Starting an eCommerce business is like offering a product or service to the masses. You are not limited to a city, state, or country. Your client or customers can be browsing your store from another part of the world. Additionally, running an eCommerce is affordable if compared to the brick and mortar shop where you pay the rent and bills, and hire employees and other cleaning staff.
Break the shackles of selling routine products to a community by starting an online business that aims to serve millions across the world. Statistica reports that about 80% of consumers across the world shopped online in 2020. Online buyers are increasing with every passing day. Why miss such a profitable opportunity? Start your eCommerce business today by following the steps described below.
1. Exploring eCommerce
Ecommerce is huge. For a layman, it may be simple website creation, but deep down it involves various technologies and platforms. To start an online business, you must have an eCommerce platform, where you can sell products with the ability to accept payments online and a complete mechanism of orders and customer management.
Initially, most of the eCommerce startups don’t have enough budget to develop a dedicated platform where they are the sole sellers. Therefore, they start selling on famous marketplaces like Amazon, eBay, Walmart, etc. as soon as they grow in sales, build a brand, and are ready to build a business website from scratch or with the help of eCommerce platforms. Magento, PrestaShop, and WooCommerce are a few worthy to mention in using eCommerce software as a service.
So, the first step is the selection of an eCommerce platform. You will have to decide – according to the budget – either to start on a personally owned eCommerce website or use a marketplace. Getting a website gives you complete authority, whereas, opening a store on a marketplace restricts you in many ways. The first option takes time to attract customers but marketplaces are flooded with their user base. Both have their advantages and disadvantages so choose according to your business requirements and the goals you set.
2. Selecting a viable product
The key to making eCommerce an overnight success lies in the selection of products that are high in demand, low in competition with higher profit margins. Finding such products is hard as everyone is coming to the eCommerce market with the same mindset. There are various business models for you to follow. If you already have a business and want to digitize it, you must put the same products or services in your online store. However, starting a new online business may require you to do research, testing, and evaluation. Things to consider in product selection:
Competition – it is found in every form of business. Check if you can gain an edge by reducing the price, improving the product, or innovating a new service from it. Build a strong relationship with suppliers to grab discounts on bulk orders. Use interactive media channels that are not used normally in your industry.
Market share – Evaluate the sales volume and revenue to measure the market share of your competitors. It gives you a probability for your products or brands to penetrate the market. Providing good quality in an average price range will surely help you secure a fair market share. Consider price-cutting and spending on promotions.
Customer base – Assess your customers. You must know the people who would like to take interest in your products or services despite the fact they are buying from the competitors. If they find it well, they will surely be converted into loyal customers.
Niche products – Niche is a small section of a market where you can build authority and create a monopoly. Choose a specific range of products or services within a market and get recognized as an icon for it.
Product selection goes on to continuous research and development. It leads you to recognize marketing mediums, tools, and platforms effective for the specific type of your business. Setting a brand message and adding a story to it is also worth considering for creating an impact in the market.
3. Study the trends
In general, eCommerce is highly driven by trends and seasonal fluctuation. Despite the usual industries like food and grocery that are considered to be safe from seasonal fluctuation also have to face ups and downs. It is the fashion, beauty, and tech industry that is affected the most. Celebrities endorse new clothing brands, cell phones, and skincare products that set new standards for the general public to follow.
If you are a beginner in eCommerce, you must look into the ways you can cater to your audience with the trend they like to have. As soon as your business is recognized as a brand, you get the authority to break the stereotypes and set new style trends that will be unique of all and followed the most.
4. Get your business registered
Choose a business name and decide the legal structure you would like to carry. You can open an online store as an individual (also known as a sole proprietor), go into a partnership, and incorporate it as a private company. It depends on the investment you bring to the business and the human personnel you will need to run the online shop.
Online stores do need registration with the government agencies that are governing taxation, legal, and import or export matters. Obtain permits and licenses to ensure the smooth and seamless operation of your business. Acquire compliance with health and safety regulations, sales registrations, etc. as well.
5. Producing or sourcing a product
The product you choose to sell must either be manufactured or sourced. Look into the ways you can produce it. It can be getting raw material or partly-complete products and finishing them at your manufacturing facility. To save finances on processing units, you can choose to source finished products straight from the manufacturers, wholesalers, or suppliers.
You can search for a list of products and their possible suppliers. Reach out to them to seek their terms and conditions, and get affiliated. They often have the condition of minimum and maximum order amount or quantity. Agree with them to remain at peace. However, you have another product supply and distribution model to choose which is dropshipping. It removes the need to order and manage stock. You get the order, retain a profit cut, and forward it to the supplier. They ship with your details and revenues are generated.
