Increase the Quality of Your Software With Hints That Automation Testing Suggests 

Increase the Quality of Your Software With Hints That Automation Testing Suggests 

We live in a quality-obsessed world. The consequences of unnoticed defects in the production environment can be devastating, from low customer satisfaction and negative reviews to higher maintenance costs. It is crucial to perform comprehensive software testing during development for the best outcomes. Software testing helps us to determine that the software meets the standard requirements. It also ensures that it is free of defects and bugs or anything that can ruin the user experience of the software. Automation testing allows developers to perform more tests in less time. This article explains how you can increase the quality of your software with automation testing.

Automation Testing: What It Entails 

Automation testing is a testing method that employs special automation tools to perform tests on an application. Unlike manual testing, where someone has to use a series of steps to check if the program is running as it should, automation testing requires minimal human intervention. You only need to create the test once, and you can deploy it anytime you need to perform a check on your application. By using automation testing techniques, you can execute high-level, exploratory testing on your application more effectively with no glitches that can lead to costly setbacks such as project delays or worse, customer dissatisfaction. 

Automation testing can be valuable when the test to be performable is tedious, repetitive, and business-critical. It eliminates the probability of error and helps speed up testing times. There are different types of automation testing, including unit, integration, system, and acceptance tests. They are executed at various stages of the application development.

  • Unit test checks the functions of the application.
  • Integration test analyzes the modules or subunits
  • System test verifies the complete application
  • Acceptance test checks that the application performs what the user expects it to do.

The importance of software testing cannot be overemphasized. If bugs and defects are allowed to slip through, it can cause huge problems. A famous example is Flud, a social news reader application, that shut down in 2013. The app was riddled with bugs and glitches when it was first released. This gave it a bad reputation. Even when the developers eliminated the bugs and resolved the issue, the damage to their reputation was irreversible. They could have avoided this if proper software testing had been conducted before the app was released to the public.

Increasing the Quality of Your Software with Automation Testing

Effective software testing must be implemented during the development process to build high-quality software. Here are some tips to increase the quality of your software with automation testing.

Start Testing Early in the Development Life Cycle

By testing early, you will be able to notice defects during the design phase before they transform into more significant issues later. Most teams place testing as the last step before production, which is a mistake. Considering that the cost of finding and fixing a bug increases ten times with each development stage, it is better to test early. For instance, if you discover a bug during the development phase, you may end up paying $100, but if you find it during the final product implementation process, you may end up paying $10,000 or more. 

Define The Scope of Automation

It is crucial to define the area of the application under the test. Defining the scope of automation helps you determine the deliverables’ quality. Ensure you know the test state, the amount of test data, and the environment where the test will take place. Here are some things to consider when defining the scope of the automation:

  • The complexity of the test cases
  • Technical feasibility
  • The features that are vital to the business
  • Common functionality across different applications
  • The extent to which the business components are reused

Choose The Right Automation Tool And Approach

You must select the right automation tools to perform effective software testing. This depends on the test aim and what you want to achieve from the test automation. For instance, performance testing requires a different tool from functional testing. The selected tool for the software testing must be compatible with the project. 

Employ Code Quality Measurement

You could employ code quality measurements to know exactly what to test in the software. You could also set standards to automate software measurements from the CISQ Software Quality Model. This model analyzes your software according to four factors:

  • Maintainability
  • Security
  • Reliability
  • Performance Efficiency

Maintenance

After the automation testing has been completed, you should store the test cases in a repository and review them at the end of the test run. It is also vital to update the existing test cases and remove the outdated ones after the development cycle.

Report Bugs and Defects Effectively

After the software test, you should prepare a good bug report that effectively highlights the bugs and defects observed during testing. The bug report should contain a record of the error, an explanation of the possible error, reproduction steps, and possible solutions to the problems.

Retail Business Success Tips Worth Trying This New Year

Retail Business Success Tips Worth Trying This New Year

The retail domain is more competitive than ever, and sellers struggle to maintain a grip on the customer base. Conversely, buyers are in a good place because they have endless options to explore. Retailers need to go the extra mile to retain them, which takes more than product quality, variety, and optimal pricing. The New Year is a great time to ramp up your operational strategy with improvements in operational areas like marketing, customer care, and backed operations. While covering these aspects sounds daunting, a little effort can go a long way. Here are some valuable retail business success tips worth trying this New Year.

