Shop abandonment for eCommerce stores can go as high as 80%, and this is true even if you use a platform like Shopify. So if you don’t act against this common problem, you will be just like other businesses – significantly losing potential sales.
Surely you are getting decent revenue, but you still can be experiencing wasted sales via abandoned carts.
Can you imagine the things you can use the lost money for if you recover it? – maybe a vacation or maybe that extra amount is what you actually need to buy a new upgrade for your business.
This is why you should make extra efforts in mitigating and retrieving abandoned carts.
There are things you will have to ensure that your website has to reduce cart abandonment. One of the best ways to do it is to use a Shopify abandoned cart app as a contingency because it easily integrates into your website’s system.
To get back your shoppers, we must understand why people abandon carts on Shopify. This way, we can pinpoint the proper solutions.
People Have Too Many Choices.
Shopify is one of the best and simplest-to-use eCommerce platforms today. It is easy for business owners or merchants to create an entirely working eStore and convenient for consumers to find what they need.
If you are using Shopify, you are in healthy competition. But it is competition nonetheless.
Consumers already know that there are reputable sources of logistics and products that use the eCommerce platform. Also, they know or at least assume that your website will provide an uncomplicated shopping experience.
This means that by using Shopify, there is already a minimum amount of trust that people give you. But not just you – the tens of thousands of other merchants too.
When people shop, they usually consider more than one store. It is always you or someone else.
If your competition’s website:
Has a better user experience;
Has easier navigation;
Has a more seamless checkout process;
Has the perfect payment options;
Has the best security features; and
Has excellent conversion and conversation optimization in general;
A shopper who sees the comparison and advantage over your store will leave your outlet or abandon their cart.
For this reason, you will be able to change things to make your website’s performance better.
What you can do is try shopping on the website of your best competitor and see for yourself what makes it excellent. Then take what they do well but do it 100x better on your website.
If you have a lousy website, no amount of effort or a Shopify abandoned cart app will help you. People returning after cart abandonment who see that the reason why they left is still there will simply leave again.
So the first thing you have to ensure is that you mitigate problems that you can cause by making your site a wonderful thing to use.
Then, have an effective contingency in place.
People Mostly Leave for Random Reasons.
A shopper can abandon a cart “just because.” This is the most prominent reason for abandoning.
Some may browse and get distracted by personal matters like a phone call from work. Or maybe they just got hungry, went for a meal, and then forgot to go back to shopping.
For these people, you will simply need to remind them of what they were previously doing.
There are three modes of communication or reminding that you can use.
With email, you will be able to send a long enough message that reminds them of what they were doing and entice them to return with a perk. You have more freedom with the character length available.
But people don’t check their emails all day. You will have to wait for the customer to do their email reading time before you get any chance at a result.
With push notifications, you are able to ping people at a chosen time. However, 60% of consumers opt out of push notifications because they can be annoying.
People are already generally sick of pings and beeps in this heavily digital world we live in.
SMS doesn’t have the problems that email and push notifications have.
SMS has a different story. For decades, we have been using SMS as a reliable source of vital need-to-know information.
People closely consider SMS as something as important as a call that needs an immediate response. Plus, it is shorter than an email but demands less than push notifications.
SMS is your sweet spot when it comes to reminding people to come back and shop. Hence it is best that you use an SMS Shopify abandoned cart app like Winback.
With Shopify SMS Marketing App, you will even be able to entice window shoppers who abandon carts to go back and complete a purchase.
Malware, a general term for malicious software, is any kind of software that can damage your devices and alter or steal your data. While computers have become more complicated and impressive over the years, this complexity applies to malicious programs, too.
But how dangerous is malware, and how does it usually work? Here are the basics of what you should know and how you can deal with it.
What is malware?
There is not a single basic form of malware – each individual piece of software is coded and designed differently. Some are only meant to cause small amounts of damage and disruption, while others are specifically built to target certain types of data or just completely ‘brick’ a device if left unchecked.
Because of this, there is not an easy way to define what counts as malware, other than saying ‘malicious software.’ Generally, any software that is designed to exploit your device in some way is malware, even if that exploit only changes one small harmless detail.
Where does malware come from?