For starting a service-based eCommerce business, you may need to invest in building a portal. For example, booking appointments for your consultancy business that may be about visa, career, business, marketing, accounts, or real estate, etc. The service industry is huge as it allows selling your skills, knowledge, skills, and expertise. You will not need to strive for products. However, the same time and energy are required to find the right service to sell online.
6. Go Live and Promote
Add products to your store and it’s ready to attract customers. Make sure the domain name is easy to remember and the same as your store name. you might have selected Magento or WooCommerce, or a marketplace, pay attention to optimizing the product pages. these should load faster in users’ browsers. The design may also need modifications with the time so keep your web developers and designers on board for quick and reliable changes.
Now that your store is up and running, it is time to start promoting it. targeting users from search engines may require you to research the key terms and add them to the title and body of the product pages. For quick marketing and better return on investment, store owners need to consider search engine advertising too as it quickly displays the products against relevant searches to the users. use different social media networks to spread the word and amass users with post likes and other interactions.
Add traditional marketing mediums as well to your promotions like running ads on mainstream media that includes TV, radio, or publishing press releases in popular newspapers. Distributing flyers and brochures with your bundle offer are still working and useful for attracting the local community.
7. Maintain and Expand
An online store requires continuous maintenance. It requires security patches and functionality updates. Hire web development agencies on retainer ship to ensure minor issues are dealt with before a major breakdown. For example, if you are using the Magento eCommerce platform and a new version is released, you may need to update the online store to avail the enhanced security, performance, and functionality of the platform. Besides this, you must also keep an eye on expansion plans.
As soon as your online business grows, you may need to target more regions and people of different ethnicities. To reach them effectively, you may need to add the products in other languages to establish it as a multilingual store. There are plugins and extensions to enhance the functionality of your existing store. You will be able to manage multiple region-specific stores from a single dashboard. such an expansion means getting profits of multiple stores by managing one.
Starting an eCommerce business is not difficult. It is an open choice as anyone can start it. However, the one who is wise enough to choose the right product and tap a demanding market leads the way to success. I hope the steps I have discussed in starting an online store will help you set up one for yourself, however, there are countless eCommerce development agencies to seek help from.
The web hosting and domain registrar giant GoDaddy went through a cyber attack in which the details of more than a million users – active and inactive – were leaked in its WordPress web hosting service. The company revealed the huge leak in an update they have sent to the U.S. Securities and Exchange Commission (SEC).
The Password for the System Has Leaked
According to GoDaddy’s announcement, the leak occurred last September – when a hacker managed to gain access to the company’s system, which was designed to build and configure users’ new websites in its WordPress web hosting service. GoDaddy says that the attacker was able to gain access to the system and extract the email addresses of more than a million users as a result of using a password for the leaked system.
Although the incident happened in early September, GoDaddy admits that they discovered the leak of a huge amount of their user information only last week – on November 17 – so the company also blocked that hacker’s access to users’ information through the leaked password, and contacted authorities.
Along with the leaks of 1.2 million leaked users, the storage and domain sales giant also noted that the attacker’s access to the company’s system also exposed him to admin passwords for WordPress sites set up using GoDaddy, and to details that allowed him to access active users’ databases. Along with all these details, the details published by the company indicate that the SSL keys of some of the users have also been leaked.
GoDaddy can not do anything about the leaked emails, other than to state that “they are now exposed to phishing attacks”. The company resets all leaked passwords and replaces the SSL keys of the exposed sites (all active sites), for the affected users so if you are an existing user or looking to register a new domain, the breach should not affect you. The company further said it had contacted all affected users and would update them on their details leaked following the attack.
History of Data Leaks
This is not the first time the American giant’s name has been linked to information leaks. In 2018, information from the company’s servers was revealed after these were stored in AWS’s unsecured Bucket. Last year, GoDaddy revealed that the details of “only” 28,000 users were leaked after access to the company’s systems by an “unauthorized person”. And it does not stop there. In 2020, the company’s employees also managed to fall into the trap of scammers who took management information from them to the websites of several crypto platforms – which they took down from the air.
It’s also interesting to ready Wordfence take on it. We hope that GoDaddy tech and management personal learn its lessons from each and every incident, and strengthen its engineering practices to avoid such data leaks in the future.
Link building is a strategy that involves establishing hyperlinks from an external site back to your own. For example, imagine you have an online store that sells winter boots. An eCommerce link building strategy might include a blog that discusses preparing for winter linking to your store.