Evaluate your processes

Retail selling is more complex than ever, as you need to handle multiple processes. In fact, the advent of retail e-commerce has complicated things. The New Year is an apt time to evaluate your current processes and improve them by embracing innovation. For example, you can automate inventory management, upgrade your POS solution, and revamp your e-commerce website for a UX improvement. Any initiative that eases your processes is worth adopting.

Know the market trends

The retail market is dynamic, and something bigger and better is always around the corner. Not keeping pace with trends can push you behind in the competitive landscape. Check the latest market trends, and commit to embracing them this year. Omnichannel shopping, self-service checkout and chatbot-based customer support are the ones you cannot miss out on in 2023 and beyond.

Track your customers everywhere

Besides staying ahead of market trends, you must be on top of customer expectations. The best way to do it is by tracking them everywhere. Begin with in-store market research, as it gives you a fair idea of their behavior, preferences, and expectations. You can also track them online by integrating data collection and analytics into your website. Knowing your customers well and fulfilling their expectations should be a top priority for retailers.

Train your employees

Training your employees should be a priority, and the New Year is the best time to implement a new initiative. Everyone on the team should be on the same page regarding the customer experience strategy. Trained employees give their best and make buyers stick for the long haul by ensuring the best experiences for them. Likewise, they also ace processes like inventory management and control. Training makes people more confident and capable, so they give their best in all roles.

Set a budget for everything

Retail business is capital-intensive as you need to spend on physical location, online stores, inventory, and employees. Setting a budget for everything enables you to maintain financial stability and prevent wasteful expenses. But even as you budget your expenses, remember not to skimp on customer experience and the quality of the merchandise. Optimizing your inventory with fast-moving products is also a good option.

Cleaning up your retail selling and operational strategy should be on top of your mind this New Year. Following these tips can help you cover all fronts and set up your business for success. 

Why Does Your Cisco VPN Need Multi-Factor Authentication?

Why Does Your Cisco VPN Need Multi-Factor Authentication?

What is a Multi-Factor Authentication (MFA)

Nowadays, remote and hybrid work is becoming more common in workspaces. Many people have found that occasionally working from home increases their productivity and motivates them to do and achieve better. For this reason, companies have started to upload and store confidential data on cloud spaces, alongside communicating with their partners and customers through online platforms such as Outlook Web. This transformation has made it easier for employees to access all that they need from wherever they are. However, it has increased the chances of cyber attacks from third parties. 

Companies that have started to store data online became aware of the possibility of getting hacked. Thus, they tried to seek ways to add layers to their security since a username and password were not enough. 

A multi-factor authentication (MFA) is a service that adds extra protection to cloud storage, a communication platform, and even a virtual private network (VPN).

What Cisco Anyconnect is used for by businesses

Protecting online communication platforms and cloud spaces can secure only those accounts. For many businesses, using a virtual private network, like Cisco VPN,  should be a priority in offices since it provides an encrypted firewall between devices, making it difficult for hackers to access company accounts. For instance, if a company has added Cisco Anyconnect MFA on their VPN, they will have reduced the chances of getting threatened by different types of cyber attacks, decreasing the vulnerability of their corporate internet access. 

Why businesses should secure Cisco Anyconnect using an MFA application

Installing and using a VPN is not enough to secure the internet access of a company. Many companies believe connecting to a VPN application will secure everything within their network. However, numerous types of cyber-attacks will still be a threat to these businesses. For example, phishing happens when employees fall into the trap of signing in to their company accounts using a link or a brute force attack, where hackers try to guess passwords based on numerous tries logging in. 

Therefore, companies should look into creating a barrier between outsiders and their companies by adding multi-factor authentication on their VPN applications. Here’s a brief guide on how to install and protect a corporate network. 

How does MFA secure a Cisco VPN account?

1. Install and set up the MFA application

Installing an MFA application should not be done quickly. Managers need to put in some time in the research process to test the application and see whether it applies to the VPN they are using or if employees find it user-friendly without any complications. 

2. Try to log in to the Cisco Anyconnect account using a username and password

After the installation, the MFA application should be connected to the VPN provider. A company admin account should be created to allow access to employees. By using the admin username and password, managers should try to connect their VPN application to their corporate network. 

3. Select the type of authentication to access an account

The first time the username and password are entered into the VPN application, employees must choose an authentication method they would like to use when they sign in. The method will be requested from employees by the MFA provider whenever they try to access their accounts. 

Numerous types of authentication are offered nowadays, like fingerprint scans, face recognition, and one-time codes sent to a mobile phone. 

4. Verify the login from your mobile phone or desktop

Now a verification request will be sent to the employee by the authentication method they have chosen. This step is crucial for the MFA provider because it allows it to identify the person trying to access a network. 