Originally, malware comes from some virus creator, hacker, or coder, but it spreads through several different means. Some of the most common can look perfectly innocent but are still trying to spread and propagate a certain virus or piece of replicating code.
One of the most common (and avoidable) sources of a virus is through email messages, either as links or attachments. These programs are inserted into the message somehow and activate when the user downloads the file or visits the website contained in the message.
Many email clients will scan and block messages that come from suspicious URLs or contain dangerous code, but some can still get past. It is a good idea to educate yourself on how to spot risky emails, which are usually ones from odd addresses or ones that contain strange messages.
There are many compromised websites that end up hosting viruses themselves, often without knowing. These sites can become very risky to use without proper protection since malware can end up being downloaded to your device unexpectedly and without any way to tell.
It is important to remember that these sites are not always aware of the virus issues, so it may be worth contacting them if it is a company’s site. However, there can sometimes be sites that were made to spread malware.
If you are looking for something specific and find a website that either copies an existing design or appears to be partially AI-generated, do not download anything from it. These sites are generally made up to either scam other people or spread malware and rarely ever actually function.
On mobile devices, you will rarely (but occasionally) get links in messages from people you do not know. Be sure to not click these links unless you know they are from some official number: they usually have either malware in them or direct you to some other kind of scam page.
There are also a lot of cases where an unrelated download can have a virus packed in. This could be because the original creator has that virus because it was added by a third party who re-uploaded the download somewhere else or just because of the site from which you are downloading it.
It is much better to avoid downloading anything that you can’t prove is clean. This is especially true of .exe files, which can be some of the most dangerous malware types around.
How does malware work?
There are a lot of different malware types to consider, and some are more dangerous than others. However, all can be a major problem, and some may even leave you unable to use your computer normally without spending a lot of time, money, and/or effort to fix the problem.
It Tries to Scare You
Quite a lot of malware is not actually harmful but makes it seem like something is wrong. This is common for social engineering tricks where a third party wants you to buy a service you do not need to ‘fix urgent errors’ that are actually caused by their own software.
This often happens with rootkits and trojans, both of which hide inside normal-looking files and have access to a lot of different computer functions. This can sometimes mean that they start sending back data, such as passwords or financial details – often known as spyware.
It Records Information
Spyware may take your details, but so will keyloggers and adware. This data might be used to serve you unwanted ads or gain access to your accounts, but it is never a good thing to have information sent out without consent.
It Encrypts Files
Malware can sometimes include ransomware, which tries to encrypt everything it can to force the user to pay for their device or files back. There is not always an easy way to remove this without paying, and sometimes paying does not remove it either, so avoiding it is vital.
How can I avoid malware?
How can you easily avoid malware without putting your device at risk? There is one thing that you need to consider first: how does malware work? The more you learn about malware as a whole, the easier it becomes to understand its weaknesses and limits once it gets inside your computer.
Generally, malware will get into your computer through ‘sneaky’ means and start to cause damage from the inside. The best way to prevent this from happening is to simply avoid downloading any malware in the first place, which often means having the necessary security to detect and destroy malware.
Good anti-virus software can work wonders when you are browsing the internet, and it will handle almost all cases of you running into malicious software. However, you still need to involve some common sense – do not download and run any programs that you think might be malware, for example.
It s also important to back up anything important. If something happens to your anti-virus or a piece of malware manages to get past, then you will want to have everything saved in a separate place so that you can recover important files.
As any entrepreneur knows, finding a sustainable way to grow your business can be difficult even under ideal circumstances.
Whether you’re new to the professional world or you’re a seasoned veteran within your industry, you know you’ll need to gain new customers if you want to grow. But you also need to figure out how to keep your existing customers around.
There’s an old adage that says it costs five times more to bring on a new customer than to keep an old one. But even if that’s not quite accurate for your business, customer retention is still much more cost-effective than customer acquisition.
Simply put, it’s essential that you’re investing the right amount of time and resources into your current customer relationships in order to grow your business over time. And while there are many key performance indicators (KPIs) and other metrics that can provide insight into this area, customer lifetime value is among the most vital.
Let’s take a closer look at what you should know about customer lifetime value as it relates to the growth of your business.
What is Customer Lifetime Value?
