Everything You Need to Know About Conducting an Instagram Audit

Everything You Need to Know About Conducting an Instagram Audit

If you have created an Instagram profile, not for a narrow circle of friends, but to broadcast your lifestyle to the world, share tips, and earn money on social networks – you need a profile audit.

The audit is a check that helps to objectively assess an account’s status.

It gets on with things and answers important questions like these: “Why is activity falling?”, “What can be improved?”, “Am I positioning myself correctly?”, “Is reading my posts convenient for users?”.

It is important to regularly monitor your account dynamics and check it for quality. Without analysis, you will not be able to identify weaknesses and strengths. As a result, it will not be clear what must be changed, and what to focus on in promotion. There are multiple solutions that can assist you with Instagram Audit, and one of our favorite ones is the service provided by Spam Guard App.

Who needs an audit?

First of all, SMM specialists, PR specialists, and targetologists need a full audit and a Fake followers audit. Before they start working with a company profile, great estimation work should be done. Promoting a beautiful well-designed profile is much easier. This is a fact. But if your account is inharmonious, with low engagement, it will be more difficult to work with.

Only after evaluating your account, you can:

  • Outline your work plan;
  • Launch promotion;
  • Determine whether you need the help of third-party specialists: designers, marketers, photographers, copywriters, etc.;
  • Announce the final cost for working with a specific profile.

Bloggers and business page owners that have an online presence, need an audit to “come down from heaven to earth”, take an adequate look at the state of affairs, see what mistakes were made, and find suitable ways to correct them.

Who conducts an Instagram audit?

SMM specialists, both private specialists, and agencies are engaged in auditing the profile on Instagram. For profile analysis, you mustn’t transfer access to your profile to third parties, it is enough that your account is open.

If you wish, you can audit your Instagram account yourself. It will not be as professional and complete as that of a specialist, but it will still give a general idea of the state of your profile, and help to find weaknesses and shortcomings.

Profile analysis consists of 7 steps

Let’s consider 7 main stages of analyzing an Instagram account.

Step #1: Evaluation of a nickname and a page name

“As you name your ship, so it will sail” – similar applies to your profile nickname. In fact, this is your main identifier in any social network, a top-line in your account. It is a nickname that will be indicated when mentioning you in posts and stories, and it will distinguish you from other users.

For evaluating the nickname, answer a few questions:

  1. Does it reflect the topic of your blog?
  2. Is typing it in the search bar convenient for users?
  3. Is it easy to remember?
  4. Does it evoke associations that echo the profile topic?
  5. Is it not too long?
  6. Does it consist of less than two words?

An example of a successful nickname on Instagram is “i. love. fitness”. Not too long, reflects the subject, easy to remember, and easy to type in the search

If you answer “Yes” to at least 4 questions, then everything is fine with chosen nickname

Don’t overload it with unnecessary signs. For example, sometimes users separate words with a double underscore like this:”__”. It will not be convenient for users to enter a nickname overloaded with signs, which are often even impossible to count. If there are fewer divisions it will be better.

Choose a unique nickname because when they add numbers to an already used nickname, like this: “Alex123” it doesn’t look very presentable.

Another important point is your page name. The page name (a line highlighted in bold, placed above your biography) is often underestimated. It’s exactly that using page names the search results are carried out on Instagram.

When a person types “Ivan Ivanov” into the search, the service selects people with such a page name, not a nickname. Therefore, commercial profiles often place key queries in the name, for example, “Food delivery Moscow”, “Massage in Sochi”, etc.

Step #2: Evaluate the avatar

An avatar is an important component of any profile. Treat his choice very carefully if possible it does not need to be changed. People with a developed visual memory remember exactly your avatar, and it helps them to find the necessary profile. If you change your avatar you will lose this part of your audience.

When evaluating an avatar, you must take into account these details:

  1. If there are inscriptions on the main photo, they must be readable, otherwise, there is no sense in them.
  2. Your logo should fit completely, its elements should be large.
  3. It’s important not to crop the composition, if a cake is in your photo, then let it be seen in its entirety.
  4. If you are running a specialist profile, then put a professional title photo where you are in uniform or in the working environment.
  5. Photos that reflect goods and services-always of high quality, bright, with good clarity.

Your avatar must be original. Using popular stock images, you will create an image of an unreliable brand and a fake specialist.

Step #3: Analyzing your profile header

Everything is simple here. A profile header can be considered good if it:

  • answers to questions: “Who are you?”;” What do you do?”;
  • contains a unique trading offer (relevant for companies and stores);
  • explains why users should subscribe to you (relevant for bloggers and specialist profiles).

It’s important not to overload the emoji header, choose a readable font for it. If you are conducting an independent audit, close Instagram and take a break from it for at least 4-5 days.

Posts can be uploaded through third-party services and auto-posting. When you reopen Instagram, you should evaluate your profile header, avatar, and other visuals with a clear look.

Step #4: Text Content Analysis

It’ll be better if you view many posts. SMM specialists usually analyze 10-20 recent publications.