5. Get access to the account and ensure that no one other than you can access your Cisco account

If the person is able to provide proof of their identity by the required extra authentication for the verification, the MFA will grant them access to the corporate network. 

This way, a corporate network will be secured from outsiders and cyber attacks. 

Conclusion

An MFA application has become necessary for businesses, especially for their virtual private networks (VPN). The Cisco Anyconnect MFA will provide an extra layer of security to corporate networks, reducing the threat of hackers getting inside a corporate network and accessing all confidential data. 

5 Steps to a Simpler and Easier Life

5 Steps to a Simpler and Easier Life

We all want to live a life that is easy. We want to make our lives easier because we are constantly on the go and always busy.

We need to inculcate small habits into our routine in order to make sure that we lead a life without stress and fret. You need to have a clear picture in your head about what you want for yourself and your future. It is quite overwhelming to deal with all the aspects of your life, which is why you should follow a few simple rules in order to make your life easier. We have gathered some tips in order to help you lead a better life.

Step 1 – Evaluate Your Goals for the Next Twelve Months

Setting goals is the first step to achieving them.

Setting goals can be a daunting task. It’s hard to know where to start and what to do. But once you have your goals in place, you can take the necessary steps toward achieving them.

The following steps will help you on your way:

-Evaluate your current situation and decide what it is that you want

-Set specific, measurable, and time-bound goals

-Take action towards these goals and keep track of your progress

Step 2Identify the Areas of Your Life that are Creating Distraction

There are many distractions in our lives, and it can be difficult to identify them.

We need to be aware of the time-wasters in our life so that we can take steps toward eliminating them.

Some of these time-wasters include social media, video games, and television.

The social media sites that we use on a daily basis are the most common form of distraction. We should take steps to limit our usage on these sites as they may lead us to spend too much time scrolling through posts or checking messages that don’t matter.

Step 3Remove clutter from all electronics

We all know that a cluttered house leads to a cluttered mind, but this is not all. We need to clear and organize each and every aspect of our lives so that it makes it easier for us to work and deal with our personal lives. Make sure that you pay attention to decluttering your electronics in order to make your work life easier. For example, if your laptop is cluttered and not organized properly, you will not be able to work to your fullest potential. This is why you should organize and change folder color on mac, make separate folders for separate file types, and keep your cookies clear. Similarly, you should organize things such as your iPad so that it is always organized and easy to use. Removing clutter will ensure that your life is simpler and smoother.

Step 4Look After Your Mental Health

It is important to take care of your mental health. Mental health is just as crucial as physical health. You need to make sure that you are not neglecting your mental well-being. You should take out time in order to care for yourself and give your body time to rejuvenate. Try to get enough sleep every day in order to function optimally. You should also ensure that you get at least 20 minutes of exercise a day in order to boost the endorphins in your body and lower levels of cortisol.

Step 5Set Aside Time Daily to Take Care of One Thing on Your List

A simpler life is something we all want. We want to be able to be more productive and spend our time on the things that are most important to us. But how do we get there?

One way is by creating a routine of habits. Habits are patterns of behavior that can be repeated over time and eventually become automatic. They don’t require any decision-making or willpower, which means they will happen more often when you’re not thinking about it.

The key is to set aside time daily to take care of one thing on your list – no matter how small or insignificant it may seem at first glance.

You should try and make time for everything in your life that makes you happy. Use this list in order to help you inculcate habits that will enable you to lead a better life. 

Content For Marketplace

Content For Marketplace

     The technological world keeps impressing us day after day. Technologies are everywhere. It is hard to imagine our working day without a PC or smartphone. Technologies conquered our life. We rest with them, we work with them, we even play with them. They allow us to visit different places around the world by staying at home. We can gamble at PlayAmo and win the real jackpot as in a real casino in Macau or Las Vegas. Though, it does not mean that these technologies can not be used in a negative way. 

       Today, to find something new about technology, we need to find the right advertisement. Each marketplace has its own content. These are selections of goods for buyers, instructions for sellers, and blog articles for both. We will talk about the content that the seller himself can create. It is logical that in the marketplace it is limited to the product card. This is the property of the seller, and it is in his power to make this content of high quality and selling.  We will tell you in detail about all types of content and how it should be.

Product Name

      One line of the title is quite content and very important. It is by name that people look for a product on marketplaces: they go to the search and write what they want to find. This is where SEO comes into play – or rather, the selection of keywords for better ranking of the card. We wrote more about title optimization in this article. Recall the main points:

     First, the name should accurately reflect the essence of the product. No prettiness, metaphors, or abstract phrases. Buyers directly write what they need.

