Social media always remembers even the slightest mistakes. Making one, especially if you’re not a world-famous brand, could drop your engagement and loyalty rates to nill. Many companies have already had their fair share of fails, so why should you go down the road?
We’ve gathered ten main social media mistakes that are frequently made by businesses of all kinds. While not all of them are critical, some might help you lose a customer or two. Avoid doing so by reading more about the fails below!
1. Trying to be in every network
Having a powerful presence on social media is great. You engage more customers, create better brand awareness, and also increase sales. However, that doesn’t always work the way it sounds. There is a bunch of obvious pitfalls ignored by most companies.
While you might have created an account in all existing networks, you can’t publish the same content everywhere. A YouTube video won’t fit on Instagram. Likewise, funny Instagram memes have nothing to do on LinkedIn.
Each platform has specific requirements for the type of content that is posted. Brands that try to be present everywhere usually don’t get it. These companies would repost every publication without any changes expecting them to bring tremendous results.
Everyone forgets that it doesn’t work that way. So here are some tips to consider:
All content must be adapted accordingly to the platform;
Remember that it is better to stay out of a network than build a negative reputation within it. Focus on the media where most of your potential clients are active. Once you make a community there, move on to secondary websites.
2. Posting content with poor engagement
What is engaging content? Always ask yourself this question before creating something new. If you fail during the creation stage, you won’t succeed when publishing.
Content with high engagement rates often includes:
Texts with helpful information or storytelling.
Instagram has recently posted a guide about how its algorithms work. This information will help you increase the visibility of your publications.
You must first focus on the quality of your content. If people like what they see, they will react somehow. Any like, comment or share will show the actual engagement rate. Still, what would make people do this?
It is said that video content engages users much better than photos and texts. The statement is quite reasonable once you think of it. There’s something new each second, driving more attention with every moment. Even a simple slideshow made with a free video merger would generate bigger engagement.
As the publisher, you need to know the pains of your target audience. This includes topics that interest them, the style they prefer, and multiple other ideas that show what could strike an emotion. The simplest way is asking people questions or sharing viral information. Yet, it all depends on the area you work in.
3. Nothing special about the profile
Would you be interested in a profile that’s similar to dozens of others? Most likely, you wouldn’t even give it a chance. But, unfortunately, that’s how modern consumers act.
Visiting your profile, the audience usually expects to see something special. By saying “special,” we mean an individual brand style. There are hundreds of ways to stand out. You could have a certain profile layout, one-styled images, powerful texts – anything that draws attention.
Take a look at the accounts of Recess and GoPro. Both have pleasant, attention-drawing images that tell a story about their products. Nothing extra. People see nice photos, brief texts, and an engaging story. In addition, they see the products with the ways they work – that’s another significant advantage!
Some ideas to improve your profile’s first impression would be:
Think of a unique layout (rows, tiles, puzzles, rainbows);
Highlights with good covers and titles;
A profile bio that gives all necessary information;
Engaging texts with storytelling and other features.
You could practice different layouts with a preview application. It will let you see the way your profile would look before any real users. Many accounts use this to build their profiles in one style without errors.
While there is no limit to your creativity, don’t overdo it. Your brand’s message must be clear enough for people to understand it within several seconds!
4. Not using CTAs
The absence of call-to-action phrases helps your company lose a lot of potential clients each moment. Okay, they read your text, saw the photos – what’s next? The audience is free to scroll by without even worrying about additional information about the product.
This is one of the common social media mistakes made by many companies. A CTA isn’t the universal cure. It’s more like one of the elements that make people buy the product or at least get some additional interest.
Some recommendations regarding your CTA are:
Make a crystal-clear point;
Ensure it stands out;
Use numbers to show a discount or demand.
Remember that you mustn’t deceive the audience. If you share a price in the CTA, it can’t be different after a user contacts you. This will only create a negative impression. We need sales, not lowered reputation!
5. Posting irregularly
With hundreds of other brands and influencers creating content every day, having an irregular schedule might prove to be a big issue for your accounts. It is best when you regularly publish during certain days of the week.
Why don’t we say “5 posts a week” or “10 stories a day”? Because that’s not how it works. Primarily, you won’t be able to generate that much quality content for a very long time. Sooner or later, overposting would make your content team turn into an example of another social media failure.