Ecommerce link building strategies are a great way to achieve success with your business. Learn more about why they are so important and take advantage of some great eCommerce link building ideas below.
Importance of Ecommerce Link Building Strategies
Ecommerce link building is important for several reasons, including:
It improves your brand awareness, getting your product or service in front of a wider audience.
It increases the amount of traffic to your website, potentially increasing sales and improving your overall rankings.
Relevant inbound links play a major role in SEO. By putting link building strategies in place, you are improving your chances of ranking highly.
7 Ideas for Ecommerce Link Building
Now that you see the importance of eCommerce link building, you want to know how to make it happen. Below you’ll find several strategies that can help, but there’s something important to understand before choosing any methods: your methods must be relevant to your niche or industry.
In other words, you don’t want to go about this haphazardly. Search engines don’t just check for inbound links. They check for relevant links.
Therefore, even if you have 1,000 backlinks out there, they won’t matter unless they are relevant to your content, products, or services. As you look through these ideas, keep that fact in mind.
1. Guest Blogging
This is an old strategy, but still an effective one. Find a website that is either in your industry or writes content related to your niche. Write an informative blog post for that site, and link back to your own site.
Infographics can be incredibly valuable in link building. By sharing content in such a visual, easy-to-digest way, you’ll find yourself receiving organic traffic and high-quality links naturally.
3. Resource Roundups
Write a roundup of blog posts from external sites that are relevant to your own site. Be sure you link to those blog posts, and most of those writers will reciprocate by linking back to yours.
4. Create Great Content
Creating great content is one of the best ways to get backlinks without even having to ask for them. Write valuable, educational blog posts and create fun, engaging videos.
Doing so will attract your audience and other content creators. They’ll share your content with others through their own content. The key is to ensure that your content is valuable or entertaining enough to make others want to share it.
5. Social Media
A big part of building inbound links is getting your content in front of people who will share it. As there are billions of people active on social media, it’s imperative that you use social platforms to share your content. When you do, you expose yourself to other content creators who will share your brand, products, and services with their own audience.
6. Don’t Forget Internal Linking
Don’t just rely on links to your site. Be your own linking champion by creating relevant links between pages on your site. Doing so improves your SEO rankings, putting you in front of a bigger audience. The more exposure you have, the greater your chances of others linking to your content.
7. Network With Influencers
Influencer marketing is an invaluable technique to put to work in your digital marketing strategy. Influencers have their own audience, which is often full of people you might not reach on your own. By networking with influencers, you expose your brand and site to a larger audience.
Ecommerce link building is an essential part of an effective digital marketing strategy, but it can be time-consuming and overwhelming. If you’re just getting started or you already have a full schedule, consider hiring a digital marketing company to take care of it for you. In doing so, you get to reap the benefits of eCommerce link building strategies while you focus on other important aspects of your business.
Overlanding trips are usually long. You can be on the road for several weeks or even several months. Some people go to the next level and overland for years. But even while you are on your journey, you need to consider your finances. Despite camping and trying to live without the comfort you have at home, you still need money. After all, how else are you supposed to eat or get fuel for your vehicle?
If you are planning to start overlanding, you may be wondering how you can make an income during this adventure. Well, this post is for you. So, keep reading to find out how to make money while overlanding – this way, you can still earn an income while following your passion.
Getting Sponsored – One of the Easiest Ways to Make Money While Overlanding
Many overlanders get their funds from sponsorships they have with companies and brands. The only downside is that getting a sponsorship is not as easy as you might imagine. It is difficult to get even a partial sponsorship.
Also, if you do end up getting the sponsorship, it will not be enough to pay for everything. You need to look for other ways to make money alongside the sponsorship.
Sponsorships may help you get spare parts for your vehicle, saving some money in the process. If you want to find sponsors, you can try creating a blog and writing regularly, building a strong profile on social media, and then listing all the possible sponsors.
When you find good sponsors, you should look for their contact details and reach out to them. Negotiate a deal with them, and if you agree on the details, you will be able to form a relationship with the brand and become sponsored.
Relying on Savings Can Work for a While
What some people do during overlanding trips is to rely on their savings. If you saved money for your trip, you can simply use it to maintain yourself and your vehicle while you’re far away from home.
However, this is only a good idea when you have managed to save quite a lot of money, as being on the road for a very long time will require plenty of funds. Still, most overlanders go with this method, and their savings are enough to allow them to see the world.