    Second, the title should contain keywords that people will use to find your product.

    Finally, these words can be chosen by yourself. The easiest way is to type the desired word in the search box of the marketplace.

Product Description

Since we started talking about SEO, let’s talk about the description of the product. What should it be?

     Do not use extra useless information. No need to talk about the history of the product since 1853, no one is interested. Always think about the user. Imagine that you are him. Share only the details about the product like what is made out of, used for, etc.

    Do not make any direct sales. Do not write through the line buy-buy.  Buyers are now sophisticated and tired of aggressive selling. A neat call to action at the end of the description is what you need.

    Do not use any type of aggression. It is necessary to flood the description with designs in moderation. The description of the product card is usually small – 500-1000 characters, two or three keywords are enough for optimization. It is better to dilute the text with words that are similar in meaning. 

     Do not borrow. Do not copy descriptions from other sites, even from your own. Search engines do not like this.

Media Content 

    Compliance with the rules of the marketplace. Each site has its own requirements. There are restrictions on formats, size, number of photos and videos, background, etc. The classics of the genre are high-quality media on a neutral background that show the product in person.

    Emphasis on the product. Many sellers make the mistake of posting photos or videos where it is immediately unclear what exactly is being sold. For example, a full-length photo of the model is taken, she is wearing a T-shirt, jeans, bag, and sunglasses. There is no emphasis on any one product.

    Benefit for the buyer. It’s not enough just to take a photo. You need to understand what exactly the user will extract from it. And how this photo will help to make a choice.

    Quality. Our advice is to reach out to photographers and videographers. You can take photos and videos on your phone, no problem. But if you don’t know the basic rules about exposure, setting light, the nuances of still photography, and shooting indoors, with models it’s better not to take risks and entrust this matter to professionals. After all, your sales depend on it. A lot of people do not read descriptions. They make a choice solely because the picture is hooked. So throw this hook into the water.

Step By Step Guide On How to Download Facebook Video on Any Device

Step By Step Guide On How to Download Facebook Video on Any Device

These days, hundreds of thousands of people use Facebook to share mind-blowing videos daily. 

You may like some of those videos and want to keep them on your mobile or computer so that you watch them at any time.

How to download Facebook videos effortlessly?

No worries!

In this scenario, an online Facebook video downloader helps you download all types of videos on Facebook. 

FB video downloader is a free online tool that lets you download Facebook videos instantly. You do not need to create an account to use it.

Facebook video downloading online tool is compatible with all devices, such as mobile phones, computers, and laptops. 

In addition, it does not require any login. You can use it as many times as you can without worrying about downloading limits. 

Now, let’s take a deeper insight into how to use the FB video downloading tool. 

Three Baby Steps to Downloading Facebook Videos Efficiently

In order to download videos from Facebook, reels, and statuses, follows these steps:

1. Copy the Video’s URL

First things first!

You have to copy the video’s URL you want to download. 

2. Paste the URL 

Now is the time to paste the copied URL into the input box. 

3. Download the Video 

Hit the “Download” button. You can now select the quality options. 

The FB video will be downloaded within a matter of seconds. That’s it!

Why Do People Need To Download Facebook Videos?

1. Watching Videos Offline

Sometimes, people do not have access to the internet. In this case, it becomes a massive hurdle for them to watch their favorite videos offline.

A Facebook video downloader has not made it possible to watch the video offline.

They can download the video and watch it numerous times without limitations.

2. Sharing Videos on Other Social Media Channels

Most often, people watch videos on Facebook and want to share them with their friends and family members via Snapchat, Instagram, Whatsapp, and Twitter.

They cannot directly share videos from FB.

For sharing videos on other social media channels, they look for a Facebook video downloader.

The video downloaded from it can be easily shared across several platforms without any hassle.

3. Extracting Marketing Content 

While using FB, people come across multiple videos containing important content that can help them in their businesses.

They cannot directly download videos from Facebook.

Therefore, downloading Facebook videos without leveraging any tool is impossible.

In this scenario, they look for an ultimate FB reel downloading tool to save videos on their devices.

In this way, they can save those vital videos from Facebook and extract the relevant material from them.

Nine Must-Have Features of an Online FB Video Downloader 

1. Absolutely Free 

An online Facebook video downloading tool is 100% free to use. You do not need to pay a single penny to use it. 

You can download all your favorite FB videos for free. 

