10 Main Social Media Mistakes You Should Correct Right Now

10 Main Social Media Mistakes You Should Correct Right Now

Social media always remembers even the slightest mistakes. Making one, especially if you’re not a world-famous brand, could drop your engagement and loyalty rates to nill. Many companies have already had their fair share of fails, so why should you go down the road?

We’ve gathered ten main social media mistakes that are frequently made by businesses of all kinds. While not all of them are critical, some might help you lose a customer or two. Avoid doing so by reading more about the fails below!

1. Trying to be in every network

Having a powerful presence on social media is great. You engage more customers, create better brand awareness, and also increase sales. However, that doesn’t always work the way it sounds. There is a bunch of obvious pitfalls ignored by most companies.

While you might have created an account in all existing networks, you can’t publish the same content everywhere. A YouTube video won’t fit on Instagram. Likewise, funny Instagram memes have nothing to do on LinkedIn. 

Each platform has specific requirements for the type of content that is posted. Brands that try to be present everywhere usually don’t get it. These companies would repost every publication without any changes expecting them to bring tremendous results.

Everyone forgets that it doesn’t work that way. So here are some tips to consider:

  • All content must be adapted accordingly to the platform;
  • Irrelevant content must be substituted entirely;
  • You might need more than one team for your SMM strategy.

Remember that it is better to stay out of a network than build a negative reputation within it. Focus on the media where most of your potential clients are active. Once you make a community there, move on to secondary websites.

2. Posting content with poor engagement

What is engaging content? Always ask yourself this question before creating something new. If you fail during the creation stage, you won’t succeed when publishing.

Content with high engagement rates often includes:

  • Texts with helpful information or storytelling.
  • Several images;
  • Videos.

Instagram has recently posted a guide about how its algorithms work. This information will help you increase the visibility of your publications.

You must first focus on the quality of your content. If people like what they see, they will react somehow. Any like, comment or share will show the actual engagement rate. Still, what would make people do this?

It is said that video content engages users much better than photos and texts. The statement is quite reasonable once you think of it. There’s something new each second, driving more attention with every moment. Even a simple slideshow made with a free video merger would generate bigger engagement.

As the publisher, you need to know the pains of your target audience. This includes topics that interest them, the style they prefer, and multiple other ideas that show what could strike an emotion. The simplest way is asking people questions or sharing viral information. Yet, it all depends on the area you work in.

3. Nothing special about the profile

Would you be interested in a profile that’s similar to dozens of others? Most likely, you wouldn’t even give it a chance. But, unfortunately, that’s how modern consumers act.

Visiting your profile, the audience usually expects to see something special. By saying “special,” we mean an individual brand style. There are hundreds of ways to stand out. You could have a certain profile layout, one-styled images, powerful texts – anything that draws attention.

Take a look at the accounts of Recess and GoPro. Both have pleasant, attention-drawing images that tell a story about their products. Nothing extra. People see nice photos, brief texts, and an engaging story. In addition, they see the products with the ways they work – that’s another significant advantage!

Some ideas to improve your profile’s first impression would be:

  • Think of a unique layout (rows, tiles, puzzles, rainbows);
  • Highlights with good covers and titles;
  • A profile bio that gives all necessary information;
  • Engaging texts with storytelling and other features.

You could practice different layouts with a preview application. It will let you see the way your profile would look before any real users. Many accounts use this to build their profiles in one style without errors.

While there is no limit to your creativity, don’t overdo it. Your brand’s message must be clear enough for people to understand it within several seconds!

4. Not using CTAs

The absence of call-to-action phrases helps your company lose a lot of potential clients each moment. Okay, they read your text, saw the photos – what’s next? The audience is free to scroll by without even worrying about additional information about the product.

This is one of the common social media mistakes made by many companies. A CTA isn’t the universal cure. It’s more like one of the elements that make people buy the product or at least get some additional interest.

Some recommendations regarding your CTA are:

  • Make a crystal-clear point;
  • Ensure it stands out;
  • Use numbers to show a discount or demand.

Remember that you mustn’t deceive the audience. If you share a price in the CTA, it can’t be different after a user contacts you. This will only create a negative impression. We need sales, not lowered reputation!

5. Posting irregularly

With hundreds of other brands and influencers creating content every day, having an irregular schedule might prove to be a big issue for your accounts. It is best when you regularly publish during certain days of the week.

Why don’t we say “5 posts a week” or “10 stories a day”? Because that’s not how it works. Primarily, you won’t be able to generate that much quality content for a very long time. Sooner or later, overposting would make your content team turn into an example of another social media failure.

All your publications must be well-planned. That is why it is best when the content is prepared in advance. Depending on your industry, you could publish something 1-3 times a week. Stories must be posted daily to keep your engagement rates high.

