What Is Duplicate Content? What Steps Can You Take to Avoid It?

What Is Duplicate Content? What Steps Can You Take to Avoid It?

Duplicate content can have a huge negative impact on the search engine optimization score of your site, and this is why you need to avoid it and get rid of it. Today you are going to get complete information about what duplicate content is and how you can avoid it using modern tools and technology. In the past years, it was exceedingly difficult to find duplication of different sorts, but today things have changed, and you can save your SEO efforts by taking help from modern plagiarism checker tools!

What is duplicate content, and what constitutes it

Duplicate content which is also known as plagiarized content is the type of content that refers to the block of work that is completely or partially identical to another content that is published on another source. Content with minor similarities is also known as near-duplicate content.

Having similar content is a crime and is unethical, but you must know that it has become natural due to the excessive amount of content available on the internet. You must also understand that duplicate content can sometimes be very much unavoidable, and you have to use citing and quoting tactics to save yourself from any hamper! 

Different types of duplicate content

Duplicate content exists in two main types, and both of them are important for you to know. Below we have defined both of the types of duplication for our readers!

  • Internal duplication or internal duplicate content refers to the content which is copied and reused under the same domain. If the same website is using the same content on different internal links, then this is known as internal duplicate content, or in simple words, this act is known as self-plagiarism. This can be deliberate as well as accidental! In important to mention, that on many online stores are occasions of duplicate content due to product descriptions. Those are expected and not attributed as internal duplication by search engines.
  • External duplicate content is the type of duplication which occurs across different domains. If someone is duplicating content from your site or vice versa, then the content would be referred to as external duplicate content. This act of duplication can be named as complete, incomplete, deliberate, mosaic, and verbatim plagiarism!

Effects of duplicate content on a website

If your website has duplicate content on it, then you should know that it can seriously cause trouble regarding your SEO score. The search engines are not interested in any duplicate content as it damages their own business and traffic level. You must be thinking that how duplicate content exists on the web if the search engines are not interested in it. Well, Google and other search engines don’t filter duplicate content while they are indexing it, but you must know that they would never rank these sites and pages on the top shelves.

The reason that the search engines don’t rank these pages is that they can make serious confusion in the ranking process. Common sense dictates that two or more than two sources having the same content cannot be ranked in the same place so instead of getting into complications, the search engine would de-rank all of the similar sources. The top search results on the internet are the websites that are having unique content on their interface. 

How to get rid of duplication/plagiarism

You must know that plagiarism is not always done deliberately; today, the major causes of plagiarism are the one that is because of accidental and self-duplication. You must know that the only way to get rid of plagiarism today is with the help of online plagiarism checker tools.

There are more than dozens of free and paid plagiarism checker tools available on the internet, but not all tools are workable and of good repute. In the section below we are going to tell you about the most reliable resource that can help you check plagiarism in not only new content but also in already published ones!

Duplichecker

Duplichecker is a well-known website that can help you a lot in checking all sorts of duplicate content. Its plagiarism tool is famous because it provides premium-level services for free. With Duplichecker.com, you can check plagiarism up to 1000 words in one go and you can use this as many times as you want, 24/7 a day without any complications. This plagiarism detector tool does not offer any paid version like other plagiarism tools, so you can use it without being worried that you have to pay.

You can check plagiarism on or newly created blog or site using different input methods including text, files, and even website URLs. You can input any format of files for checking duplication, and you can check complete websites via URL! This plagiarism checker can help you authenticate your work within less than five to ten seconds. You would also get complete plagiarism reports with this online plagiarism tool!

10 Things Customers Want to Find on Your Website

10 Things Customers Want to Find on Your Website

When your business comes online to match this digital world’s requirements, the most important thing for the business is to look prominent. Also, as we know, a good impression for the very first time is vital for any business trading online. And to make the first impression an excellent one, your business’s website should be perfect, having all requirements. Today, we will talk about the ten most important things a customer visiting your website will look for. Please have a look at them and make the website for the same.

The uniqueness of your business

Firstly, the customers visiting your business website will look at the bios, and it is totally in your hands to make your business bios unique and unforgettable. Mention the business achievements as well (the achievements which make your business unique from others). Also, do not forget to mention the number of years of experience. Your bios should have the answer to the customers’ question of why they should buy from you.

Always mention a permanent working contact number

Do not forget to mention the contact number on your website along with the physical location of your shop/office. It is a must for the sake of the customers to contact personally. Always mention a contact number, which will be a permanent one and not a temporary number. Mentioning contact details along with the address will earn you faith and trust from the customers.

Mention what your business/company serves

Along with contact details, you need to mention your business’s purpose and what your company is working for or what it offers to the customers. 

It comes under a priority to mention details on the website to mention the business/company’s goods or services about what it serves to the customers. It depends on whether they have to provide too much information, general information, or less than that, but an idea should be mentioned based on competitive reasons.

The confirmation of the third party

As we mentioned above, your company must mention the awards or achievements earned on the website. Also, the case studies, news clips which states positive gesture towards the company, the lists of clients, etc. should be mentioned. Providing such things on the company website earns your trust and faith of the customers.

SSL certificate

Buy an SSL certificate as it is a significant thing for your website. This protocol helps in providing security to the data. The encryption also provides privacy while exchanging the data between the two parties: the company/business and the other is the customer visiting the company’s website. The customer’s priority is to know whether the company’s website has bought the SSL certificate or not before paying online through the medium of credit and debit cards.

Easily used and navigated

If the people interested in the products or services cannot easily find you online, how can they even buy it from you? This thing matters a lot. Make sure the customers can easily navigate and find your company/business online. If not, then competitors are all set to take your customers! To decide about the things to put in front, the businesses and companies should study the searches’ data and find the trends for the same.

Mention the feedback section without fail

Your company’s website must contain a feedback section having the ability to get feedback. The company should itself encourage the idea of getting the customers’ opinion as feedback. Provide a feedback section under a header or provide feedback forms or email links for the same. One of the benefits of getting feedback from your customers is that you may get a nice story to put on your website. Because of receiving feedback, the company can also know about what the customers’ mindsets are and what they think about the company’s products or services.

Mention the discounts and offers

Do not forget to mention the best deals and discounts offered by your business/company on the website! If your business is working on a small scale, you should show some best discounts, coupons, etc., to make your business grow more on the bigger counterparts. For example, you can give a free wrapping of gifts service as a part of the discount. Such deals will attract more customers to your website. Great discounts on the festive seasons will gain attention in huge quantities.

Provide clear guidance

How about providing the right direction in the way of step-by-step instructions to the customers! This is something unique, which not all websites do. Provide guidance, such as how to order your services or products from the website and the step-by-step payment method. Such steps include everything about where to go and what to do, and how. It will also earn your business a good impression if your website provides the delivery status along with the shipping costs. 