Selling or Renting Your Property Will Get You Some Money While Overlanding
You may not feel content with the idea of selling your house, but a lot of overlanders did exactly that. They sold their house, got rid of all their bills, and decided to go see what the world has to offer.
They did not have to worry about property ownership anymore. However, if you are tied to the house for some reason – for example, you have kids who need to go to school – this option will not be suitable for you.
Seasonal Jobs May Help You Out
Seasonal jobs represent a great opportunity to earn an income while you’re overlanding. You may not work in the same place for a long time, but you still have the chance to make some money. In Europe, you can work in beach resorts, whereas in winter you can look for a position in a ski resort. In the U.S., you can work in theme parks or summer camps.
The cool thing is that you can work for half of the year and spend the other half overlanding. You can travel, have money, and not be tied to an employer for a whole year.
Working Remotely Is Getting More Popular
Over the years, working remotely has become more and more popular thanks to the flexibility it offers. You can work regardless of your location as long as you have a laptop or phone and Internet access.
If your job allows remote work, you can work with the same employer. If not, you may want to look for another job, one that makes remote work possible. Bear in mind that you will still have to work a certain number of hours during working days.
Also, with remote work, you can choose between working online for an employer or setting up your own online business.
As a freelancer, you can work in online customer support, as a virtual assistant, as a translator, interpreter, copywriter, editor, writer, online project manager, personal or business coach, teacher, business consultant, and many others.
And if you want to set up a business, you can offer a services agency, affiliate marketing business, dropshipping business, Amazon FBA, branded e-commerce store, info products business, influencer or you can sell your own products on Etsy. You can also start a YouTube channel or monetize a website.
Are you into overlanding but looking for ways to make money while you’re away from home? Decide whether you would rather open your own business or work for an existing employer, and see what your options are. We’ve shared some ways you can make money, so look into them and see whether something interests you.
Are you new to freelancing? Would you like to know how things are done in this field of work? Do you wish to do an exemplary job?
If yes, then do not worry. We have got you covered. Over here, we will be discussing and providing some of the best cybersecurity tips for every freelancer to be aware of.
Freelancing is not an easy job. You will have to manage and prioritize your tasks accordingly on your own. Conversing with strangers every day can make you an easy target for cybercriminals. That is why it is best to have certain tips up your sleeve to get the job done effortlessly.
These cybersecurity tips are unique and will aid you in doing a wonderful and safe job while you are at it.
Now, let us not delay any further and dive straight right in!
What is Cyber Security?
Before you learn about the tips regarding cyber security, know about what the term means.
Cyber Security can be defined as the process of defending networks, computers, systems, and programs from malicious attacks.
Preventing digital attacks has become a strenuous task nowadays as the usage of electronics and devices increases in number.
A simple cyberattack can lead to changing or destroying any sensitive information of an organization. This can interrupt the proper functioning of a business.
That is why freelancers must know some of the best cybersecurity tips to prevent such problems from arising.
10 Best Cyber Security Tips
1. Make Use of A Residential Proxy
Freelancers can use a residential proxy to conduct a secured business that is free from cyberattacks.
Using a residential proxy will help one to choose a specific location, be it a city or a country, and surf the web as a real user from that area. This can prevent cybercriminals from knowing your current location.
The proxy conceals your IP address and helps to maintain your privacy.
2. Refrain from Using Public WiFi
Freelancers are known to work from anywhere and at any time. Most of them tend to use public places like Starbucks and Cafe Coffee Day to work on a project.
Using their public WiFi is the major reason for the increase in cyberattacks. It makes you an easy target for cybercriminals to track down your location.
That is why you need to refrain from using public WiFi. Even if you continue to use it, at least employ a VPN on your device. This way your system is encrypted and safe.
3. Opt for Strong Passwords and Multi-Factor Authentication
This is an essential tip for every freelancer. You need to opt for a strong password for your accounts. A combination of letters, numbers, and symbols is a safe bet.
It is also best if one makes use of multi-factor authentication. Using MFA will require more than a username and a password to log in.
You will also be notified whenever you log in from a new or a different device. Many businesses have started to use two-factor and three-factor authentication.
4. Invest in High-Quality Softwares
One of the best tips to remember as a freelancer is to use high-quality hardware and software for their business.
While you make use of the different tech gears like smartphones, secured webcams, and smart speakers, be certain that these are of high quality.
In case if you have got a new smartphone for your business, then employ a VPN so that your device is encrypted. This way, your device and the information regarding your business are safe.
5. Update Your Software Constantly
Using high-quality software and updating your software must go hand in hand. Many cyberattacks are caused due to carelessness.
