EIG Holdings Company

Endurance International to Acquire Ecomdash for US$9.6 Million

News

Endurance International Group Holdings (NASDAQ:EIGI), a company that focuses on online solutions for small to medium-sized businesses (SMB), and stays behind the umbrella holding of many WordPress hosting providers (check the EIG list), signed an agreement to acquire eCommerce firm, Ecomdash for US$9.6 million in cash.

Ecomdash is a software solutions provider that enables inventory management, distribution, and multichannel marketplace listings for eCommerce retailers.

From the press release:

“We are impressed with the Ecomdash management team, and the emphasis the company has placed on delivering valuable product features to its growing customer base,” said Jeffrey H. Fox, president and chief executive officer of Endurance.  “We see an opportunity to enhance the value we deliver to our customers by leveraging the team’s expertise and platform.  We look forward to welcoming the entire team to Endurance and to investing to make these capabilities available across our email marketing and web presence platforms.”

“We couldn’t be more excited to join the Endurance family,” said Nick Maglosky, chief executive officer of Ecomdash. “We believe our inventory and listing management platform will provide a strong complement to Endurance’s current product set as we continue to jointly serve our customer base in this large and growing market for SMB services.”

Ecomdash is located in Charlotte, North Carolina. Under the terms of the definitive agreement, Endurance will acquire substantially all assets of Ecomdash for approximately $9.6 million to be paid in cash. The closing of the transaction is subject to customary closing conditions and is expected to close on or before October 1, 2019. Subject to the closing of the transaction, the Company expects to provide additional information on its third quarter 2019 financial results conference call

what is wordpress hosting

What is WordPress Hosting? Updated to 2019

WordPress

After choosing WordPress for your website, what next? There are lots of other important decisions to be made at this point, and so many technical and business decisions awaiting your approval. This is where WordPress website hosting comes in.

What is WordPress hosting and why you should get one

If you’re familiar with web hosting services, you shouldn’t have any difficulty working with WordPress because they pretty much work the same way. However, WordPress hosting has one noticeable difference, which is the fact that it can help optimize your server and all associated files for the platform.

WordPress has become so popular in recent years that, lots of web hosting services are now offering WordPress-centric packages in addition to their usual hosting offerings, while some have decided to stick to WordPress only hosting in a bid to provide efficient service for their users. If you will pick the best web hosting for WordPress, the speed and the optimization of it will be incredible.

In simple terms, WordPress web hosting is any hosting that has been fully optimized to meet security needs and enhance WordPress performance. It usually comes with a one-click WordPress install that makes it easier to use WordPress. There are actually WordPress hosts that update their user’s WordPress software as required.

WordPress site hosting services are mainly of two types – there’s managed WordPress hosting and the shared WordPress hosting. The two types of hosting will be discussed as the article progresses and we will try to assist you with picking the best WordPress hosting for your need.

Is WordPress hosting a prerequisite for running WordPress?

No, it is not. There is nothing significant about the minimum requirement for WordPress. To run WordPress, all you need is a PHP version 5.2.4 host or something higher and some MySQL 5.0.15 or anything higher. The implication of this is that “technically”, every host can handle WordPress.

However, this cannot detract from the fact that some hosts are better than others when it comes to WordPress. The fact that an object is capable of providing you with all you need does not necessarily mean it is what will make you happy!

So, if you really want to enjoy the best of WordPress, you might want to get a good quality WordPress hosting.

In our quest to understand the nitty-gritties of WordPress hosting, we organized a survey involving different WordPress site owners. In the cause of our survey, we discovered that the site owners who chose to host with those optimized WordPress hosts, were more satisfied with their hosting choices.

Our personal recommendation is the SSD based WordPress website hosting by DreamHost. Read our DreamHost review.

What is Shared WordPress hosting

As mentioned earlier, WordPress hosting comes in two categories. They include:

  • Shared WordPress hosting (usually called “WordPress web hosting”)
  • Managed WordPress hosting

Shared WordPress is actually the more inexpensive of the two hosting options and eventually a cheap WordPress hosting, but, with a reliable and known WordPress hosting company, it still will be an affordable and reliable hosting solution.

When using shared WordPress hosting, your site shares server with other websites. Although your server remains WordPress performance-optimized, the difference is that you’ll have to share it.

Apart from the great performance tweaks that you’re entitled to, you will also be allowed to access some form of one-click WordPress installer. This is not necessarily a huge deal since cPanel, which can be found on most hosts, comes with its own one-click WordPress installer. Its advantage over others is that some shared WordPress hosts actually take it a step further by giving users the option to pre-install WordPress.    

The implication of this is that there are WordPress hosts that automatically offer you a WordPress software upgrade! Some of them even upgrade themes and plugins! Updating your WordPress site is an important security measure, which is part of what makes this feature so important. It’s what you get when you understand what is WordPress hosting and the benefits of it.

There are shared WordPress hosts that even offer more WordPress features, but the ones listed above are the standard offerings available.

Another perk of using a shared WordPress host is that it offers amazing discounts on your first billing cycle, after which the prices automatically return to normal. You might pay as little as $3-4 monthly during the first billing cycle. And then you’ll be paying about $7-10 after that first cycle. One thing you should note is that these prices are just the starting prices because those higher shared WordPress plans are actually pricier.

For reliable shared WordPress hosting, we love the one by the non EIG hosting provider DreamHost.

What is Managed WordPress hosting

WordPress managed hosting is the advanced version of shared WordPress hosting.

Managed hosting also offers the following in addition to the perks associated with shared hosting:

  • Faster speed rate: The hardware specs for managed WordPress hosting is far better than any other one out there, so you can be sure of a faster WordPress site. It’s the fastest WordPress hosting solution you can go with.
  • Server-side caching: If you want a speedy WordPress site, then catching is the best course of action. You will typically need a plugin for handling it, but with managed WordPress host, you’ll get better caching without having to do anything from your own end. With the best WordPress hosting pick, this one will speed up your site performance tremendously.
  • Efficient security: You’ll get access to WordPress-specific firewalls, intrusion detection, and regular malware scans. The implication of all these is significantly more efficient security for your WordPress site.
  • Staging sites: A lot of managed hosts provide staging sites where you can easily test any change you make to your site before going live with it.

So what makes this one special? Apart from a few exceptions such as DreamHost, managed WordPress is actually pricier. If you decide to go with the other options, you’ll be paying about $25 monthly if you want a well-managed WordPress hosting.

Which is the better WordPress hosting option between shared and managed solutions?

The general opinion is that it is better for beginners to go with the inexpensive shared WordPress hosting, while the high-traffic sites stick to managed WordPress hosting. But, this analysis has one major flaw:

Time factor.

It is easy for a beginner who is just starting out to become overwhelmed with all the things that need to be done like, keeping up with updates and configuring coaching. With managed WordPress hosting, you won’t have to concern yourself with such issues.

You may be spending more money, but it will definitely be worth it because you won’t have to spend so much time managing your website performance. If you ask me, paying an extra $15 monthly to save yourself from the stress of trying to figure out your caching plugin is definitely worth it.

So, if you’re concerned about budget, you might want to go with shared WordPress hosting especially if you’re still a beginner. Just have it at the back of your mind that you’ll be missing out on some premium services from managed WordPress host if you do.

I hope that you have understood what is WordPress hosting and the subject is cleared to you know. If you have any other questions on WordPress hosting, don’t hesitate to post them in the comments section!

Recommended WordPress hostings

DreamHost

DreamHost is PCMag’s “Editors’ Choice” winner 4 years in a row, SSD based and privately owned web hosting service highly recommended by us as one of the best hosting for WordPress available.

Some noteworthy features of DreamHost hosting:

  • All WordPress hosting plans include a free domain name.
  • 24/7 US-based support that will help you with any need.

DreamHost offers the cheapest solution for a basic WordPress hosting plan from the ones know, so it’s a very budget-friendly option. Also, with the Instant WordPress Setup option, you can be up in a zippy. One of the best WordPress hosting services out there.

Check out DreamHost hosting offering >>>

Summary

Now that you understood what is WordPress hosting, remember that picking a specific webhosting service not mean you have to use it forever. Your website will change, technologies evolve, your needs and requirements will be different, but you must know – you can change your WordPress hosting service later.

Now that you have the information, go and create your site! If something still unclear, feel free to write in the comments.

GoDaddy appoints Aman Bhutani as new CEO

GoDaddy Appoints Expedia Veteran Aman Bhutani as New CEO

News

Website hosting giant GoDaddy appointed on Saturday Aman Bhutani as its new leader. He takes over from Scott Wagner, who is stepping down due to health-related issues. Aman’s tenure will begin September 4, 2019. Scott Wagner, in his turn, took over from the then CEO, Blake Irving in 2017 who helmed the company for five years.