2. No Usage Limit

Another key characteristic of a standard Facebook video downloading tool is zero usage restriction. You can use it multiple times without any worry. 

It means that you can take advantage of it as many times as you want. 

3. Super-Fast Speed

When you are using an online Facebook video downloading tool, you do not need to wait for minutes. Instead, your video will be downloaded within a matter of seconds.

4. All-In-One Downloading Tool 

You do not need to install any specific software before using a reliable FB video downloader.

Without using any other supporting tool or software, you can download the video within a few seconds.

5. Safety Guaranteed 

Using a top-quality FB video downloader, you do not need to worry about viruses. It keeps your device safe from malware. 

In this way, you will not face any security threat while using a standard Facebook video downloader. 

6. User-Friendly Interface

It has a clean and clear interface that makes it easy to use. It is pretty simple to navigate – even a 5th-class student can use it without any hassle. 

7. Offers Multiple Video Qualities

It provides you with numerous video qualities, whether you want to download FB statuses or reels. 

So you can download the video in your desired quality. 

8. No Registration Is Required 

You do not need to create an account before using a top-quality FB video downloader. Instead, you only need an uninterrupted internet connection to download the video you want.

9. Compatible with All Operating Systems

The best Facebook video downloader supports all operating systems, including Mac, Linux, Android, and Windows. 

Thus, you can download videos, reels, and statuses from all operating systems. 

Who Can Use The FB Video Downloader?

1. Students 

These days, Facebook has become the most commonly used social media platform among college and university students.

Due to this huge popularity, professors share videos on this channel for academic purposes. In order to interact with the students, they benefit from Facebook.

Facebook lets teachers communicate with the learners and share valuable material with them.

Accordingly, students can use Facebook video downloading tool to save all the videos shared by their professors and peers.

2. Social Influencers 

Most often, social influencers come across interesting videos while using Facebook. They want to make videos related to those subjects.

With this in mind, they can take advantage of the FB video downloader to save videos as a reference source.

All downloaded videos help them to take motivation and craft amazing videos for their target audience.

3. General Users

In this digital era, the majority of people use Facebook for watching reels, statuses, and videos of their friends.

They watch short video clips of action movies and want to download them. In this way, they can use the FB downloading tool to save videos on their devices. 

Conclusion

There you have it: “step-by-step guide on downloading Facebook video on any device.”

All you need to do is copy the video’s link and paste it into the input box. 

After that, press the “Download” button and select your desired quality. 

Download the video and enjoy the perks!

5 Tips To Increase Leads For Your Business Success

5 Tips To Increase Leads For Your Business Success

Whether you are a small business or an enterprise, generating leads is the top priority. Without relevant leads to eh business, the business can’t sell its products and services. And if they are not able to sell their products and services, they will eventually have to close their business.

Fortunately, there are many ways in which you can generate more leads for your business. You can explore different strategies to see which method works for you and help generate more leads for your business.

But, before we can jump into the strategies, it is important that you know what lead generation means in marketing.

What Is Lead Generation In Marketing?

Lead generation in marketing is the act of taking action to gain customers’ interest in your products and services. This process usually starts with a customer initiating a conversation with the brand and business where they share contact information and allow the business to contact them.

For instance, for any business to generate more leads, they might receive –

  • A form submission showing the interest of customers.
  • A phone call from a potential client.
  • An email from a potential client asking about the services.
  • A direct message on social handles.

Thus, you can say that a part of increasing your chances of generating more leads for your business is directly proportional to improving customer experience. The more accessible your business is to the potential customer, the better the engagement rate will be.

If you want your business to generate more leads, you must keep an eye on these metrics. Instead of doing everything for yourself, it is advisable to hire a professional that does the work for you. 

Professionals have enough experience under their belt and can easily identify different situations. Then, based on your business situation, they can develop strategies that help you generate better and more relevant leads for your business. 

To know more and better understand what business lead generation is all about, consult Roswell SEO company.

How To Generate Relevant Leads For Your Business?

Lead generation is the key objective for marketers. But, it is also a difficult and time-consuming task. It is because of these difficulties only a select few marketers feel that they can become successful in the lead generation campaign. 

However, if you can follow the right methods, you can certainly get the results you are looking for.

Personalized Email Marketing

Email marketing is a great way to retain as well as attract new audiences, especially if your emails are personalized according to the person receiving them.

According to a study made by Experian, it has been seen that a personalized essay marketing campaign has brought six times more returns than a non-personalized email marketing campaign.