It is equally essential for a customer to know the return of products procedure and whether your company provides a guarantee of getting money back or not. Before placing the order, such details should be provided to the customers to gain trust. Also, provide a physical address and contact number just if the customers want some more information for the same.

Direct action buttons

To save customers’ time, provide buttons such as ‘buy now’ or ‘login’ or ‘sign up’ to give a direct call to action. Because of a lack of resources, many businesses on a small scale cannot provide such direct-action buttons. With such direct-action buttons, you can grab the attention of the captive customers.

In a nutshell, that was all about the ten most important things that customers look for on your business website. Besides, buy an SSL certificate from CheapSSLShop and improve your website security along with the above considerations. Your business website must implement these ten things on the website to grow more and to make a good impression online. If you need more ideas for online business, check out our list for online business ideas, and low investment business recommendations, for effective and affordable ways to launch your career.

How To Create a Professional Live Stream For Your Audience

How To Create a Professional Live Stream For Your Audience

It’s never been easier to stream a live video, with there being an abundance of platforms offering users the ability to go live to large audiences entirely free. Despite this, if you want to generate success from your streams and build an audience for your new online business, they have to be professional and offer value. Gamers, musicians, teachers, personal trainers, and more, all can utilize live video for generating revenue and boosting their online presence, but how can you make sure you do it right?

Whether you’re a beginner to the concept of live streaming or you have years of experience but are looking to elevate your setup, here are some tips and tricks to having a professional live streaming setup. 

Choose your platform

Where you plan to offer your stream will heavily affect its format and the equipment you may need. While social platforms offer free live features, if you want to stream for unlimited amounts of time or offer a more high-production video, you are quite limited to what you can do on social media. Using a professional and dedicated live streaming platform like Zidivo allows you to go live from any device and share your live video on as many webpages as you like. You can even monetise your streams by charging people to view and sharing private links for your audience. What’s more, you don’t have to invest a fortune in working with a professional team or platform either, you can usually pay an affordable monthly fee in exchange for complete access to a range of broadcasting and video hosting features. 

Set up your equipment

The next piece of the puzzle for a professional live stream is your setup. Don’t get ahead of yourself and start investing in tons of expensive recording equipment and microphones if its your first time hosting a live stream. It’s far better to start with what you’ve got and work on the quality of your streams before investing any money. A simple smartphone or IP webcamera will suffice for recording your streams, along with an affordable external microphone, both of which can connect directly with a software encoder and live streaming platform and allow you to go live at high-resolution for as long as you like. 

Another key aspect to keep in mind is the internet. A strong internet connection is crucial to a successful live video; if your internet dips in and out, your audience will end up watching a video that constantly buffers and are likely to leave in frustration setting a bad name for your brand. Make sure no one else is connected to your internet or use an ethernet connection to make sure you are ready to go. 

Plan your stream 

As much as you might want to go live with little to no planning beforehand, this can end up leaving awkward silences or causing you to go off on a tangent in your streams. Plan a rough timetable for your stream, whether you’re gaming, interviewing someone or simply having a chat, so you can stick to a rough roadmap of conversation and not expect your audience to stick around for a video that’s hours long. 

While it’s important to plan, it’s also valuable to stay relaxed and interactive. Engage with your audience’s comments and respond to them in real-time rather than sticking to a strict script and not showing off your personality or making your videos unique. 

Promote your content

Last but not least, promotion is essential. If no one knows about your live streams, you won’t have an audience to talk to and engage with. Make sure to promote your streams in the run-up to the date and time and give your target audience plenty of reminders to avoid your hard work being wasted. Another idea is later to repurpose your content in different formats as a Podcast, or as content in a textual format such as a blog post.

Beginners Strategy Guide to Start Selling and Make Money on Fiverr (2021 Updated)

Beginners Strategy Guide to Start Selling and Make Money on Fiverr (2021 Updated)

It doesn’t matter whether you are a college student, a graphic artist, a talented writer, a software developer, or stay a home mom who is thinking to start making money from home. There are a lot of ways you can use to make money online, and most of them are reliable sources that help you make a decent income every month.

Fiverr is one of the most popular options today to create an online income where you create and provide your services, also called gigs, which will allow you to start making some real money online. Let’s learn how to earn money on Fiverr with the Fiverr guide we wrote for you.

Start a Fiverr seller account and begin freelancing now >>>

Let’s Start With… What is Fiverr?

Fiverr is a global online marketplace to buy or sell services that offer people to get whatever they want just for $5, hence the time. This is the reason why Fiverr has become such a huge hit in no time. Fiverr was founded in 2009, since then it has been helping people to outsource and also helping many sellers to make money online.

The marketplace is primarily used by freelancers who making money on Fiverr by offering their services to its customers on a global, cross-country, scale.

What Are Fiverr Gigs?

A Fiverr gig is simply a task that is provided by a seller. Fiverr gigs can be anything from logo design, software developing, video transcribing to writing articles, and hiring virtual assistants (VA). You will get more clients if you focus on offering the best Fiverr gigs that help you make more money.

So, you need to create gigs to start earning money from Fiverr.

Here’s how to start a new gig on Fiverr:

  • Click on “Sales” on the top bar of the Fiverr page.
  • Click on the “Create A New Gig” button on the right side.
  • That’s it! Let’s process with learning how to create a gig on Fiverr.

Create a Fiverr seller account and start freelancing now >>>

What Should You Sell on Fiverr?

Since you will begin with getting 4$ from each sale (and later you can go to more highly-priced gigs!), you should start with gigs that won’t require much hard work and time. This is true because the buyers on Fiverr want their service ASAP. And you will also not spend your whole day on just one gig. And if you do this, you will be out of time to complete other gigs.

It’s important to remember that there are mainly three types of buyers in the Fiverr ecosystem which are individual buyersfun buyers, and businesses, companies, and organizations.

Let’s talk about each of the Fiverr buyer types.

Individual Fiverr Buyers

These are the regular people who spend on some gigs that help in their home life, business, or work. You can target such people by creating gigs like:

“I will write a promotional article for your website”

“I will transcribe your YouTube video”

“I will design a logo for your business”

This kind of gig sells a lot on Fiverr but to get orders for such services is hard as there is a lot of competition in these gigs sector. Moreover, people prefer to buy the services of those people who got good reviews or ratings.

But that’s not the point of worry. Where there is a competition, it means that BIG money got interested in it, so it will be enough for everyone. Second, if are worried about the competition, then you will never succeed in life. Just give it a shot and check whether you are getting a response or not.

Make a Fiverr seller account and go freelancing now >>>

Gig Buyers for Fun

Funny buyers usually buy gigs for entertainment or fun. They don’t mind spending 5$ on a funny video gig for a friend or an astrology gig for a bachelor party.