GoDaddy hires former Expedia president Aman Bhutani as new CEO
GoDaddy hires former Expedia president Aman Bhutani as new CEO; Scott Wagner steps down due to health reasons

Aman served as Expedia Group president and although GoDaddy recorded a 13.1 percent rise in revenue in the 2nd quarter, it reported a $12.6 million loss in the same period. His departure from Expedia comes amid executive and organizational changes in a bid to scale up the company’s reach.

While at Expedia, he foresaw the company’s online travel businesses such as flagship Expedia brand and Orbitz. Aman said that he was eager to work together with GoDaddy’s team and lead the company to a profitable future. Scott praised Expedia for the eight exceptional years he’s served the company.

While working in the engineering department at Expedia, Aman foresaw the successful development of a technology platform that currently supports many brands, attracting more than 90 million monthly visitors and averaging an annual gross booking of $50 billion. Likewise, during his tenure, the company’s revenue grew exponentially through the use of various growth strategies.

The Bellevue-based company expanded its product portfolio such that, travelers had numerous options to choose from. Speaking after the appointment, GoDaddy’s Board of Director’s chair Chuck Robel said that Aman is not only an exceptional leader but a result-oriented expert with a proven track record.

On the other hand, Expedia CEO Mark Okerstorm, through a statement, said that Aman’s impact on the company was instrumental in its exponential growth. Aman has a BA in Economics from Delhi University. He kick-started his career at ConneXions Technologies as a senior engineer. He also worked with JP Morgan before joining Expedia

Namecheap Launch Inc Top Level Domain

Namecheap Means Business with the Launch of the Prestigious. Inc TLD

News

On May 7, 2019, Namecheap, Inc., the second largest domain registrar according to Domain Name Stat, and one of our recommended domain registrars launched the .inc top-level domain (TLD). The Phoenix, Arizona-based company founded in 2000, is upbeat about its newest domain extension and has already made it available for purchase.

The domain extension is more than just prestigious. It serves as a sign of respect and trust, showing how much committed businesses are in the digital space. The .inc TLD is the most superior of the recent launches that Namecheap has made which include .travel, .is, and .dev.

Investing in the .inc extension gives businesses a full benefits package. In addition to getting an ultra-desirable TLD, .inc customers are entitled to over $2,500 worth of free premium business tools and services.

Some of the goodies up for grabs include $150 worth of Google ad spend, $1,000 transaction fee credits from Square, $100 Indeed credits for sponsored listings and a free press release on GlobeNewswire valued at $655. Other free member benefits can be found here.

To claim the registry benefits, customers who register their .inc  domain names with Namecheap should proceed to open an account on the .inc Registry. Immediately after verification of their domain ownership, they can begin redeeming the offers right from their accounts.

According to Namecheap, the .inc TLD is bound to draw a lot of attention from the millions of companies incorporated in the United States and the larger business world. Industry giants and Forbes ‘Most Valuable Brands’ including eBay, Google, Amazon, and Facebook have already secured their .inc domain names.

Even more good news, .inc is a standard TLD. This means customers don’t necessarily need to have incorporated businesses to qualify for the domain extension. It is open to all with no special registration or management pre-requisites.

Register a domain with Namecheap >>>

In addition to domain registration and management, Namecheap also offers quality yet affordable web hosting services. Currently, the company that has a workforce of about 750 employees, manages over 10 million domains and hosts more than 2.3 million websites.

What is affiliating and how does affiliate marketing work?

What Is Affiliate Marketing and How Does It Work (Updated 2019)?

Affiliate

Affiliate marketing is one of the most popular forms of digital marketing today and while it benefits vendors by providing them with cheap marketing, it also provides influences with a steady stream of passive income. For example, the Fiverr Affiliates Program which is the world’s biggest marketplace for freelancers and ClickBank, a popular marketplace for digital products.

Note: if you don’t have a website yet, I recommend you start a WordPress site.

You can read my full review of the best web hosting for your affiliate site here.

The first step is to start your affiliate website with WordPress hosting (DreamHost is our recommendation).

Let’s get started and understand what is affiliate marketing and how does it work!

What does affiliation mean?

To better understand what affiliation or affiliate marketing is, we should start by asking ourselves: what is affiliating? The formal definition of affiliating is “to form an official connection or to become attached with an organization.”

When applied to businesses, and in this case online businesses, affiliation or affiliate marketing is an arrangement where an online seller pays the affiliate commission for sales or traffic derived from their (affiliate’s) marketing efforts.

The affiliate or publisher can be a website or social media account that promotes someone else’s products or services to their readers or followers. The requirement is for both the publisher and the seller to be internet-based.

Usually, there are four parties involved in a typical affiliation transaction. Sometimes it can be three if the affiliate deals directly with the merchant thus leaving out the network. Let’s look into them.

The merchant

This is the vendor who creates the product or buys it from a manufacturer intending to resell it to customers online. They could even be selling a service or publishing content.

Regardless of the service or product, they interact with the customers or audience directly through their website. They take orders, ship the packages, and provide after-sale services. Merchants run their marketing campaigns in which affiliate marketing forms part of the overall strategy.

The affiliate

Affiliates are usually a website or any other form of online influencer who talk about certain products or services to encourage people to buy them.

They can promote more than one product at a time. The affiliate does not handle and deliver the goods or receive payments for them. They only receive a commission for any sale or site visit that stems from their marketing efforts. They can be referred to as a publisher or marketer.

The network

The network acts as a bridge between the affiliate and the advertiser (merchant). They provide the infrastructure to administer the affiliation and usually feature products from many brands which affiliates can choose from.

The customer

They are the audience or buyer to whom the content or products are being promoted. If they buy through the affiliate, the price of the products is not higher than it should be if they went direct to the merchant. The commission is usually accounted for in the retail price.

What is affiliate marketing and how does it works
What is affiliate marketing and how does it works

What is affiliate program?

An affiliate program is an agreement that sets up and enforces the terms of the relationship between a marketer and the merchant.

The e-commerce giant, Amazon, popularized affiliation by setting up a program in which they promised (and of course, paid) affiliates a percentage of the sales for their referral. Following the success of Amazon’s program, many other merchants decided to use this form of digital marketing to drive sales and increase the number of visitors to their sites.

Joining an affiliate program is a core move in order to understand what does affiliation mean and to actually practice it. There are three most known models used by these programs to pay the marketers. Let’s explore those.

Pay per click (PPC)

In this format, the seller pays the marketer when visitors click on a link that leads them to their site. They don’t even have to buy the products. A good example of this model is AdSense by Google.

Pay per sale

In this model, the merchant pays the affiliate a commission when the visitors they bring in buy a product. The commission can be a fixed amount per sale or a percentage of the sale. The perfect example is the Amazon affiliates program.

Pay per lead

This format pays the associates for bringing in visitors who fill out their information and effectively become leads. The merchant, in this case, can either nurture the leads along their sales funnel or sell them to someone else.

Affiliate marketing definition and what is affiliating
Affiliate marketing definition and what is affiliating

What is an affiliate network?

As earlier described, the affiliate network acts as the intermediary between the affiliate and the merchant. They have the infrastructure to enact the agreement between the two parties and ensure that everyone gets what they want. They are also referred to as affiliate brokers. The broker provides reporting tools, tracking tools, payment processing, and a large collection of brands.

So in order to get a grasp on what is affiliating, you must to join a reliable affiliate network and while affiliates (like you) sign up to the network free of charge, merchants have to pay for their products to be featured. The network benefits both the marketer and the merchant in the following ways:

Affiliating infrastructure

If a seller were to run the program themselves they would have to vet the affiliates, provide the infrastructure to track the marketer’s performance and pay them. They would also have to run a helpline for the affiliates. While big companies are capable of handling the responsibility, smaller businesses are better off outsourcing that part of the business to the brokers.

Products variety to promote

They provide affiliates with a wide range of products to choose from. As an affiliate, searching for individual brands that you intend to promote can be a tedious process. Having a wide range of options in one location simplifies the process.

Trusted payments

The merchant is guaranteed payment. In the absence of the network, affiliates have to rely on the seller to pay them for the sales they bring in. If the sellers are not trustworthy, having an enforcer mediating on the marketer’s behalf guarantees that they are paid their dues. It is an escrow of sorts.

Powerful tracking and tools

The network helps the affiliates set up their affiliate links together with the required tracking and analytical tools. Examples of affiliate networks include Amazon, Commission Junction, Clickbank, just to mention a few.

What is affiliate link?

An affiliate link is a special link that directs traffic from a marketer’s website to the advertiser’s website. An affiliate is assigned a unique URL when they successfully join the affiliate program. Each affiliate link contains information about the affiliate to help track their stats.

There are different types of affiliate links. The most common types are:

Banners

The links are anchored to banners – boxes with graphics and text which placed all over your site.

Text links

The links are anchored to text that is part of the website’s content. They look more natural than banners and appear as part of the regular site content.

Search boxes

These links enable visitors to search through the vendor’s site while browsing the affiliate’s content. The results direct visitors to the merchant’s website.

Affiliate links can direct the visitors to the merchant’s home page, specific product page, sign up page, or storefront. It depends on how the affiliate program is designed. Now you understand what is affiliate link it, it’s basically every piece of content that you have the would lead to your merchant site.