All your publications must be well-planned. That is why it is best when the content is prepared in advance. Depending on your industry, you could publish something 1-3 times a week. Stories must be posted daily to keep your engagement rates high.
Of course, if you want to stay afloat, you will have to do more than that. Each detail must be well-thought to keep people interested. Publishing content will small engagement rates will bury your account, so think of different ways to keep the statistics “alive.”
6. Always trying to sell
Yes, CTA’s are good. But that’s only when they are used in moderation. People will never want to follow an account that always tries to sell a product directly in every post. That’s absurd!
To stop making this error, follow the practices of the top brands in different industries. For example, have a look at Photoshop’s Instagram. Nearly every post is a creation of customers who used the company’s software. Seeing such beautiful images, people are likely to want to create some of their own. How? They buy the software!
Your sales should be made through stories and ideas. Think of your followers as students. Giving them the knowledge directly by saying “buy it” won’t do any good. However, if your lead them to the answer, make them realize that they need the product themselves, the results will be astonishing.
Here are some tips on how to sell your product on social media:
Share stories of your customers;
Involve user-generated content;
Demonstrate the value of your product via different situations.
Selling without selling is hard to master, but it’s definitely worth it. Try applying this strategy and adapt it depending on the customer’s reactions. This is how you will find the best approach!
7. Not promoting best posts
Many companies neglect promotion tools on social media. Sometimes, they use them but only with separate content created for advertisement-only. It might be a good try, although there’s an even better way to apply it.
When you see that a certain publication gets much better statistics when compared with others, it’s a good time to promote it. Subscribers are engaged, so it is very likely that other people will be as well. You never know unless you try!
For best results, you will need to know maximum information about your audience to target people with similar interests. With multiple tools for social media analytics, that shouldn’t be a problem. Remember that each audience requires a different approach. You can’t target teenagers with ads for adults!
Some tips for promoting your best posts are:
Check whether a user will be interested in the topic without knowing what’s going on;
Ensure you target an audience similar to the one that’s engaged in the post;
Work with an experienced targeted advertising specialist not to lose your investment.
If you want to get a free promotion without spending money, try contacting influencers to strike a deal. Probably, some might agree to repost your content for being spotlighted in your profile. However, bloggers usually prefer barter deals if money isn’t involved.
8. Leading a brand with no personality
Have you ever wondered why some brands are remembered, and some aren’t? It’s simple. That’s the way their branding works!
Seeing an ad with a red truck and Santa, people will think of Coca-Cola. A big yellow letter “M” will immediately remind them of McDonald’s. Why? Because these companies have a personality. “It’s that VERY brand!” – here’s what the audience thinks when they see anything related.
Building a personality for your brand requires a ton of work, and that can’t be done in one day. Generally, here are the points that determine your uniqueness:
A clear identity with certain beliefs;
A unique style of doing things;
A suitable tone of voice;
A team that is not hidden from society.
While there are dozens of points that build up a personality, these four are the foundation of all. It’s much easier when you’ve got a community around your product, like in the gaming industry. However, for instance, selling beverages or clothes makes things a bit more complicated.
Follow one style and apply the points mentioned above. You will see what else can be added once you start building a brand personality. If you’re interested, you could also read our previous post about starting an online business.
9. Creating content for everyone
This mistake is literally the same thing as trying to be in every network. Earth is huge, and the population of nearly 8 billion makes it impossible to suit everyone’s tastes. Even if it is a smaller group of people, focusing on your audience is always the best approach.
Now imagine that Asus, a huge technology company, started publishing content about food, clothing, and gardening. What would happen? Yes, total chaos. Current subscribers would be shocked, and new ones wouldn’t even subscribe.
If you specialize in a certain industry, then you have to stick to it. Food companies mustn’t try to apply politics in their campaigns. The same goes for any other example. Apple publishing about food? People aren’t there for this type of content!
They follow a brand because it shares similar ideas and values. Changing those will push away the current followers and is unlikely to attract new ones. Therefore, the best approach is publishing content that is only related to a specific audience. It’s the only way to keep it loyal and engaged.
10. Using hashtags that aren’t interesting for the target audience
If you subscribe to the hashtag “#hamburger,” you expect to see hamburgers. What would your reaction be if you saw a pizza with this hashtag? Okay, then what about cars? Many accounts use tags that aren’t even closely related to what their content is about. Only a negative reaction appears in this case.