First of all, what is the lifetime value of a customer? Customer lifetime value, which is sometimes shortened to CLTV or LVC, basically tells you how much a given customer relationship is worth to your company.
It’s a measure of how much money they will spend with your business – or how much revenue you might expect them to generate – throughout the life cycle of that relationship.
The more established the relationship, the more you might expect that a customer will spend; understandably, a customer who stays with you for three years will likely spend more than a customer who stays with you for only three months. As such, LVC is a good indicator of customer loyalty. Lower LVCs are often associated with a greater risk of churn, while higher LVCs are usually associated with customers that have a great relationship with your brand.
It’s important to note that customer lifetime value and customer acquisition cost are two different metrics, though they are related. While acquisition costs refer to how much your company might spend to bring a customer on, LVC shows you how much your company stands to make with that customer once they start doing business with you.
Why Does Customer Lifetime Value Matter?
Now that you understand what LVC is, at its most basic level, you might still be wondering why it’s important.
Without knowing your average customer lifetime value, you’ll have no choice but to make a wild guess as to how much a given relationship is worth. While you might want to give each and every customer the same caliber of service, the reality is that you might not see the financial return on some of those customers.
For example, if you’re targeting an audience of folks who can’t really afford your services on a recurring basis, sinking extra time and money into those relationships simply won’t pay off. That doesn’t mean you shouldn’t care about these customers at all, but it does mean you need to be more strategic about where you’re spending your valuable resources.
If most of your customers come with higher churn rates, you’re going to spend all of your efforts on maintaining relationships that simply aren’t going to grow your business. But if you’re looking to create a strong base of clientele that are loyal to your brand (and are inclined to make more than just a one-time purchase), you’ll want to make sure you’re putting your efforts into the right relationships.
Understanding the value of your client relationships can ensure you make the right decisions pertaining to marketing, lead generation, customer service, and even staffing. In the end, you’ll want to know you’re getting more (or at least as much) out of these relationships as you’re putting into them. That’s the only way your business operations will be sustainable.
How Can You Calculate Customer Lifetime Value?
Now that you understand what CLTV is and why it’s such an important metric for your business, it’s time to learn how to calculate it for yourself.
Ultimately, customer lifetime value willbe a bit of an estimate. There’s really no guarantee that a current customer will spend as much as you think they will; unforeseen circumstances happen all the time, after all. But if you have a solid idea of what you can probably expect, that’ll allow you to make more sound business decisions than a wild guess or a mere hope will.
In order to figure out the lifetime value of your customers, you’ll need to factor in a number of other figures. You’ll need to take into account your customer churn rate, the average customer lifespan, the median invoice you send, the average number of new customers you acquire every month, your monthly sales and marketing costs, and more.
Many business owners that’s a lot to figure out on their own. Using a customer lifetime value calculator is one of the easiest ways to ensure your metric is as accurate as possible and that it’s easy to track. With tools like these, you can simply plug in the numbers and the tool will automatically calculate your LVC.
Once you have your LVC, you can determine whether you’re spending too much or too little on your existing customer relationships. And if you find that you need to improve your LVC across the board, you can prioritize customer service improvements, send out customer surveys, or devote a larger portion of your advertising budget to retargeting.
While it might not always be the most pleasant task, you’ll want to face this challenge head on and know exactly what you’re dealing with. If your LVC is higher than expected, you’ll at least know you’re on the right track. And if you’re seeing lower LVC rates than you want, you’ll have a better idea of what can be improved.
When you want to grow your business, having a clear understanding of customer lifetime value is imperative. Without this metric, you won’t know for sure whether you’re targeting the right customers or whether your approach needs to change. But with it, you can make more informed decisions that will support your ultimate business goals.
Having an online presence is almost obligatory in the modern world.
You might just have a social media account or two for sharing family stuff, or you might have a brand and be an authority on your chosen topic or interest. Many people even go so far as to start a blog, a site featuring articles, interviews and the like based on their interest.
Whatever you are into, you’ll find a host of blogs dedicated to the subject. There are sites about true crime, sports, local news and crochet. Whatever your passion, others will share it and most likely, someone will write about it. One hugely popular topic on the internet is the card game poker, and if that’s the path you choose to go down, we’re on hand to make sure your blog doesn’t get lost. We’re assuming you have already set your blog up and followed our guide, ‘How to Start a Blog’, for the rest of this article.