The checklist for verification is quite extensive:

  1. Does the post text correspond to the topic from your profile header? Every beginner’s main mistake is that the content does not match the profile header. If you position yourself as a general practitioner, the ratio of posts on medical topics to personal ones should be at least 3:1. If you abruptly decided to change the blog focus, change the header as well.
  2. Is it clear from published posts what you do and what you offer? When commercial profiles are full of publications on general topics that are far from business, subscribers begin to forget what they actually subscribed to your account for. You mustn’t disguise yourself as a personal page, your followers should understand who they are subscribing to. If at least every two posts you don’t talk about your business, it’s time to completely revise your content plan.
  3. Publications are designed in a similar style? If you often change the authors, it’s important to make sure that the texts are designed in a familiar style. This is especially true for personal pages because subscribers believe that you are the one who prepares all the publications. But frequent changes in the business page are also not desirable. If you understand that published texts are very different, correct them.
  4. Is your content diverse enough? There are a lot of types of tests for social networks. In order not to bore subscribers, try to touch on a maximum of various formats.

Formatting deserves special attention. Pay attention to the ease of text readability, and the presence of spaces. On Instagram, you can always edit a previously published text. Be sure to use this opportunity to make it pleasant for new subscribers to read publications.

Step #5: Visual Content Analysis

It’s a very difficult part of auditing. There are no uniform standards for photos. If we generalize, then ideally they should:

  1. have a good quality (without pixelation and defocus);
  2. be kept at identical temperature: only warm or only cold shades of filters;
  3. a complete, harmonious picture has been created, but the pictures may be different.

The requirements for the visual are constantly changing. If in 2017 trends included the most fabulous pictures, then this year the emphasis is on natural photos.

You can maintain a single style, or you can maintain a dynamic live profile. This remains to the taste of a page owner, so the rating here is more about the quality of the content.

Step #6: Calculating the Engagement Rate

This is one of the clearest and most visual stages of verification. If in other points a biased assessment is possible due to banal tastes and preferences (first of all, this concerns the analysis of the visual concept), then engagement rates are quite specific figures.

You can find out the real percentage of subscriber engagement using specialized Internet services that can also hack Instagram followers if it’s necessary.

Step #7: Activity Analysis

It is very difficult to evaluate this item independently. A professional will determine it in just an hour:

  1. Do you publish posts often enough?
  2. Do you respond quickly to comments?
  3. Do you support dialogs in comments or not?
  4. Do you respond to responses and mentions?
  5. Do you use all available promotion methods?
  6. Are you working specifically for your target audience?
  7. Do you invest enough in promotion?

The answers to these questions will help you understand what else you can do to grow your Instagram blog and develop it.

In Conclusion

In conclusion, it is important to say that the profile analysis should be carried out at least once every six months. Or even better – every three months, to validate that that account is correct. We recommend subscribing to an automatic monitoring service that will assist with that, like the Spam Guard App, feel free to check it out.

What Is Duplicate Content? What Steps Can You Take to Avoid It?

What Is Duplicate Content? What Steps Can You Take to Avoid It?

Duplicate content can have a huge negative impact on the search engine optimization score of your site, and this is why you need to avoid it and get rid of it. Today you are going to get complete information about what duplicate content is and how you can avoid it using modern tools and technology. In the past years, it was exceedingly difficult to find duplication of different sorts, but today things have changed, and you can save your SEO efforts by taking help from modern plagiarism checker tools!

What is duplicate content, and what constitutes it

Duplicate content which is also known as plagiarized content is the type of content that refers to the block of work that is completely or partially identical to another content that is published on another source. Content with minor similarities is also known as near-duplicate content.

Having similar content is a crime and is unethical, but you must know that it has become natural due to the excessive amount of content available on the internet. You must also understand that duplicate content can sometimes be very much unavoidable, and you have to use citing and quoting tactics to save yourself from any hamper! 

Different types of duplicate content

Duplicate content exists in two main types, and both of them are important for you to know. Below we have defined both the types of duplication for our readers!

  • Internal duplication or internal duplicate content refers to the content which is copied and reused under the same domain. If the same website is using the same content on different internal links, then this is known as internal duplicate content, or in simple words, this act is known as self-plagiarism. This can be deliberate as well as accidental! In important to mention, that many online stores are occasions of duplicate content due to product descriptions. Those are expected and not attributed as internal duplication by search engines.
  • External duplicate content is the type of duplication which occurs across different domains. If someone is duplicating content from your site or vice versa, then the content would be referred to as external duplicate content. This act of duplication can be named complete, incomplete, deliberate, mosaic, and verbatim plagiarism!

Effects of duplicate content on a website

If your website has duplicate content on it, then you should know that it can seriously cause trouble regarding your SEO score. The search engines are not interested in any duplicate content as it damages their own business and traffic level. You must be thinking that how duplicate content exists on the web if the search engines are not interested in it. Well, Google and other search engines don’t filter duplicate content while they are indexing it, but you must know that they would never rank these sites and pages on the top shelves.

The reason that the search engines don’t rank these pages is that they can make serious confusion in the ranking process. Common sense dictates that two or more two sources having the same content cannot be ranked in the same place so instead of getting into complications, the search engine would de-rank all of the similar sources. The top search results on the internet are the websites that are having unique content on their interface. 