Adding a small touch to your email can make a lot of difference in how the receiver looks at the email and reacts. With an effective email marketing campaign, you will not only increase lead generation but also boosts brand loyalty.

Post High-Value Content

Content has always been a great way to promote your business and will most certainly be in the future. Posting and publishing high-value content on your website, you take the help of SEO to generate more leads.

When we talk about SEO, we are not limiting the term to only blog posts. We also include eBooks, white papers, infographics, videos, and all other forms of content that can be published on your website. 

If your content is of high quality, it will perform on the search engine and reach your desired audiences. To make the most out of your content, ensure that your content is something that your audiences are looking for and will value.

Use Referral Partnership

As a small business, you can generate more leads by partnering with people using your products and other small businesses. A simple way to facilitate referral partnership is to allow an additional discount to the individual that refers your product or services to others.

While referral marketing is a great way to increase leads, it is legally a complex process. So, if you intend to follow this method, have your lawyers create a legal framework for the distribution of referral commissions and discounts.

Attract Your Audiences With Discount And Coupons

To drive more leads with the discounts and coupons strategy, you need to target new customers. Coupons work the best against new customers. Once you have created a deal or coupon, you can distribute these coupons with the intent to offer something valuable to new audiences.

If possible, create a banner ad on your website and entice the right customer to take your deal. If direct mailing is part of your budget, use this method to distribute your offer to boost its reach.

Run Social Media Ads

Social media ads are one of the most effective ways to drive potential leads for your business. If you are willing to pay for the leads, nothing can help you get more high-quality leads than social media campaigns.

To make your ads successful and drive high-quality leads to your business, there are a few things you need to consider.

  • The ads must be linked closely to what people are clicking on the most.
  • Use extensive visual representation to attract the attention of the audience.
  • Run your first ad for general audiences, collect valuable insight, define your audience persona and then target the audiences for better results.

Improve Your Lead Generating Capabilities Today

You must understand that improving your lead generation channel is an ongoing task. If you are constantly not tweaking and changing the approach as per market needs, be assured your competitors are.

Testing your new channel and looking into the effectiveness of your existing channel is the only way to improve your lead generation capabilities.

In other words, never stand in one area. If you do so, your competitors will take over all your customers.

No matter how long you have been in the business or how good your reputation is, you might be surprised to see how a small change in your approach can bring several fold results.

7 Tips To Increase Reach And Get Traffic To Your Blog 

7 Tips To Increase Reach And Get Traffic To Your Blog 

Maintaining a website and uploading fresh content is one of the best ways to attract new customers. However, there are a number of considerations to making a winning campaign.  

Whether you want to broaden your customer base or increase brand awareness, uploading generic content on its own won’t be enough. Create targeted content, something your audience can relate to and find compelling enough to come back for. Craft your pages in such a way that encourages optimal conversion rates. Below are seven tips you can adopt to widen your brand reach and attract more traffic to your blog. 

Understand your audience well 

The objective for creating a blog (or any online content, for that matter) must always be to benefit your brand. Because you’re focusing on your products, services, and advocacies, it can be easy to get carried away. Bear in mind that your content must cater to your audience, and they must be at the heart of your strategy.  

Speaking of a consumer-centric approach, consider integrating complimentary software to your site that enhances user experience. An example is Jobber which has been developed specifically as an all-in-one solution for heating, ventilation, and air conditioning (HVAC) contractors. This valuable business tool can let your customers schedule services at their convenience, communicate with you on their terms and facilitate 24/7 payments. Software of this nature can be sourced for every business niche and industry out there.  

Learn how to post blogs strategically 

It’s crucial to understand your client’s pain points and address them. Treat your content just like any of your brand offers. To ensure you don’t miss your mark, study and analyze your customers’ profiles, search intent, preferences, and usage patterns. Know the content they seek, the perfect time to post, and on which platforms to upload your blog. Fortunately, several tools and analytics data are available to provide valuable information.  

Prepare your email list  

Creating an email list is crucial in boosting conversions and building long-term relationships with your prospects. However, there are several stages in the sales funnel, and engaging with leads can take time.  

By sending your audience updates on your products, services, and promotions or sending newsletters and personalized messages to them, you’re one step closer to creating and keeping a loyal customer. Ensure that you’re sending valuable information to their inboxes to have their fill of your offers. Don’t forget to place links to your blog that discusses the topic or offer in question.    

In addition, you can draw more readers in by offering incentives: limited access to your course, an e-book, and other materials. Consider this customizable free template that lets businesses create bespoke quotes and quickly convert them to invoices without fuss. It’s one example of a no-cost offer to boost traffic. 