Funny gigs categories for example:

“I will say anything dressed as Harry Potter”

“I will write your message in the sand on a beach”

“I will write your name in calligraphy”

“I will reveal spoon bending trick”

Well, these gigs have got a good market because there are many different things you can do and sell on Fiverr. Just search yourself for some fun and bizarre gigs and you will get many ideas of what you can do and earn.

Organizations / Business / Company Gig Buyers

These buyers are similar to individual buyers but these buyers are usually long-term buyers.

A survey showed that company, business, and organization buyers tend to keep a long relationship with their sellers. So if your gig is ordered by any company or a professional team, then you may get future projects with them. For this reason, it is very important to maintain good contact with such buyers. 

Not only this, these buyers can order your gig in bulk. But the best part is that these organizations have a strong social circle. So if they are impressed with your service, they might share it with their clients and other people. This can get you more orders.

Eventually, once you progress with your seller profile on Fiverr, it’s important to catch more the business type of gig buyers in order to grow and sell even more on Fiverr.

Create a Fiverr seller account and start freelancing now >>>

Okay, these were the gigs that can be sold on Fiverr. But there are some gigs you should avoid selling and promoting on the platform.

What Kind of Gigs to Avoid Selling on Fiverr?

Don’t sell gigs that will require days of work from you. Like “I will develop a full web application for you, for 5$” or super-tight schedule ones like “I’ll illustrate and design a logo in 1 hour”.

Because of this type of hard-to-deliver gigs, your profile would be filled with negative ratings and reviews from people that weren’t satisfied with your final product. So try not to sell such gigs that can destroy your Fiverr profile and then you will have to create a new account. Follow those rules on how to make money from Fiverr with a long-term, business-making approach, and avoid this practice.

I also did the same mistake once. The gig was “I will set up your template on Blogspot blog”. I just got one order but that order became a mess when it took so long to fix one bug in the template. At that time, I was not familiar with HTML and CSS. But this gig can get even worse when you are providing the person with a free template and are not able to fix an issue. So never try to sell gigs about which you have no knowledge.

So since now you know what you can sell, we can head over to the next section about creating gigs.

Creating Gigs That Sell on Fiverr

As previously described, you need to create a new gig on Fiverr in order to start making money on it. Now, how to create a gig on Fiverr? It’s pretty simple:

  • Click on “Sales” on the top bar of the Fiverr page.
  • Click on the “Create A New Gig” button on the right side.
  • That’s it, you inside of a Gig creation process, let’s dive a bit deeper here.

Create a Fiverr seller account and start freelancing now >>>

Creating New Fiverr Gig Title

The title is one of the most vital aspects of your Gig, try to make your titles short and attractive. You can use 1 word with capital letters.

It’s your first chance, together with your Gig image, to tell buyers exactly the services you offer. Think about what a buyer is looking for, and write titles that indicate you can meet that need.

Consider going a little more focused and niche with your Gigs — rather than just saying “I will design your logo,” say “I will design a logo for your business consulting service.” One of the neat tricks on how to sell on Fiverr, it’s trying to catch these long-tail gig names that customer looks for.

Use evocative language in your title — don’t say “I will write blog posts” say “I will write beautiful, powerful blog posts.”

Use the terms your potential buyers are searching for. Google Trends and the Google Adwords Keyword Tool let you type in certain terms to compare them and see which are most popular.

Fiverr Gig Description

When I created my first Fiverr gig, the description I wrote was much longer than it should have been. This is not a recommended practice since the buyers want everything explained to them in a detailed yet concentrated manner.

What type of description would you want to read when you buy a gig? The answer is simple. Make descriptions short yet elaborated and precise about the value that the gig buyer would get from it.

Do not add other matters that are not related to the gig. Also, make your important keywords bold and highlight text wherever necessary. If you are thinking to highlight text, don’t make your description fancy with different so much bold text and underlined words.

Create a Fiverr seller account and start freelancing now >>>

Fiverr Gig Description Video

It is recommended by Fiverr to add a video to your Fiverr gig. It is a very important factor to get buyers for your gig because videos increase engagement by up to 40%.

They also do something else that’s really important — they create trust. Trust is one of the most vital aspects of selling online, and on Fiverr, you are selling yourself. Videos allow you to talk directly to your customer, detail what you will do, and build a connection.

Here are some of the key areas you should cover in your video:

  • Introduce yourself and thank the person for watching.
  • Address your viewer directly, with “You” statements.
  • Tell them how this specific Gig will help them and their benefits.
  • List your experience, expertise, and approach.
  • Finish by asking them to order.

This is true because if your gig provider service that needed by the buyer, then the buyers also approach it in a serious matter. There are some buyers on Fiverr who use their money very carefully.

So if they watch a 60-second video of yours saying what you are selling and some features of the gig, the buyers will order your gig in comparison to those without the video.

Picture and Portfolio

Upload relevant pictures about your gig. Create your own picture using paint or other simple software. Don’t even think to use Photoshop for a minute job of creating an image. Also, upload some other pictures of the work you will do.

Your portfolio is very important for buyers. So if they want a logo that you are providing but haven’t uploaded any projects, then the buyer will never turn back.

Never copy images that you don’t have the right to use and upload them as yours. Use Google images to search for relevant pictures of your gigs and then turn on the label rights filter.

Tags

Use tags that are relevant to your gig. Do not use unnecessary tags for your gig. If you looking to learn how to make money with Fiverr properly, you should know that such practice can lead to your gig be deleted because Fiverr will consider it spam.

Also, it’s just bad targeting and will “mark” your gig to Fiverr internal systems as a bad one because no conversion of it will be made due to the fact that the gig will be shown in such places where it is not required and as a result, you will get no orders.

Getting More Orders on Your Gig

Here comes the part of a promotion. You can create a personal YouTube channel to promote your Fiverr gigs. Many people get flooded with orders by creating a blog about their services and promoting it. But the most helpful part is social media.

Create a fan page on Facebook, Twitter, LinkedIn, and other social media websites to promote your gigs. Join Fiverr groups and promote your gig. But maintain a limit of your promotion because Fiverr can delete your gig anytime. This happened to many people and you can read on Fiverr forums about such cases.

Tips to Maintain the Flow of Income

If you are getting orders then it is necessary to maintain your income. You should continue getting more orders. In this way you can earn passive income by Fiverr which can be a great addition to your main income stream and even with time, become your main money income source. So, let’s consider some tips for doing this.

Conversation with Buyers

It is always important to be kind to your buyers and having a good conversation. Never use false language or talk rudely to your customers.

If your buyers are happy with your service, they can come back again with more orders or refer your gigs to other people also. It’s super important in how to start on the Fiverr journey.

Maintain Your Gigs

If your gig is selling well and you have added some gig extras, then do not make any drastic changes to your rates. If you are thinking that buyers love your gig and increasing the price of your gig extras (if any) will help you, be careful. To learn how to earn on Fiverr for the long term, you need to carefully practice your pricing and extras. Try only small changes at a time and see how your customers will react.