Each hashtag is followed by a certain audience. If you are a fast-food restaurant, your audience will most likely be found in such tags as #fastfood, #burgers, #fries, and a bunch of others. You can find all hashtags related to a certain word with free online tools.
Here are some tips on hashtag usage:
Avoid banned and spammy tags;
Don’t use tags that are irrelevant to your content;
Ensure you understand the meaning of each tag applied.
Instagram limits hashtags to 30 per post and 10 per story, while Twitter recommends using only two. LinkedIn suggests using three to five of them to avoid being spammy.
This is a very popular instrument, so there even are different types of hashtags. Some of them are:
Product and niche-related;
Acronyms, emojis, and others.
You will find related keywords for nearly any topic. So, if you do not want to end up dealing with negative emotions, use only those that are relevant to your post and account. That’s the only way your target audience will be engaged!
How to avoid making these mistakes?
Even if you’ve read the article till here, you are still likely to keep on making several mistakes. That’s not the reason this material was created, so let’s find a way to help you avoid the most common issues.
The most efficient strategy to remove all errors is creating a checklist. Whenever your team reaches the content-making phase, they will use the list to double-check the material. The same goes for planning and strategizing.
Finally, set a general rule in your content marketing department. It should always be quality over quantity, not vice-versa. Once every member sets this as a lifelong standard, you can be sure that your social media will be on top of the competition.
Are your website visitors leave your site after reading the first post? Increasing the views and reduce the bounce rate of your website pages is a big challenge for the owners. The best and easy way to increase user engagement on your website is by showing them related content. This is one of the amazing proven techniques to increase the page views on your website.
You can easily implement this strategy on your own WordPress website by using different related posts plugins on your site that will help you to display the related posts on your web pages or under the blog posts.
In this article, we will share the best related posts plugins for WordPress websites that will help you to display the related posts on your web pages with different approaches.
Our Top 6 Best Related Posts Plugins
Related Posts Thumbnails Plugin For WordPress
Yet Another Related Posts Plugin
Contextual Related Posts
Related Posts For WordPress
Inline Related Posts
Related Posts By Taxonomy
Related Posts Thumbnails Plugin For WordPress
Related Posts Thumbnails Plugin for WordPress is one of the most popular free related posts plugin developed by WPBrigade. With the related posts plugin, you can easily customize your related posts display settings, styles, and customize the thumbnails.
You can easily specify the number of related posts that you want to display under a specific blog post. This plugin will automatically use the by default uploaded featured image in related posts thumbnails.
Relations builder option
Compatible with WPML Plugin
Related posts thumbnails plugin support different languages
Yet another related posts plugin is another most popular related posts plugin with 100,000+ active installs. Yet another related posts plugin offers both thumbnail and text display of related posts. This plugin automatically adds the related post thumbnails or text display according to your selected option under the blog posts.
Related posts in feeds
Thumbnail and list view style
Note: There is no option of displaying the custom-related posts in the Yet another related posts plugin.
Another WordPress plugin that will help you to display the related posts on your website/blog and feeds. Contextual related posts plugin display the related posts in simple contextual form and thumbnails.
With this plugin, you can easily create different styles of thumbnails by adding custom CSS, and shortcodes.
Gutenberg/Block editor support
Exclusion of different related posts
Display Custom related posts
EU Compliance (GDPR)
Widget for related posts
This plugin tries to use the images in related post thumbnails if there is no featured image of any related blog post. Same as Yet another related posts plugin, this plugin does not work on large-scale websites. WordPress hosts like WPEngine blocked this plugin because this related posts plugin slow down the websites.
Related posts for WordPress plugin is a lightweight plugin that uses the cache to display the related posts thumbnails on your website or blog. The main focus of this plugin is website performance. This plugin is faster than other related post plugins and will never slow down your website. This plugin display related posts in thumbnail and textual style.
Manually add & edit or remove related posts
Create Manual links of related posts
Cross custom post type support
Custom Taxonomy support
This plugin is available in both free (limited features) & premium versions.
This is far away different from other WordPress plugins that will help you to display the related posts under your website/blog post content. But the Inline related posts plugin display your related posts within your content. This kind of inline display is quite popular on news websites or blogs.