Of course, if you want to stay afloat, you will have to do more than that. Each detail must be well-thought to keep people interested. Publishing content will small engagement rates will bury your account, so think of different ways to keep the statistics “alive.”

6. Always trying to sell

Yes, CTA’s are good. But that’s only when they are used in moderation. People will never want to follow an account that always tries to sell a product directly in every post. That’s absurd!

To stop making this error, follow the practices of the top brands in different industries. For example, have a look at Photoshop’s Instagram. Nearly every post is a creation of customers who used the company’s software. Seeing such beautiful images, people are likely to want to create some of their own. How? They buy the software!

Your sales should be made through stories and ideas. Think of your followers as students. Giving them the knowledge directly by saying “buy it” won’t do any good. However, if your lead them to the answer, make them realize that they need the product themselves, the results will be astonishing.

Here are some tips on how to sell your product on social media:

  • Share stories of your customers;
  • Involve user-generated content;
  • Demonstrate the value of your product via different situations.

Selling without selling is hard to master, but it’s definitely worth it. Try applying this strategy and adapt it depending on the customer’s reactions. This is how you will find the best approach!

7. Not promoting best posts

Many companies neglect promotion tools on social media. Sometimes, they use them but only with separate content created for advertisement-only. It might be a good try, although there’s an even better way to apply it.

When you see that a certain publication gets much better statistics when compared with others, it’s a good time to promote it. Subscribers are engaged, so it is very likely that other people will be as well. You never know unless you try!

For best results, you will need to know maximum information about your audience to target people with similar interests. With multiple tools for social media analytics, that shouldn’t be a problem. Remember that each audience requires a different approach. You can’t target teenagers with ads for adults!

Some tips for promoting your best posts are:

  • Check whether a user will be interested in the topic without knowing what’s going on;
  • Ensure you target an audience similar to the one that’s engaged in the post;
  • Work with an experienced targeted advertising specialist not to lose your investment.

If you want to get a free promotion without spending money, try contacting influencers to strike a deal. Probably, some might agree to repost your content for being spotlighted in your profile. However, bloggers usually prefer barter deals if money isn’t involved.

8. Leading a brand with no personality

Have you ever wondered why some brands are remembered, and some aren’t? It’s simple. That’s the way their branding works!

Seeing an ad with a red truck and Santa, people will think of Coca-Cola. A big yellow letter “M” will immediately remind them of McDonald’s. Why? Because these companies have a personality. “It’s that VERY brand!” – here’s what the audience thinks when they see anything related.

Building a personality for your brand requires a ton of work, and that can’t be done in one day. Generally, here are the points that determine your uniqueness:

  • A clear identity with certain beliefs;
  • A unique style of doing things;
  • A suitable tone of voice;
  • A team that is not hidden from society.

While there are dozens of points that build up a personality, these four are the foundation of all. It’s much easier when you’ve got a community around your product, like in the gaming industry. However, for instance, selling beverages or clothes makes things a bit more complicated.

Follow one style and apply the points mentioned above. You will see what else can be added once you start building a brand personality. If you’re interested, you could also read our previous post about starting an online business.

9. Creating content for everyone

This mistake is literally the same thing as trying to be in every network. Earth is huge, and the population of nearly 8 billion makes it impossible to suit everyone’s tastes. Even if it is a smaller group of people, focusing on your audience is always the best approach.

Now imagine that Asus, a huge technology company, started publishing content about food, clothing, and gardening. What would happen? Yes, total chaos. Current subscribers would be shocked, and new ones wouldn’t even subscribe.

If you specialize in a certain industry, then you have to stick to it. Food companies mustn’t try to apply politics in their campaigns. The same goes for any other example. Apple publishing about food? People aren’t there for this type of content!

They follow a brand because it shares similar ideas and values. Changing those will push away the current followers and is unlikely to attract new ones. Therefore, the best approach is publishing content that is only related to a specific audience. It’s the only way to keep it loyal and engaged.

10. Using hashtags that aren’t interesting for the target audience

If you subscribe to the hashtag “#hamburger,” you expect to see hamburgers. What would your reaction be if you saw a pizza with this hashtag? Okay, then what about cars? Many accounts use tags that aren’t even closely related to what their content is about. Only a negative reaction appears in this case.

Each hashtag is followed by a certain audience. If you are a fast-food restaurant, your audience will most likely be found in such tags as #fastfood, #burgers, #fries, and a bunch of others. You can find all hashtags related to a certain word with free online tools.

Here are some tips on hashtag usage:

  • Avoid banned and spammy tags;
  • Don’t use tags that are irrelevant to your content;
  • Ensure you understand the meaning of each tag applied.

Instagram limits hashtags to 30 per post and 10 per story, while Twitter recommends using only two. LinkedIn suggests using three to five of them to avoid being spammy.