Just keep in mind that you are not the only one who is selling on Fiverr. There are people better than you or people who can be better than you if you do some silly mistakes.

Creating and Revision of Existing Gigs

Just never get stuck at a limited number of gigs. Expand your gigs and create different revisions of your gig by always trying to offer more service to your buyers.

Try to level up as fast as possible to Level 1 and Level 2. It will allow you to add even more Fiverr gigs for sale and will position your profile as a more reliable person for the buyers.

If you don’t know what Fiverr seller levels are, let’s explain it and its assistance with understanding how to make money on Fiverr.

Fiverr Seller Levels

All the sellers on Fiverr are rated on a scale of New Seller who allowed to have 7 active Gigs, Level 1 Seller that can have 10 active gigs, Level 2 Seller with 20 active gigs, and Top Rated Seller with 30 gigs and much more options for pricing, VIP support, custom offers and more.

Now, to be featured on the Fiverr homepage, usually, you need need to be at least a Level 2 seller, so it’s worth investing in your progress in Fiverr seller raking levels.

How is it done? Buy successfully selling your services. So to progress to Level 1, you need to complete 10 individual orders and maintain a 4.7-star rating over the course of 60 days, and for Level 2, you need to complete 50 individual orders (there are some other requirements here as well, but you can dive into those once you will learn all the Fiverr how to sell instruction.

Create a Fiverr seller account and start freelancing now >>>

Promoting Your New Fiverr Gig

One of the most important rules on how to use Fiverr is to contact your friends and family to get your first few gig orders just to kick the ball and start rolling some reviews and get Level 1 and Level 2 fast.

Do great work to get your first few clients. For example, if you offer an article writing service and everyone is offering 250 words for $5, then offer 500 words.

Start with promoting your gigs on social media channels. The channels that will show signs of interest, put more effort into them. Focus on the kinds of social media promotions that got a positive ROI.

If you’re a writer, start a blog and use it to promote your Fiverr page. If you don’t like to write and enjoy speaking, start a podcast. Or if you enjoy video creation, do regular Google Hangouts and make use of your YouTube channel. Focus on having fun, being personable, and creating or sharing fun content.

As mentioned, the best way to promote your Fiverr gig is by creating a website where you can easily build up your portfolio in addition to promote Fiverr gigs. And it’s not only limited to promoting just Fiverr gigs but it also builds up your portfolio claiming your self-promotion. You can also link your blog to the Fiverr account. In the personal blog, you should include the following things:

  • What are you offering in the Gigs?
  • Why should the clients hire you?
  • Your pricing packages.
  • Your previous seller ratings and reviews.

Learn here how to start an online business that will allow you to earn even more income and increase your use cases and the passive money stream from Fiverr. Check out our guide to get even more sales on Fiverr.

Making Your Fiverr Seller Profile Shine

If your Fiverr profile is updated and has everything about you, then it’s a good start because the profile matters a lot in regard to how to start selling on Fiverr. Write an awesome Fiverr bio. Don’t write fake information or skills about you. Just write what you are but in a good way.

Also, upload your profile picture. Check the profiles of top sellers. You will see what and how they present their profiles. If your profile is neat and clean then there are more chances of getting orders on your gigs.

Create a Fiverr seller account and start freelancing now >>>

Detailed Fiverr Seller Profile

Conclusion

Well, that’s all. I hope you may have understood how to use Fiverr correctly and how to make money with it. Just a few more quick tips that can help you with your first Fiverr sale:

  • Use proper English and grammar in your gigs and in your conversations with buyers.
  • Do not use Stock images and avoid copyright claims.
  • Explain what you are offering in your gig service.
  • Explain what the Fiverr gig buyer will get and the exact value for him out of it.
  • Respond to negative feedback positively.
  • Use gig keywords relevant to your niche and gig topic.

Good luck and feel free to leave us any questions about your gig selling practices.

Create a Fiverr seller account and start freelancing now >>>

How to Start a Podcast: Step by Step Guide (2021 Updated)

How to Start a Podcast: Step by Step Guide (2021 Updated)

Disclosure: As an Amazon Associate I earn from qualifying purchases.

Why should you create a podcast? Well, the answer is simple enough. Podcasting is a way of reaching your online audience using your voice on recorded audio files. It’s similar to having your own radio station or an audio version of a blog. Just think about the traffic and the fellowship it can bring to your content!

The audience for podcasts is recording faster growth than that for blog readership. At least four out of every ten Americans have listened to an online podcast according to recent reports. According to the latest Google trends, online searches for podcasts have surpassed searches for blogs. So, it’s the right time to start one.

Also, advertising revenues for podcasting grew by 80%+ per year according to the Internet advertising bureau. All the largest corporations such as Google or Apple have taken note of this with its release of a dedicated podcast app which makes finding podcasts online easier. It’s easy to see why starting a podcast could be a great idea.

How to Start a Podcast Step by Step Guide

The wide listenership it enjoys makes it an attractive complement to running a blog and could even help you increase your blogging audience.
It’s easier for an average person to connect and engage more with a podcast than with a blog as hearing someone speak his/her views is more personal than reading an author’s thoughts. This makes them place more trust in podcasts than in blogs as it is believed they present a more authentic voice. 

Right now, podcast content lags demand according to Google trends which makes it a good time for you to start a podcast. So, if you believe you have what to say, a message to deliver, or amazing content to speak about, then you’re more than ready to start your own podcast. Here is a step-by-step guide to help you through the process.

Hot to Pick a Reliable Podcast Hosting

Picking a great podcast hosting provider is a must as you will need this to be able to distribute your show via RSS feeds, online podcast directories, and podcast apps. For a user-friendly experience, we recommend the Podbean podcast publishing platform. It has different categories of podcast webhosting including a free option.

Our most recommended Podcast hosting service is Podbean, which is a full-featured podcast hosting platform with unlimited storage and bandwidth, iTunes and play store support, search engine optimized, your own domain, and branding. The first month is FREE!

Register on Podbean podcast hosting >>>

Or, if you didn’t like it, we can suggest trying the podcasting host Blubrry, which provides unlimited downloads, the possibility to cancel anytime, and optimization for Apple and other podcasting platforms.

Register on Blubrry podcast hosting >>>

Let’s continue.

Pick a reliable podcast hosting service

How to Acquire a Reliable Podcast Microphone

A good and reliable microphone suitable for podcasting is essential to ensure your message comes out loud and clear with good sound and isn’t interrupted by technical issues. This should be your first step as the quality of your microphone can make or break your podcast.