But if you want to display the related posts under your blog posts content then you have to install the other WordPress plugin.
20 plus combinations of style (themes, colors, hover)
Auto-detect line break without destroying your paragraphs
Automatically add multiple boxes in your blog posts
Add related posts boxes INSIDE your blog post content
In WordPress taxonomy means to sort the content in different terms. Category and tags are the by default two taxonomies used in WordPress blogs/websites. Relate posts by taxonomy plugin helps you to sort the content according to these taxonomies in WordPress. For example, you can select any taxonomy like tags or categories to display the related posts under the content of your blog posts.
This plugin will help you to display the related posts under those blog posts having the same taxonomies as tags or categories.
These are the top related post plugins for WordPress websites that will help you to add the related posts under and between the content of your blog posts. By adding related posts you can easily increase the views and engagement on your website plus easily reduce or adjust your website bounce rate.
Some of the WordPress related posts plugins can be resource intensive and some of the plugins may not work well on shared WordPress hostings.
In this case, you can use the Related posts thumbnails plugin for WordPress that will help you to manually add the related posts under a blog post content. You can easily display new and old posts in the related posts area on your website/blog.
The price to make an eCommerce website can vary from $26,400 to $99,700 and up. No developer can tell you the exact price until they know your requirements: what features you want to add, design, integrations, etc. Especially if you intend to build a custom website, bypassing out-of-the-box solutions.
In this post, I’ll flesh out the cost to develop an e-commerce platform based on the core features. Also, you’ll learn what factors influence the final price.
The estimate here is based on the average hourly rate of $50/hour in Eastern Europe.
Average Cost of E-Commerce Website
As I’ve mentioned earlier, the price of developing a tailored-made eCommerce website can reach $99,700+. You may consider this sum creating the website from scratch. A ready-made solution will cost you less, but it’s a good option for short-term needs.
Why are customer websites better? There are a bunch of reasons. The main ones are page loading speed, adaptability, and Google loves them more. Besides, you can create exclusive UI designs and stand out from the faceless mass. The more complete your website is, the more customers you may attract. Besides, ready-made templates may not be as secure as you expect your website will. Security’s vital when you handle customers’ personal and payment data.
Now, let’s reveal the main factors influencing the price. To make the process easier, I’ve split the e-commerce websites by their complexity, from simple ones to websites with complex features.
Large e-commerce sites must be well-organized to manage high loads and rank well on Google. This is one of the reasons (along with unique design, number of pages, etc.) why e-commerce site cost can go up. By the way, the tech stack will also vary depending on the project. For example, simple websites don’t require push notifications or coupons compared to large-size platforms.
What Factors Affect an E-Commerce Website Cost
To make it clear, the main cost-drivers are:
The number of features and their complexity
Web design difficulty
Number of 3rd party integrations
Let’s consider them in detail.
Features: Number and Complexity
The intricacy of tech requirements depends on the website’s size. Respectively, the cost to develop an e-commerce website grows either.
Screens, buttons, fields, logic affect the final price. Moreover, the developers may need to integrate APIs (e.g., payment systems or social login) or design from scratch. All these points matter a lot.
I’m going to estimate e-commerce development cost feature by feature. But firstly, look at the list of must-have pages:
And the core features:
Integration with payment systems (Stripe, PayPal, Dwolla)
Recently viewed products
Products’ rates and reviews
Search bar with filters
Custom Website Design
The same dependence on e-commerce website design cost: the more complicated your website design will be, the more time developers will spend to implement required elements.
Design isn’t only a bright picture. It should provide customers with a fast, clear, and simple select-buy process. Or even push them to purchase.
Moreover, if you plan to add some animations or ask designers to prepare 2-3 visual concepts (it requires additional time), be ready for higher website costs.
Another point: you may want to design a website that renders well on mobile devices. In that way, you need to consider adaptive web design costs. It’s the right choice if you prefer your web pages to go together with various devices, including smartphones (so you don’t need to develop native iOS and Android applications for mobile users separately).
Number of 3rd Party Integrations
If you want to incorporate 3rd-party tools, add an online chat, or adjust shipping options, you’ll need to pay extra money for your project development.
Payment gateway integrations allow you to sell your products online and provide secure transaction processing. Let’s consider the most popular payment integrations – Stripe and PayPal.
