Website Pop-Ups: Key Reasons Why You Want to Use Them

Website Pop-Ups: Key Reasons Why You Want to Use Them

When browsing a page, you face a new in-site screen that opens without your guidance and control. Such automatic popping-up messages are known as lightboxes. These website popups have simple exit ways and don’t annoy users with their appearance once they are set up to be activated at the best moment in context-rich and relevant surroundings. They perform numerous functions — from informing users about your loyalty program offers or introducing them to your newsletter.

In reality, there are a lot more reasons why this function is so in demand. Stay tuned to check it out! Onwards!

Advantages of Opting for Lightboxes

Create an environment people desire to be in — an informative, educational, promotional, and more. That isn’t Mission Impossible due to applying multiple web design tools, including lightboxes. Their efficiency to increase conversion is in demand, but it isn’t limited to one beneficial feature.

Surveys

Lightboxes are a worthy communication channel for companies. It is one of the methods to increase the rate of customers who sign up for a newsletter, but this solution is also a chance to introduce quick questionnaires and get visitors’ feedback about your services. In this case, lightboxes of yes/no or multiple steps are applicable.

Brand Awareness

Regardless of how frustrating popups may seem at first, they reveal their outrageous potential once they are done correctly. One of the benefits is their professional look and enhancing the branding visuality. Lightboxes are associated with promotional tools, but it is a one-of-a-kind solution to reinforce your brand identity as well.

Preferring Relevance

Modern tools like Claspo illustrate how many features are present to style and decorate lightboxes. In turn, they are additional means to customize your site content and make certain volumes of data more flexible and versatile. Apart from typical signing-up offers, enthusiasts can demonstrate their free services or provide how-to instructions in the format of a guidebook.

Another Focus Center

Without a doubt, UX and UI are important notions in web design. Your interface has to provide the best services in the frames of intuitive navigation and an eye-catching architecture palette. In their essence, popups are auxiliary page windows that open as overlaying sheets. You get distracted from what happens in the background and check a new piece of information. It takes just thirteen milliseconds for a human brain to process visual data, so the increased impact on users with new details is guaranteed.

Generating Leads

A lot becomes clearer after you decide on which popups suit your store. There are dozens of them, but you shouldn’t pick up each and every kind. For the need of creating a purchase funnel, lightboxes with a feedback field are functional. It is a solid method to collect more details about customers, including their phone numbers or email addresses. Such information is operated properly to get a list of motivated and willing customers, who are open to dialogue and ready for communication with the brand.

Encourage Visitors

One of the reasons to implement popups in any brand’s architecture is the opportunity to retain customers. You can set the right timing for a lightbox to be activated and appear on the screen some time after a person visits your site or before they leave the page. Discounts and free yet truly beneficial deals will make visitors think twice about your site’s suitability for their objectives.

Editor’s Choice: The Best Lightboxes for Yout Webpage

With the ever-increasing divergency of popups, it is natural that their performance and efficiency differ and aren’t stable. These parameters can fluctuate, depending on numerous outer and inner factors. Aside from the overall competitive market, it is important to show lightboxes that are relevant, context-rich, and satisfy the conscious and subconscious goals of customers. 

In numerous cases, the value of popups is measured in the ability to catch user insights and represent calls to corresponding actions accurately and briefly. Here are a few samples of how creative and unique lightboxes are:

  • As you already know, lightbox popups are good informative tools for companies. If you add more versatility to them, it will be only for the better. For instance, if a product the customer might be interested in is out of stock, users have a chance to use such a message system as a notification when it appears back.
  • Targeted ideas will fuel your promotions. Sales are always captivating for users, and lightboxes will inform interested parties about your Cyber Monday promotions or special deals right in front of huge Black Friday sales.
  • A first-time purchase lightbox is what users are usually looking for. There are many stores that open such a feature for their site visitors to help their path to regular customers. Of course, a five-ten-second delay is appreciated — users need a moment or two to analyze what is sold on your webpage.
  • You can entice more customers by offering extra goodies to order at a discounted price. It is possible to customize lightboxes to inform end users about the opportunity to receive cheaper solutions after some products are already in the cart. Take into account your marketing tactics to proceed. It is also one of the means to reduce abandoned carts actually.