How to get rid of duplication/plagiarism

You must know that plagiarism is not always done deliberately; today, the major causes of plagiarism are the one that is because of accidental and self-duplication. You must know that the only way to get rid of plagiarism today is with the help of online plagiarism checker tools.

There are more than dozens of free and paid plagiarism checker tools available on the internet, but not all tools are workable and of good repute. In the section below we are going to tell you about the most reliable resource that can help you check plagiarism in not only new content but also in already published ones!

Duplichecker

Duplichecker is a well-known website that can help you a lot in checking all sorts of duplicate content. Its plagiarism tool is famous because it provides premium-level services for free. With Duplichecker.com, you can check plagiarism up to 1000 words in one go and you can use this as many times as you want, 24/7 a day without any complications. This plagiarism detector tool does not offer any paid version like other plagiarism tools, so you can use it without being worried that you have to pay.

You can check plagiarism on or newly created blog or site using different input methods including text, files, and even website URLs. You can input any format of files for checking duplication, and you can check complete websites via URL! This plagiarism checker can help you authenticate your work within less than five to ten seconds. You would also get complete plagiarism reports with this online plagiarism tool!

10 Things Customers Want to Find on Your Website

10 Things Customers Want to Find on Your Website

When your business comes online to match this digital world’s requirements, the most important thing for the business is to look prominent. Also, as we know, a good impression for the very first time is vital for any business trading online. And to make the first impression an excellent one, your business’s website should be perfect, having all requirements. Today, we will talk about the ten most important things a customer visiting your website will look for. Please have a look at them and make the website for the same.

The uniqueness of your business

Firstly, the customers visiting your business website will look at the bios, and it is totally in your hands to make your business bios unique and unforgettable. Mention the business achievements as well (the achievements which make your business unique from others). Also, do not forget to mention the number of years of experience. Your bios should have the answer to the customers’ questions about why they should buy from you.

Always mention a permanent working contact number

Do not forget to mention the contact number on your website along with the physical location of your shop/office. It is a must for the sake of the customers to contact personally. Always mention a contact number, which will be a permanent one and not a temporary number. Mentioning contact details along with the address will earn you the faith and trust of the customers.

Mention what your business/company serves

Along with contact details, you need to mention your business’s purpose and what your company is working for or what it offers to the customers. 

It comes under a priority to mention details on the website to mention the business/company’s goods or services about what it serves to the customers. It depends on whether they have to provide too much information, general information, or less than that, but an idea should be mentioned based on competitive reasons.

The confirmation of the third party

As we mentioned above, your company must mention the awards or achievements earned on the website. Also, the case studies, news clips that state positive gestures towards the company, the lists of clients, etc. should be mentioned. Providing such things on the company website earns your trust and the faith of the customers.

SSL certificate

Buy an SSL certificate as it is a significant thing for your website. This protocol helps in providing security to the data. The encryption also provides privacy while exchanging the data between the two parties: the company/business and the other is the customer visiting the company’s website. The customer’s priority is to know whether the company’s website has bought the SSL certificate or not before paying online through the medium of credit and debit cards.

Easily used and navigated

If the people interested in the products or services cannot easily find you online, how can they even buy them from you? This thing matters a lot. Make sure the customers can easily navigate and find your company/business online. If not, then competitors are all set to take your customers! To decide about the things to put in front, the businesses and companies should study the searches data and find the trends for the same.

Mention the feedback section without fail

Your company’s website must contain a feedback section having the ability to get feedback. The company should itself encourage the idea of getting the customers’ opinions as feedback. Provide a feedback section under a header or provide feedback forms or email links for the same. One of the benefits of getting feedback from your customers is that you may get a nice story to put on your website. Because of receiving feedback, the company can also know what the customers’ mindsets are and what they think about the company’s products or services.

Mention the discounts and offers

Do not forget to mention the best deals and discounts offered by your business/company on the website! If your business is working on a small scale, you should show some best discounts, coupons, etc., to make your business grow more than the bigger counterparts. For example, you can give a free wrapping of gifts service as a part of the discount. Such deals will attract more customers to your website. Great discounts on the festive seasons will gain attention in huge quantities.

Provide clear guidance

How about providing the right direction in the way of step-by-step instructions to the customers! This is something unique, which not all websites do. Provide guidance, such as how to order your services or products from the website and the step-by-step payment method. Such steps include everything about where to go and what to do, and how. It will also earn your business a good impression if your website provides the delivery status along with the shipping costs. 

It is equally essential for a customer to know the return of products procedure and whether your company provides a guarantee of getting money back or not. Before placing the order, such details should be provided to the customers to gain trust. Also, provide a physical address and contact number just if the customers want some more information for the same.

Direct action buttons

To save customers’ time, provide buttons such as ‘buy now’ or ‘login’ or ‘sign up’ to give a direct call to action. Because of a lack of resources, many businesses on a small scale cannot provide such direct-action buttons. With such direct-action buttons, you can grab the attention of the captive customers.

In a nutshell, that was all about the ten most important things that customers look for on your business website. Besides, buy an SSL certificate from CheapSSLShop and improve your website security along with the above considerations. Your business website must implement these ten things on the website to grow more and make a good impression online. If you need more ideas for online business, check out our list of online business ideas, and low investment business recommendations, for effective and affordable ways to launch your career.