Best affiliate programs to join

With affiliate marketing, you must focus on one thing: your performance and ROI on the effort you put. Here are a number of affiliate marketing programs we suggest you try with reliable payouts and great products to promote.

Fiverr Affiliates Program – the world’s biggest marketplace for freelancers with over 12 million users in almost 200 countries. Got a generous commission plan, with CPA of up to $150. Plus, there’s no referral limit and you get lifetime attribution.

ClickBank – a popular choice among affiliate marketers with digital product in over 20 categories that reach about 200 million people all over the world.

Don’t forget, you need a personal site to start with most the affiliate programs. If you still need to launch your affiliate website, we suggest you to use DreamHost for this. A non-EIG, reliable, SSD based web hosting service.

Conclusion

There’s more to affiliation than we can fit in one article. We have established that it’s a revenue-sharing arrangement that enables sellers to target more customers and affiliates to earn passive income and it can involve three or four players depending on the arrangement.

Affiliate marketing approach is a great way to generate income and passive earning by focusing on picking the right product to promote and create a great content for it. A highly motivated affiliate marketer will be able to generate a passive income without the need to worry about shipping or producing it’s own product or service because the merchant will be the one to take care of it.

Now that you understand what is affiliate program, you know it’s an elegant and smart way to generate a secondary income which is a passive one in its core that could become your main income stream from the comfort of your home.

Online Business Ideas to Start an Internet Business with minimal money

10+ Great Online Business Ideas to Start an Internet Business (Updated 2019)

Entrepreneurship

Writing

If you have a passion for writing, but running a blog is not quite your cup of tea, there are other blogs or sites like Textbroker that are always looking for people to write for them. Another option may be to write an interesting e-book. E-books don’t have shipping or printing fees, which makes them a cost effective option.

If you have a strong language skills, you may be able to become a copy editor that webmasters will gladly use to read and edit their articles so that you can correct any grammatical errors that may have been overlooked.

Writing online is a great online business you can start pretty much everywhere.

Start writing on Fiverr >>>

Becoming an Affiliate Marketer

A relative easy way to make money online is through affiliate marketing. Affiliates are basically people who receive commissions for selling another company’s products, be it through a channel like eBay, Amazon or on their own website. The good part is that you won’t have to develop a product, but simply sell other company’s products.

It is simple to sign up as an affiliate with many different companies. You’ll sell their products while using a special referral link, and you’ll typically get a commission for every product you sell. Commission depends on the products you sell and it typically increases in stages depending on how many products are sold through the clicks your link generates. The highest commission tier is typically 8%. If you promote products with that commission rate, it could add up to serious money every month.

Start with Fiverr Affiliates Program >>> the world’s biggest marketplace for freelancers with over 12 million users in almost 200 countries. Got a generous commission plan, with CPA of up to $150. Plus, there’s no referral limit and you get lifetime attribution.

Start with ClickBank >>> a popular choice among affiliate marketers with digital product in over 20 categories that reach about 200 million people all over the world.

Don’t forget, to get out the most of the the available affiliate products, you will have to launch your own affiliate website, we suggest you to use DreamHost for this.

Starting a Blog

Starting a blog is a great business opportunity, especially if you can do so in a niche that you know well or passionate about. Blogs can be monetized through online advertising such as Google AdSense, info products like eBooks, affiliate links with Amazon Associates, direct product advertising and many other methods.

The best blogging platform today is the one by WordPress which runs about a fifth of all the sites on the Internet – a reliable and widely adopted blogging platform.

This is the best option for those who want a great combination of power, smart settings and usability. WordPress itself is free, you will need to pay just for the hosting (just few bucks a month).

Start a blog on DreamHost with 97 days money back guarantee >>>

Creating an Ecommerce Store

With a modern Ecommerce solution such as WooCommerce, Shopify and Magento it has become quite easy to start your own online store with a very low investment.

Also, by using business management strategies such as drop shipping, you don’t have to worry about or spend time on things such as inventory management, warehousing and deliveries.

Our top suggestion here is to start an online store with WooCommerce or Shopify, which is a complete ecommerce platform that lets you start, grow, and manage a business.

Start an online store with Shopify with free 14 days trial >>>

Buying and Selling Domains

Many individuals are buying and selling domain names online to earn money, as it requires very little investment or time. Domains can be purchased at their registration price or cheaper and can then be resold for a profit.

To get a fair idea of popular domain names, be sure to first do research on websites such as Sedo.co.uk, Afternic.com, or other websites auctioning domain names. A good way to find really profitable names is to look at lists that contain expired names that have made their way back into the available pool and are available for purchase.

For example, expireddomains.net is a good site for this and you’ll be able to search desired keyword that need to be in the domain names. As for a recommended domain registrar to use, personally we love the services by Namecheap, Hover and NameSilo.

Start buying domains with Namecheap >>>

Starting a ‘fulfilment by Amazon’ (FBA) Business

You can list your products on the Amazon website and when any of them are sold, Amazon will actually do the hard work for you and prepare your product to be sent out and will deliver it to your customer. You are essentially leveraging Amazon’s customer base and extensive distribution network.

Amazon will warehouse your products, fulfil your orders, and provide customer service, so you don’t have to.

Amazon enables you to operate like major corporations do, without the problems of actually being one. You will however have to find and develop suitable products and then send these to Amazon to sell.

If you decided to go with FBA businesses, we still recommend you to have in addition, a more independent online store with another platform like WooCommerce or Shopify.

Freelancing

Freelancing via the Internet is a great way for professionals in various trades to help clients all over the world.

Several project-based and freelancing websites allow businesses that look for extra help to list their project and tasks. Next, freelancers and small businesses that visit those sites submit bids, ideas, or proposals, allowing the buyers to choose easily what they require by the task scope.

Sites like Fiverr, Upwork and Elance cover a huge range of industries, including creating graphic design, writing content, data entry and programming.

Start freelancing on Fiverr >>>

Designing WordPress Themes

The demand for website templates and WordPress themes is continuously rising as more people and companies want to establish an online presence. If you are able to design websites and can do html coding, you can make a good chunk of money by creating website themes.

Once you have created them, you can sell them on online marketplaces like TemplateMonster and ThemeForest to generate a steady passive income.

Becoming A Social Media Consultant

Business firms and large corporations can easily afford to hire a social media agency or full-time staff to run their Instagram, Facebook and Twitter accounts, but smaller companies most often have to manage their own marketing on social media. They do however also have many other responsibilities, and business owners are often too busy or overwhelmed to spend much time on maintaining their social media presence.

As a social media consultant, you will be able to steer them in the right direction regarding implementing schedules, ideal tactics and posting content suitable for their target audiences. This also means that as their business grows, yours will too.

Starting a Podcast

Podcasting is an easy way to create content that audiences can consume easily. As it is cost-effective and portable, it can often engage with audiences better than for example written content can.

Once your podcasts become popular and your audience trusts you, you can monetize your podcast with special offers and sponsorships. It is however vital that you first earn the trust of your listeners, as they won’t buy the things you promote if they don’t trust what you’re saying.

Start a podcast with our guide >>>

SEO Professional

A highly desired profession in the online world at the moment, this type of work could be really suitable for entrepreneurs that are tech-savvy, loves numbers and oriented for highly automated service creation.

Although many companies are obsessed with optimizing the SEO of their site, not many people are actually able to understand it and do it properly. If going into this field appeals to you, you could offer things like on-page SEO optimization, content creation, link building and similar SEO oriented services.

Side business ideas you can start from home and online

90+ Low Investment Small Business Ideas You Can Launch (Updated 2019)

Entrepreneurship

If you want to start a business but don’t know how, we are here to tell you just that be it full time or part time; if you are looking for ways to make money, we will give you the right ideas to upstart the perfect business that’s tailored just for you. Below we provide you a few dozens of business ideas to choose from suitable for every skill set

Online business ideas

This section has many ideas because the possibilities in this field are endless. You know how everything ‘E’ is popular these days. All you would need is a blog, traffic to it and your contribution towards social media.

Drop shipping

This is pretty much like being an affiliate except for slight differences. You sell items as usual, but you also control the buying process. It’s difficult, to begin with, but it can give more revenue than affiliates. If you do great, there is a possibility of taking your e-commerce site international.

The most recommended platform today for drop-shipping business is Shopify.

Affiliate and content monetization

Most companies have affiliate programs — even big ones like Amazon and Fiverr, Airbnb, Podbean and many more, which can provide you a great capital returns for many years.

The first step you need to take in this method is by copying the referral link from the service which provides you the affiliation and paste it into your website, blog etc. and if your visitors sign up, you get a commission for it.

You can do the same for products as well. You can set up a website and put up reviews with links to these products and every time your readers buy these products, you get a commission as for monetization. If you understood what does affiliation mean and you are doing well on your website with excellent traffic, you can put up advertisements on them.