Conclusion

The multifunctionality and efficiency of lightbox popups aren’t under debate. They can help brands cope with numerous tasks effortlessly — from collecting more information about their target audience to driving the revenue. Anyway, working with such lightbox creator tools as Claspo, it won’t be a challenge to create mixed types of popups or other formats that will suit your precise objectives.

Web Design & SEO: Factors To Optimize For Top Rankings

Web Design & SEO: Factors To Optimize For Top Rankings

Everyone wants to rank on search engine result pages. Optimizing the website is the way to do it.

Marketers often practice different SEO strategies to make their website SEO friendly and rank higher than their competitors on search engines. Out of the many SEO practices, one of the major pillars is SEO Web Design.

Yes! Like we optimize content to rank higher on search engines. There are different web design practices to make your website SEO friendly.

When your website becomes SEO-friendly, it becomes easy for search engines like Google, Bing, and Yahoo, to find it easy to crawl each page. In fact, they can even expound on your content and add it to their database.

You would be surprised to know that 93% of online experience starts with a search. Hence, it is important that you start prioritizing the web design of your website. If you do not have the right skills to do it yourself, hire web design Singapore to help you out.

Why Is SEO Web Design Important?

Considering how web design is related to the visual aspect of a website and SEO affects how a website is found on the internet, it may seem that both are separate entities.

That’s true, for sure. But only half of it. 

Yes, designers and SEO perform different tasks, and one shouldn’t be expected to do the other’s job. However, they do share a relationship.

If they come together, they can significantly affect the company’s bottom line. Web design is how your website is presented to your audiences.

If your audiences like the website and spend more time on it. It sends positive signals to search engines.

And if search engines see your website as a user-friendly website, it will boost your ranking. Thus, you can say that your website design matters.

That being said, if you skip SEO web design, it will cost your business time, money, ranking, and potential customers.

Top Factors To Optimize For Top Ranking

Now that you understand the link between SEO and Web Design. Let’s look at the specific aspect of your website that is affected by both.

1. Easy To Read Design

To improve SEO, it is important that you work on web content and how your content must look. Unfortunately, people often don’t realize that your website design significantly affects your content. 

Below apr website design makes high-quality content look unpresentable. Thus, readers do not find the interest to read it. 

While you are writing web content for the website, ensure that the text is visible and readable on your website.

2. Mobile-Friendly Design

Today, more than 70% of searches are happening using mobile phones. Technology was able to give smartphones capable of performing most desktop tasks.

But with mobile-based users, you can’t use the same web design – can you? So, you must design your website to fit any device. 

Search engines prioritize websites that are Mobile-Friendly along with SEO-friendly.

3. Sitemap Is A Must Have

A site map is a must-have for a website. It allows the search engine a smart way to crawl your website. Using a site map, you can actually guide search engines to follow a particular part while scanning the website for new information.

You can even see a sitemap to communicate with the search engines and convey messages about the important pages you want the search engine to scan.

4. Site Navigation

Site navigation is one of the important factors to boost your experience. Because of this, you must keep your website design simple and minimalistic. This will allow users to navigate the website freely without any obstacles if stuffed content and CTAs.

Navigation of any website is important. With easy navigation, your website’s bounce rate decreases and improves rankings.

Conclusion

The relationship between web design and SEO is quite complex. But, we hope that this page was able to make it a little clearer. If you have any questions about your website or consider changing your web design, please reach out to us.

We have helped many websites to revamp their website design and generate boosted revenue. We hope to do the same for you.

Digital Marketing: Gain Noticed For Your Brand And Begin Earning Money

Digital Marketing: Gain Noticed For Your Brand And Begin Earning Money

Digital marketing, which uses digital platforms like social media, search engines, content, and email to promote products and services and raise revenue, can take effort, time, and patience to perfect. 

Additionally, it’s a never-ending educational process that evolves as technology improves.