You need to make sure that you are utilizing an updated version every day. If not, you need to update your software immediately.
Always look out for any new updates. To make things easier, turn on the auto-update on your device. The system automatically gets updated whenever you forget to do so. You can also use an updated web plugin to prevent cyber threats.
6. A Regular Backup is a Must
Backing up data regularly is very important. Backing up your data frequently will prevent cyberattacks from occurring.
In addition to that, a backup will prevent you from losing data due to accidental deletion, theft, or damage. This way, your data is always secured and available for you.
Turning on the auto-update option on your device can update your system automatically. There will not be a necessity for you to do it manually. Also, make sure to keep your backup on an external drive or a server away from what you use regularly.
7. Steer Clear of Scam Emails and Phone Calls
Being a freelancer, it is not easy to prevent scam phone calls and emails every day. You communicate and get in touch with new and different people every day.
That is why you will have to install a call blocking app and know how to block such unwanted calls. These apps will let you know if it is a spam number or not. If yes, then it automatically blocks the caller.
On the other hand, scam emails tend to have a random document. It is best if you do not click on it or open it. Opening it can infect your system with malware and steal your data.
8. Be Conscious of the Present and Emerging Threats
As a freelancer, you have to know what you are up against. That is why you need to be conscious of the present and emerging threats.
Know about the different kinds of cyberattacks and how they occur. Having a thorough knowledge of these things will give you an idea about what you would need for that.
You can refer to online resources or get advice from cybersecurity experts about it and get enlightened on that topic.
9. Accept Only Secure Payments
While doing business with different people every day, you may come across different demands and conditions to do so.
That is why you will have to mention the payment method that you are comfortable with before you take up the task. Accept only secure payments. For instance, you can make use of PayPal to have a safe transaction.
It is always best to choose a reputable and secured payment service.
10. Keep an Eye for the New Trends in Cyber Security
Last but not least, be certain to keep an eye on the new emerging trends in cyber security. Just like you look out for the various cyber attacks, you need to look into this.
Hackers have a shrewd mind and always look for ways to improve. They are on the constant lookout for new ways to hack your system.
To prevent them from gaining access to your files, you need to be in the know about the new trending ways in cybersecurity.
No amount of stressing about the importance of cybersecurity will be enough these days. Freelancers must take cyber security very seriously, and protect their systems at all costs, and in order to do that, you need to understand the threats and challenges that happen every day.
Then next you will have to use a residential proxy and set up a VPN on your devices. So that your system is encrypted and free of trouble.
Ensure that you establish the method of payment before you take up a task. Finally, be certain to remember the above-mentioned points to have a safe and successful business.
Shop abandonment for eCommerce stores can go as high as 80%, and this is true even if you use a platform like Shopify. So if you don’t act against this common problem, you will be just like other businesses – significantly losing potential sales.
Surely you are getting decent revenue, but you still can be experiencing wasted sales via abandoned carts.
Can you imagine the things you can use the lost money for if you recover it? – maybe a vacation or maybe that extra amount is what you actually need to buy a new upgrade for your business.
This is why you should make extra efforts in mitigating and retrieving abandoned carts.
There are things you will have to ensure that your website has to reduce cart abandonment. One of the best ways to do it is to use a Shopify abandoned cart app as a contingency because it easily integrates into your website’s system.
To get back your shoppers, we must understand why people abandon carts on Shopify. This way, we can pinpoint the proper solutions.
People Have Too Many Choices.
Shopify is one of the best and simplest-to-use eCommerce platforms today. It is easy for business owners or merchants to create an entirely working eStore and convenient for consumers to find what they need.
If you are using Shopify, you are in healthy competition. But it is competition nonetheless.
Consumers already know that there are reputable sources of logistics and products that use the eCommerce platform. Also, they know or at least assume that your website will provide an uncomplicated shopping experience.
This means that by using Shopify, there is already a minimum amount of trust that people give you. But not just you – the tens of thousands of other merchants too.
When people shop, they usually consider more than one store. It is always you or someone else.
If your competition’s website:
Has a better user experience;
Has easier navigation;
Has a more seamless checkout process;
Has the perfect payment options;
Has the best security features; and
Has excellent conversion and conversation optimization in general;
A shopper who sees the comparison and advantage over your store will leave your outlet or abandon their cart.
For this reason, you will be able to change things to make your website’s performance better.
What you can do is try shopping on the website of your best competitor and see for yourself what makes it excellent. Then take what they do well but do it 100x better on your website.
