Starting an eCommerce business is like offering a product or service to the masses. You are not limited to a city, state, or country. Your client or customers can be browsing your store from another part of the world. Additionally, running an eCommerce is affordable if compared to the brick and mortar shop where you pay the rent and bills, and hire employees and other cleaning staff.
Break the shackles of selling routine products to a community by starting an online business that aims to serve millions across the world. Statistica reports that about 80% of consumers across the world shopped online in 2020. Online buyers are increasing with every passing day. Why miss such a profitable opportunity? Start your eCommerce business today by following the steps described below.
1. Exploring eCommerce
Ecommerce is huge. For a layman, it may be simple website creation, but deep down it involves various technologies and platforms. To start an online business, you must have an eCommerce platform, where you can sell products with the ability to accept payments online and a complete mechanism of orders and customer management.
Initially, most of the eCommerce startups don’t have enough budget to develop a dedicated platform where they are the sole sellers. Therefore, they start selling on famous marketplaces like Amazon, eBay, Walmart, etc. as soon as they grow in sales, build a brand, and are ready to build a business website from scratch or with the help of eCommerce platforms. Magento, PrestaShop, and WooCommerce are a few worthy to mention in using eCommerce software as a service.
So, the first step is the selection of an eCommerce platform. You will have to decide – according to the budget – either to start on a personally owned eCommerce website or use a marketplace. Getting a website gives you complete authority, whereas, opening a store on a marketplace restricts you in many ways. The first option takes time to attract customers but marketplaces are flooded with their user base. Both have their advantages and disadvantages so choose according to your business requirements and the goals you set.
2. Selecting a viable product
The key to making eCommerce an overnight success lies in the selection of products that are high in demand, low in competition with higher profit margins. Finding such products is hard as everyone is coming to the eCommerce market with the same mindset. There are various business models for you to follow. If you already have a business and want to digitize it, you must put the same products or services in your online store. However, starting a new online business may require you to do research, testing, and evaluation. Things to consider in product selection:
Competition – it is found in every form of business. Check if you can gain an edge by reducing the price, improving the product, or innovating a new service from it. Build a strong relationship with suppliers to grab discounts on bulk orders. Use interactive media channels that are not used normally in your industry.
Market share – Evaluate the sales volume and revenue to measure the market share of your competitors. It gives you a probability for your products or brands to penetrate the market. Providing good quality in an average price range will surely help you secure a fair market share. Consider price-cutting and spending on promotions.
Customer base – Assess your customers. You must know the people who would like to take interest in your products or services despite the fact they are buying from the competitors. If they find it well, they will surely be converted into loyal customers.
Niche products – Niche is a small section of a market where you can build authority and create a monopoly. Choose a specific range of products or services within a market and get recognized as an icon for it.
Product selection goes on to continuous research and development. It leads you to recognize marketing mediums, tools, and platforms effective for the specific type of your business. Setting a brand message and adding a story to it is also worth considering for creating an impact in the market.
3. Study the trends
In general, eCommerce is highly driven by trends and seasonal fluctuation. Despite the usual industries like food and grocery that are considered to be safe from seasonal fluctuation also have to face ups and downs. It is the fashion, beauty, and tech industry that is affected the most. Celebrities endorse new clothing brands, cell phones, and skincare products that set new standards for the general public to follow.
If you are a beginner in eCommerce, you must look into the ways you can cater to your audience with the trend they like to have. As soon as your business is recognized as a brand, you get the authority to break the stereotypes and set new style trends that will be unique of all and followed the most.
4. Get your business registered
Choose a business name and decide the legal structure you would like to carry. You can open an online store as an individual (also known as a sole proprietor), go into a partnership, and incorporate it as a private company. It depends on the investment you bring to the business and the human personnel you will need to run the online shop.
Online stores do need registration with the government agencies that are governing taxation, legal, and import or export matters. Obtain permits and licenses to ensure the smooth and seamless operation of your business. Acquire compliance with health and safety regulations, sales registrations, etc. as well.
5. Producing or sourcing a product
The product you choose to sell must either be manufactured or sourced. Look into the ways you can produce it. It can be getting raw material or partly-complete products and finishing them at your manufacturing facility. To save finances on processing units, you can choose to source finished products straight from the manufacturers, wholesalers, or suppliers.
You can search for a list of products and their possible suppliers. Reach out to them to seek their terms and conditions, and get affiliated. They often have the condition of minimum and maximum order amount or quantity. Agree with them to remain at peace. However, you have another product supply and distribution model to choose which is dropshipping. It removes the need to order and manage stock. You get the order, retain a profit cut, and forward it to the supplier. They ship with your details and revenues are generated.
For starting a service-based eCommerce business, you may need to invest in building a portal. For example, booking appointments for your consultancy business that may be about visa, career, business, marketing, accounts, or real estate, etc. The service industry is huge as it allows selling your skills, knowledge, skills, and expertise. You will not need to strive for products. However, the same time and energy are required to find the right service to sell online.