How To Create a Professional Live Stream For Your Audience

How To Create a Professional Live Stream For Your Audience

It’s never been easier to stream a live video, with there being an abundance of platforms offering users the ability to go live to large audiences entirely free. Despite this, if you want to generate success from your streams and build an audience for your new online business, they have to be professional and offer value. Gamers, musicians, teachers, personal trainers, and more, can utilize live video for generating revenue and boosting their brand online presence, but how can you make sure you do it right?

Whether you’re a beginner to the concept of live streaming or you have years of experience but are looking to elevate your setup, here are some tips and tricks to having a professional live streaming setup. 

Choose your platform

Where you plan to offer your stream will heavily affect its format and the equipment you may need. While social platforms offer free live features, if you want to stream for unlimited amounts of time or offer a more high-production video, you are quite limited to what you can do on social media. Using a professional and dedicated live streaming platform like Zidivo allows you to go live from any device and share your live video on as many web pages as you like. You can even monetize your streams by charging people to view and share private links for your audience. What’s more, you don’t have to invest a fortune in working with a professional team or platform either, you can usually pay an affordable monthly fee in exchange for complete access to a range of broadcasting and video hosting features. 

Set up your equipment

The next piece of the puzzle for a professional live stream is your setup. Don’t get ahead of yourself and start investing in tons of expensive recording equipment and microphones if it’s your first time hosting a live stream. It’s far better to start with what you’ve got and work on the quality of your streams before investing any money. A simple smartphone or IP web camera will suffice for recording your streams, along with an affordable external microphone, both of which can connect directly with a software encoder and live streaming platform and allow you to go live at high resolution for as long as you like. 

Another key aspect to keep in mind is the internet. A strong internet connection is crucial to a successful live video; if your internet dips in and out, your audience will end up watching a video that constantly buffers and is likely to leave in frustration setting a bad name for your brand. Make sure no one else is connected to your internet or use an ethernet connection to make sure you are ready to go. 

Plan your stream 

As much as you might want to go live with little to no planning beforehand, this can end up leaving awkward silences or causing you to go off on a tangent in your streams. Plan a rough timetable for your stream, whether you’re gaming, interviewing someone, or simply having a chat, so you can stick to a rough roadmap of conversation and not expect your audience to stick around for a video that’s hours long. 

While it’s important to plan, it’s also valuable to stay relaxed and interactive. Engage with your audience’s comments and respond to them in real-time rather than sticking to a strict script and not showing off your personality or making your videos unique. 

Promote your content

Last but not least, promotion is essential. If no one knows about your live streams, you won’t have an audience to talk to and engage with. Make sure to promote your streams in the run-up to the date and time and give your target audience plenty of reminders to avoid your hard work being wasted. Another idea is later to repurpose your content in different formats as a Podcast, or as content in a textual format such as a blog post.

Beginners Strategy Guide to Start Selling and Make Money on Fiverr (2022 Updated)

Beginners Strategy Guide to Start Selling and Make Money on Fiverr (2022 Updated)

It doesn’t matter whether you are a college student, a graphic artist, a talented writer, a software developer, or stay a home mom who is thinking to start making money from home. There are a lot of ways you can use to make money online, and most of them are reliable sources that help you make a decent income every month.

Fiverr is one of the most popular options today to create an online income where you create and provide your services, also called gigs, which will allow you to start making some real money online. Let’s learn how to earn money on Fiverr with the Fiverr guide we wrote for you.

Start a Fiverr seller account and begin freelancing now >>>

Let’s Start With… What is Fiverr?

Fiverr is a global online marketplace to buy or sell services that offer people to get whatever they want just for $5, hence the time. This is the reason why Fiverr has become such a huge hit in no time. Fiverr was founded in 2009, since then it has been helping people to outsource and also helping many sellers to make money online.

The marketplace is primarily used by freelancers who making money on Fiverr by offering their services to its customers on a global, cross-country, scale.

What Are Fiverr Gigs?

A Fiverr gig is simply a task that is provided by a seller. Fiverr gigs can be anything from logo design, software developing, video transcribing to writing articles, and hiring virtual assistants (VA). You will get more clients if you focus on offering the best Fiverr gigs that help you make more money.

So, you need to create gigs to start earning money from Fiverr.

Here’s how to start a new gig on Fiverr:

  • Click on “Sales” on the top bar of the Fiverr page.
  • Click on the “Create A New Gig” button on the right side.
  • That’s it! Let’s process by learning how to create a gig on Fiverr.

Create a Fiverr seller account and start freelancing now >>>

What Should You Sell on Fiverr?

Since you will begin with getting 4$ from each sale (and later you can go to more highly-priced gigs!), you should start with gigs that won’t require much hard work and time. This is true because the buyers on Fiverr want their service ASAP. And you will also not spend your whole day on just one gig. And if you do this, you will be out of time to complete other gigs.

It’s important to remember that there are mainly three types of buyers in the Fiverr ecosystem which are individual buyersfun buyers, and businesses, companies, and organizations.

Let’s talk about each of the Fiverr buyer types.