If you have a lousy website, no amount of effort or a Shopify abandoned cart app will help you. People returning after cart abandonment who see that the reason why they left is still there will simply leave again.
So the first thing you have to ensure is that you mitigate problems that you can cause by making your site a wonderful thing to use.
Then, have an effective contingency in place.
People Mostly Leave for Random Reasons.
A shopper can abandon a cart “just because.” This is the most prominent reason for abandoning. Sometimes, people leave their shopping cart due to cash flow and credit issues, and for those, we recommend checking joy wallet, which will help them to evaluate their credit position.
Some may browse and get distracted by personal matters like a phone call from work. Or maybe they just got hungry, went for a meal, and then forgot to go back to shopping.
For these people, you will simply need to remind them of what they were previously doing.
There are three modes of communication or reminding that you can use.
With email, you will be able to send a long enough message that reminds them of what they were doing and entice them to return with a perk. You have more freedom with the character length available.
But people don’t check their emails all day. You will have to wait for the customer to do their email reading time before you get any chance at a result.
With push notifications, you are able to ping people at a chosen time. However, 60% of consumers opt out of push notifications because they can be annoying.
People are already generally sick of pings and beeps in this heavily digital world we live in.
SMS doesn’t have the problems that email and push notifications have.
SMS has a different story. For decades, we have been using SMS as a reliable source of vital need-to-know information.
People closely consider SMS as something as important as a call that needs an immediate response. Plus, it is shorter than an email but demands less than push notifications.
SMS is your sweet spot when it comes to reminding people to come back and shop. Hence it is best that you use an SMS Shopify abandoned cart app like Winback.
With Shopify SMS Marketing App, you will even be able to entice window shoppers who abandon carts to go back and complete a purchase.
Malware, a general term for malicious software, is any kind of software that can damage your devices and alter or steal your data. While computers have become more complicated and impressive over the years, this complexity applies to malicious programs, too.
But how dangerous is malware, and how does it usually work? Here are the basics of what you should know and how you can deal with it.
What is malware?
There is not a single basic form of malware – each individual piece of software is coded and designed differently. Some are only meant to cause small amounts of damage and disruption, while others are specifically built to target certain types of data or just completely ‘brick’ a device if left unchecked.
Because of this, there is not an easy way to define what counts as malware, other than saying ‘malicious software.’ Generally, any software that is designed to exploit your device in some way is malware, even if that exploit only changes one small harmless detail.
Where does malware come from?
Originally, malware comes from some virus creator, hacker, or coder, but it spreads through several different means. Some of the most common can look perfectly innocent but are still trying to spread and propagate a certain virus or piece of replicating code.
One of the most common (and avoidable) sources of a virus is through email messages, either as links or attachments. These programs are inserted into the message somehow and activate when the user downloads the file or visits the website contained in the message.
Many email clients will scan and block messages that come from suspicious URLs or contain dangerous code, but some can still get past. It is a good idea to educate yourself on how to spot risky emails, which are usually ones from odd addresses or ones that contain strange messages.
There are many compromised websites that end up hosting viruses themselves, often without knowing. These sites can become very risky to use without proper protection since malware can end up being downloaded to your device unexpectedly and without any way to tell.
It is important to remember that these sites are not always aware of the virus issues, so it may be worth contacting them if it is a company’s site. However, there can sometimes be sites that were made to spread malware.
If you are looking for something specific and find a website that either copies an existing design or appears to be partially AI-generated, do not download anything from it. These sites are generally made up to either scam other people or spread malware and rarely ever actually function.
On mobile devices, you will rarely (but occasionally) get links in messages from people you do not know. Be sure to not click these links unless you know they are from some official number: they usually have either malware in them or direct you to some other kind of scam page.
There are also a lot of cases where an unrelated download can have a virus packed in. This could be because the original creator has that virus because it was added by a third party who re-uploaded the download somewhere else or just because of the site from which you are downloading it.
It is much better to avoid downloading anything that you can’t prove is clean. This is especially true of .exe files, which can be some of the most dangerous malware types around.
How does malware work?
There are a lot of different malware types to consider, and some are more dangerous than others. However, all can be a major problem, and some may even leave you unable to use your computer normally without spending a lot of time, money, and/or effort to fix the problem.
It Tries to Scare You
Quite a lot of malware is not actually harmful but makes it seem like something is wrong. This is common for social engineering tricks where a third party wants you to buy a service you do not need to ‘fix urgent errors’ that are actually caused by their own software.