If you are looking for a quality podcast microphone that’s not too expensive we recommend the Samson Q2U, Audio-Technica ATR2100, or the Blue Yeti microphone.  It’s USB microphones that you can plug into your laptop, desktop or tablet and retails for around $100. Those podcast microphones are being used by many podcasters today. You can check it as well as complimentary products like microphone stands, pop filters and more.

For more expensive ones, we recommend the Rode NT-USB Cardioid Condenser Microphone or the Audio-Technica AT2020 podcast microphones.

For now, as a beginner, there’s no need to get mixers, portable recorders, and headphones. The microphone is the only technical equipment you need for now to start podcasting.

Get a quality podcast microphone

Create Great Content and Podcast Title

First, you have to know what you want to talk about. Make sure you have an in-depth knowledge of your topic. Conduct research on it so that you come across as knowledgeable. Then choose a title/name for your podcast. This should reflect your topic or the host depending on the circumstances.

Make sure you plan your podcasting routine beforehand as it will make your job easier. Decide how often you will be podcasting (Daily, weekly, biweekly, etc.) as well as when you will be podcasting.  We recommend that you start with a twice-weekly podcast.

Then get the topics you will be covering as well as when you want to podcast them depending on your prearranged schedule.  Make sure you have enough topics to cover a particular time period as that will make your podcasting routine easier. With all your topics researched beforehand, recording your content will be a breeze.

Make sure your topics are scheduled in a logical order. For example, if you’re podcasting about music, make sure you schedule ‘songwriting’ before ‘studio recording’.  Some topics can be very broad so we advise that you break them into subtopics that you can cover within a given time frame. With this, you could take a month or a period about a particular theme, for instance, October could be ‘marketing month’.

Get a Well-made Podcast Cover Image

Packaging, they say is everything. Make sure you have a great cover image for your podcast. This will help convey an image to your audience as well as an arsenal in your marketing plan.

Get a professional graphic designer to make your podcast cover image. You can get them at an affordable rate on freelance sites like Fiverr.

Register on Fiverr and create your cover for podcast >>>

Have a good idea of what you want your cover image to look like. Provide a rough sketch of what you want to your designer so he will be on the same page with you. The cover image has to project your personal brand so make sure the designer gets the graphics and style to match it.

Avoid cluttering your art with too many details so that potential listeners will be able to identify it clearly in a small format. It should be readable even at 200px wide. 

Ensure your cover image is clear and visible even when small. This is to ensure visibility when it appears as a thumbnail image which is how most podcast streaming services project their content.

Your cover art should be in JPEG or PNG format, should have 1400 x 1400 pixels, and be a maximum size of 500kb. These specifications should help you avoid issues with podcast directories.   

Register on Fiverr to create your podcast cover image >>>

Have a Great Outro, Intro, and Voice Over

This will be used to tell listeners the name of the podcast, who the host is, and what you expect to hear in that particular episode. It’s similar to the theme song and opening credits of a TV program. Having a great intro, outro, and voice-over will help set your content apart from others and draw in more listeners.

To get professionals to help you do a quality job at an affordable price, check out freelance sites like Fiverr where you could get a voice-over artist at $5. For an additional fee, he/she could also add music to the voice-over.

Register on Fiverr to create your podcast voice-over, outro and intro >>>

Produce and Edit Your Content

Listeners will be expecting a high level of production on your podcast so you have to ensure your production level stands out. Even if it’s just simple elements like intro music, episode introduction, background music, story introductions, and telling as well as the ending, make sure your production values are top-notch as this is essential element listeners use to judge a podcast.

You could hire someone to edit your audio files. Alternatively, if you want absolute control over how your finished podcast sounds, you could do the editing yourself. There are tutorials all over on how to do this as well as free editing software such as Audacity, one used by a lot of podcasters. 

Get Your Podcast on iTunes and Other Platforms

Now that you’ve produced those first podcasts episodes, you must get them to where there are a lot of potential listeners and the number one place for this is iTunes.

It hosts the majority of the podcasts out there and is the first place where most people look for podcasts so applying here is a must. iTunes has most of the podcast directory market through Spotify and Google music is growing.

For an easy how-to guide, check this link. It’s on Podbean, the podcast hosting service we previously recommended.

Get Your Listeners to Subscribe and Review Your Content

Podcasts with a lot of positive listener reviews on iTunes appear in the ‘New and Noteworthy‘ section. This helps increase their visibility and even attracts more listeners. You want your podcast here when you get on iTunes so at the end of each episode, tell your listeners to subscribe and leave a review about what they think about the show.

If you have a blog, embed a podcast player on it or include a link to your podcast. Appeal to your blog readers to subscribe to it and leave reviews.

Benefits of Starting a Podcast

Maybe you still not sure if it’s worth the effort to create a new podcast and starting this journey, but, let me assure you that podcasting got many benefits. For example, making a podcast will allow you to create a new relationship with your friends, community, and potential customers if the podcast is commercially oriented.

Also, podcasting will allow you to create a lot of new friendships in the area you will podcast about. It can be for a common hobby, or business benefits in case you looking for those. And most importantly, podcasting will establish you as an expert in the field you started a podcast about. You will become a trusted voice for any related question or opinion which will transform the growth of your personal brand.

Now you’re ready to begin podcasting. At the start of it, when you learn how how to speak to the microphone, you might get a bit too self-conscious and sound robotic. But don’t worry. Just relax and be yourself as you record your show. With practice, you will sound better and each podcast episode production will get easier and smoother.

Remember, people want to connect with the person behind the microphone so feel free. Express your emotions if you can as that’s what makes us human. Forget about hiding your accent if you have one. With time and diligence, you will have listeners begging you for more episodes.

In Conclusion

To sum it up, the services and equipment we recommend are:

Now you know the basics needed to start your podcast. So keep on recording, producing episodes, and enjoying what you do. Please leave a comment if you got any questions.

Full guide to start a podcast
How to Create a Profitable Online Store in 9 Steps with WooCommerce (2021 Updated)

How to Create a Profitable Online Store in 9 Steps with WooCommerce (2021 Updated)

WordPress and it’s WooCommerce online store plugin are two applications that work together to power almost 40% of all e-commerce stores on the planet. This figure sums up to over 1.5 million stores and still counting.

The first thing we need to understand is that the comfort of purchasing items online and advancements in technology that makes online transaction secure has increased the worldwide acceptance of e-commerce so online store creation is the right thing to do in order to promote your online presence, products and values.

How to Set up a Profitable Online Store
Starting an online shop was never easier than today!

That’s the reason why starting an online store remains one of the best ways to make money online. You too can start an e-commerce store even if you have minimal web design experience.

The best part of it is that setting up an online store in WooCommerce is simple with our guide that shows you how to do it.

This guide provides a step by step guide on how you can use the power of WordPress and the WooCommerce plugin to build your e-commerce site within an hour! We designed this guide to be newbie-friendly; we will teach you everything you need to create an online store and add your products. Besides the technical aspects, we also provide design tips and strategies to promote your site and make sales.