Start with Fiverr Affiliates Program >>> the world’s biggest marketplace for freelancers with over 12 million users in almost 200 countries. Got a generous commission plan, with CPA of up to $150. Plus, there’s no referral limit and you get lifetime attribution.

Start with ClickBank >>> a popular choice among affiliate marketers with digital product in over 20 categories that reach about 200 million people all over the world.

Don’t forget, to get out the most of the the available affiliate products, you will have to launch your own affiliate website, we suggest you to use DreamHost for this.

Online store – eCommerce shop

If you have hidden talents its time to show them. E-commerce sites like Etsy and Shopify will help make your dream come true. You will love making money out of your hobbies. No e-commerce sites can get easier than this.

Check out our guide to start an online shop.

Being a blogger and starting blog

Being a talented writer can help you in many ways, so can having a blog. There have been many popular bloggers who started with nothing but ended up with millions. Write captivating content, optimize your site, earn more traffic and see cash flow in.

Copywriter

There are countless blogs and websites out there on the internet world, and these sites require content. You can freelance as a content writer through upwork and freelancer. 

Ebook

Do people love what you write? Are you motivation to many? If you have a lot of knowledge or stories you want to share you can write an E-book, upload it on Kindle and sell it.

Writing freelancer

You can share your talent with people through freelancing. There are many people ready to pay you for your ability. You can register on sites like oDesk, eLance, PeoplePerHour, Fiverr, Upwork, Freelancer etc. and try to get projects you are good at. Once you hit it off, there won’t be stopping.

Transcription service

Being good at hearing and penning it down may prove to be a boon for you. You can earn a lot through transcribing files and if they are in foreign languages even more so. You can try Mechanical Turk by Amazon.

Start an agency

You can start an agency that specializes in SEO, Design, paid search etc. You don’t really need special tools or machines you can start with the gadgets you already have. You don’t even need to start an agency you can try your luck from your desk at home.

Make apps

Apps can give you money. If you know to make them that is. If your apps get popular, your business will thrive. You can upload them on apptopia to sell them.

Training company

If you are talented in a field and confident with it you can start a course and offer people to join you by charging them a fee. You can advertise on various websites to get your participants. Udemy is one such company that helps those who want to start training or tutoring others.

Virtual assistant

There were days when people wouldn’t do without Personal assistants, but these days, all you need are virtual assistants to keep you organized. You can try being a virtual assistant and see if this job is for you.

Buy and sell on eBay

It’s simple, buy products for cheap or make them, upgrade them, repackage them and resell them for a higher price.

Buy and sell domains

People buy domains; they even sell domains! How you gain from this? You buy popular domains for cheap and then sell them at higher prices. It’s the easiest way to make money. You can get alerted every time a domain goes for sale if you put a watch on it.

Holiday rentals

Do you perhaps have a spare room, or are you going on a long time vacation? You can utilize this space by giving it out on rent at Airbnb. What will make you happier is that they give you many dollars to compensate on any damages. It is the easiest way to make money so far.

Sell photographs

If you are good with taking pictures, all you would need to do is to upload them on stock image website. Most websites need photos, and they pay to buy them if you have some good shots then it’s time to put them up for sale.

Market research service

You can offer services to businesses and help them earn better by giving strategies to get their game on. You can offer your services through social media or as a freelancer. There are many genuine freelancing sites out there.

Take surveys

It depends solely on luck. You can apply for survey tasks – if they find you suitable enough they will send you surveys you need to take part in. These start for 2$ and climb up to 35$.

YouTube celebrity

If you are up to showing your best side to the world, then you don’t have to need much except a good camera to take videos and a laptop to edit them. If even one of your videos makes you famous, you can make a humongous amount of money through advertisements, and the possibilities are endless.

Webinars

Target your expertise area. Make a widespread community and sell other products and services. You can charge a fee for entry and marketing.

User testing

Every company needs to test the products they want to put out in the market. And for this, they require someone who can test them out and find faults in them. You can make a website for this, and once you gain the trust of companies and plant your steady foot in this industry, it will become a full-time business.

Business Development

Are you an excellent salesman who doesn’t give up till set goal is achieved? If so, then you can give it your all by spending a few hours of marketing and making sales. Once you get the gist of it, you may even want to start a call center of your own. You can also try services like Fiverr to kick start your career.

You can learn about how to get better with Fiverr sales in this article.

Proofreader

Good at catching grammar mistakes, reading and catching flaws? You can try being a proof-reader. You can use Fiverr for this as well. 

CV/Resume writer

Being good at writing is a gift. Being good at writing resumes helping people get jobs even more so. You can use Fiverr to find Clients.

Recruiter

Many companies are looking for talented professionals who can take their company to the next level? How can you benefit from this? By referring some talented lot to them of course. If you have been on LinkedIn for a while, you might know who is suitable for a different profession. You get a commission from these companies if they hire the people you recommend. Even a mail can make much difference.

To start a recruiting company, all you need would be a phone and excellent conversing skills.

Photographer

You would need a professional camera and a knack for taking good photos to get into this. Many people hire freelancers for special occasions so that they can save on the budget.

To publicize your work, you might need social media like Facebook and Instagram to let the world know what you got, and the orders will flow in.   

Videographer

The only difference between photography and videography would be that the videographer would need some solid strength in their hand and some cool editing skills. If you do well, you won’t need to hunt for orders, and the orders will find you. 

Fundraiser

You help companies get finance – you get paid. As simple as that. The companies ask help with finance from venture capital or business angle. The more your network expands, the more gold will flow in.

Domestic and household ideas

The best thing about a domestic business is that you don’t have to invest too much into it and the profit is way more than your investment, and once you hit it off you can make these long-time options that will last a lifetime.

Gardening company

If you are a nature lover, there is nothing more suitable for you than gardening. If you know the know-how of taking care of landscapes, it won’t be difficult. You can start by taking care of your neighbor’s lawn. It may look like a small step but once you get a hang of it; it won’t take long before you start a company of your own.

Catering company

This might be the perfect business for you if you enjoy cooking but catering for parties isn’t easy. If you don’t fear hard work and are all ready to give it your all, then start from home by supplying to cocktail parties, birthday parties and such.

Once you get more confident and start getting regular orders, you can take it up a notch by employing people to help you and begin taking orders for catering for bigger occasions like weddings. Before starting, you may want to make sure you have the license required to start this business. A  Food hygiene certificate etc. is necessary to start any business related to the food industry.

Personal chef

Being a personal chef is nothing but catering but at a lesser effort. If you have the gift of turning plain ingredients into a delicacy then, this might just be the right job for you. Instead of a whole lot of people, you may have to cook for a small lot. It’s not too much hard work, but it can help you earn enough. Applying for a license is the same as it is for catering.

House staging

If your taste in interior designing is epic and your friends don’t get tired of praising the interiors of your house and its set up, then you may surely enjoy doing this job.

House staging is nothing but decorating the houses that have been put up for sale to make them look good to the buyers and tempt them to buy the property. Once you make a name for yourself in this industry, then you will get better results and higher commissions.

Childcare

Do you have a gift to connect with kids? Then let me tell you what will suit you best. You can start a basic day-care to look after kids if you love children; this business will be less work and more joy.

This job is mostly a hit because most parents choose to put their children in day-care than hiring babysitters so that their children can bond well and develop values. Once you get famous for how good you are at taking care of kids and earn their trust, it will become a good source of full-time income for you.

Painter/Decorator

The first step towards this business would be publicizing your business Print flyers and pass them out. Once you start getting orders, purchase all you need and are ready to get going.

House sitting

The easiest job there can be so far. All there is to it is taking care of houses while the owners are away on vacation. No worries about meals as owners usually allow you to use the kitchen and provide you with comfortable rooms to stay at. Stress-free living for a couple of days as the money flows in.

Window cleaning

You can’t go wrong with this one; I mean, come on who doesn’t have windows? As long as there are windows, you have work. Print out flyers and distribute them around your local area.

Pool cleaning

Rumor has it that only those above 21, with muscles, are allowed to take on this job, the truth is, anyone can as long as they perfectly know how it’s done and have experience with it.

Carpet cleaning

The equipment required are a bit pricey but still worth it since the job pays more, and once you hit it off, you won’t regret investing in it.

Cleaning company

There have been many companies who have started from the bottom but have established stars of the cleaning industry. All you need to begin are cleaning supplies, some advertisement through posters and you are ready to start.

Laundry service

To make any business success, it’s the advertisement that plays the most significant role in it. A company’s success all depends on how and where you have invested in publicizing it. Start passing out flyers around apartment blocks with a delivery option you can even partner with your local launderette and sort out some options like cheaper rates and free delivery.

Perfect business for animal lovers:

When doing a job with animals, it feels like not working at all. Here are a few jobs that will get animal lovers all excited.

Dog walking

Everyone needs a walk, and so do Dogs. However, not everyone has the time to take them for walks, so they hire people to walk them for money. Here again, you can pass out flyers around the neighborhood. You can advertise on various pet sites like BorrowMyDoggy. Really.