Individual Fiverr Buyers

These are the regular people who spend on some gigs that help in their home life, business, or work. You can target such people by creating gigs like:

“I will write a promotional article for your website”

“I will transcribe your YouTube video”

“I will design a logo for your business”

This kind of gig sells a lot on Fiverr but to get orders for such services is hard as there is a lot of competition in these gigs sector. Moreover, people prefer to buy the services of those people who got good reviews or ratings.

But that’s not the point of worry. Where there is a competition, it means that BIG money got interested in it, so it will be enough for everyone. Second, if are worried about the competition, then you will never succeed in life. Just give it a shot and check whether you are getting a response or not.

Make a Fiverr seller account and go freelancing now >>>

Gig Buyers for Fun

Funny buyers usually buy gigs for entertainment or fun. They don’t mind spending 5$ on a funny video gig for a friend or an astrology gig for a bachelor party.

Funny gigs categories for example:

“I will say anything dressed as Harry Potter”

“I will write your message in the sand on a beach”

“I will write your name in calligraphy”

“I will reveal the spoon bending trick”

Well, these gigs have got a good market because there are many different things you can do and sell on Fiverr. Just search yourself for some fun and bizarre gigs and you will get many ideas of what you can do and earn.

Organizations / Business / Company Gig Buyers

These buyers are similar to individual buyers but these buyers are usually long-term buyers.

A survey showed that company, business, and organization buyers tend to keep a long relationship with their sellers. So if your gig is ordered by any company or a professional team, then you may get future projects with them. For this reason, it is very important to maintain good contact with such buyers. 

Not only this, these buyers can order your gig in bulk. But the best part is that these organizations have a strong social circle. So if they are impressed with your service, they might share it with their clients and other people. This can get you more orders.

Eventually, once you progress with your seller profile on Fiverr, it’s important to catch more the business type of gig buyers in order to grow and sell even more on Fiverr.

Create a Fiverr seller account and start freelancing now >>>

Okay, these were the gigs that can be sold on Fiverr. But there are some gigs you should avoid selling and promoting on the platform.

What Kind of Gigs to Avoid Selling on Fiverr?

Don’t sell gigs that will require days of work from you. Like “I will develop a full web application for you, for 5$” or super-tight schedule ones like “I’ll illustrate and design a logo in 1 hour”.

Because of this type of hard-to-deliver gigs, your profile would be filled with negative ratings and reviews from people that weren’t satisfied with your final product. So try not to sell such gigs that can destroy your Fiverr profile and then you will have to create a new account. Follow those rules on how to make money from Fiverr with a long-term, business-making approach, and avoid this practice.

I also did the same mistake once. The gig was “I will set up your template on Blogspot blog”. I just got one order but that order became a mess when it took so long to fix one bug in the template. At that time, I was not familiar with HTML and CSS. But this gig can get even worse when you are providing the person with a free template and are not able to fix an issue. So never try to sell gigs about which you have no knowledge.

So since now you know what you can sell, we can head over to the next section about creating gigs.

Creating Gigs That Sell on Fiverr

As previously described, you need to create a new gig on Fiverr in order to start making money on it. Now, how to create a gig on Fiverr? It’s pretty simple:

  • Click on “Sales” on the top bar of the Fiverr page.
  • Click on the “Create A New Gig” button on the right side.
  • That’s it, you are inside of a Gig creation process, let’s dive a bit deeper here.

Create a Fiverr seller account and start freelancing now >>>

Creating New Fiverr Gig Title

The title is one of the most vital aspects of your Gig, try to make your titles short and attractive. You can use 1 word with capital letters.

It’s your first chance, together with your Gig image, to tell buyers exactly the services you offer. Think about what a buyer is looking for, and write titles that indicate you can meet that need.

Consider going a little more focused and niche with your Gigs — rather than just saying “I will design your logo,” say “I will design a logo for your business consulting service.” One of the neat tricks on how to sell on Fiverr, it’s trying to catch these long-tail gig names that customer looks for.

Use evocative language in your title — don’t say “I will write blog posts” say “I will write beautiful, powerful blog posts.”

Use the terms your potential buyers are searching for. Google Trends and the Google Adwords Keyword Tool let you type in certain terms to compare them and see which are most popular.

Fiverr Gig Description

When I created my first Fiverr gig, the description I wrote was much longer than it should have been. This is not a recommended practice since the buyers want everything explained to them in a detailed yet concentrated manner.

What type of description would you want to read when you buy a gig? The answer is simple. Make descriptions short yet elaborated and precise about the value that the gig buyer would get from it.

Do not add other matters that are not related to the gig. Also, make your important keywords bold and highlight text wherever necessary. If you are thinking to highlight text, don’t make your description fancy with different so much bold text and underlined words.

Create a Fiverr seller account and start freelancing now >>>

Fiverr Gig Description Video

It is recommended by Fiverr to add a video to your Fiverr gig. It is a very important factor to get buyers for your gig because videos increase engagement by up to 40%.

They also do something else that’s really important — they create trust. Trust is one of the most vital aspects of selling online, and on Fiverr, you are selling yourself. Videos allow you to talk directly to your customer, detail what you will do, and build a connection.