The first step is to register a web hosting account, follow this link to get excellent e-commerce hosting (WordPress + WooCommerce, and it’s non EIG). Continue reading the next steps to set up your online store.

Start an online store with WooCommerce >>>

What is eCommerce? Introduction to Online Stores

Amazon is the number leading e-commerce store on earth.

E-commerce which is the acronym of electronic commerce is a term that describes the procedure of buying and selling goods and services from online platforms. You probably have purchased physical products or services online; that is e-commerce at work.

E-commerce has tremendously developed over the years such that you can purchase virtually anything online. You can find several online stores selling ranging from digital items like eBooks, to cheap things such as pencils, and expensive real estate.

The truth is that whatever the product you want to sell online, there will be competitors. But the good news is that the market is quite vast, you can start your online store today and do quite well. Just follow the guide we provide and put in some hard work. You will give your online store an edge when you create it with the best tools available in the industry. Don’t be afraid, these tools are mostly free.

Why WordPress Is the Best Choice for Your Online Store?

WordPress the best site engine today for online shop as well
WordPress has excellent features for online stores.

Although there are other options for selling your products online such as using third-party marketplaces like Amazon, most people cut their teeth on e-commerce by starting their own online store. Since the online store is a type of website, one of the vital decisions you have to make is the website platform to use.

If you are yet to decide a platform for your website, we would recommend WordPress. It is a free platform with many excellent features you can use to create any type of site. Besides, it is a user-friendly Content Management System (CMS) which is perfect for beginners and experts alike.

The WordPress platform began as a blogging application but had seen several advancements over the years that makes it adaptable for any type of site. WordPress has been used to build news sites, corporate websites, job sites, and many more. WordPress is the preferred choice for e-commerce websites for many reasons. Some of these advantages are listed below:

  • The platform has thousands of design themes and plugins that you can use to tweak a site for your preferred visual design and other programming functions. The several add-on tools for e-commerce makes it a perfect choice for building online stores.
  • WordPress has an active community that continuously add new features through updates and provides timely patches for security threats when they arise. You would likely want to choose a secure platform to build your online store since you will be dealing with sensitive data.
  • E-commerce can be tricky and you need all the help you can get when you get stuck. With the vast community of WordPress users out there, you can never be short of support when you need a hand. There are a vast amount of resources online, forums that provide answers to your pressing questions.

We can assure you that WordPress is robust enough to handle the requirements of your online store. However, it is important to note that WordPress CMS does not have e-commerce functions. But you can get your online store up and running when you install the right e-commerce plugin on your WordPress website.

Introducing WooCommerce – eCommerce Solution for WordPress

WooCommerce online stores platform service for WordPress
Add E-Commerce feature to your WordPress website with the WooCommerce plugin.

WooCommerce is the most widely used plugin for adding e-commerce features to WordPress websites. The user-friendly features and many useful functions of the plugin are important reasons why it is preferred to other online shopping plugins in WordPress.

After you have installed and activated the WooCommerce plugin, it automatically adds several features that allow you to create an online shop in WordPress. Basically, these features include product listing backend, online shop frontend, shopping cart, checkout options, and an online payment system. There are additional useful settings that allow you to customize your online shop to achieve your unique objectives.

With WooCommerce, you can sell both physical products and digital items, it’s your choice. The platform is robust enough to handle sales of a handful of downloadable items in your online shop and will continue to function well when you upscale to selling hundreds of products per day.

WooCommerce Primary Features

The main features of the WooCommerce plugin are as follows:

  • It adds a backend to your website where you can add products to your store and set their respective prices.
  • It allows the store owner to create dedicated frontend pages for each product or service offered.
  • Addition of checkout feature to the website such that the user can make payment for items or services they purchase.
  • Addition of flexible options for payments and shipping of physical goods.

Start your hosting with WooCommerce eCommerce solution >>>

What Does It Cost?

With all the excellent features described above, you must be thinking that the plugin will require a premium subscription to use. Well, the core WooCommerce program is absolutely free.

However, you can add other excellent features to the program by purchasing extensions from the WooCommerce extension store.

First Steps Before Building Your Online Store

DreamHost dedicated hosting for WooCommerce eCommerce platform
We recommend you to use dedicated WooCommerce hosting for your online store.

Before we take you through the step-by-step procedure for building your online store, you will need to put two things in place. The first is to get a domain name, and the second is to purchase a web hosting plan.

First of all, register you’re hosting with DreamHost >>>

Most of the service provider will help you register your domain name and also provide a hosting plan for you. Bear in mind that you will need to pay for these services upfront and renew them annually. The cost of domain name and hosting are usually affordable.

Host online shop on an affordable and reliable hosting
Affordable and reliable hosting for you to sell online.

Just like the name refers, the domain name is simply a name by which your website is known on the internet. It is more like a business name that you register in the real world. You should pick a name that is easy to remember and contains keywords related to your business. You should take the time to choose a name that you are satisfied with because changing it later can be complicated.

Your web hosting is more like the offline shop you rent for your business. Only that this time around, it is a digital space and resides on the Internet. This space is where you store your files and design your website. The hosting server makes your online store available to people around the world through the Internet. There are many options for web hosting, but you would like to choose the ones with high performance, fast loading, and with a reputation for excellent security features.

Technical support is another feature you want to double-check with your prospective hosting service provider. They must be available to provide support on time when you need it through various media like telephone support, like chat, and online ticketing system. You should also look out if the hosting provider has a dedicated WooCommerce hosting plan. Such a plan is optimized for an online store on the WordPress platform. It also contains other useful tools to manage and upscale your store when the needs arise. And of course, they give priority support.

Start with DreamHost, a reliable WooCommerce hosting >>>

Start selling online with DreamHost a reliable WooCommerce hosting service
Start selling online with a reliable WooComerce hosting provider.

We need to take the time to discuss security before proceeding with this guide. It is essential to keep your online store safe from hackers and infections from malware. You will also be protecting your business because nobody wants to transact in an insecure site. To this end, it is crucial to install a Secure Socket Layer (SSL) on your e-commerce website hosting. SSL is an encryption technology that secures your private data and the financial information of the users of your site. After installing the certificate, your website will use the HTTPS URL prefix to open pages.

You can obtain an SSL certificate from an external source, but your hosting provider can also provide one for you. The WooCommerce hosting plan we use adds a free Let’s Encrypt SSL certificate to the hosting plan to make our site secure right from scratch. SSL is recommended for any site that requires a login, and it is absolutely compulsory for an e-commerce website.

Start hosting with DreamHost, WordPress hosting with free SSL certificate >>>

Start Your Online Store in One Hour

After choosing a domain name and subscribing to a web hosting plan, you can now proceed to the next step of building your online store. Follow the comprehensive guide below to start designing your e-commerce website.