Pet grooming

Dogs and cats love to go to the spa too. Really, Pets love pampering. They get bathed and groomed. They even get a haircut. If you are comfortable with pets and you know how to groom them you can opt for it. It is not as easy as cutting our hair, so it costs a lot more too.

Pet sitting

There can’t be anything more fun than looking after and playing with dogs. Your job is to look after them all day, play with them and love them. It’s babysitting but with half the paperwork. You can advertise through social media and by passing out flyers. You can even try to work out a partnership with other animal-related companies.

Dog training

The name says it all. If you have the magic to train dogs, if they listen to you and follow your commands, then you might want to give this a try. After all, who doesn’t love a dancing dog? 

Aquarium cleaning

Fond of fishes? You can try cleaning aquariums by talking to local pet shops and advertising on the net. You can partner with local pet shops and every time they refer you for the job you can give them a fee.

Make gifts

Handmade gifts never get old. Make pretty stuff for the pets to play with. All pets love gifts, and the owners love to give them too. Start your store on platforms like Shopify you can even try making a website of your own. You can either make your own stuff or import them from foreign countries on which you keep your profit cut, and you are good to go. 

Ideas for professionals: 

Networking and e-mailing clients can get you some money if you are looking for academic ways to make cash, whether you are a writer, architect, software developer or accountant.

There is a job for every profession.

Financial adviser

You can make a blog and market by talking things like money management, it is very similar to accounting, but it has a much broader spectrum.

Architect

freelancers are very much needed in every field for special projects. It all depends on networking, so the prices are not too high and chance not too many unless you establish your name in this field.

Accountant

Who doesn’t need an accountant? Every company does! Not everybody is knowledgeable in this field, so those who do will have enough work if they look around well enough from payrolls to tax returns. You can sponsor an organization such as start-up accelerator.

Lawyer

If you have enough years of experience, you can start up your law firm. If you want to start freelancing, you can try various sites like freelancer and Fiverr.

Business consultant

Good with business strategies? Then you might help others reach great heights as well if you have a good network and experience and can help others with their business, you can flourish as a business consultant. 

Tutor

If you are one of those who love to share knowledge with everyone you meet, you will definitely enjoy tutoring. There are sites which do one on one tutoring for kids, and they give pretty good money. You might want to try that out and see if it’s tailored for you. 

IT support

Good with technology as well as with helping others? As the world innovates and improves, so do people need tutoring for all that’s new.  If you provide good, IT support, you may get followers and clients for a long time.

PR services

Being good at public relations can open doors. If you have the magic to charm anyone and have a wide array of the network at your service, then you might as well give it a try. You can also provide private services or join a PR firm. You can make side money if you know any financial websites or newspapers by publicizing businesses.

Personal and beauty business ideas

In love with makeup? Are you first in the queue whenever a new product is launched? Do ideas of being a makeup or tattoo artist wake you up in the middle of the night? This field has a wide array of businesses, but to make it simple, we have only the top-notch ones for you.

Body piercing

If you know how to pierce and have the tools needed for it, all you would need is space to start up. You can rent a place out or see if someone is hiring. 

Tattoo artist

The best thing about this profession would be that you don’t need to shell out much money to open a shop of your own. You can contact your local tattoo shop to see if they can rent your space. You can look for advice from them as well.  

Hairdresser

If you have a knack with styling hair, then go for it, we are here to cheer you on.

Makeup artist

The popularity of this profession is on the rise these days. If all love your makeup, why not give it a try by having your own tutorials on your website or tutorial on YouTube. You can also advertise through social sites and give a free makeup look for the bride to be in your area so that she knows whom to look for when her big day arrives. 

Massage therapist

If you have a bit of experience in this field you might want to try this one out since the craze over massage and spa is yet to cool down, and I doubt it would cool down for years to come. There are various massages, and you can take a short course to specialize in one. You can publicize your business through pay per click and social media. 

Personal stylist

If you love checking out what’s latest season fashion and love to see others doll up through your choice. If style and fashion is your cup of tea, then You might even try blogging and start making trends.

Personal shopper

You might have to be a social butterfly for this one, A social butterfly with an excellent taste and up-to-date with fashion that is. You can get clients whom you might need to shop for -per there taste or accompany them and give them advice as they choose what to buy. 

Health & fitness businesses:

If you are one who loves living healthy and knows all about being fit, then some businesses will suit you well.

Personal trainer

You don’t need to own your own place to make use of your personal training skills, just visit your local gym and introduce yourself, you need to pay a small fee to the gym to use the equipment and the place, and as a bonus, you can find your clients inside the gym.

Fitness programs

Military fitness is pretty popular these days. You may find such programs at your local park. It’s a ten-week program, and you charge the fees as a set. You can publicize these fitness programs by advertising at your local gym and posting flyers around your neighborhood. You can put it up on the net so that people can find you easily.

Dance instructor

If you are a professional dancer, all you need is to rent a space and pass out flyers, and that’s good enough to start earning.

Sports instructor

If you are in the sports field and have plenty of achievements its time you start freelancing as a sports instructor for local teams It could be rugby, cricket, football anything you are an expert at really.

Yoga instructor

If you are certified, you can hold classes at your local gym or rent a space of your own and start classes. Another option would be getting permission to hold classes at your local park. You will get more students; its enough publicity and it wouldn’t really cost anything at all.

Nutritionist

A degree in nutrition? You can rent an office and start planning diet plans and become personal nutritionist as well. As the world becomes more health conscious, work of a nutritionist won’t really fade away. You can even write nutrition advice on websites or find celebrities to work with. You might want to make yourself really popular before that.

Creative business ideas:

Gifted with hands that can create fantastic stuff out of crap or basics? Then there are some ideas to put your magical hands to good use.

Furniture refinishing

You might want to start with hunting for cheap furniture at yard sales and redecorate them to make them look new and classy. Who doesn’t want furniture that looks good and doesn’t cost too much?

Antique dealer

Buy antiques. Find old treasures and sell them to those who bid the highest. Consider this only if you know to select genuine antique objects.

Artist

Have paintings that no one has seen? Why waste talent? Put them up for sale and see how people appreciate your good work and get excellent feedback. Once you make a name in this field, there would be no stopping you.

Design

If web designing is your thing and you are awesome at it, then your services are very much in need. There are innumerable out there, but not each and everyone is as talented to suit different needs. If you are good at it, put up some samples on the website, and you are ready to achieve success.

Chocolate and cake retailer

If the sweet kingdom is where you belong to if you are the king or queen of bakers, then you might want to consider starting up on Etsy and Shopify.

Car boot sales

Buy cars and sell them at car boot sales. If you are good with marketing automobiles, this will become a full-time job for you.

Pop up shop

WeArePopup Yup! If you have any stuff that you feel will be liked by the public, then this is it. You can start up your storefront.

Market stall

Rent a market at Cayden. Display the good stuff and make a profit. All it will cost you is as little as 15 Euros.

Make anything

Take pictures of the stuff you got to upload them up on Etsy and put a price tag on it. That’s it. I am nothing more. Nothing less.

Miscellaneous business ideas:

There are a lot of these but not enough space. Let’s just get on with it and see what we can do with the little stuff.

Flyering business and distribution

People need to advertise. You can do it for them and make them popular by handing out flyers and putting them in post-boxes for them. Offer your services at lower prices than others. The business will fly towards you.

Event/party planner

If you are good at organizing, then you might want to consider planning events. You can even partner with others to jump-start your business sooner.

Tour guide

If you know every nook and cranny of your city, then you might consider being a tour guide. All you need to be is friendly and a good talker.

Ticket reseller

Buy popular tickets early for cheaper rates and sell them close to show time at higher prices.

Lemonade company

Make lemonade and sell them to supermarkets. All you need would be good packaging.

Delivery company

If you have a van you can start up your delivery service. Promote it on social media platforms.

Removal company

A really big van can be of the same service as mentioned above. Remove stuff and drive.

Snack/coffee stall

Coffee stands can be bought for a few hundred pounds and can be set up across major cities, and the margin is not bad at all!

Disc Jockey

DJ services can be rendered to events and parties. This can be done by partnering with event planners and companies.

Security

If you are strong and good at guarding, you can take up being a bouncer at nightclubs. You would be surprised how much you can earn with it.

Car wash

Are you good with sparkling cars? Do you have the experience? Then you might want to work at a car wash or hire a shed and give it a go.

Chauffeur

This one would be getting paid to drive an amazing car as long as you have the licence that is. Enroll as a driver on UberLux.

Mystery shopper

Shopaholics would love this one as one gets paid to go shopping! What more entertainment could one ask for?

Private investigator

Always dreamed of becoming Hercule Poirot? Or Sherlock Holmes, maybe? Become a private investigator and help unravel mysteries for a living. If you have it in you and are licensed, then this job can produce a great deal of profit.

Printing

A high-resolution printer can be used to start printing for local businesses at a good profit.