The age-old game is very much in vogue in the US at the moment. Poker.org suggests that poker is still one of the world’s most popular games, and a slow relaxing of the regulations around online poker is driving its popularity. Several states offer legalized online poker now, and while land-based casinos have been shut recently, it has expanded in popularity. Then again, you might already know that because virtually every poker blog discusses it in detail.
Therein lies the first lesson of your poker blog – don’t just follow the crowd. It might be that you just want your opinion heard, or you might be considering joining an affiliate scheme to earn a few bucks for yourself. Whatever your motivation, you’re going to want readers, so how do you ensure you stand out, other than not just rehashing the same old stuff. It is also prudent to understand how the poker site world works differently from most. Many sites simply promote brands or act as a vehicle for an online provider, so you have to make it very clear from the outset that yours is different, that it is not promotional or looking to push a service. Many blogging topics don’t need to do this; poker and the online gaming industry are unique and have a lot of promotion with very few actual authority sites.
Social media is a crucial to any successful blog, and that applies to poker, too. Whatever your branding, ensure it is seen on all the usual social media channels, Twitter, Facebook and Instagram. Video content is easily digestible too, so make sure you have something on YouTube, and maybe even investigate Tik Tok. People don’t find your blog simply by searching on Google anymore; they’ll notice you from your presence on social media. Try to think of engaging content around poker that others have not; for instance, you might do a weekly news report on the latest events from around the world. That is likely to drive viewers through one of your social media channels, and that will all link back to your site.
Another great way to drive up your numbers is through super-original content. In the modern media world, one news story will often spawn a hundred copycat stories, as everyone fills their site with content. For instance, take the story about Tony Parker qualifying for the World Series of Poker, which broke on MySanAntonio.com. It was a huge story, and it contained a quote from Gregory Chochon, the director for the WSOP. That quote can be found in a thousand articles online now, as it is repeated, rehashed and regurgitated. The key is being the person who gets the quotes, and whilst it won’t be easy for you as an amateur blogger to collar Tony Parker, you might be able to get something else exclusive from somewhere, even if it is a local poker player are someone you connect with on social media.
Finally, if your goal is to have others engage with their content, then you’re going to have to get out there and engage with theirs. Whatever your ‘brand’ happens to be, the best way to get it noticed is on forums, discussing topics on social media and come across as knowledgeable at all times. That means you’re going to have to know poker, the news, the events and whatever else is relevant. The more you engage, the more knowledge you’ll get and the better your content will be. Once you’re in the swing of things, you’ll soon find your poker blog to be one people visited for news and views they trust.
Social media always remembers even the slightest mistakes. Making one, especially if you’re not a world-famous brand, could drop your engagement and loyalty rates to nill. Many companies have already had their fair share of fails, so why should you go down the road?
We’ve gathered ten main social media mistakes that are frequently made by businesses of all kinds. While not all of them are critical, some might help you lose a customer or two. Avoid doing so by reading more about the fails below!
1. Trying to be in every network
Having a powerful presence on social media is great. You engage more customers, create better brand awareness, and also increase sales. However, that doesn’t always work the way it sounds. There is a bunch of obvious pitfalls ignored by most companies.
While you might have created an account in all existing networks, you can’t publish the same content everywhere. A YouTube video won’t fit on Instagram. Likewise, funny Instagram memes have nothing to do on LinkedIn.
Each platform has specific requirements for the type of content that is posted. Brands that try to be present everywhere usually don’t get it. These companies would repost every publication without any changes expecting them to bring tremendous results.
Everyone forgets that it doesn’t work that way. So here are some tips to consider:
All content must be adapted accordingly to the platform;
Remember that it is better to stay out of a network than build a negative reputation within it. Focus on the media where most of your potential clients are active. Once you make a community there, move on to secondary websites.
2. Posting content with poor engagement
What is engaging content? Always ask yourself this question before creating something new. If you fail during the creation stage, you won’t succeed when publishing.
Content with high engagement rates often includes:
Texts with helpful information or storytelling.
Instagram has recently posted a guide about how its algorithms work. This information will help you increase the visibility of your publications.