Step 1 – Install WordPress (5 Minutes)

The first step is to install WordPress which is the CMS that will power your website. If you choose the DreamHost WooCommerce plan or the DreamPress plan, you can skip this step because you already have WordPress preinstalled for you. But for a regular hosting plan, you will have to install WordPress on your web hosting server manually.

To install WordPress, you will have to log in to your web hosting server control panel. DreamHost makes the process easy with One-Click Install future. If you are using a DreamHost web hosting plan, you can access the One-Click WordPress install by browsing to Goodies > One-Click Install within the hosting control panel.

Begin online store with WordPress and WooCommerce >>>

Install WordPress with one-click install tool for WooCommerce plugin.

Click on the WordPress icon on the following page and fill out your domain name in the required field. You can leave the default value in other fields because they contain advanced options that you do not need to tweak anyway. When you check the Install Deluxe options, additional themes and useful plugins will be added to the installation. When you are set, click on the “Install it for me now” tab to start the WordPress installation.

WordPress one-click install service suitable for WooCommerce.

When the installation is complete, the application will send the login details of the WordPress Admin backend to the email you used for your hosting account.

In some rare cases, you will be required to install WordPress manually when the hosting provider does not have automated scripts for WordPress installation. Going through the manual installation route involves a couple of steps and creating a database. Don’t be scared, it’s not complicated and will take about five minutes to complete.

Step 2 – Install WooCommerce Using WordPress Admin Panel (10 minutes)

You may be able to skip this step also if you choose to use the WooCommerce hosting plan from DreamHost. Because the plan comes with preinstalled and preconfigured WooCommerce so you can start building your store right away when you log in to your WordPress Admin area.

However, we shall still go through the procedure of installing the WooCommerce plugin for the benefit of those who use an ordinary hosting plan. Log in to the WordPress Admin area, click on the Plugin section in the admin menu and click on “Add New.” At the top of the page that opens.

Install WooCommerce plugin on WordPress CMS website
Install WooCommerce plugin on WordPress CMS website.

Locate the search box at the top of the page, type “WooCommerce” and press enter. Locate the WooCommerce plugin in the search results, and click on the “Install” tab beside it. When the install tab changes to “Activate” click on it.

Congratulations, you have just finished installing and activating WooCommerce on your WooCommerce website!

Activate WooCommerce online shops solution on your website
Activate WooCommerce online shops solution on your website.

Now that the plugin is installed and activated on your site, you have all the essential pages that your online store needs to operate and sell your stuff. But we still recommend navigating through the WooCommerce setup wizard to fine tune and configure important settings for your online store.

The Wizard will popup after activating the plugin. The first phase of the wizard allows you to set vital details about your online store such as the currency and the products you plan to sell.

Setting your online store basic properties
Setting your online store basic properties.

The next stage walks you through setting up the payment options you want your customers to use. Most shop owners choose a combination of Stripe, PayPal, and offline payment methods.

For some store owners, these options may not be adequate, but there are several other payment integrations available through WooCommerce extensions.

WooCommerce payment option configuration
WooCommerce payment option configuration.

The next stage of the wizard allows you to configure standard shipping rates. The settings will enable you to charge a flat rate or provide free shipping. You can use the extension apps to have more flexible shipping options.

Configuration of your online store shipping options
Configuration of your online store shipping options.

You can configure additional settings in the other two phages of the configuration wizard. However, you can safely skip these options to the end. You should also bear in mind that you can modify all the settings applied by the wizard when the need arises.

You ready to start selling. Just a few more small steps
You ready to start selling. Just a few more small steps!

Once you finished with the settings, the wizard informs you that you are ready to start selling. It also provides you with some quick links to adding products to your online store.

Before then, it is essential to optimize the WooCommerce store a little further. So, let’s return to the WooCommerce dashboard.

Step 3 –
WooCommerce Store Settings Optimization (20 Minutes)

Although the configurations you did with the WooCommerce Wizard can help you get a functional store, there are still many other settings you have to configure. So, we are going to spend some time tweaking the configurations of the store to cater to your unique requirements.

So, navigate to the WooCommerce menu and click on Settings.

WooCommerce general setting menu to configure your online selling experience
WooCommerce general setting menu to configure your online selling experience.

There are many configurable options in the WooCommerce settings, but we will only focus on the most important ones.

Do you want to ship to all countries? If not, navigate to the “General” tab and choose the countries you are willing to send your products. You can also decide whether to compute taxes on items purchased or not.

It is smart to add taxes to your prices because you may have to pay the sales taxes yourself if your buyers did not pay it while checking out. If you are not conversant with sales taxes, you can take a look at the WooCommerce developer tax guide here.

Next, let’s look at the “Product” tab. Here you will see some of your input from the configuration wizard. You will also see many additional options which you can tweak such as reviews.

WooCommerce store product setting have reviews options as well
WooCommerce store product setting have reviews options as well.

The review options allow your customers to leave a one to five-star ratings on the product they purchase and also write reviews. Positive reviews are great for driving sales so you may wish to enable this option. The additional options here help you manage inventory and customize the way your products are displayed.

From the “Shipping” tab interface, you can add additional shipping zones, and customize the shipping methods and the rates you charge. The Shipping Options submenu also enables you to fine-tune your shipping procedures.

WooCommerce store online shipping zones and options settings
WooCommerce store online shipping zones and options settings.

Next is the Checkout tab. From here, you can configure how the check our process will work and decide whether you want to use coupons or not. You can also change the order of the payment options by dragging the options into their right places.

WooCommerce shop checkout settings for your store
WooCommerce shop checkout settings for your store.

There are other subtabs where you can enable and configure the unique settings for each payment options and also add additional ones as the need arises.

The accounts tab allows you to set the accounts policy for users who will be buying stuff from your website. Do you want them to register before they checkout or they can just check out directly? You can set all the options from here.

Accounts settings configuration for your WooCommerce store
Accounts settings configuration for your WooCommerce store.

The emails settings allow you to customize the types of event notifications that you will receive in your registered store email. You also have the options to personalize the emails that your customers will be receiving from your store.

Online store email configuration dashboard
Online store email configuration dashboard.

As fir the last tab, the API one, it contains additional technical settings for advanced users to integrate with their custom store applications. You do not need to use this setting at all.

At this stage, you have completed customizing of the WooCommerce settings. You can come to the dashboard at any other time to tweak the store settings when the need arises.

Step 4 – Adding Products to Your Store (45 Minutes)

After you have set up your store the way you want it to work, the next step is to start adding your products to the store. The process is easy, just navigate to the “Products” menu and click on the “Add New” link in the dashboard.

Adding product to sale in your new WooCommerce based online shop
Adding product to sale in your new WooCommerce based online shop.