Equipment rental

Snow machines, DJ equipment, cleaning and working tools various other equipment’s can be rented for a good deal of money. The cost of equipment isn’t very high, and there’s always somebody in need of their assistance.

Recycling

Ever thought that one could be paid for taking in things that are considered waste or something that can be recycled? You get money in little things like metal Poppins that one can offer to rip off for free for and sell it at a profit later on.

Distributor/Franchisee

Another great idea for small business is franchising, especially if you ever wanted to be a part of some bigger chain of businesses. Franchising is when you open your store under a big brand that and you sell their products in your store.

Bed and breakfast

An empty home can always be utilized by turning it into a B&B with platforms like Airbnb.

Voice over

Having a characteristic voice or being great at impersonating can be a an amazing trait. Contact the relevant firms and offer your service as a voice over actor. Also, you can offer your services on sites like Fiverr.

What's New in WordPress 5.2

What’s New in WordPress 5.2

News, WordPress

Let’s discuss all the features that are coming up in the new WordPress 5.2 and what you can expect to see from the release.

First of all, WordPress 5.2 will be the second major release in 2019, with plans to include Block Editor Updates, Site Health and WSOD protection, Fatal Error Recovery, PHP error protection, brand new block directories and update package signatures and more.

Let’s look on the main features WordPress 5.2 will introduce.

WSOD Protection and Site Health

WSOD known as the White Screen of Death protection feature which supposed to be introduced in 5.1 version. Now it has been promoted to 5.2.

Although it missed in 5.1 version of WordPress, the PHP team has redesigned PHP error protection and the goal is to release it in 5.2 version.

Site Health Checker plugin is another highly demanded feature, which being proposed into the core of version 5.2.

Updates in Block Editor

With the release of WordPress 5.0 the Block Editor feature that is also known as Gutenberg was introduced to the WordPress ecosystem. Since then, the block editor has evolved and received new features and functionality.

Now, WordPress 5.2 introduces even more new features and enhancements the Block Editor. Let’s get over them.

Performance Improvements

The block editor feature in WordPress 5.2 will be much faster than the previous editor in 5.1 version.

In earlier version, editing a long blog post with many blocks could make the experience slower. But now, with 5.2, the load time of many posts could be reduced by up to 35%.

WordPress 5.2 also cuts the keypress or typing time by half, which makes the typing feel much more faster and snappier.

New Blocks in WordPress 5.2!

A several new block will be introduced in WordPress 5.2:

  • Calendar block to display posts in their respective days of publishing.
  • RSS block that will help you to display any RSS feed that you like in your site.
  • Tag cloud block which will show all the tags you have.
  • Amazon Kindle block for inserting content from your favorite book reader.

Accessibility Improvements

The main WordPress goal is to allow everyone to express himself on the web and democratize the online presence world. With 5.2 release WordPress are improving several accessibility issues in the block editor:

  • The post URL slug will be easier to find due to the updated tags and help text.
  • Updated keyboard navigating by using landmarks will allow a more clearer styling focus.
  • Screen reader improved with new voice/speak messages in WordPress 5.2. The existing voice messages have also been upgraded and improved.
  • Gutenberg will work with reduced motion setting in your browser configuration.

Fatal Error Recovery Mode in 5.2

WordPress 5.2 will allow administrators to fix or mitigate fatal errors on their websites that were previously unresolved without developer intervention and modification of the code base.

Now, even if a fatal error will make the backend completely inaccessible, the administrator will still be able to log in and take action on the issue.

As you see, tons of great improvement to our favorite CMS platform. Now, just pick a non eig hosting and you good to go!

Infected websites platform distribution for 2018

WordPress accounted for 90 percent of hacked CMS sites in 2018

News

90% of hacked CMS sites in 2018 are WordPress sites

According to a report by Sucuri, 90% of the hacked content management systems (CMSs) they had investigated and helped fix in 2018 were WordPress sites. Magento, Joomla and Drupal came a distant second, third and fourth at a little more than 4% each.

They attributed it to weak plugins and themes, outdated plugins, themes and CMS, and disorganization. In fact, only 56%of the sites they had to remediate hacks from had an updated CMS.

Also, it’s important to mention that most of the hacked sites had backdoors or SEO spam and websites that were infected by SEO attacks got injections of different content placeholders from industries such as pharmaceutical, fashion, different financial loans and etc.

Infected websites platform distribution for 2018
Infected websites platform distribution for 2018

Ecommerce sites not updated for latest vulnerabilities

While only 36% of the hacked WordPress sites were up to date, the other ecommerce CMSs like OpenCart, Joomla and Magento were not updated. According to Sucuri, it’s because ecommerce sites far that an update would interrupt their functionality and working.

Sucuri however advises ecommerce website owners to update their software with the latest safety features. It’s because attackers prefer hacking ecommerce websites because of the valuable data like credit card information available here.

Sucuri also states that along with outdated CMS versions, weak components were another important reason for increased hacking.

Even more SEO spam

Sucuri also said that hackers used mostly backdoors and stored malware for other operations in 56% of hacked sites. They even released SEO spam pages on about 51% of the hacked sites, 7% more than last year.

According to Sucuri, SEO spam is growing quickly, is difficult to detect and is backed by impression-based affiliate marketing. SEO spams generally occur through PHP, .htaccess redirects or database injections where attackers use blackhat tactics like abusing site rankings to monetize on affiliate marketing.

The attacked websites either contain spam or injected content for other industries like fashion or entertainment like pornography and online gambling. Some sites even redirect visitors to spam pages with unnecessary content like pharmaceutical ad placements.

Annual trends for top 3 malware signatures for 2018
Annual trends for top 3 malware signatures for 2018
Create online store successfully to promote your products

How to Create a Profitable Online Store in 9 Steps with WooCommerce (Updated 2019)

eCommerce

WordPress and it’s WooCommerce online store plugin are two applications that work together to power almost 40% of all e-commerce stores on the planet. This figure sums up to over 1.5 million stores and still counting.

The first thing we need to understand is that the comfort of purchasing items online and advancements in technology that makes online transaction secure has increased the worldwide acceptance of e-commerce so online store creation is the right thing to do in order to promote your online presence, products and values.

How to Set up a Profitable Online Store
Starting an online shop was never easier than today!

That’s the reason why starting an online store remains one of the best ways to make money online. You too can start an e-commerce store even if you have minimal web design experience.

The best part of it, is that setting up an online store in WooCommerce is simple with our guide that shows you how to do it.

This guide provides a step by step guide on how you can use the power of WordPress and the WooCommerce plugin to build your e-commerce site within an hour! We designed this guide to be newbie-friendly; we will teach you everything you need to create an online store and add your products. Besides the technical aspects, we also provide design tips and strategies to promote your site and make sales.

The first step is to register a web hosting account, follow this link to get an excellent e-commerce hosting. Continue reading the next procedure to set up your online store

Start here an online store with WooCommerce >>>

What is Ecommerce? Introduction to Online Stores

Amazon eCommerce shop as example for online store
Amazon is the number leading e-commerce store on earth.

E-commerce which is the acronym of electronic commerce is a term that describes the procedure of buying and selling goods and services from online platforms. You probably have purchased physical products or services online; that is e-commerce at work.

E-commerce has tremendously developed over the years such that you can purchase virtually anything online. You can find several online stores selling ranging from digital items like eBooks, to cheap things such as pencils, and expensive real estate.

The truth is that whatever the product you want to sell online, there will be competitors. But the good news is that the market is quite vast, you can start your online store today and do quite well. Just follow the guide we provide and put in some hard work. You will give your online store an edge when you create it with the best tools available in the industry. Don’t be afraid, these tools are mostly free.

Why WordPress is the best choice for your online store?

WordPress the best site engine today for online shop as well
WordPress has excellent features for online stores.

Although there are other options for selling your products online such as using third-party marketplaces like Amazon, most people cut their teeth on e-commerce by starting their own online store. Since the online store is a type of website, one of the vital decisions you have to make is the website platform to use.

If you are yet to decide a platform for your website, we would recommend WordPress. It is a free platform with many excellent features you can use to create any type of site. Besides, it is a user-friendly Content Management System (CMS) which is perfect for beginners and experts alike.

The WordPress platform began as a blogging application but had seen several advancements over the years that makes it adaptable for any type of site. WordPress has been used to build news sites, corporate websites, job sites, and many more. WordPress is the preferred choice for e-commerce websites for many reasons. Some of these advantages are listed below:

  • The platform has thousands of design themes and plugins that you can use to tweak a site for your preferred visual design and other programming functions. The several add-on tools for e-commerce makes it a perfect choice for building online stores.
  • WordPress has an active community that continuously add new features through updates and provides timely patches for security threats when they arise. You would likely want to choose a secure platform to build your online store since you will be dealing with sensitive data.
  • E-commerce can be tricky and you need all the help you can get when you get stuck. With the vast community of WordPress users out there, you can never be short of support when you need a hand. There are a vast amount of resources online, forums that provide answers to your pressing questions.