Stripe charges 2.9% + 30¢ per successful cash transfer. PayPal charges the same price, but they also take 5% + .05¢ for payments lower than $10.
Want a robot assistant to contact your clients when orders are sent? Or send them notifications in WhatsApp? Twilio APIs (programmable voice or SMS) is the right choice. It stands for a cloud communication platform that allows users to text, make a call or start a chat from their websites.
Let’s look at the Twilio price policy:
$0.0045 to convey a WhatsApp message
$0.0080 to pass on or get a message
$0.0090/min to get and $0.015/min to place a call
Again, it requires additional time for integration (not much, though).
Another example, emails. It’s a must-have channel if you’re planning to notify customers about their orders being prepared or delivered.
It’s a good idea to utilize the Amazon email sending service (Amazon SES). You’ll pay $0 for the first 62,000 emails you send each month. And they take $0.10 for every 1,000 emails you send afterward.
Developers’ Rates by Country
Software developers’ rates also affect the final price. The specialists who have experience in similar projects will charge more compared to non-experienced ones. Besides, website development services in Eastern Europe or India cost less than in Canada or the US.
Here are the average cost to make an e-commerce website in different country (per hour):
Canada – $100 – $149
United States – $100 – $149
Israel – $100 – $149
Australia – $100 – $149
Sweden – $100 – $149
United Kingdom – $50 – $99
Germany – $50 – $99
Norway – $50 – $99
Switzerland – $50 – $99
Latin America – $30 – $50
Ukraine – $25 – $50
However, a high price doesn’t guarantee that you’ll get a well-architectured website. Some software development companies provide high-quality services for an affordable price.
But not so fast. I’ve discovered the basic factors of e-commerce website price, but it also requires additional expenses like:
The domain name ($10 to $20/annually)
Hosting ($100 to $200)
SSL certificate ($6 to $150)
Maintenance ($500 to $12,000)
Finally, if customers don’t know about your e-commerce platform — there is no sense. That’s why it’s essential to add marketing expenses to your business plan. Here are some of them:
PPC advertising (the cost depends on the competition level of the keywords)
SEO (the month price can vary from $300 to $1,500 on average)
Copywriting (from $60 per article)
SMM (the price starts from $500 per month)
Now, let’s move to the most significant e-commerce website cost driver – features.
E-Commerce Website Cost: Estimate by Features
Content, design and the domain will definitely affect the final. However, features that you want to add to your website will take up a tidbit from your budget.
Let’s examine how much time the developers need on average to develop an e-commerce platform for basic features (frontend part).
To make it easier, I’ve combined the features into modules. The time was calculated per module.
Module 1. Registration:
Register using email and password
Login using social media
It takes approximately 56 hours to implement this module.
Module 2. Main screen
Last purchased products
Developers will need 96 hours to carry out this module.
Module 3. Catalog screen
List of categories
It’ll take 24 hours to enforce this module.
Module 4. Product details screen
Module 5. Cart
List of products
It takes approximately 112 hours to implement this module.
Module 6. Profile
The team will need 64 hours to carry out this module.
Module 7. Help screen
Terms and conditions
It’ll take 32 hours to implement this module.
Module 8. Push notifications
It’ll take 16 hours to enforce this module.
Module 9. Analytics integration
Developers will need 16 hours to carry out this module.
Given these points, it’ll take 456 hours to build a front end of the e-commerce website.
All e-commerce websites need an admin panel to operate items, users and give access to employees. Keep that in mind to accurately calculate the price of building an e-commerce platform.
It will take approximately 456 hours to build a back end of the website. So, the development team will spend 936 hours in total to develop an e-commerce website. Remember that you may need other specialists (UI/UX designer, project manager, QA engineer, business analysts) on a team to develop a full-fledged website from scratch.
Consider the amount of work, it’ll cost you approximately $99,700 to create the e-commerce website.
Tech Stack of an E-Commerce Website
After we determine the price, let’s consider what tech stack the developers need to design such a complex product from scratch.
UI elements libraries
Nodejs + TypeScript
PostgreSQL or Mysql
3rd party elements:
Paypal, Stripe, etc
Firebase Cloud Messaging
Login through social network API
Hopefully, I’ve explained how to calculate the price to start an online business. As you can see, you need to address various factors before making your ecommerce site.