This often happens with rootkits and trojans, both of which hide inside normal-looking files and have access to a lot of different computer functions. This can sometimes mean that they start sending back data, such as passwords or financial details – often known as spyware.
It Records Information
Spyware may take your details, but so will keyloggers and adware. This data might be used to serve you unwanted ads or gain access to your accounts, but it is never a good thing to have information sent out without consent.
It Encrypts Files
Malware can sometimes include ransomware, which tries to encrypt everything it can to force the user to pay for their device or files back. There is not always an easy way to remove this without paying, and sometimes paying does not remove it either, so avoiding it is vital.
How can I avoid malware?
How can you easily avoid malware without putting your device at risk? There is one thing that you need to consider first: how does malware work? The more you learn about malware as a whole, the easier it becomes to understand its weaknesses and limits once it gets inside your computer.
Generally, malware will get into your computer through ‘sneaky’ means and start to cause damage from the inside. The best way to prevent this from happening is to simply avoid downloading any malware in the first place, which often means having the necessary security to detect and destroy malware.
Good anti-virus software can work wonders when you are browsing the internet, and it will handle almost all cases of you running into malicious software. However, you still need to involve some common sense – do not download and run any programs that you think might be malware, for example.
It s also important to back up anything important. If something happens to your anti-virus or a piece of malware manages to get past, then you will want to have everything saved in a separate place so that you can recover important files.
As any entrepreneur knows, finding a sustainable way to grow your business can be difficult even under ideal circumstances.
Whether you’re new to the professional world or you’re a seasoned veteran within your industry, you know you’ll need to gain new customers if you want to grow. But you also need to figure out how to keep your existing customers around.
There’s an old adage that says it costs five times more to bring on a new customer than to keep an old one. But even if that’s not quite accurate for your business, customer retention is still much more cost-effective than customer acquisition.
Simply put, it’s essential that you’re investing the right amount of time and resources into your current customer relationships in order to grow your business over time. And while there are many key performance indicators (KPIs) and other metrics that can provide insight into this area, customer lifetime value is among the most vital.
Let’s take a closer look at what you should know about customer lifetime value as it relates to the growth of your business.
What is Customer Lifetime Value?
First of all, what is the lifetime value of a customer? Customer lifetime value, which is sometimes shortened to CLTV or LVC, basically tells you how much a given customer relationship is worth to your company.
It’s a measure of how much money they will spend with your business – or how much revenue you might expect them to generate – throughout the life cycle of that relationship.
The more established the relationship, the more you might expect that a customer will spend; understandably, a customer who stays with you for three years will likely spend more than a customer who stays with you for only three months. As such, LVC is a good indicator of customer loyalty. Lower LVCs are often associated with a greater risk of churn, while higher LVCs are usually associated with customers that have a great relationship with your brand.
It’s important to note that customer lifetime value and customer acquisition cost are two different metrics, though they are related. While acquisition costs refer to how much your company might spend to bring a customer on, LVC shows you how much your company stands to make with that customer once they start doing business with you.
Why Does Customer Lifetime Value Matter?
Now that you understand what LVC is, at its most basic level, you might still be wondering why it’s important.
Without knowing your average customer lifetime value, you’ll have no choice but to make a wild guess as to how much a given relationship is worth. While you might want to give each and every customer the same caliber of service, the reality is that you might not see the financial return on some of those customers.
For example, if you’re targeting an audience of folks who can’t really afford your services on a recurring basis, sinking extra time and money into those relationships simply won’t pay off. That doesn’t mean you shouldn’t care about these customers at all, but it does mean you need to be more strategic about where you’re spending your valuable resources.
If most of your customers come with higher churn rates, you’re going to spend all of your efforts on maintaining relationships that simply aren’t going to grow your business. But if you’re looking to create a strong base of clientele that are loyal to your brand (and are inclined to make more than just a one-time purchase), you’ll want to make sure you’re putting your efforts into the right relationships.
Understanding the value of your client relationships can ensure you make the right decisions pertaining to marketing, lead generation, customer service, and even staffing. In the end, you’ll want to know you’re getting more (or at least as much) out of these relationships as you’re putting into them. That’s the only way your business operations will be sustainable.
How Can You Calculate Customer Lifetime Value?
Now that you understand what CLTV is and why it’s such an important metric for your business, it’s time to learn how to calculate it for yourself.
Ultimately, customer lifetime value willbe a bit of an estimate. There’s really no guarantee that a current customer will spend as much as you think they will; unforeseen circumstances happen all the time, after all. But if you have a solid idea of what you can probably expect, that’ll allow you to make more sound business decisions than a wild guess or a mere hope will.