We can assure you that WordPress is robust enough to handle the requirements of your online store. However, it is important to note that WordPress CMS does not have e-commerce functions. But you can get your online store up and running when you install the right e-commerce plugin on your WordPress website.

Introducing WooCommerce – eCommerce solution for WordPress

WooCommerce online stores platform service for WordPress
Add E-Commerce feature to your WordPress website with the WooCommerce plugin.

WooCommerce is the most widely used plugin for adding e-commerce feature to WordPress websites. The user-friendly features and many useful functions of the plugin are important reasons why it is preferred to other online shopping plugins in WordPress.

After you have installed and activated the WooCommerce plugin, it automatically adds several features that allow you to create an online shop in WordPress. Basically, these features include product listing backend, online shop frontend, shopping cart, checkout options, and an online payment system. There are additional useful settings that allow you to customize your online shop to achieve your unique objectives.

With WooCommerce, you can sell both physical products and digital items, it’s your choice. The platform is robust enough to handle sales of a handful of downloadable items in your online shop and will continue to function well when you upscale to selling hundreds of products per day.

WooCommerce primary features

The main features of the WooCommerce plugin are as follows:

  • It adds a backend to your website where you can add products to your store and set their respective prices.
  • It allows the store owner to create dedicated frontend pages for each product or service offered.
  • Addition of checkout feature to the website such that the user can make payment for items or services they purchase.
  • Addition of flexible options for payments and shipping of physical goods.

Start your hosting with WooCommerce eCommerce solution >>>

What does it cost?

With all the excellent features described above, you must be must be thinking that the plugin will require a premium subscription to use. Well, the core WooCommerce program is absolutely free.

However, you can add other excellent features to the program by purchasing extensions from the WooCommerce extension store.

The first steps before building your online store

DreamHost dedicated hosting for WooCommerce eCommerce platform
We recommend you to use a dedicated WooCommerce hosting for your online store.

Before we take you through the step-by-step procedure for building your online store, you will need to put two things in place. The first is to get a domain name, and the second is to purchase a web hosting plan.

First of all, register you’re hosting with DreamHost >>>

Most of the service provider will help you register your domain name and also provide a hosting plan for you. Bear in mind that you will need to pay for these services upfront and renew them annually. The cost of domain name and hosting are usually affordable.

Host online shop on an affordable and reliable hosting
Affordable and reliable hosting for you to sell online.

Just like the name refers, the domain name is simply a name by which your website is known on the internet. It is more like a business name that you register in the real world. You should pick a name that is easy to remember and contains keywords related to your business. You should take the time to choose a name that you are satisfied with because changing it later can be complicated.

Your web hosting is more like the offline shop you rent for your business. Only that this time around, it is a digital space and resides on the Internet. This space is where you store your files and design your website. The hosting server makes your online store available to people around the world through the Internet. There are many options for web hosting, but you would like to choose the ones with high performance, fast loading, and with a reputation for excellent security features.

Technical support is another feature you want to double-check with your prospective hosting service provider. They must be available to provide support on time when you need it through various media like telephone support, like chat, and online ticketing system. You should also look out if the hosting provider has a dedicated WooCommerce hosting plan. Such a plan is optimized for an online store on the WordPress platform. It also contains other useful tools to manage and upscale your store when the needs arise. And of course, they give priority support.

Start with DreamHost, a reliable WooCommerce hosting >>>

Start selling online with DreamHost a reliable WooCommerce hosting service
Start selling online with a reliable WooComerce hosting provider.

We need to take time to discuss security before proceeding with this guide. It is essential to keep your online store safe from hackers and infections from malware. You will also be protecting your business because nobody wants to transact in an insecure site. To this end, it is crucial to install a Secure Socket Layer (SSL) on your e-commerce website hosting. SSL is an encryption technology that secures your private data and the financial information of the users of your site. After installing the certificate, your website will use the HTTPS URL prefix to open pages.

You can obtain an SSL certificate from an external source, but your hosting provider can also provide one for you. The WooCommerce hosting plan we use adds a free Let’s Encrypt SSL certificate to the hosting plan to make our site secure right from scratch. SSL is recommended for any site that requires a login, and it is absolutely compulsory for an e-commerce website.

Start hosting with DreamHost, WordPress hosting with free SSL certificate >>>

Start your online store in one hour

After choosing a domain name and subscribing to a web hosting plan, you can now proceed to the next step of building your online store. Follow the comprehensive guide below to start designing your e-commerce website.

Step 1 – Install WordPress (5 Minutes)

The first step is to install WordPress which is the CMS that will power your website. If you choose the DreamHost WooCommerce plan or the DreamPress plan, you can skip this step because you already have WordPress preinstalled for you. But for a regular hosting plan, you will have to install WordPress on your web hosting server manually.

To install WordPress, you will have to log in to your web hosting server control panel. DreamHost makes the process easy with One-Click Install future. If you are using a DreamHost web hosting plan, you can access the One-Click WordPress install by browsing to Goodies > One-Click Install within the hosting control panel.

Begin online store with WordPress and WooCommerce >>>

Install WordPress with one-click install tool for WooCommerce plugin
Install WordPress with one-click install tool for WooCommerce plugin.

Click on the WordPress icon on the following page and fill out your domain name in the required field. You can leave the default value in other fields because they contain advanced options which you do not need to tweak anyway. When you check the Install Deluxe options, additional themes and useful plugins will be added to the installation. When you are set, click on the “Install it for me now” tab to start the WordPress installation.

WordPress one-click install service suitable for WooCommerce
WordPress one-click install service suitable for WooCommerce.

When the installation is complete, the application will send the login details of the WordPress Admin backend to the email you used for your hosting account.

In some rare cases, you will be required to install WordPress manually when the hosting provider does not have automated scripts for WordPress installation. Going through the manual installation route involves a couple of steps and creating a database. Don’t be scared, it’s not complicated and will take about five minutes to complete.

Step 2 – Install WooCommerce using WordPress admin panel (10 minutes)

You may be able to skip this step also if you choose to use the WooCommerce hosting plan from DreamHost. Because the plan comes with preinstalled and preconfigured WooCommerce so you can start building your store right away when you log in to your WordPress Admin area.

However, we shall still go through the procedure of installing the WooCommerce plugin for the benefit of those who use an ordinary hosting plan. Log in to the WordPress Admin area, click on the Plugin section in the admin menu and click on “Add New.” At the top of the page that opens.

Install WooCommerce plugin on WordPress CMS website
Install WooCommerce plugin on WordPress CMS website.

Locate the search box at the top of the page, type “WooCommerce” and press enter. Locate the WooCommerce plugin in the search results, and click on the “Install” tab beside it. When the install tab changes to “Activate” click on it.

Congratulations, you have just finished installing and activating WooCommerce on your WooCommerce website!

Activate WooCommerce online shops solution on your website
Activate WooCommerce online shops solution on your website.

Now that the plugin is installed and activated on your site, you have all the essential pages that your online store needs to operate and sell your stuff. But we still recommend navigating through the WooCommerce setup wizard to fine tune and configure important settings for your online store.

The Wizard will popup after activating the plugin. The first phase of the wizard allows you to set vital details about your online store such as the currency and the products you plan to sell.

Setting your online store basic properties
Setting your online store basic properties.

The next stage walks you through setting up the payment options you want your customers to use. Most shop owners choose a combination of Stripe, PayPal, and offline payment methods.

For some store owners, these options may not be adequate, but there are several other payment integrations available through WooCommerce extensions.

WooCommerce payment option configuration
WooCommerce payment option configuration.

The next stage of the wizard allows you to configure standard shipping rates. The settings will enable you to charge a flat rate or provide free shipping. You can use the extension apps to have more flexible shipping options.

Configuration of your online store shipping options
Configuration of your online store shipping options.

You can configure additional settings in the other two phages of the configuration wizard. However, you can safely skip these options to the end. You should also bear in mind that you can modify all the settings applied by the wizard when the need arises.

You ready to start selling. Just a few more small steps
You ready to start selling. Just a few more small steps!

Once you finished with the settings, the wizard informs you that you are ready to start selling. It also provides you with some quick links to adding products to your online store.

Before then, it is essential to optimize the WooCommerce store a little further. So, let’s return to the WooCommerce dashboard.

Step 3 –
WooCommerce Store Settings Optimization (20 Minutes)

Although the configurations you did with the WooCommerce Wizard can help you get a functional store, there are still many other settings you have to configure. So, we are going to spend some time tweaking the configurations of the store to cater to your unique requirements.

So, navigate to the WooCommerce menu and click on Settings.

WooCommerce general setting menu to configure your online selling experience
WooCommerce general setting menu to configure your online selling experience.

There are many configurable options in the WooCommerce settings, but we will only focus on the most important ones.

Do you want to ship to all countries? If not, navigate to the “General” tab and choose the countries you are willing to send your products. You can also decide whether to compute taxes on items purchased or not.