You must first focus on the quality of your content. If people like what they see, they will react somehow. Any like, comment or share will show the actual engagement rate. Still, what would make people do this?
It is said that video content engages users much better than photos and texts. The statement is quite reasonable once you think of it. There’s something new each second, driving more attention with every moment. Even a simple slideshow made with a free video merger would generate bigger engagement.
As the publisher, you need to know the pains of your target audience. This includes topics that interest them, the style they prefer, and multiple other ideas that show what could strike an emotion. The simplest way is asking people questions or sharing viral information. Yet, it all depends on the area you work in.
3. Nothing special about the profile
Would you be interested in a profile that’s similar to dozens of others? Most likely, you wouldn’t even give it a chance. But, unfortunately, that’s how modern consumers act.
Visiting your profile, the audience usually expects to see something special. By saying “special,” we mean an individual brand style. There are hundreds of ways to stand out. You could have a certain profile layout, one-styled images, powerful texts – anything that draws attention.
Take a look at the accounts of Recess and GoPro. Both have pleasant, attention-drawing images that tell a story about their products. Nothing extra. People see nice photos, brief texts, and an engaging story. In addition, they see the products with the ways they work – that’s another significant advantage!
Some ideas to improve your profile’s first impression would be:
Think of a unique layout (rows, tiles, puzzles, rainbows);
Highlights with good covers and titles;
A profile bio that gives all necessary information;
Engaging texts with storytelling and other features.
You could practice different layouts with a preview application. It will let you see the way your profile would look before any real users. Many accounts use this to build their profiles in one style without errors.
While there is no limit to your creativity, don’t overdo it. Your brand’s message must be clear enough for people to understand it within several seconds!
4. Not using CTAs
The absence of call-to-action phrases helps your company lose a lot of potential clients each moment. Okay, they read your text, saw the photos – what’s next? The audience is free to scroll by without even worrying about additional information about the product.
This is one of the common social media mistakes made by many companies. A CTA isn’t the universal cure. It’s more like one of the elements that make people buy the product or at least get some additional interest.
Some recommendations regarding your CTA are:
Make a crystal-clear point;
Ensure it stands out;
Use numbers to show a discount or demand.
Remember that you mustn’t deceive the audience. If you share a price in the CTA, it can’t be different after a user contacts you. This will only create a negative impression. We need sales, not lowered reputation!
5. Posting irregularly
With hundreds of other brands and influencers creating content every day, having an irregular schedule might prove to be a big issue for your accounts. It is best when you regularly publish during certain days of the week.
Why don’t we say “5 posts a week” or “10 stories a day”? Because that’s not how it works. Primarily, you won’t be able to generate that much quality content for a very long time. Sooner or later, overposting would make your content team turn into an example of another social media failure.
All your publications must be well-planned. That is why it is best when the content is prepared in advance. Depending on your industry, you could publish something 1-3 times a week. Stories must be posted daily to keep your engagement rates high.
Of course, if you want to stay afloat, you will have to do more than that. Each detail must be well-thought to keep people interested. Publishing content will small engagement rates will bury your account, so think of different ways to keep the statistics “alive.”
6. Always trying to sell
Yes, CTA’s are good. But that’s only when they are used in moderation. People will never want to follow an account that always tries to sell a product directly in every post. That’s absurd!
To stop making this error, follow the practices of the top brands in different industries. For example, have a look at Photoshop’s Instagram. Nearly every post is a creation of customers who used the company’s software. Seeing such beautiful images, people are likely to want to create some of their own. How? They buy the software!
Your sales should be made through stories and ideas. Think of your followers as students. Giving them the knowledge directly by saying “buy it” won’t do any good. However, if your lead them to the answer, make them realize that they need the product themselves, the results will be astonishing.
Here are some tips on how to sell your product on social media:
Share stories of your customers;
Involve user-generated content;
Demonstrate the value of your product via different situations.
Selling without selling is hard to master, but it’s definitely worth it. Try applying this strategy and adapt it depending on the customer’s reactions. This is how you will find the best approach!
7. Not promoting best posts
Many companies neglect promotion tools on social media. Sometimes, they use them but only with separate content created for advertisement-only. It might be a good try, although there’s an even better way to apply it.