Here are some of the key areas you should cover in your video:

  • Introduce yourself and thank the person for watching.
  • Address your viewer directly, with “You” statements.
  • Tell them how this specific Gig will help them and their benefits.
  • List your experience, expertise, and approach.
  • Finish by asking them to order.

This is true because if your gig provider service that needed by the buyer, then the buyers also approach it in a serious matter. There are some buyers on Fiverr who use their money very carefully.

So if they watch a 60-second video of yours saying what you are selling and some features of the gig, the buyers will order your gig in comparison to those without the video.

Picture and Portfolio

Upload relevant pictures about your gig. Create your own picture using paint or other simple software. Don’t even think to use Photoshop for a minute job of creating an image. Also, upload some other pictures of the work you will do.

Your portfolio is very important for buyers. So if they want a logo that you are providing but haven’t uploaded any projects, then the buyer will never turn back.

Never copy images that you don’t have the right to use and upload them as yours. Use Google images to search for relevant pictures of your gigs and then turn on the label rights filter.

Tags

Use tags that are relevant to your gig. Do not use unnecessary tags for your gig. If you looking to learn how to make money with Fiverr properly, you should know that such practice can lead to your gig be deleted because Fiverr will consider it spam.

Also, it’s just bad targeting and will “mark” your gig to Fiverr internal systems as a bad one because no conversion of it will be made due to the fact that the gig will be shown in such places where it is not required and as a result, you will get no orders.

Getting More Orders on Your Gig

Here comes the part of a promotion. You can create a personal YouTube channel to promote your Fiverr gigs. Many people get flooded with orders by creating a blog about their services and promoting it. But the most helpful part is social media.

Create a fan page on Facebook, Twitter, LinkedIn, and other social media websites to promote your gigs. Join Fiverr groups and promote your gig. But maintain a limit on your promotion because Fiverr can delete your gig anytime. This happened to many people and you can read on Fiverr forums about such cases.

Tips to Maintain the Flow of Income

If you are getting orders then it is necessary to maintain your income. You should continue getting more orders. In this way you can earn passive income by Fiverr which can be a great addition to your main income stream and even with time, become your main money income source. So, let’s consider some tips for doing this.

Conversation with Buyers

It is always important to be kind to your buyers and have a good conversation. Never use false language or talk rudely to your customers.

If your buyers are happy with your service, they can come back again with more orders or refer your gigs to other people also. It’s super important in how to start on the Fiverr journey.

Maintain Your Gigs

If your gig is selling well and you have added some gig extras, then do not make any drastic changes to your rates. If you are thinking that buyers love your gig and increasing the price of your gig extras (if any) will help you, be careful. To learn how to earn on Fiverr for the long term, you need to carefully practice your pricing and extras. Try only small changes at a time and see how your customers will react.

Just keep in mind that you are not the only one who is selling on Fiverr. There are people better than you or people who can be better than you if you do some silly mistakes.

Creating and Revision of Existing Gigs

Just never get stuck at a limited number of gigs. Expand your gigs and create different revisions of your gig by always trying to offer more service to your buyers.

Try to level up as fast as possible to Level 1 and Level 2. It will allow you to add even more Fiverr gigs for sale and will position your profile as a more reliable person for the buyers.

If you don’t know what Fiverr seller levels are, let’s explain it and its assistance with understanding how to make money on Fiverr.

Fiverr Seller Levels

All the sellers on Fiverr are rated on a scale of New Seller allowed having 7 active Gigs, Level 1 Seller that can have 10 active gigs, Level 2 Seller with 20 active gigs, and Top Rated Seller with 30 gigs and much more options for pricing, VIP support, custom offers and more.

Now, to be featured on the Fiverr homepage, usually, you need need to be at least a Level 2 seller, so it’s worth investing in your progress in Fiverr seller raking levels.

How is it done? Buy successfully selling your services. So to progress to Level 1, you need to complete 10 individual orders and maintain a 4.7-star rating over the course of 60 days, and for Level 2, you need to complete 50 individual orders (there are some other requirements here as well, but you can dive into those once you will learn all the Fiverr how to sell instruction.

Create a Fiverr seller account and start freelancing now >>>

Promoting Your New Fiverr Gig

One of the most important rules on how to use Fiverr is to contact your friends and family to get your first few gig orders just to kick the ball and start rolling some reviews and get Level 1 and Level 2 fast.

Do great work to get your first few clients. For example, if you offer an article writing service and everyone is offering 250 words for $5, then offer 500 words.

Start with promoting your gigs on social media channels. The channels that will show signs of interest, put more effort into them. Focus on the kinds of social media promotions that got a positive ROI.

If you’re a writer, start a blog and use it to promote your Fiverr page. If you don’t like to write and enjoy speaking, start a podcast. Or if you enjoy video creation, do regular Google Hangouts and make use of your YouTube channel. Focus on having fun, being personable, and creating or sharing fun content.

As mentioned, the best way to promote your Fiverr gig is by creating a website where you can easily build up your portfolio in addition to promote Fiverr gigs. And it’s not only limited to promoting just Fiverr gigs but it also builds up your portfolio claiming your self-promotion. You can also link your blog to the Fiverr account. In the personal blog, you should include the following things:

  • What are you offering in the Gigs?
  • Why should the clients hire you?
  • Your pricing packages.
  • Your previous seller ratings and reviews.