If you want to create a simple eCommerce platform, you can use ready-built solutions (e.g., Magento, Shopify). But if you tend to boost your business growth and get as many clients as possible, then a custom eCommerce website will be the best choice.
If you are using WordPress or have ever used WordPress, you know very well that you will get too many advanced features if you have installed different plugins. For your kind information, WordPress plugins are the essential part of WordPress. If you want to develop a great website, then plugins are necessary to use.
If you don’t know what plugins are and how they work, don’t worry; let me explain. The WordPress plugins are the PHP script made by the developers. The main motive to make plugins is to extend the functionality of the website.
All plugins come with different features; they always enhance the features or add new functions to your website. Most of the plugins are free to use, but some of them have charges. Once you set up your WordPress site, you can install these plugins.
On the WordPress Plugin Directory, more than 45,000 plugins are present, and thousands of plugins are present on third-party websites. Other than this, individual developers sell more than thousands of plugins.
You can find plugins for everything like data engineering to collect the user’s data, enhance the website, and do many other things. However, I will tell you the top 4 plugins for data engineering to collect the user’s data and to maintain the website.
Why Is Data Important?
Data are the raw bits present in the form of pieces of information and with no context for your kind information. However, if you want to store data, you have to use the software that collects all the data, and this software stores all data and analyzes it.
But in WordPress, MySQL is used to assess the data. However, MySQL stores all your website data and provides you when the data is requested. However, it is open-source software; that’s why MySQL also works with the other open-source database software.
When you know about your website visitors’ behavior, knowing different things about the visitor is very like on which page they spend more time? What is the reason for returning so quickly? Do they love your website? So, it proves that the data will provide you with all the information about every visitor.
When making a blog and website, you should know about your target audience, and it is obvious that the data plays a vital role in making decisions for any website. And in making decisions, open software will definitely help you.
For example, if you have a website or blog and have complete access to visitors’ data. Then this thing will help you to know where you have to focus on growing your website. However, the data collection always enables you to explore your website and allows you to make a decision to increase the traffic and grow your website. At the same time, the data that you get about the website visitors include the locations, age, gender, and other exciting things
If you want to make data-driven decisions and improve your website, then Google analytics is the best way to do this. But the main thing is that adding Google Analytics is very challenging that’s why too many professionals use the Google Analytics plugins.
Too many data plugins are present in the market to collect the user’s data which works like Google Analytics. However, Google Analytics is a free website that provides you the details of your visitors.
The features that you can get from Google Analytics include:
You can learn how visitors find your website
Easily find the most visited pages or posts
Check the different demographics of the visitors
You can set the real-time stats
Provide an opportunity to track inbound and outbound links
With the help of this information, you can easily make data-driven decisions to improve the website and the marketing strategy. Before installing any plugin, you need to set up WordPress to avoid inconvenience later.
When you connect the Google Analytics plugin with your WordPress website, this plugin will automatically add the Analytics Tracking ID to every page of your website.
So, if you are in search of the best data plugins to collect data, don’t worry; the best Google Analytics plugins are the following.
The MonsterInsights is one of the best Google Analytics plugins; till now, this plugin has crossed the 2 million active users. It comes with the best features and easy integration to WordPress, and because of all these things, it offers you to track your website data easily.
It provides you the opportunity to add this plugin into WordPress without entering a single line of code. After installing this Google Analytics plugin, you can quickly check the report of your website directly from the WordPress dashboard.
The best thing about this plugin is that you can use the advanced Google Analytics tracking system without customizing the tracking code. With the help of this plugin, you can collect all your website’s data that you can use to make decisions to improve your website and grow your business.
However, the features that you get from the MonsterInsights plugin include:
With the help of a WordPress dashboard, you can easily view your website traffic detail
Get all the demographic reports of your website visitors
You can easily check that how your visitors can find your website
You have the opportunity to unlock the event tracking with the help of this; you know if the CTA gets clicked
Track with the help of submissions, conversion rates, and also from the views
To show the ad campaign data, you can integrate it with Google Ads
With the help of a single click, you can easily track categories, tags, and custom dimensions
To see the data of the eCommerce store like conversion rate, average order, and transaction, you can connect the Google Analytics eCommerce tracking with WooCommerce.