The product page is identical to the typical WordPress post page. It contains the standard editor and other few additional options and user-defined settings.

At the lower part of the page, you will see the “Product Data” section. Here you can set the details of the product such as price and whether it is a physical good or downloadable product.

WooCommerce product configuration page
WooCommerce product configuration page.

The Inventory tab allows you to create a unique identifier for the product called the SKU and other options. At the shipping section, you can enter the product dimension, weight and choose the appropriate shipping class where applicable.

The linked product tabs allow you to upsell other related products to your buyers. It is a smart method to increase earning per transactions in your online store. Other options such as Attributes and Advanced are optional, so you can safely leave them out.

At the bottom of the page is the “Product Short Description” section where you can add the summary of the product. This is the text that shows up in the product listing page. The content should be brief and emphasize the selling point of the product such as the problem its solves and other benefits it provides to the buyer.

Product short description in WooCommerce product settings
Product short description in WooCommerce product settings.

You can write the full description of the product when you scroll back up to the main editor. It is essential to highlight the main features and other information that helps the buyer make a decision.

The image of the product is one of the most vital parts of a product listing. Click on the “Add Media” button and upload a clean and clear image of the product.

Usually, it is best to upload several images from several perspectives to allow a 360-degree view of the product. An excellent view of your product imagery is vital to driving sales.

Use the product image section at the right-hand column to enter the main image. Below the section is an option to create a product gallery. The gallery section is excellent for products that have style and color varieties. This is the place where you can also add Categories and Tags to your product.

Categories page for your new WooCommerce online store
Categories page for your new WooCommerce online store.

Categories and Tags are excellent avenues to get your product organized. It also allows the search engines bots to discover and classify your product accordingly. Besides, your customers are also able to find your products easily.

After you have uploaded your products and set all the necessary options, it’s time to go live and make the product available to potential buyers. Click on Publish, and your product will be available to buyers in your store frontend. Repeat this process for all your products to add other items to your online store.

Step 5 – Picking the Right WooCommerce Theme for Your Online Store

Official WooCommerce shopping theme is Storefrome, a powerful and flexible eCommerce solution
Official WooCommerce shopping theme is Storefront, a powerful and flexible eCommerce solution.

Now that you have finished setting up your store, it is time to start selling your goods. WordPress has a unique advantage when it comes to creating a unique visual design for your store. You have access to thousands of WordPress themes which you can use to customize the appearance of your store.

However, it is important to use a theme that is designed for WooCommerce. These type of themes have features that align with the functions of the WooCommerce plugin. They also offer additional elements that enhance the e-commerce functions of your site.

Most store owners prefer to use Storefront which is the official theme of WooCommerce. The theme is designed for WooCommerce, so it integrates with the plugin seamlessly. It also provides features that allow the store owner to customize the site to align with their corporate brand. Although Storefront is free, it has premium add-ons that can provide additional useful enhancements.

The official WooCommerce theme is Storefront, it is an excellent theme that provides all the features that most e-commerce sites need, and it’s preinstalled as a bonus when you sign up for DreamHost’s WooCommerce hosting plan.

There are many other themes that you can use if you do not like the visuals and features of Storefront. Premium theme vendors such as Themeforest has various themes designed to work with this plugin. It is essential to take the time to choose a theme that provides the features you need. The right theme can go a long way in helping you succeed in your e-commerce venture.

WooCommerce Tips to Boost eCommerce Sales

Beautiful WooCommerce store with strong brand presence
Beautiful WooCommerce store with strong brand presence gives you an advantage in the marketplace

This guide will not be complete without mentioning the importance of your store design. When you have the Storefront theme installed on your WooCommerce website, you get an elegant looking store. However, you should take note of the following when tweaking the appearance of your site.

Brand your Store. You should maintain a consistent brand for your store. This should include consistency in color scheme, logo, tagline, typography and many more. You can learn more about developing a brand for your business here.

Focus on easy navigation. You should make it easy for people to find your products through the navigation menu. You can also add a search bar and categories for your products. If your customers can’t find their choice products easily, they will probably leave for another store.

Use Images optimally. Make sure you optimize your images to be of high quality and also of small size. This will allow you to display quality pictures across your entire site without slowing down your page load time.

Focus on your store. It is essential not to distract the attention of your website visitor so they can focus on the online store. Avoid cluttering your website with irrelevant information; a minimalistic design is the best approach for an online store.

How to Promote Your WooCommerce Store

OptinMonster lead generation plugin
There are many tools for promoting your site on WordPress such as the OptinMonster plugin.

A tutorial that teaches e-commerce is not complete without providing tips on how you can promote your online store. It is naive to think that buyers will stumble on your site in the search engines. You should put your product or service in front of a buyer audience through active marketing activities.

Promoting your online store can be complicated; many store owners swear by various marketing methods as the holy grail of online marketing. However, you will have to discover what works best for you by trying a combination of multiple marketing methods. You can use the resources below to learn more about the various methods.

Pay-Per-Click advertising: This method involves paying a search engine (Google, Bing, etc.) to display your website when a user searches for a keyword related to your product. They can also show your advertising on relevant sites. You can choose to pay when a prospect clicks on your ad (PPC) or pay for every thousand ad impressions (PPM). Learn more about pay per click marketing here.

Email marketing: Another effective method of website promotion is email marketing. In this method, you capture the email address of those interested in your product or services and send them valuable tips and marketing emails. You can build an email list from your website by using a plugin like the Opt-in Monster.

Social media marketing: The huge number of people that login to social media platforms every day makes it a perfect platform to market your product to potential customers. You can follow this guide to choose a social media marketing approach for your store. The most platforms provide information about interests and demographics that allows you to target your audience.

Discounts and promotions: Everybody likes discounts, its no surprise that shops make record sales on Black Fridays. You too can cash in on this buyer psychology by organizing promotions and using coupons to get the word out about your online store. WooCommerce has features to use discount strategies on your website.

Do bear in mind that website promotion places a demand on active and consistent efforts on your part. The baseline is that you get better results when you use multiple marketing methods to bring more people to your online store. You should promote your online store continuously and track your results to see the advertising media that brings you the best ROI.

A Final Word, Build Your Own Online Store!

You can set up an online store within a couple of hours, thanks to the various useful tools in the e-commerce world of today. Since there are many competing stores, you should put in some hard work to make your store stand out from the crowd.

Remember, you should continuously work on your store and tweak it to convert your visitors to buyers. Perfecting your in-store conversion and online promotion techniques are crucial to the success of your e-commerce endeavors and your online presence.

Start an online store with WordPress and WooCommerce >>>

WordPress and WooCommerce provides an excellent way to make an entry into the profitable world of e-Commerce. Pick a domain name and get a hosting plan to get started today. Let us know in the comment section if you have questions about creating your online store using WooCommerce.