With the goal of increasing brand recognition, a lot of organizations aren’t sure where to begin.

Your business could benefit from MediaOne’s digital marketing services if you’re looking to expand your audience or convert them into paying customers.

Digital marketing can take various forms, all of which can be beneficial to your organization.

Different Forms of Digital Marketing

1# Digital Marketing With Your Mobile Device

Mobile marketing is growing increasingly popular as a technique of marketing and promotion since it is easy to use and conveys your message to your target audience immediately. Everyone has a smartphone.

You can generate money with this marketing plan if you have any of the following digital marketing knowledge:

  • Marketing with SMS
  • Sending out emails
  • Marketing for mobile applications
  • Notifications are sent to the user’s phone
  • App store promotion
  • Codes that can be read using a QR scanner
  • Gamer marketing efforts on mobile apps
  • Advertising on the Internet
  • Internet advertising via social networks

2# Social Media Marketing

Social media networks like Facebook, Twitter, YouTube, Instagram, and others are used for digital marketing.

It’s common for people to spend their leisure time on social media and interact with people who share their interests.

In order to create and promote social media advertising and marketing activities, most social media networks provide their own data analytics tools.

The constant stream of comments and views on social media means that a service or product will be noticed almost immediately, which will then be shared on other platforms, increasing product awareness.

However, this type of marketing takes longer to catch up with because it is more nurturing.

In social media marketing, there are a plethora of possibilities waiting to be discovered.

It is possible to run a social media marketing campaign and earn money depending on how many campaigns you run and how many views each campaign receives.

In order to increase the number of people who see your ad, consider posting an article about how to make money online with digital marketing.

3# Search Engine Optimisation (SEO)

In today’s market, SEO services are in high demand.

When it comes to digital marketing, there are a number of options, including working with a digital marketer, a digital marketing firm, or a freelance digital marketing professional or SEO specialist.

Learn about how search engines work so that you may increase your content’s search engine rankings.

Having a working knowledge of search engine algorithms is essential to ensuring that your projects and campaigns are properly optimized.

In order to be successful at SEO, you’ll need a pipeline of potential clients. Experiment with different SEO tactics and algorithms to bring in more customers and earn more money.

4# Email Marketing

Email marketing is one of the most successful ways to market digitally and improve your online brand.

With effective email marketing, prospects become customers and one-time purchasers become repeat customers and ardent supporters.

There is a good reason why email marketing has been in use for so long.

It regularly outperforms all other forms of marketing in terms of generating and nurturing new clients.

Use mobile SEO best practices to connect with your customers on the go

It’s important to ensure that your email is accessible on smartphones and tablets.

Long subject lines should be omitted from a text sent to smartphones due to their smaller size.

Since email marketing is both an art and a science, give yourself some latitude to experiment and see what works best for your company and your subscribers.

5# Content Marketing 

You may make money writing content even if you don’t have any experience in digital marketing.

The term “content writing” refers to the process of creating text for a variety of online mediums, including but not limited to articles, blogs, videos, social media posts, and websites.

You should be able to perform these tasks:

  • Abilities for critical thinking
  • Ability to conduct keyword research
  • The ability to write
  • English language fluency is required.
  • Research skills and abilities
  • The principles of search engine optimization
  • Exceptional typing ability

The type of work you do and the level of expertise you possess often determine how much money you can make.

You might also hire a content marketing expert to help you get more visitors to your website.

6# Video Marketing

Videos have become one of the most popular sources of information and entertainment with the rise of social media and different video-sharing platforms. Its applicability is no more restricted to movie-making or television.

Video is one of the highest consumed content forms online. With this massive growth in video consumption and its consequent production, marketing has struck the right chord.

Videos in marketing have become more predominant with the advent of social media. Short video content like Instagram reels, social media stories, Facebook and Twitter ads, and YouTube ads have proved to be highly rewarding for business organizations.

Clubbed with influencer marketing, and user-friendly video editing tools, social ad videos have become a more prevalent and easily accessible form for video marketing. You can use strong CTAs and connect these videos to your organizational websites for immediate action. With the right amount of creativity, you can deliver your message better in no time.