In order to figure out the lifetime value of your customers, you’ll need to factor in a number of other figures. You’ll need to take into account your customer churn rate, the average customer lifespan, the median invoice you send, the average number of new customers you acquire every month, your monthly sales and marketing costs, and more.
Many business owners that’s a lot to figure out on their own. Using a customer lifetime value calculator is one of the easiest ways to ensure your metric is as accurate as possible and that it’s easy to track. With tools like these, you can simply plug in the numbers and the tool will automatically calculate your LVC.
Once you have your LVC, you can determine whether you’re spending too much or too little on your existing customer relationships. And if you find that you need to improve your LVC across the board, you can prioritize customer service improvements, send out customer surveys, or devote a larger portion of your advertising budget to retargeting.
While it might not always be the most pleasant task, you’ll want to face this challenge head on and know exactly what you’re dealing with. If your LVC is higher than expected, you’ll at least know you’re on the right track. And if you’re seeing lower LVC rates than you want, you’ll have a better idea of what can be improved.
When you want to grow your business, having a clear understanding of customer lifetime value is imperative. Without this metric, you won’t know for sure whether you’re targeting the right customers or whether your approach needs to change. But with it, you can make more informed decisions that will support your ultimate business goals.
Having an online presence is almost obligatory in the modern world.
You might just have a social media account or two for sharing family stuff, or you might have a brand and be an authority on your chosen topic or interest. Many people even go so far as to start a blog, a site featuring articles, interviews and the like based on their interest.
Whatever you are into, you’ll find a host of blogs dedicated to the subject. There are sites about true crime, sports, local news and crochet. Whatever your passion, others will share it and most likely, someone will write about it. One hugely popular topic on the internet is the card game poker, and if that’s the path you choose to go down, we’re on hand to make sure your blog doesn’t get lost. We’re assuming you have already set your blog up and followed our guide, ‘How to Start a Blog’, for the rest of this article.
The age-old game is very much in vogue in the US at the moment. Poker.org suggests that poker is still one of the world’s most popular games, and a slow relaxing of the regulations around online poker is driving its popularity. Several states offer legalized online poker now, and while land-based casinos have been shut recently, it has expanded in popularity. Then again, you might already know that because virtually every poker blog discusses it in detail.
Therein lies the first lesson of your poker blog – don’t just follow the crowd. It might be that you just want your opinion heard, or you might be considering joining an affiliate scheme to earn a few bucks for yourself. Whatever your motivation, you’re going to want readers, so how do you ensure you stand out, other than not just rehashing the same old stuff. It is also prudent to understand how the poker site world works differently from most. Many sites simply promote brands or act as a vehicle for an online provider, so you have to make it very clear from the outset that yours is different, that it is not promotional or looking to push a service. Many blogging topics don’t need to do this; poker and the online gaming industry are unique and have a lot of promotion with very few actual authority sites.
Social media is a crucial to any successful blog, and that applies to poker, too. Whatever your branding, ensure it is seen on all the usual social media channels, Twitter, Facebook and Instagram. Video content is easily digestible too, so make sure you have something on YouTube, and maybe even investigate Tik Tok. People don’t find your blog simply by searching on Google anymore; they’ll notice you from your presence on social media. Try to think of engaging content around poker that others have not; for instance, you might do a weekly news report on the latest events from around the world. That is likely to drive viewers through one of your social media channels, and that will all link back to your site.
Another great way to drive up your numbers is through super-original content. In the modern media world, one news story will often spawn a hundred copycat stories, as everyone fills their site with content. For instance, take the story about Tony Parker qualifying for the World Series of Poker, which broke on MySanAntonio.com. It was a huge story, and it contained a quote from Gregory Chochon, the director for the WSOP. That quote can be found in a thousand articles online now, as it is repeated, rehashed and regurgitated. The key is being the person who gets the quotes, and whilst it won’t be easy for you as an amateur blogger to collar Tony Parker, you might be able to get something else exclusive from somewhere, even if it is a local poker player are someone you connect with on social media.
Finally, if your goal is to have others engage with their content, then you’re going to have to get out there and engage with theirs. Whatever your ‘brand’ happens to be, the best way to get it noticed is on forums, discussing topics on social media and come across as knowledgeable at all times. That means you’re going to have to know poker, the news, the events and whatever else is relevant. The more you engage, the more knowledge you’ll get and the better your content will be. Once you’re in the swing of things, you’ll soon find your poker blog to be one people visited for news and views they trust.