaluate your website and find your figure. Some tools you may find online to help you determine the price worth of your business include:

  • GoDaddy- this tool will ordinarily help you find a domain name for your website or run the website. When you need to know your website’s worth, however, this tool will prove very helpful. The GoValue feature in this tool will help you in getting your website’s worth. Consider installing it and use the GoValue feature to find your site’s worth.
  • Empire Flippers- you may as well use this tool, follow through with their simple steps, and get a rough estimate of your website’s worth. This site conducts website sales for most people. If you wish to find the estimated worth of your website, you may use their formula. They use the multiplier calculation as well. Your worth will be your net monthly profit X Multiple (18X-46X) + Discounted Assets if any + Wholesale Inventory if any. If you use this formula, you will get your estimated website’s worth.
  • Flippa– this platform deals with buying and selling an online business. Their 6-step valuation process will give you an estimate of your website’s worth.

All the above methods will help you come up with a figure about the worth of your website. Selling a website requires this knowledge to avoid selling your website at a loss.

Five best methods to boost the worth of your website

After learning how your website may sell, you may wish to own it a little longer and increase its market value if you need to make that call. What are the factors you need to consider to make the site increase in value?

Work on boosting your net website profits

Website’s net profits get used in calculating your worth by all tools and sites willing to sell your website for you. You will need to increase your profits for a better deal. Good research will help you understand what you need to do to increase these profits. If you offer affiliate marketing, then invest more in your most successful affiliate links. You may also include your call to action earlier to boost on more sales. Whatever business you do, focus on increasing your net profits, and you will hack it.

Increase your visitor flow

The more you get visitors on your site, the higher your revenue creation rate. So, it would help if you increase your visitor flow. Consider using SEO tools and search for topics that your audience searches most. Search engine optimization (SEO) tools have saved many sites by creating relevant content which increases visitors flow. You may also create content relating to your top-performing pages.  

Work more on your Domain Authority.

It would be best if you created a domain that relates to your content excellently. This trick also helps your site rank more in search engines and eventually boosts your visitors’ flow, boosting your net profits.

Boost your website’s social media following

Social media platforms have proven essential in boosting a site’s visitors’ flow. You will need to market your site effectively on all social media platforms. You may then come up with a way to motivate sales from these platforms by even offering a discount coupon for those who purchase from the social media links. This way, you even get more referrals and sell more, increasing your net profits.

Invest in Email Subscriptions

All successful websites give a lot of weight and concern to their email subscribers. Do you have a list of your email subscribers? If not, consider doing it. Through your email conversations, you get to make better price offers and maybe make better profits. You also get a chance to connect with your customers and improve your trust, which ends up in an increase in sales.

Would you be happy to buy your site?

If you feel that your website gives you a good selling deal, then you may go ahead and sell it now that you have successfully determined your website’s worth. If not satisfied, consider investing in the above tips and better your website’s worth because you will find it possible.

Conclusion

Have you found your website’s worth? Using all the methods we have discussed above, you will decide if you need to sell your website. You may also implement the tips on bettering your website’s worth, and you will be happier. Let us know of your experience in the comment section.