Why Digital Marketing Is Important For Your Business?

In today’s dynamic business environment, digital marketing knowledge is becoming a must

Modern workers must have a thorough understanding of digital marketing. Employees may reap the benefits of adopting digital as firms become increasingly dependent on it.

We’ve outlined some of the most important benefits of being computer literate for online marketing in the sections that follow.

1# Small Businesses Can Afford It Better

One of the most cost-effective ways to market today is through digital marketing, which can also reach a big audience.

You’ll be a far more desirable candidate to employers if you’re skilled in this area.

If you want to advance in your job yet aren’t as technologically savvy as you’d like to be, a digital marketing course is essential.

In addition to boosting your job prospects, having a strong background in digital marketing will help you advance your career.

2# Boost Your Efforts In Conventional Marketing

Despite the fact that the world is becoming more and more connected, businesses are still using print as a marketing tool.

Print still has a distinct audience, but it is evident that it does not compare to the digital world’s influence. Both, on the other hand, can coexist peacefully.

It’s possible to build on your print work by leveraging your digital marketing skills, either to expand on what you’re saying or to simply reach more people through SEO and social media marketing.

3# Popularity In The Media

Words on a page aren’t drawing in the audiences they used to because of our decreasing attention spans.

Digital marketing allows you to leverage multimedia in a manner that traditional marketing does not.

Content with a combination of images and videos is more likely to be clicked on, and as a result, to reach a bigger group of people.

4# Increase The Size Of Your Business

Digital marketing should be used by both large and small firms to better their operations. Small businesses, though, may need it more than large corporations.

A few years ago, many small businesses relied solely on word-of-mouth advertising since they had little or no money to spend on traditional marketing. However, a small business’s reach can be significantly increased by an employee with digital marketing expertise.

They can improve the company’s search engine rankings and attract more potential customers on social media with the right SEO knowledge.

In addition to helping you grow your business in the short term, and improving your online brand presence, this digital understanding will also help you expand it in the long run.

This is due to the fact that you can observe what people are clicking on, what keywords work, and the reasons for their success. To thrive, you must be able to read and analyze the data that surrounds you.

Conclusion

Engaging with your audience is a way for you to get a new customer or lead, so make the most of it.

A digital marketing strategy that aids in the expansion of your internet business could be quite beneficial to your organization.

digital marketing strategy
How to Improve Engagement Rate of Instagram Posts

How to Improve Engagement Rate of Instagram Posts

Many people are asking themselves a question regarding their posts being unseen on Instagram. But more importantly why we are even worried about that. The answer is simple! The fewer people see your post, the less money you will be able to earn. When it comes to money, people are always worried. Fewer earnings are a result of a poorer engagement rate and a smaller number of reactions. Why is it actually happening and what to do with it? First, let’s take a look at what we know about the Instagram algorithm and what should we know about processing an Instagram audit, that can help you increase your online presence engagement.

What We Know About the Instagram Algorithm

We must talk about the 5 factors that have an influence on the Instagram feed:

  • General information about the post such as: when it was posted; if it is a video or a photo; how many likes it got; etc.;
  • General information about the author of the post such as: whether you are following one another or not; how often you visit their page; what is the level of engagement with the poster; etc.;
  • Information about your activity and preferences such as: whether you like to watch videos or not; what type of content you tend to look for; etc.;
  • Interaction history such as: if you typically leave a like or a comment; whether you send these posts to other people; etc.;
  • A number of bots, ghost followers, and fake accounts a poster has.

The factors mentioned above are all parts of the equation called a score of interest of a certain user. If none of the factors match a user’s score of interest, the post is most likely to be hidden in the feed. If some of the categories do not match, the post goes all the way down in the feed. If there are lots of ghosts or fake followers in the poster’s account, it will be most likely hidden in the feed. It is all aligned and has an influence on the feed and its visibility to the users.

Picking the Right Audience for Instagram Marketing

So, once we understood the first 4 factors, we can make the first conclusion. You need to choose the right audience with the area of interest matching your Instagram profile, then the posts are going to be shown to your followers.