6. Go Live and Promote
Add products to your store and it’s ready to attract customers. Make sure the domain name is easy to remember and the same as your store name. you might have selected Magento or WooCommerce, or a marketplace, pay attention to optimizing the product pages. these should load faster in users’ browsers. The design may also need modifications with the time so keep your web developers and designers on board for quick and reliable changes.
Now that your store is up and running, it is time to start promoting it. targeting users from search engines may require you to research the key terms and add them to the title and body of the product pages. For quick marketing and better return on investment, store owners need to consider search engine advertising too as it quickly displays the products against relevant searches to the users. use different social media networks to spread the word and amass users with post likes and other interactions.
Add traditional marketing mediums as well to your promotions like running ads on mainstream media that includes TV, radio, or publishing press releases in popular newspapers. Distributing flyers and brochures with your bundle offer are still working and useful for attracting the local community.
7. Maintain and Expand
An online store requires continuous maintenance. It requires security patches and functionality updates. Hire web development agencies on retainer ship to ensure minor issues are dealt with before a major breakdown. For example, if you are using the Magento eCommerce platform and a new version is released, you may need to update the online store to avail the enhanced security, performance, and functionality of the platform. Besides this, you must also keep an eye on expansion plans.
As soon as your online business grows, you may need to target more regions and people of different ethnicities. To reach them effectively, you may need to add the products in other languages to establish it as a multilingual store. There are plugins and extensions to enhance the functionality of your existing store. You will be able to manage multiple region-specific stores from a single dashboard. such an expansion means getting profits of multiple stores by managing one.
Starting an eCommerce business is not difficult. It is an open choice as anyone can start it. However, the one who is wise enough to choose the right product and tap a demanding market leads the way to success. I hope the steps I have discussed in starting an online store will help you set up one for yourself, however, there are countless eCommerce development agencies to seek help from.
The web hosting and domain registrar giant GoDaddy went through a cyber attack in which the details of more than a million users – active and inactive – were leaked in its WordPress web hosting service. The company revealed the huge leak in an update they have sent to the U.S. Securities and Exchange Commission (SEC).
The Password for the System Has Leaked
According to GoDaddy’s announcement, the leak occurred last September – when a hacker managed to gain access to the company’s system, which was designed to build and configure users’ new websites in its WordPress web hosting service. GoDaddy says that the attacker was able to gain access to the system and extract the email addresses of more than a million users as a result of using a password for the leaked system.
Although the incident happened in early September, GoDaddy admits that they discovered the leak of a huge amount of their user information only last week – on November 17 – so the company also blocked that hacker’s access to users’ information through the leaked password, and contacted authorities.
Along with the leaks of 1.2 million leaked users, the storage and domain sales giant also noted that the attacker’s access to the company’s system also exposed him to admin passwords for WordPress sites set up using GoDaddy, and to details that allowed him to access active users’ databases. Along with all these details, the details published by the company indicate that the SSL keys of some of the users have also been leaked.
GoDaddy can not do anything about the leaked emails, other than to state that “they are now exposed to phishing attacks”. The company resets all leaked passwords and replaces the SSL keys of the exposed sites (all active sites), for the affected users so if you are an existing user or looking to register a new domain, the breach should not affect you. The company further said it had contacted all affected users and would update them on their details leaked following the attack.
History of Data Leaks
This is not the first time the American giant’s name has been linked to information leaks. In 2018, information from the company’s servers was revealed after these were stored in AWS’s unsecured Bucket. Last year, GoDaddy revealed that the details of “only” 28,000 users were leaked after access to the company’s systems by an “unauthorized person”. And it does not stop there. In 2020, the company’s employees also managed to fall into the trap of scammers who took management information from them to the websites of several crypto platforms – which they took down from the air.
It’s also interesting to ready Wordfence take on it. We hope that GoDaddy tech and management personal learn its lessons from each and every incident, and strengthen its engineering practices to avoid such data leaks in the future.
Link building is a strategy that involves establishing hyperlinks from an external site back to your own. For example, imagine you have an online store that sells winter boots. An eCommerce link building strategy might include a blog that discusses preparing for winter linking to your store.
Ecommerce link building strategies are a great way to achieve success with your business. Learn more about why they are so important and take advantage of some great eCommerce link building ideas below.
Importance of Ecommerce Link Building Strategies
Ecommerce link building is important for several reasons, including:
It improves your brand awareness, getting your product or service in front of a wider audience.
It increases the amount of traffic to your website, potentially increasing sales and improving your overall rankings.
Relevant inbound links play a major role in SEO. By putting link building strategies in place, you are improving your chances of ranking highly.
7 Ideas for Ecommerce Link Building
Now that you see the importance of eCommerce link building, you want to know how to make it happen. Below you’ll find several strategies that can help, but there’s something important to understand before choosing any methods: your methods must be relevant to your niche or industry.
In other words, you don’t want to go about this haphazardly. Search engines don’t just check for inbound links. They check for relevant links.
Therefore, even if you have 1,000 backlinks out there, they won’t matter unless they are relevant to your content, products, or services. As you look through these ideas, keep that fact in mind.
1. Guest Blogging
This is an old strategy, but still an effective one. Find a website that is either in your industry or writes content related to your niche. Write an informative blog post for that site, and link back to your own site.