Learn here how to start an online business that will allow you to earn even more income and increase your use cases and the passive money stream from Fiverr. Check out our guide to get even more sales on Fiverr.

Making Your Fiverr Seller Profile Shine

If your Fiverr profile is updated and has everything about you, then it’s a good start because the profile matters a lot in regard to how to start selling on Fiverr. Write an awesome Fiverr bio. Don’t write fake information or skills about you. Just write what you are but in a good way.

Also, upload your profile picture. Check the profiles of top sellers. You will see what and how they present their profiles. If your profile is neat and clean then there are more chances of getting orders on your gigs.

Create a Fiverr seller account and start freelancing now >>>

Detailed Fiverr Seller Profile

Getting Paid

Once you have a Fiverr business up and running, you need a way to withdraw the money from Fiverr to your local bank account, and usually, as with other services, it’s done with an additional 3-rd party service. We suggest using the already existing integration Fiverr has with Payoneer. Create your Payoneer account here (better to start with it right away, as the approval of it can take time).

Conclusion

Well, that’s all. I hope you may have understood how to use Fiverr correctly and how to make money with it. Just a few more quick tips that can help you with your first Fiverr sale:

  • Use proper English and grammar in your gigs and in your conversations with buyers.
  • Do not use Stock images and avoid copyright claims.
  • Explain what you are offering in your gig service.
  • Explain what the Fiverr gig buyer will get and the exact value for him out of it.
  • Respond to negative feedback positively.
  • Use gig keywords relevant to your niche and gig topic.

Good luck and feel free to leave us any questions about your gig selling practices.

Create a Fiverr seller account and start freelancing now >>>

How to Start a Podcast: Step by Step Guide (2022 Updated)

How to Start a Podcast: Step by Step Guide (2022 Updated)

Disclosure: As an Amazon Associate I earn from qualifying purchases.

Why should you create a podcast? Well, the answer is simple enough. Podcasting is a way of reaching your online audience using your voice on recorded audio files. It’s similar to having your own radio station or an audio version of a blog. Just think about the traffic and the fellowship it can bring to your content!

The audience for podcasts is recording faster growth than that for blog readership. At least four out of every ten Americans have listened to an online podcast according to recent reports. According to the latest Google trends, online searches for podcasts have surpassed searches for blogs. So, it’s the right time to start one.

Also, advertising revenues for podcasting grew by 80%+ per year according to the Internet advertising bureau. All the largest corporations such as Google or Apple have taken note of this with their release of a dedicated podcast app which makes finding podcasts online easier. It’s easy to see why starting a podcast could be a great idea.

How to Start a Podcast Step by Step Guide

The wide listenership it enjoys makes it an attractive complement to running a blog and could even help you increase your blogging audience. It’s easier for an average person to connect and engage more with a podcast than with a blog as hearing someone speak his/her views is more personal than reading an author’s thoughts. This makes them place more trust in podcasts than in blogs as it is believed they present a more authentic voice. 

Right now, podcast content lags demand according to Google trends which makes it a good time for you to start a podcast. So, if you believe you have what to say, a message to deliver, or amazing content to speak about, then you’re more than ready to start your own podcast. Here is a step-by-step guide to help you through the process.

Hot to Pick a Reliable Podcast Hosting

Picking a great podcast hosting provider is a must as you will need this to be able to distribute your show via RSS feeds, online podcast directories, and podcast apps. For a user-friendly experience, we recommend the Podbean podcast publishing platform. It has different categories of podcast webhosting including a free option.

Our most recommended Podcast hosting service is Podbean, which is a full-featured podcast hosting platform with unlimited storage and bandwidth, iTunes and play store support, search engine optimized, your own domain, and branding. The first month is FREE!

Register on Podbean podcast hosting >>>

Or, if you didn’t like it, we can suggest trying the podcasting host Blubrry, which provides unlimited downloads, the possibility to cancel anytime, and optimization for Apple and other podcasting platforms.

Register on Blubrry podcast hosting >>>

Let’s continue.

Pick a reliable podcast hosting service

How to Acquire a Reliable Podcast Microphone

A good and reliable microphone suitable for podcasting is essential to ensure your message comes out loud and clear with good sound and isn’t interrupted by technical issues. This should be your first step as the quality of your microphone can make or break your podcast.

If you are looking for a quality podcast microphone that’s not too expensive we recommend the Samson Q2U, Audio-Technica ATR2100, or the Blue Yeti microphone.  It’s a USB microphone that you can plug into your laptop, desktop, or tablet and retails for around $100. Those podcast microphones are being used by many podcasters today. You can check it as well as complimentary products like microphone stands, pop filters and more.

For more expensive ones, we recommend the Rode NT-USB Cardioid Condenser Microphone or the Audio-Technica AT2020 podcast microphones.

For now, as a beginner, there’s no need to get mixers, portable recorders, and headphones. The microphone is the only technical equipment you need for now to start podcasting.