But there is another important aspect to consider for those who want to get the greatest audience reach. The ultimate solution will be erasing ghost followers, bots, and fake users. Once those followers mentioned above have been removed, posts will get more exposure in the follower’s feed as well as in the recommendations. You are probably curious now about how to do so, aren’t you? Don’t worry, we are here to tell you!

There are a bunch of tools for Mass Unfollowing you can use. You can, also, do it manually, but we would not recommend you the second option as Instagram might block your account for some time and it would steal a lot of your time. We all know that time is money! That is why we would recommend you SpamGuard which will, on contrary, save your time, boost your audience reach, get you more followers, scan, clean, and protect your account. So, what exactly does SpamGuard do? It scans your accounts while detecting those followers that put your reach down. Then it helps you to remove all those users, and you can also choose an option to use protection to disable those users to text you, like you, add you, or reach you in any other way. Let’s look through the step-by-step guide.

Step-by-step Guide to Setup SpamGuard

  1. Firstly, you go to the SpamGuard’s main page and click on ‘Start free analysis’
SpamGuard main page

2) Then you add your Instagram username.

add your Instagram username

3) Once you added an account, you will have 2 options – ‘Scan’ and/or ‘Full access’

Scan or full access

4) When choosing ‘Scan,’ you will be asked to confirm that you are not a bot and you will be charged an amount of $1. P.S. You can remove your payment method details straight away.

5) If you choose ‘Full access,’ you will have the payment plans where you will be able to choose the one that fits you best.

SpamGuard payment plans

As you can see, the process is quite easy. Nevertheless, SpamGuard is getting more popular among influencers, bloggers, businesses, and other types of audiences. Don’t waste another minute and try it out!

Social Media Advertising to Improve Your Online Presence

Social Media Advertising to Improve Your Online Presence

The greatest take-home business owners have from the past year is that a solid online presence is everything. According to SEO Tribunal, 97% of consumers use the internet to discover and learn about local companies before making contact.

Considering 200 million Americans are on social media, according to Pew Research Center, think how much traction proper social media advertising would bring to your business.

That said, a social media campaign can cost north of $5,000 per month, so sometimes, it makes sense to take out a business loan. This article will explain why social media advertising is essential for improving your online presence.

Why start a social media advertising campaign?

  • Raising and reinforcing brand awareness: it aids in familiarizing customers with your products and services. If your small business becomes a go-to for buyers, it will lead to long-term benefits since consumers often gravitate towards brands they recognize.
  • Increased business traffic: you can reach a global audience with a single post. If the target audience resonates with your products, they’ll add to your loyal customers. With proper brand awareness, prospects are bound to follow, share, and engage with your social pages.
  • Higher conversion rates and sales: The higher the commercial traffic, the higher the conversion rate is reached in the company numbers. A successful social media campaign brings new customers who either didn’t know of your business or have an interest/need in your products and services.

In short, the social media advertising outcome is worth the funds, savings, and a small business loan invested.

Top 5 best advertising strategies for social media presence

An advertising strategy for social media is a master/buzz plan of your goals and how you plan to achieve them on social media. The top 5 strategies are:

1. Understand your brand

You mustn’t just post anything. It would help if you started with the end in mind. That’s why you must ask yourself the following questions before posting on your social.

  • What product or service do you want to sell
  • Or what product or content you intend to promote

When you understand why you want to generate interest, then you can continue the conversation to an advertising moment.

2. Ask decision-support questions

To build buzz about your products and services, ask your social media followers to help develop products and services. You can map out your questions below.

  • Which design should I go with, A or B?
  • How would you name the product?
  • When is the best time to launch?

By doing this, you build familiarity between your online community and the product you’re about to launch. This gets people excited and aware of what you are doing, and when you launch the product, more people are likely to buy.

3. Build authority with features and proof

Get featured anywhere, not just within your industry. Consider this as online networking. As the saying goes, your network is your net worth. You can get featured in people’s:

  • YouTube channels
  • Podcasts
  • Blogs
  • Facebook live

Remember, the more you get featured, the more authority you build. Show proof and testimonials and talk about your business industry experiences and past clients. This will help build authority, so people trust what you’re talking about.