Share your blogs wisely 

There are different ways to share your blog, depending on your chosen platform. For instance, you can share your blog’s digested version on your social media account. You can also post a teaser to caption an image on a popular photo-sharing app, alongside hashtags relevant to your business. In all these activities, always include the link to your content.  

Besides adding a blog link, tag your subscribers and the people mentioned in your post, especially if you have a client with a substantial number of followers. You may also create a community online or reach out to influencers to explore potential collaborations or partnerships.  

Before posting and promoting your brand, analyze the topics that get the most engagement. Avoid anything that feels like a hard-sell as this will be a turn off for your audience. 

Develop and master SEO and other online marketing strategies   

Digital marketing, including search engine optimization (SEO) techniques, can confuse beginners. Consider taking a crash course in this before creating a content marketing strategy. Otherwise, here are a few things to help you expand your reach and target successfully:  

  • Perform keyword research to increase visibility  
  • Understand the intent behind the search  
  • Think about the best angle and format to adopt to rank higher on the search results pages
  • Master the art of making attention-grabbing headlines 
  • Learn about link-building and apply these tactics when writing a blog  

Understanding users’ search intent lets businesses know at which stage the user is in the conversion funnel. It helps writers craft compelling content, pick the correct angle, and utilize keywords that align with your business and the audience’s needs. Additionally, it helps boost your SEO efforts by creating a blog that search engines recognize as relevant to readers.  

Create relevant and evergreen blog content 

For content to be valuable to readers, it must contain useful information and actionable tips. The blog must also address users’ most common questions and concerns about a topic. Good content is easy to digest, has good formatting, and stands out from the other articles discussing the same subject. 

Review your website and other digital accounts 

It’s easy to track your website traffic and engagement because most platforms often integrate data analytics into their dashboards. With this tool, you can understand user activity on your site or social media accounts. More specifically, it lets you determine which blogs are most popular, helping boost your strategy by identifying which methods work and which ones don’t.   

Conclusion  

The digital world has levelled the playing field for small businesses and large corporations—at least in marketing. Instead of spending millions to achieve the best visibility, entities can rely on the strategies mentioned in this blog post. These strategies can help you reach the most significant number of prospects, leading to higher traffic and conversion rates. 

Top 5 LinkedIn Automation Tools

Top 5 LinkedIn Automation Tools

From recruiters to businesses, LinkedIn is picking up steam as the platform that helps establish contact with the right audiences and generate a high number of quality leads.

When manual outreach comes to the point where it is too overwhelming and zaps much of the company’s staff resources, automation tools give a helping hand. LinkedIn is no exception.

This article highlights a list of 5 cherry-picked solutions designed to automate a variety of lead generation activities using the LinkedIn social network for professionals.

Please note that it’s not the best-to-worst list of LinkedIn automation tools as the described solutions come with different types of features and are built differently.

Let’s get started.

Linked Helper

Linked Helper tops our list as the safest tool available to automate your marketing activities on LinkedIn, trusted by over 300,000 users.

The outstanding feature of the solution is the necessity to install it right on your desktops. As you do so, the software will provide an intuitive LinkedIn-like experience for the user and imitate human behavior in full when searching your target audiences, interacting with user profiles, commenting, and even sending private messages. The algorithms behind the solutions have led them to a 0% ban rate.

Thus, Linked Helper’s creators did every trick in the book to construct artificial behaviors that look maximally natural but help you boost LinkedIn activities drastically and safely.

Some of the features of this automation tool include (but are not limited to) the following ones:

  • Targeting prospects following specified keywords, geolocations, and job positions
  • Scraping practically any possible details from LinkedIn profile pages, including emails and cell phones
  • Exporting data to a CSV file for easier management
  • Ability to send data to third-party services
  • Sending personalized messages, including bulk messaging
  • Setting activity limits to comply with the LinkedIn requirements
  • Building funnels and having complete control over every automated activity, and more

With Linked Helper, you can automate practically every of your LinkedIn activity. Find out more about Linked Helper pricing.

Skylead

Skylead is another LinkedIn marketing automation tool to consider. This is a cloud-based solution that assigns a dedicated IP address from the users’ location to each of their accounts. The technology is meant to protect the automation tool’s users from being banned for performing mass actions.