Infographics can be incredibly valuable in link building. By sharing content in such a visual, easy-to-digest way, you’ll find yourself receiving organic traffic and high-quality links naturally.
3. Resource Roundups
Write a roundup of blog posts from external sites that are relevant to your own site. Be sure you link to those blog posts, and most of those writers will reciprocate by linking back to yours.
4. Create Great Content
Creating great content is one of the best ways to get backlinks without even having to ask for them. Write valuable, educational blog posts and create fun, engaging videos.
Doing so will attract your audience and other content creators. They’ll share your content with others through their own content. The key is to ensure that your content is valuable or entertaining enough to make others want to share it.
5. Social Media
A big part of building inbound links is getting your content in front of people who will share it. As there are billions of people active on social media, it’s imperative that you use social platforms to share your content. When you do, you expose yourself to other content creators who will share your brand, products, and services with their own audience.
6. Don’t Forget Internal Linking
Don’t just rely on links to your site. Be your own linking champion by creating relevant links between pages on your site. Doing so improves your SEO rankings, putting you in front of a bigger audience. The more exposure you have, the greater your chances of others linking to your content.
7. Network With Influencers
Influencer marketing is an invaluable technique to put to work in your digital marketing strategy. Influencers have their own audience, which is often full of people you might not reach on your own. By networking with influencers, you expose your brand and site to a larger audience.
Ecommerce link building is an essential part of an effective digital marketing strategy, but it can be time-consuming and overwhelming. If you’re just getting started or you already have a full schedule, consider hiring a digital marketing company to take care of it for you. In doing so, you get to reap the benefits of eCommerce link building strategies while you focus on other important aspects of your business.
Overlanding trips are usually long. You can be on the road for several weeks or even several months. Some people go to the next level and overland for years. But even while you are on your journey, you need to consider your finances. Despite camping and trying to live without the comfort you have at home, you still need money. After all, how else are you supposed to eat or get fuel for your vehicle?
If you are planning to start overlanding, you may be wondering how you can make an income during this adventure. Well, this post is for you. So, keep reading to find out how to make money while overlanding – this way, you can still earn an income while following your passion.
Getting Sponsored – One of the Easiest Ways to Make Money While Overlanding
Many overlanders get their funds from sponsorships they have with companies and brands. The only downside is that getting a sponsorship is not as easy as you might imagine. It is difficult to get even a partial sponsorship.
Also, if you do end up getting the sponsorship, it will not be enough to pay for everything. You need to look for other ways to make money alongside the sponsorship.
Sponsorships may help you get spare parts for your vehicle, saving some money in the process. If you want to find sponsors, you can try creating a blog and writing regularly, building a strong profile on social media, and then listing all the possible sponsors.
When you find good sponsors, you should look for their contact details and reach out to them. Negotiate a deal with them, and if you agree on the details, you will be able to form a relationship with the brand and become sponsored.
Relying on Savings Can Work for a While
What some people do during overlanding trips is to rely on their savings. If you saved money for your trip, you can simply use it to maintain yourself and your vehicle while you’re far away from home.
However, this is only a good idea when you have managed to save quite a lot of money, as being on the road for a very long time will require plenty of funds. Still, most overlanders go with this method, and their savings are enough to allow them to see the world.
Selling or Renting Your Property Will Get You Some Money While Overlanding
You may not feel content with the idea of selling your house, but a lot of overlanders did exactly that. They sold their house, got rid of all their bills, and decided to go see what the world has to offer.
They did not have to worry about property ownership anymore. However, if you are tied to the house for some reason – for example, you have kids who need to go to school – this option will not be suitable for you.
Seasonal Jobs May Help You Out
Seasonal jobs represent a great opportunity to earn an income while you’re overlanding. You may not work in the same place for a long time, but you still have the chance to make some money. In Europe, you can work in beach resorts, whereas in winter you can look for a position in a ski resort. In the U.S., you can work in theme parks or summer camps.
The cool thing is that you can work for half of the year and spend the other half overlanding. You can travel, have money, and not be tied to an employer for a whole year.
Working Remotely Is Getting More Popular
Over the years, working remotely has become more and more popular thanks to the flexibility it offers. You can work regardless of your location as long as you have a laptop or phone and Internet access.
If your job allows remote work, you can work with the same employer. If not, you may want to look for another job, one that makes remote work possible. Bear in mind that you will still have to work a certain number of hours during working days.
Also, with remote work, you can choose between working online for an employer or setting up your own online business.
As a freelancer, you can work in online customer support, as a virtual assistant, as a translator, interpreter, copywriter, editor, writer, online project manager, personal or business coach, teacher, business consultant, and many others.
And if you want to set up a business, you can offer a services agency, affiliate marketing business, dropshipping business, Amazon FBA, branded e-commerce store, info products business, influencer or you can sell your own products on Etsy. You can also start a YouTube channel or monetize a website.
Are you into overlanding but looking for ways to make money while you’re away from home? Decide whether you would rather open your own business or work for an existing employer, and see what your options are. We’ve shared some ways you can make money, so look into them and see whether something interests you.