4. Understand what end goal you have for your social media platform

Afterward, ask yourself how those goals impact the type of content you’re trying to create. For instance, if you are an interior designer and your goal is to:

  • Raise awareness: show behind-the-scenes content of you renovating a client’s space, before and after shots, and design inspirations that you draw from.
  • Educate: create posts like home decor techniques and different design tools. These will educate your audience on how they can implement the methods themselves.
  • Convert: share testimonials and clients’ experiences working with you as their interior designer. This technique works better than sharing before and after pictures of the project.
  • Get direct sales:  You need to show people the product, how to use it, and how to purchase it.

5. Stop only focusing on the actual visuals

Do justice to your product shots and posts by following them up with an informative, enticing caption or description that will compel consumers to act upon your call to action. Also, don’t forget to do social audits from time to time.

Extra tips to improve your business’ online presence

Always respond to your audience’s tweets, comments, or inquiries. This helps them feel and feel that their opinions are treasured.

Be sure to keep your loyal audience engaged by availing of giveaways and live sessions more often.

Many social media platforms allow you to view the reach and insights of all your posts. This will help analyze the campaign’s impact on your business and tweak it for better effect if need be.

Over to you

Social media advertising can build your brand authority and raise awareness of your company, all vital for improving your business’s online presence. That gives you a great shot of capturing the attention of the 97% of internet users who learn more about a local company over the internet before making contact.

Visit the website in the introduction section above for more information about a small business loan to help fund your social media advertising campaign.

10 Main Social Media Mistakes You Should Correct Right Now

10 Main Social Media Mistakes You Should Correct Right Now

Social media always remembers even the slightest mistakes. Making one, especially if you’re not a world-famous brand, could drop your engagement and loyalty rates to nill. Many companies have already had their fair share of failures, so why should you go down the road?

We’ve gathered ten main social media mistakes that are frequently made by businesses of all kinds. While not all of them are critical, some might help you lose a customer or two. Avoid doing so by reading more about the fails below!

1. Trying to be in every network

Having a powerful presence on social media is great. You engage more customers, create better brand awareness, and also increase sales. However, that doesn’t always work the way it sounds. There is a bunch of obvious pitfalls ignored by most companies.

While you might have created an account in all existing networks, you can’t publish the same content everywhere. A YouTube video won’t fit on Instagram. Likewise, funny Instagram memes have nothing to do with LinkedIn. 

Each platform has specific requirements for the type of content that is posted. Brands that try to be present everywhere usually don’t get it. These companies would repost every publication without any changes expecting them to bring tremendous results.

Everyone forgets that it doesn’t work that way. So here are some tips to consider:

  • All content must be adapted accordingly to the platform;
  • Irrelevant content must be substituted entirely;
  • You might need more than one team for your SMM strategy.

Remember that it is better to stay out of a network than build a negative reputation within it. Focus on the media where most of your potential clients are active. Once you make a community there, move on to secondary websites.

2. Posting content with poor engagement

What is engaging content? Always ask yourself this question before creating something new. If you fail during the creation stage, you won’t succeed when publishing.

Content with high engagement rates often includes:

  • Texts with helpful information or storytelling.
  • Several images;
  • Videos.

Instagram has recently posted a guide about how its algorithms work. This information will help you increase the visibility of your publications.

You must first focus on the quality of your content. If people like what they see, they will react somehow. Any like, comment or share will show the actual engagement rate. Still, what would make people do this?

It is said that video content engages users much better than photos and texts. The statement is quite reasonable once you think of it. There’s something new each second, driving more attention with every moment. Even a simple slideshow made with a free video merger tool would generate bigger engagement.

As the publisher, you need to know the pains of your target audience. This includes topics that interest them, the style they prefer, and multiple other ideas that show what could strike an emotion. The simplest way is by asking people questions or sharing viral information. Yet, it all depends on the area you work in.