The solution’s features basically duplicate the Linked Helper’s functionality and include:

  • Ability to integrate a Sales Navigator
  • Creating campaigns from LinkedIn search
  • Building campaigns using a CSV file
  • Creating campaigns from LinkedIn posts
  • Sending inmail messages, i.e., sending direct messages to users you are not connected with
  • Using lead lists to build campaigns

Sales Flow

Here’s another LinkedIn automation tool on the list. Similarly, it is aimed at helping you to grow your network, generate more prospects, amplify the Sales Navigator account, and build brand awareness.

The automation software boasts the following features:

  • Ability to create multiple outreach campaigns
  • Campaigns personalization
  • Sending follow-up messages when the timing is right
  • Campaigns analytics and live insights

Additionally, the tool allows integration with other handy services just to have it all in one place. For example, you can integrate the solution with Google Sheets, HubSpot, Pipedrive, Salesforce, Zapier, etc.

Importantly, like the majority of the solutions on our lists, Sales Flow does its best to ensure it is safe to use the LinkedIn prospecting tool. It is achieved by setting automation limitations and advanced algorithms to comply with the LinkedIn rules. 

Zaplify

Zaplify is another sales acquisition engine for lead nurturing using tried-and-tested best practices.

By building personal relationships, the tool allows engaging prospects in your offers by sending a series of timely messages in bulk.
The tool enables you to:

  • Use one of the library templates to start a campaign
  • Automate and/or semi-automate LinkedIn actions
  • Use snippets to personalize outreach messages
  • Trigger followups following the rules you choose
  • Schedule campaign activities
  • Track campaigns performance and metrics from the dedicated grid


Waalaxy

Here’s another tool to reach out to prospective clients on LinkedIn and email.

The software provides direct access to your lead’s information and facilitates the prosses of connecting with your potential clients. Besides, you can enjoy forwarding automated chains of messages, while connecting the tool with your CRM and/or email marketing tool.

Waalaxy also comes with the possibility to connect with the leads via a variety of touchpoints, and emails are one of them. The system will send invitations, messages, and emails until a prospect responds.

Summary

LinkedIn has deservedly become an ideal social network for lead nurturing and connecting with the target audiences.

We did our best to highlight the most effective and safe tools for your LinkedIn automation activities that come with their unique sets of features.

Already using a solution on the list? Please share your insights in the comments field below.

Italian Investor Visa Recommendations For Young Entrepreneurs

Italian Investor Visa Recommendations For Young Entrepreneurs

Young entrepreneurs have a long way to go as the startup journey is challenging. The road is even harder when you plan to establish a venture overseas. Besides the conventional startup challenges, you have to handle the immigration struggle. However, you can choose Italy as your destination to minimize the hassles on both fronts. The country offers an excellent environment for overseas startups with its easy regulations and favorable market. Immigration is easy too because you can get in with a two-step process with the investor visa. You can check Bersani Law website to know more about these steps. Here are some more expert recommendations for your entrepreneurs planning to apply for the Italian investor visa.

Sort out your investment options

Perhaps, the best thing about the Italian investor visa is its versatility. You need not worry about pressing your startup funds for immigration because you can pick an investment alternative according to your budget. The minimal investment to get in is €250,000, so you can actually land in Italy without spending millions. While there are other options too, most entrepreneurs prefer to go with the minimum. An expert can help you weigh the pros and cons of the alternatives and choose wisely. 

Get your bank statements

Experts recommend having your bank statements ready before applying for the Italian investor visa. You do not have to bring the funds until the process is through, but you must provide proof of funds to obtain a nulla osta (certificate of no impediment). Depositing the funds and getting the bank statements early gives you a head start with the process, and you can wrap it within months. 

Kick start your growth with residence status

Another piece of advice you must follow as a young entrepreneur is to make the most out of the investor visa. You can get a residence permit right after landing in the country and set up your venture after depositing the committed amount. The good thing is that you can expand to the EU markets with a visa-free travel opportunity for Italian residents. Think beyond the local markets and build a truly global venture by traveling to the neighboring countries. 

Be ready to invest for the long haul

Young entrepreneurs should be ready to invest for the long haul so that they can stay for good. The Italian investor visa is your first step toward obtaining one of the best passports by qualifying for citizenship by naturalization. You can do it by staying in the country for a decade and holding your investment in place for this period. The only thing you need to do is to apply for renewals of your residence permit from time to time. Staying for the long haul is easy as you can bring your family along without extra funding. In fact, your loved ones also qualify for a second passport.

In Conclusion

Following these recommendations can set you on the road to entrepreneurial success. Most importantly, collaborate with an immigration expert who can show you the way and help you with the entire journey. They ensure a hassle-free process so that you can focus on your business.