GA Google Analytics
The next plugin that I recommend is GA Google Analytics. It is effortless, lightweight, GDPR-compliant, and a very famous Google Analytics plugin. The main motive of this Google Analytics plugin is to help everyone add the tracking code on every page of the website.
But the main thing that you have to remember is that this plugin will not show you any insights or data like the other Google Analytics plugins, but still, it does its work correctly.
The GA Google Analytics plugin is the best option for those people who want to know how to extract the data. Other than this, if you want to know different types of information from your WordPress dashboard, you can’t do this with the help of this plugin.
All the features that you can get from the GA Google Analytics include:
It provides you the opportunity to add the tracking code easily on your WordPress website
It allows every visitor to opt-out of sharing their data. But the main thing is that you don’t track the user
You can easily configure too many tracking codes, and this thing will help you to tracks all your links
The WP Statistics is a powerful plugin. It is very simple and helps you track all your visitors’ activities with the help of the WordPress dashboard. However, this plugin is the best option for geographical and content reports.
With all these features, this plugin will also show you the real-time metrics of the website. The best thing about this plugin is that you can get all these features without paying any money.
But the main thing is that it is not a Google Analytics plugin, but still, it contains too many unique features and advantages. With the help of the WP Statistics plugin, you don’t have to configure Google Analytics, and also, it doesn’t share your website data with anyone.
Sharing your website data is possible because this plugin tracks all your website’s data and keeps it, but it doesn’t share anything with anyone except you. Other than this, the Wp Statistics also increases your website’s backup size, but you have the opportunity to delete the old data of your website.
This plugin comes with too many features; all these are the following:
With the help of the WordPress dashboard, you can see all the stats
You can track all the visitors that are coming from the different search engines like Bing, Google, and Yandex
You can filter all your data according to your needs, like by the version of the browser, by location, keywords, and many more.
After analyzing all the data plugins to track website data, I have decided that MonsterInsights is the best Google Analytics plugin to install in your WordPress to improve the website. This plugin comes with the free version but also contains the premium version.
If you buy the premium version, then you will get too many outstanding features. With the help of this plugin, you can easily optimize your website, but the main thing is that you have to try it by yourself. If you don’t like this Google Analytics plugin, you can try the other to fulfill your needs.
How To Add a Data Engineer Plugin To WordPress?
There are different ways to add any plugin to WordPress, but it all depends on where you have downloaded it. The first method that you can use to install the plugin is the automatic method.
In this method, you have to install the plugin from the WordPress plugin directory. I already mentioned that there are too many plugins present in the WordPress plugin directory. For this, you have to follow all the steps that are as under:
First, you have to go to the WordPress dashboard
Here you have to click on the Plugins option
After this, click on the Add New plugin, and you will get the plugin’s gallery.
Now, you have to find the plugin that you want to install with the help of the search bar.
After finding the plugin click on the Install now button.
When the installation process completes, click on the activate now button.
The second method is installing a manually WordPress plugin that you have downloaded from any third-party website. WordPress provides you the opportunity to upload the zip file of the plugin. The steps to do this are the following:
First, you have to download the zip file of the plugin from the trusted third-party website.
After this, go to the plugin section in your WordPress
Here you will find the upload plugin button and then click on it
Select the zip file of the plugin that you have downloaded from the third party website
Click on the Install now button and wait until the upload process is complete
After this, click on the Activate plugin option
I hope that this article is helpful to you, and after reading the complete article, you can easily select the data plugin that is best for you. I guarantee that you can’t go wrong with the above-given Google Analytics plugins.
A vast number of businesses have gone online and millions of employees have shifted to remote working during the COVID-19 pandemic—with mixed results.
While many people have enjoyed the flexibility that comes with working from home, some have found it tricky. And then there’s the risk of data breaches and other cyberattacks.
When operating from the office, the day-to-day workings of a company are protected as a matter of course. But with each individual using their own laptop or computer at home… things aren’t so cut and dried.
So… Can it be compromised?
The short answer is yes, of course. Although you could argue that a computer is at risk of compromise in an office too. However, working from home comes with bigger risks, including individuals falling for scams, employees using weak passwords, lack of firewalls to protect employees’ home Wi-Fi networks, and the use of other devices that aren’t encrypted.
It seems that COVID-19 has resulted in a massive upswing in phishing emails. In the past few months, they have increased by over 600%. Malspam and ransomware attacks have also increased exponentially—often by trying to exploit the confusion caused by the pandemic upheaval and knock-on economic effects.