3. Nothing special about the profile

Would you be interested in a profile that’s similar to dozens of others? Most likely, you wouldn’t even give it a chance. But, unfortunately, that’s how modern consumers act.

Visiting your profile, the audience usually expects to see something special. By saying “special,” we mean an individual brand style. There are hundreds of ways to stand out. You could have a certain profile layout, one-styled images, powerful texts – anything that draws attention.

Take a look at the accounts of Recess and GoPro. Both have pleasant, attention-drawing images that tell a story about their products. Nothing extra. People see nice photos, brief texts, and engaging stories. In addition, they see the products with the ways they work – that’s another significant advantage!

Some ideas to improve your profile’s first impression would be:

  • Think of a unique layout (rows, tiles, puzzles, rainbows);
  • Highlights with good covers and titles;
  • A profile bio that gives all necessary information;
  • Engaging texts with storytelling and other features.

You could practice different layouts with a preview application. It will let you see the way your profile would look before any real users. Many accounts use this to build their profiles in one style without errors.

While there is no limit to your creativity, don’t overdo it. Your brand’s message must be clear enough for people to understand it within several seconds!

4. Not using CTAs

The absence of call-to-action phrases helps your company lose a lot of potential clients each moment. Okay, they read your text, and saw the photos – what’s next? The audience is free to scroll by without even worrying about additional information about the product.

This is one of the common social media mistakes made by many companies. A CTA isn’t the universal cure. It’s more like one of the elements that make people buy the product or at least get some additional interest.

Some recommendations regarding your CTA are:

  • Make a crystal-clear point;
  • Ensure it stands out;
  • Use numbers to show a discount or demand.

Remember that you mustn’t deceive the audience. If you share a price in the CTA, it can’t be different after a user contacts you. This will only create a negative impression. We need sales, not lowered reputation!

5. Posting irregularly

With hundreds of other brands and influencers creating content every day, having an irregular schedule might prove to be a big issue for your accounts. It is best when you regularly publish during certain days of the week.

Why don’t we say “5 posts a week” or “10 stories a day”? Because that’s not how it works. Primarily, you won’t be able to generate that much quality content for a very long time. Sooner or later, overposting would make your content team turn into an example of another social media failure.

All your publications must be well-planned. That is why it is best when the content is prepared in advance. Depending on your industry, you could publish something 1-to 3 times a week. Stories must be posted daily to keep your engagement rates high.

Of course, if you want to stay afloat, you will have to do more than that. Each detail must be well-thought to keep people interested. Publishing content will small engagement rates will bury your account, so think of different ways to keep the statistics “alive.”

6. Always trying to sell

Yes, CTA’s are good. But that’s only when they are used in moderation. People will never want to follow an account that always tries to sell a product directly in every post. That’s absurd!

To stop making this error, follow the practices of the top brands in different industries. For example, have a look at Photoshop’s Instagram. Nearly every post is a creation of customers who used the company’s software. Seeing such beautiful images, people are likely to want to create some of their own. How? They buy the software!

Your sales should be made through stories and ideas. Think of your followers as students. Giving them the knowledge directly by saying “buy it” won’t do any good. However, if you lead them to the answer, and make them realize that they need the product themselves, the results will be astonishing.

Here are some tips on how to sell your product on social media:

  • Share stories of your customers;
  • Involve user-generated content;
  • Demonstrate the value of your product via different situations.

Selling without selling is hard to master, but it’s definitely worth it. Try applying this strategy and adapt it depending on the customer’s reactions. This is how you will find the best approach!

7. Not promoting the best posts

Many companies neglect promotion tools on social media. Sometimes, they use them but only with separate content created for advertisement-only. It might be a good try, although there’s an even better way to apply it.

When you see that a certain publication gets much better statistics when compared with others, it’s a good time to promote it. Subscribers are engaged, so it is very likely that other people will be as well. You never know unless you try!

For best results, you will need to know maximum information about your audience to target people with similar interests. With multiple tools for social media analytics, that shouldn’t be a problem. Remember that each audience requires a different approach. You can’t target teenagers with ads for adults!