This is a very popular instrument, so there even are different types of hashtags. Some of them are:

  • Location-based;
  • Product and niche-related;
  • Community hashtags;
  • Seasonal tags;
  • Acronyms, emojis, and others.

You will find related keywords for nearly any topic. So, if you do not want to end up dealing with negative emotions, use only those that are relevant to your post and account. That’s the only way your target audience will be engaged!

How to avoid making these mistakes?

Even if you’ve read the article till here, you are still likely to keep on making several mistakes. That’s not the reason this material was created, so let’s find a way to help you avoid the most common issues.

The most efficient strategy to remove all errors is creating a checklist. Whenever your team reaches the content-making phase, they will use the list to double-check the material. The same goes for planning and strategizing.

Finally, set a general rule in your content marketing department. It should always be quality over quantity, not vice-versa. Once every member sets this as a lifelong standard, you can be sure that your social media will be on top of the competition.

How to Check Backlinks: 7 Great Backlink Checker Tools (2021 Updated)

How to Check Backlinks: 7 Great Backlink Checker Tools (2021 Updated)

If you’re a business owner and looking for smart ways to improve your organic traffic SEO marketing strategies, you have come to the right place! There are many ways to check and improve backlinks. This article will guide you in utilizing those backlinks. So now, let’s start with the basics.

What Are Backlinks?

Technically, a backlink is a link to one website that connects to another website. These can come in the form of hyperlinks in many blogs, social media posts, and articles. Backlinks are usually there to provide additional information to the readers or visitors. These connections create traffic to your website that improves your visibility, authority, and value to your site.

Backlinks generally measured by search engine crawlers (Google scans your site and other sites with bots all the time, and maps the existing links) and have been used as an essential parameter when it comes to monitoring online businesses. 

The more traffic and backlinks you get from authoritative websites, the more quality it gives to your website. Hence, your ranking will be better.

Why Are Backlinks Important?

Google uses an algorithm in measuring the ranking of each website. Backlinks can be considered the most crucial factor as Google examines backlinks to your website to determine if the content is of value. Other websites will like to link with you if your website is reputable and useful, and Google will view it as a positive factor.

Having more backlinks linking to you will earn your branding as well. Many people will get to know you since you are connected to some of the websites they have known or trusted for a long time.

When we have backlinks from different reputable websites, it creates a long-lasting relationship with them. This is crucial in keeping things going, and your visitors and search engine crawlers (Google) will consider that your website is a trustworthy place.

Backlinks help in creating the credibility needed by business owners to promote their products or businesses. It can also help in targeting your audience.

Hence, more traffic means more engagement. And, more engagement means more businesses. This is the only traffic we can accept with open arms!

On another note, we need to make sure that the only websites we are linking to ours are the most trusted ones. If you are being linked from spam websites, the audience will likely consider your websites to be untrustworthy. It is highly suggested that you reject any links that come from poor quality sites to keep your credibility to your audiences.

How to Get Backlinks?

Once you know the importance of backlinks and search engines, you will start to ask yourself the first step to get that links going. There are many ways to get backlinks, but you need to be careful that you don’t violate Google’s rules or else, you may get de-listed. You can look for quality links on Fiverr, but you will have to know to filter the low-quality ones. Here is a high-quality one for example – https://www.fiverr.com/johnny_fortune/publish-high-quality-seo-guest-post-with-dofollow-backlink-on-my-website

You may also start to think of any other websites trying to link their pages to you. A backlink checker tool will help you with that. The below information will help you earn more backlinks and monitor each backlink for your business.

How To Check Backlinks In Google Search Console For Free. Video by SEO link builder Julian Goldie

7 Easy to Use Backlink Checker Tools

You can utilize many applications to help you monitor your backlinks and build your long-lasting ranking and credibility in the digital world. Below are the most popular tools used in the current market:

Moz Link Explorer

Moz Link Explorer backlink checker

PRICE: Costs $99 – $599 per month with limited free versions.

Moz Link Explorer works by entering the URL or website that you want to get details. Once you created an account with them, it will link you to Link Explorer and other SEO free tools you can utilize in a comprehensive analysis and metrics for any page or websites.

It has the Page Authority and Domain Authority that clearly analyze the link metrics. Below is the list of amazing features they offer:

  • Reviewing inbound links
  • Finding broken links to your sites
  • Monitoring if you have new or lost links by date
  • Anchoring text data for analysis of every domain
  • Competitor research
  • Finding who links with your competitors
  • Authority checker
  • Avoiding suspicious links that are trying to connect to your links

All in all, this tool is an easy application that will provide you good results in a few seconds.

Ahrefs 

Ahrefs backlink checker

PRICE: Costs $99 – $999 per month. The one-week trial will cost you $7.

Ahrefs is considered one of the best backlink checkers in the market. It is fast, dynamic, and easy to use for backlink analysis, rank tracking, keyword research, SEO audits, and competitor research. It provides quality data for useful information and insights that will help you study your marketing strategies quickly.