What are the cybersecurity dangers of remote working?
There are several specific scenarios and activities that pose a threat to a company’s cybersecurity:
Human (employee) error
Lack of vigilance
File and information sharing
Use of personal devices
Difficulty accessing IT support
Failure to use VPN
Failure to back up files and data
Use of unsecured Wi-Fi connections
Some of these present bigger risks than others, and the scope for disaster varies. But all are largely mitigated if a company is vigilant and comprehensive in its security practices.
This unfortunate weakness is applicable whether working remotely or in an office setting. Unfortunately, it’s much more likely to crop up when working from home—probably because sitting in your “home office” results in a much more easygoing approach to work.
Human error can include things like clicking on malware, opening attachments that contain viruses, or setting a weak password that’s vulnerable to hackers.
While human error is unavoidable, training and educating staff can reduce the occurrence a great deal. Keeping staff informed about the dangers makes them more aware, and more likely to spot a scam, phishing mail, or potentially threatening attachment.
Lack of vigilance
Similar to human error, lack of vigilance can result in chinks in a company’s metaphorical armor— weak points in the cybersecurity barrier that protects data from unauthorized access.
Research has revealed that people working from home fall for phishing scams at much higher rates than those working in office. Shockingly, 47% of employees fall for phishing scams when working remotely.
For many people, “working from home” can also mean working from a coffee shop or similar setting where Wi-Fi is available. What they fail to realize, however, is that such networks are insecure and provide hackers or other parties with an ideal opportunity to access confidential data.
Once again, raising awareness to the issue is key, and can go a long way towards improving vigilance.
File and information sharing
Working from home means that people use the internet more often to share files and data with colleagues, instead of using in-house methods or protocols.
Sharing data in this way, from home to home, poses a much greater risk. Immediately the danger of human error and lack of vigilance doubles, purely because there’s more than one individual involved. If employees are not provided with advanced encryption software, then company data is open to exploitation by third parties.
Use of personal devices
This is one of the greatest risks of working from home. Unfortunately, many companies find it too costly to provide every remote employee with a laptop or computer, which results in them using personal devices.
Not only does this mean their own laptops or computers but also smartphones, printers, scanners, and tablets. Many smartphones are not encrypted, totally negating the use of encryption on laptops or PCs and posing the same risk of data breaches. Personal devices may also lack vital antivirus software and firewalls.
A BYOD (bring your own device) policy is an excellent idea, not just for the office, but for those working remotely too. If policies and procedures are in place, there’s a better chance of protection.
Difficulty accessing IT support
Technology is great when it’s working, but all too often employees encounter IT problems, whether on-site or within the comfort of their own homes. It’s relatively simple for the IT department to fix an issue within an office environment, but they are highly unlikely to be able to provide the same service to individuals working remotely.
Internet connections and imminent data breaches can make it difficult or impossible for IT support to render aid and prevent attacks.
Allowing remote access to IT teams can alleviate this issue to some degree, but it’s not 100% infallible.
Neglecting to use a VPN
This scenario is interwoven with many others—use of personal devices and lack of vigilance, for example. Every remote worker should use a VPN, which is a fundamental tool to ensure privacy and security.
Issues with accessing IT support can also result in employees defaulting to personal devices without adequate security when something goes awry with the VPN they’re using.
Failure to back up files and data
One of the greatest worries of every business is the loss of their data, with no way of recovering it. It only takes one attack to bring a company to its knees by wiping out all their files.
To combat this, make use of the cloud and ensure that every bit of information backs up.
Use of unsecured Wi-Fi connections at home
We’ve already covered the dangers of connecting to Wi-Fi in public settings, but people also forget that their home networks are not protected.
Many people aren’t aware that updating home router software is necessary to ensure cybersecurity. And that failing to update other devices results in the same security risks as an insecure Wi-Fi connection. Even routers that have some kind of firewall in place are usually not as secure as an on-site network. This danger can be offset, however, by providing remote workers with a firewall equipped to deal with serious threats.
A New Era Requires A New Approach
It’s unlikely that work will ever return to pre-pandemic “normal”. This requires companies to change their approach to tech. Working remotely is here to stay, cybersecurity must adapt.