Some tips for promoting your best posts are:

  • Check whether a user will be interested in the topic without knowing what’s going on;
  • Ensure you target an audience similar to the one that’s engaged in the post;
  • Work with an experienced targeted advertising specialist so as not to lose your investment.

If you want to get a free promotion without spending money, try contacting influencers to strike a deal. Probably, some might agree to repost your content for being spotlighted in your profile. However, bloggers usually prefer barter deals if money isn’t involved.

8. Leading a brand with no personality

Have you ever wondered why some brands are remembered, and some aren’t? It’s simple. That’s the way their branding works!

Seeing an ad with a red truck and Santa, people will think of Coca-Cola. A big yellow letter “M” will immediately remind them of McDonald’s. Why? Because these companies have a personality. “It’s that VERY brand!” – here’s what the audience thinks when they see anything related.

Building a personality for your brand requires a ton of work, and that can’t be done in one day. Generally, here are the points that determine your uniqueness:

  • A clear identity with certain beliefs;
  • A unique style of doing things;
  • A suitable tone of voice;
  • A team that is not hidden from society.

While there are dozens of points that build up a personality, these four are the foundation of all. It’s much easier when you’ve got a community around your product, like in the gaming industry. However, for instance, selling beverages or clothes makes things a bit more complicated.

Follow one style and apply the points mentioned above. You will see what else can be added once you start building a brand personality. If you’re interested, you could also read our previous post about starting an online business.

9. Creating content for everyone

This mistake is literally the same thing as trying to be in every network. Earth is huge, and the population of nearly 8 billion makes it impossible to suit everyone’s tastes. Even if it is a smaller group of people, focusing on your audience is always the best approach.

Now imagine that Asus, a huge technology company, started publishing content about food, clothing, and gardening. What would happen? Yes, total chaos. Current subscribers would be shocked, and new ones wouldn’t even subscribe.

If you specialize in a certain industry, then you have to stick to it. Food companies mustn’t try to apply politics in their campaigns. The same goes for any other example. Apple publishing about food? People aren’t there for this type of content!

They follow a brand because it shares similar ideas and values. Changing those will push away the current followers and is unlikely to attract new ones. Therefore, the best approach is to publish content that is only related to a specific audience. It’s the only way to keep it loyal and engaged.

10. Using hashtags that aren’t interesting to the target audience

If you subscribe to the hashtag “#hamburger,” you expect to see hamburgers. What would your reaction be if you saw a pizza with this hashtag? Okay, then what about cars? Many accounts use tags that aren’t even closely related to what their content is about. Only a negative reaction appears in this case.

Each hashtag is followed by a certain audience. If you are a fast-food restaurant, your audience will most likely be found in such tags as #fastfood, #burgers, #fries, and a bunch of others. You can find all hashtags related to a certain word with free online tools.

Here are some tips on hashtag usage:

  • Avoid banned and spammy tags;
  • Don’t use tags that are irrelevant to your content;
  • Ensure you understand the meaning of each tag applied.

Instagram limits hashtags to 30 per post and 10 per story, while Twitter recommends using only two. LinkedIn suggests using three to five of them to avoid being spammy.

This is a very popular instrument, so there even are different types of hashtags. Some of them are:

  • Location-based;
  • Product and niche-related;
  • Community hashtags;
  • Seasonal tags;
  • Acronyms, emojis, and others.

You will find related keywords for nearly any topic. So, if you do not want to end up dealing with negative emotions, use only those that are relevant to your post and account. That’s the only way your target audience will be engaged!

How to avoid making these mistakes?

Even if you’ve read the article till here, you are still likely to keep on making several mistakes. That’s not the reason this material was created, so let’s find a way to help you avoid the most common issues.

The most efficient strategy to remove all errors is to create a checklist. Whenever your team reaches the content-making phase, they will use the list to double-check the material. The same goes for planning and strategizing.

Finally, set a general rule in your content marketing department. It should always be quality over quantity, not vice-versa. Once every member sets this as a lifelong standard, you can be sure that your social media will be on top of the competition.