It is smart to add taxes to your prices because you may have to pay the sales taxes yourself if your buyers did not pay it while checking out. If you are not conversant with sales taxes, you can take a look at the WooCommerce developer tax guide here.

Next, let’s look at the “Product” tab. Here you will see some of your input from the configuration wizard. You will also see many additional options which you can tweak such as reviews.

WooCommerce store product setting have reviews options as well
WooCommerce store product setting have reviews options as well.

The review options allow your customers to leave a one to five-star ratings on the product they purchase and also write reviews. Positive reviews are great for driving sales so you may wish to enable this option. The additional options here help you manage inventory and customize the way your products are displayed.

From the “Shipping” tab interface, you can add additional shipping zones, and customize the shipping methods and the rates you charge. The Shipping Options submenu also enables you to fine-tune your shipping procedures.

WooCommerce store online shipping zones and options settings
WooCommerce store online shipping zones and options settings.

Next is the Checkout tab. From here, you can configure how the check our process will work and decide whether you want to use coupons or not. You can also change the order of the payment options by dragging the options into their right places.

WooCommerce shop checkout settings for your store
WooCommerce shop checkout settings for your store.

There are other subtabs where you can enable and configure the unique settings for each payment options and also add additional ones as the need arises.

The accounts tab allows you to set the accounts policy for users who will be buying stuff from your website. Do you want them to register before they checkout or they can just check out directly? You can set all the options from here.

Accounts settings configuration for your WooCommerce store
Accounts settings configuration for your WooCommerce store.

The emails settings allow you to customize the types of event notifications that you will receive in your registered store email. You also have the options to personalize the emails that your customers will be receiving from your store.

Online store email configuration dashboard
Online store email configuration dashboard.

As fir the last tab, the API one, it contains additional technical settings for advanced users to integrate with their custom store applications. You do not need to use this setting at all.

At this stage, you have completed customizing of the WooCommerce settings. You can come to the dashboard at any other time to tweak the store settings when the need arises.

Step 4 – Adding products to your store (45 Minutes)

After you have set up your store the way you want it to work, the next step is to start adding your products to the store. The process is easy, just navigate to the “Products” menu and click on the “Add New” link in the dashboard.

Adding product to sale in your new WooCommerce based online shop
Adding product to sale in your new WooCommerce based online shop.

The product page is identical to the typical WordPress post page. It contains the standard editor and other few additional options and user-defined settings.

At the lower part of the page, you will see the “Product Data” section. Here you can set the details of the product such as price and whether it is a physical good or downloadable product.

WooCommerce product configuration page
WooCommerce product configuration page.

The Inventory tab allows you to create a unique identifier for the product called the SKU and other options. At the shipping section, you can enter the product dimension, weight and choose the appropriate shipping class where applicable.

The linked product tabs allow you to upsell other related products to your buyers. It is a smart method to increase earning per transactions in your online store. Other options such as Attributes and Advanced are optional, so you can safely leave them out.

At the bottom of the page is the “Product Short Description” section where you can add the summary of the product. This is the text that shows up in the product listing page. The content should be brief and emphasize the selling point of the product such as the problem its solves and other benefits it provides to the buyer.

Product short description in WooCommerce product settings
Product short description in WooCommerce product settings.

You can write the full description of the product when you scroll back up to the main editor. It is essential to highlight the main features and other information that helps the buyer make a decision.

The image of the product is one of the most vital parts of a product listing. Click on the “Add Media” button and upload a clean and clear image of the product.

Usually, it is best to upload several images from several perspectives to allow a 360-degree view of the product. An excellent view of your product imagery is vital to driving sales.

Use the product image section at the right-hand column to enter the main image. Below the section is an option to create a product gallery. The gallery section is excellent for products that have style and color varieties. This is the place where you can also add Categories and Tags to your product.

Categories page for your new WooCommerce online store
Categories page for your new WooCommerce online store.

Categories and Tags are excellent avenues to get your product organized. It also allows the search engines bots to discover and classify your product accordingly. Besides, your customers are also able to find your products easily.

After you have uploaded your products and set all the necessary options, it’s time to go live and make the product available to potential buyers. Click on Publish, and your product will be available to buyers in your store frontend. Repeat this process for all your products to add other items to your online store.

Step 5 – Picking the Right WooCommerce Theme for Your Online Store

Official WooCommerce shopping theme is Storefrome, a powerful and flexible eCommerce solution
Official WooCommerce shopping theme is Storefront, a powerful and flexible eCommerce solution.

Now that you have finished setting up your store, it is time to start selling your goods. WordPress has a unique advantage when it comes to creating a unique visual design for your store. You have access to thousands of WordPress themes which you can use to customize the appearance of your store.

However, it is important to use a theme that is designed for WooCommerce. These type of themes have features that align with the functions of the WooCommerce plugin. They also offer additional elements that enhance the e-commerce functions of your site.

Most store owners prefer to use Storefront which is the official theme of WooCommerce. The theme is designed for WooCommerce, so it integrates with the plugin seamlessly. It also provides features that allow the store owner to customize the site to align with their corporate brand. Although Storefront is free, it has premium add-ons that can provide additional useful enhancements.

The official WooCommerce theme is Storefront, it is an excellent theme that provides all the features that most e-commerce sites need, and it’s preinstalled as a bonus when you sign up for DreamHost’s WooCommerce hosting plan.

There are many other themes that you can use if you do not like the visuals and features of Storefront. Premium theme vendors such as Themeforest has various themes designed to work with this plugin. It is essential to take the time to choose a theme that provides the features you need. The right theme can go a long way in helping you succeed in your e-commerce venture.

WooCommerce Tips to Boost Ecommerce Sales

Beautiful WooCommerce store with strong brand presence
Beautiful WooCommerce store with strong brand presence gives you an advantage in the marketplace

This guide will not be complete without mentioning the importance of your store design. When you have the Storefront theme installed on your WooCommerce website, you get an elegant looking store. However, you should take note of the following when tweaking the appearance of your site.

Brand your Store. You should maintain a consistent brand for your store. This should include consistency in color scheme, logo, tagline, typography and many more. You can learn more about developing a brand for your business here.

Focus on easy navigation. You should make it easy for people to find your products through the navigation menu. You can also add a search bar and categories for your products. If your customers can’t find their choice products easily, they will probably leave for another store.

Use Images optimally. Make sure you optimize your images to be of high quality and also of small size. This will allow you to display quality pictures across your entire site without slowing down your page load time.

Focus on your store. It is essential not to distract the attention of your website visitor so they can focus on the online store. Avoid cluttering your website with irrelevant information; a minimalistic design is the best approach for an online store.

How to Promote Your WooCommerce Store

OptinMonster lead generation plugin
There are many tools for promoting your site on WordPress such as the OptinMonster plugin.

A tutorial that teaches e-commerce is not complete without providing tips on how you can promote your online store. It is naive to think that buyers will stumble on your site in the search engines. You should put your product or service in front of a buyer audience through active marketing activities.

Promoting your online store can be complicated; many store owners swear by various marketing methods as the holy grail of online marketing. However, you will have to discover what works best for you by trying a combination of multiple marketing methods. You can use the resources below to learn more about the various methods.

Pay-Per-Click advertising: This method involves paying a search engine (Google, Bing, etc.) to display your website when a user searches for a keyword related to your product. They can also show your advertising on relevant sites. You can choose to pay when a prospect clicks on your ad (PPC) or pay for every thousand ad impressions (PPM). Learn more about pay per click marketing here.

Email marketing: Another effective method of website promotion is email marketing. In this method, you capture the email address of those interested in your product or services and send them valuable tips and marketing emails. You can build an email list from your website by using a plugin like the Opt-in Monster.

Social media marketing: The huge number of people that login to social media platforms every day makes it a perfect platform to market your product to potential customers. You can follow this guide to choose a social media marketing approach for your store. The most platforms provide information about interests and demographics that allows you to target your audience.

Discounts and promotions: Everybody likes discounts, its no surprise that shops make record sales on Black Fridays. You too can cash in on this buyer psychology by organizing promotions and using coupons to get the word out about your online store. WooCommerce has features to use discount strategies on your website.

Do bear in mind that website promotion places a demand on active and consistent efforts on your part. The baseline is that you get better results when you use multiple marketing methods to bring more people to your online store. You should promote your online store continuously and track your results to see the advertising media that brings you the best ROI.

A Final Word, Build Your Own Online Store!

You can set up an online store within a couple of hours, thanks to the various useful tools in the e-commerce world of today. Since there are many competing stores, you should put in some hard work to make your store stand out from the crowd.

Remember, you should continuously work on your store and tweak it to convert your visitors to buyers. Perfecting your in-store conversion and online promotion techniques are crucial to the success of your e-commerce endeavors and your online presence.

Start an online store with WordPress and WooCommerce >>>

WordPress and WooCommerce provides an excellent way to make an entry into the profitable world of e-Commerce. Pick a domain name and get a hosting plan to get started today. Let us know in the comment section if you have questions about creating your online store using WooCommerce.