When you see that a certain publication gets much better statistics when compared with others, it’s a good time to promote it. Subscribers are engaged, so it is very likely that other people will be as well. You never know unless you try!
For best results, you will need to know maximum information about your audience to target people with similar interests. With multiple tools for social media analytics, that shouldn’t be a problem. Remember that each audience requires a different approach. You can’t target teenagers with ads for adults!
Some tips for promoting your best posts are:
Check whether a user will be interested in the topic without knowing what’s going on;
Ensure you target an audience similar to the one that’s engaged in the post;
Work with an experienced targeted advertising specialist not to lose your investment.
If you want to get a free promotion without spending money, try contacting influencers to strike a deal. Probably, some might agree to repost your content for being spotlighted in your profile. However, bloggers usually prefer barter deals if money isn’t involved.
8. Leading a brand with no personality
Have you ever wondered why some brands are remembered, and some aren’t? It’s simple. That’s the way their branding works!
Seeing an ad with a red truck and Santa, people will think of Coca-Cola. A big yellow letter “M” will immediately remind them of McDonald’s. Why? Because these companies have a personality. “It’s that VERY brand!” – here’s what the audience thinks when they see anything related.
Building a personality for your brand requires a ton of work, and that can’t be done in one day. Generally, here are the points that determine your uniqueness:
A clear identity with certain beliefs;
A unique style of doing things;
A suitable tone of voice;
A team that is not hidden from society.
While there are dozens of points that build up a personality, these four are the foundation of all. It’s much easier when you’ve got a community around your product, like in the gaming industry. However, for instance, selling beverages or clothes makes things a bit more complicated.
Follow one style and apply the points mentioned above. You will see what else can be added once you start building a brand personality. If you’re interested, you could also read our previous post about starting an online business.
9. Creating content for everyone
This mistake is literally the same thing as trying to be in every network. Earth is huge, and the population of nearly 8 billion makes it impossible to suit everyone’s tastes. Even if it is a smaller group of people, focusing on your audience is always the best approach.
Now imagine that Asus, a huge technology company, started publishing content about food, clothing, and gardening. What would happen? Yes, total chaos. Current subscribers would be shocked, and new ones wouldn’t even subscribe.
If you specialize in a certain industry, then you have to stick to it. Food companies mustn’t try to apply politics in their campaigns. The same goes for any other example. Apple publishing about food? People aren’t there for this type of content!
They follow a brand because it shares similar ideas and values. Changing those will push away the current followers and is unlikely to attract new ones. Therefore, the best approach is publishing content that is only related to a specific audience. It’s the only way to keep it loyal and engaged.
10. Using hashtags that aren’t interesting for the target audience
If you subscribe to the hashtag “#hamburger,” you expect to see hamburgers. What would your reaction be if you saw a pizza with this hashtag? Okay, then what about cars? Many accounts use tags that aren’t even closely related to what their content is about. Only a negative reaction appears in this case.
Each hashtag is followed by a certain audience. If you are a fast-food restaurant, your audience will most likely be found in such tags as #fastfood, #burgers, #fries, and a bunch of others. You can find all hashtags related to a certain word with free online tools.
Here are some tips on hashtag usage:
Avoid banned and spammy tags;
Don’t use tags that are irrelevant to your content;
Ensure you understand the meaning of each tag applied.
Instagram limits hashtags to 30 per post and 10 per story, while Twitter recommends using only two. LinkedIn suggests using three to five of them to avoid being spammy.
This is a very popular instrument, so there even are different types of hashtags. Some of them are:
Product and niche-related;
Acronyms, emojis, and others.
You will find related keywords for nearly any topic. So, if you do not want to end up dealing with negative emotions, use only those that are relevant to your post and account. That’s the only way your target audience will be engaged!
How to avoid making these mistakes?
Even if you’ve read the article till here, you are still likely to keep on making several mistakes. That’s not the reason this material was created, so let’s find a way to help you avoid the most common issues.
The most efficient strategy to remove all errors is creating a checklist. Whenever your team reaches the content-making phase, they will use the list to double-check the material. The same goes for planning and strategizing.
Finally, set a general rule in your content marketing department. It should always be quality over quantity, not vice-versa. Once every member sets this as a lifelong standard, you can be sure that your social media will be on top of the competition.