You can enter any website or URL in the tool to see perceptive metrics about any site. It also can monitor any activities related to the growth and weaknesses of your backlinks.

It also has the functionality to dive deeper into the data based on specific keywords. Based on all features this application is offering, we can say that this tool works fantastic.

Majestic

majestic backlink checker tool

PRICE: Costs $49 – $399 monthly.

Majestic can easily find out who links to your pages. It can map the web to analyze what metrics you need to improve on your marketing strategies for your online businesses. It uses trust flow to determine the quality of backlinks and citation flow to measure the number of links given to any website.

You can also study your competitor’s website for more ideas in creating link opportunities. It has another great feature that can filter by topic, language, industry, and more.

SEMrush

semrush backlink checker

PRICE: Starts with $99 – $399+ per month. Free trials are available.

The good thing with SEMrush is that you can accurately check and monitor your backlinks and your competitors’ because it is updated daily. Tracking multiple competitors at one click is one of the most valued features.

It can access 20 billion keywords up to date and give you instant insights on improving your websites that will counteract competitor strategies.

SEMrush will also optimize your website to get local customers for local searches. It will also analyze the current market conditions for your ease to get ahead in the game. On top of that, it has content optimization tools that will help you create content that will drive more traffic to your website.

This tool can be a precious asset if you want to monetize the links that you are getting.

Ubersuggest

ubersuggest backlink checker tool

PRICE: Free!

Ubersuggest is a free tool that you can use to easily see who links to your websites and who links pages with your competitors. It provides a competitive analysis to monitor and study backlinks just by simply putting the URL of your website and your competitors.

When you register for free, it will give you the below great features:

  • Free access to SEO tools
  • SEO support and training
  • Daily rank monitoring
  • Personalized SEO ideas

It also has an advanced link filtering system for easy use giving you more time in discovering new link opportunities. Ubersuggest can easily filter the links by domain score, URL, region, anchor text, and more.

This is an efficient tool to use if you are on a budget. It can analyze your website and identify search engine optimization errors to improve your digital business.

Google Search Console

google search console backlink checker

PRICE: Absolutely free!

Monitoring your websites’ popularity in search results is easy with Google Search Console. It is a free tool made by Google to help you improve your rankings and monitor backlinks. This application can show you reports on how often you appear in search results. Google uses search analytics to optimize your content, giving you more traffic to your websites.

It can also fix issues in google searches, including indexing problems. Whenever Google recognizes any problems in your site, they will send you email alerts to fix them.

This search console can also let you monitor which pages are linked to your website and how your search rankings contribute to your pages. 

Buzzsumo 

buzzsumo backlink checker tool

PRICE: Starts with $99 – $499+ per month. Free trials are available.

Buzzsumo is a very easy interface that you can use to search for different domains in no time. You can also see who is linking to each domains’ sites.

It is one of the essential tools used in the market, especially in content advertising. It creates endless strategies for better campaigns by using backlinks to analyze data points and metrics.  

It can also understand and study popular keywords in the market trends and identify other competitors’ strategies. All in all, this tool is definitely creating a buzz!

In Conclusion 

In a nutshell, checking backlinks is an exciting way to optimize and monetize your digital business. The above tools can help you reach your goals and survive in the digital world, but it is all up to you to make sure that you create sincerely reputable content that other companies will want to collaborate with. 

Using these backlink checker tools will help you understand if your current website requires improvement and monitor which sites you need to disavow. This backlink checker is definitely a must and an important tool to improve your marketing strategies and improve your websites. 

The Difference Between Local SEO & National SEO

The Difference Between Local SEO & National SEO

If you are a business owner you know that being on the top of Google is important. One way to get there is with SEO. In this article, we will show you the difference between national SEO and local SEO.

Search engine optimization is the long term for SEO. But there are two different types of SEO services today.

The first is local SEO. Local SEO is when your website is focused on local keywords that are relevant to your products and services. National SEO is the second type of SEO.

National SEO is also known as nationwide SEO and focuses on keywords that are not local. National SEO usually has more competition and can be harder to rank for.

Google maps is a good way for local companies to focus on finding new customers. It has become so popular now that even big-name brands are jumping on the bandwagon and following the trends.

SEO is good because it can help your website connect with online shoppers who need your services and products. But if your website is not mobile responsive then this can hurt the shopping experience for your customers. You don’t want that. So make sure your web design is a responsive web design.

If you have a custom website, you want to make sure this Is also a responsive web design.

So how do you know if you need to focus on local or nationwide SEO? The answer is simple. Are you selling to local customers or all of America? This is just the first step to learning what is SEO and how to do it. If you are not sure you should contact an SEO proffesional for advice and assistance in your search engine positions.