Get a quality podcast microphone

Create Great Content and Podcast Title

First, you have to know what you want to talk about. Make sure you have an in-depth knowledge of your topic. Conduct research on it so that you come across as knowledgeable. Then choose a title/name for your podcast. This should reflect your topic or the host depending on the circumstances.

Make sure you plan your podcasting routine beforehand as it will make your job easier. Decide how often you will be podcasting (Daily, weekly, biweekly, etc.) as well as when you will be podcasting.  We recommend that you start with a twice-weekly podcast.

Then get the topics you will be covering as well as when you want to podcast them depending on your prearranged schedule.  Make sure you have enough topics to cover a particular time period as that will make your podcasting routine easier. With all your topics researched beforehand, recording your content will be a breeze.

Make sure your topics are scheduled in a logical order. For example, if you’re podcasting about music, make sure you schedule ‘songwriting’ before ‘studio recording’.  Some topics can be very broad so we advise that you break them into subtopics that you can cover within a given time frame. With this, you could take a month or a period about a particular theme, for instance, October could be ‘marketing month’.

Get a Well-made Podcast Cover Image

Packaging, they say is everything. Make sure you have a great cover image for your podcast. This will help convey an image to your audience as well as an arsenal in your marketing plan.

Get a professional graphic designer to make your podcast cover image. You can get them at an affordable rate on freelance sites like Fiverr.

Register on Fiverr and create your cover for the podcast >>>

Have a good idea of what you want your cover image to look like. Provide a rough sketch of what you want to your designer so he will be on the same page with you. The cover image has to project your personal brand so make sure the designer gets the graphics and style to match it.

Avoid cluttering your art with too many details so that potential listeners will be able to identify it clearly in a small format. It should be readable even at 200px wide. 

Ensure your cover image is clear and visible even when small. This is to ensure visibility when it appears as a thumbnail image which is how most podcast streaming services project their content.

Your cover art should be in JPEG or PNG format, should have 1400 x 1400 pixels, and be a maximum size of 500kb. These specifications should help you avoid issues with podcast directories.   

Register on Fiverr to create your podcast cover image >>>

Have a Great Outro, Intro, and Voice Over

This will be used to tell listeners the name of the podcast, who the host is, and what you expect to hear in that particular episode. It’s similar to the theme song and opening credits of a TV program. Having a great intro, outro, and voice-over will help set your content apart from others and draw in more listeners.

To get professionals to help you do a quality job at an affordable price, check out freelance sites like Fiverr where you could get a voice-over artist at $5. For an additional fee, he/she could also add music to the voice-over.

Register on Fiverr to create your podcast voice-over, outro, and intro >>>

Produce and Edit Your Content

Listeners will be expecting a high level of production on your podcast so you have to ensure your production level stands out. Even if it’s just simple elements like intro music, episode introduction, background music, story introductions, and telling as well as the ending, make sure your production values are top-notch as this is essential element listeners use to judge a podcast.

You could hire someone to edit your audio files. Alternatively, if you want absolute control over how your finished podcast sounds, you could do the editing yourself. There are tutorials all over on how to do this as well as free editing software such as Audacity, one used by a lot of podcasters. 

Get Your Podcast on iTunes and Other Platforms

Now that you’ve produced those first podcasts episodes, you must get them to where there are a lot of potential listeners and the number one place for this is iTunes.

It hosts the majority of the podcasts out there and is the first place where most people look for podcasts so applying here is a must. iTunes has most of the podcast directory market through Spotify and Google music is growing.

For an easy how-to guide, check this link. It’s on Podbean, the podcast hosting service we previously recommended.

Get Your Listeners to Subscribe and Review Your Content

Podcasts with a lot of positive listener reviews on iTunes appear in the ‘New and Noteworthy‘ section. This helps increase their visibility and even attracts more listeners. You want your podcast here when you get on iTunes so at the end of each episode, tell your listeners to subscribe and leave a review about what they think about the show.

If you have a blog, embed a podcast player on it or include a link to your podcast. Appeal to your blog readers to subscribe to it and leave reviews.

Benefits of Starting a Podcast

Maybe you are still not sure if it’s worth the effort to create a new podcast and start this journey, but, let me assure you that podcasting got many benefits. For example, making a podcast will allow you to create a new relationship with your friends, community, and potential customers if the podcast is commercially oriented.

Also, podcasting will allow you to create a lot of new friendships in the area you will podcast about. It can be for a common hobby, or business benefits in case you looking for those. And most importantly, podcasting will establish you as an expert in the field you started a podcast about. You will become a trusted voice for any related question or opinion which will transform the growth of your personal brand.

Now you’re ready to begin podcasting. At the start of it, when you learn how how to speak to the microphone, you might get a bit too self-conscious and sound robotic. But don’t worry. Just relax and be yourself as you record your show. With practice, you will sound better and each podcast episode production will get easier and smoother.

Remember, people want to connect with the person behind the microphone so feel free. Express your emotions if you can as that’s what makes us human. Forget about hiding your accent if you have one. With time and diligence, you will have listeners begging you for more episodes.

In Conclusion

To sum it up, the services and equipment we recommend are:

Now you know the basics needed to start your podcast. So keep on recording, producing episodes, and enjoying what you do. Please leave a comment if you got any questions.

Full guide to start a podcast