Web Design & SEO: Factors To Optimize For Top Rankings

Web Design & SEO: Factors To Optimize For Top Rankings

Everyone wants to rank on search engine result pages. Optimizing the website is the way to do it.

Marketers often practice different SEO strategies to make their website SEO friendly and rank higher than their competitors on search engines. Out of the many SEO practices, one of the major pillars is SEO Web Design.

Yes! Like we optimize content to rank higher on search engines. There are different web design practices to make your website SEO friendly.

When your website becomes SEO-friendly, it becomes easy for search engines like Google, Bing, and Yahoo, to find it easy to crawl each page. In fact, they can even expound on your content and add it to their database.

You would be surprised to know that 93% of online experience starts with a search. Hence, it is important that you start prioritizing the web design of your website. If you do not have the right skills to do it yourself, hire web design Singapore to help you out.

Why Is SEO Web Design Important?

Considering how web design is related to the visual aspect of a website and SEO affects how a website is found on the internet, it may seem that both are separate entities.

That’s true, for sure. But only half of it. 

Yes, designers and SEO perform different tasks, and one shouldn’t be expected to do the other’s job. However, they do share a relationship.

If they come together, they can significantly affect the company’s bottom line. Web design is how your website is presented to your audiences.

If your audiences like the website and spend more time on it. It sends positive signals to search engines.

And if search engines see your website as a user-friendly website, it will boost your ranking. Thus, you can say that your website design matters.

That being said, if you skip SEO web design, it will cost your business time, money, ranking, and potential customers.

Top Factors To Optimize For Top Ranking

Now that you understand the link between SEO and Web Design. Let’s look at the specific aspect of your website that is affected by both.

1. Easy To Read Design

To improve SEO, it is important that you work on web content and how your content must look. Unfortunately, people often don’t realize that your website design significantly affects your content. 

Below apr website design makes high-quality content look unpresentable. Thus, readers do not find the interest to read it. 

While you are writing web content for the website, ensure that the text is visible and readable on your website.

2. Mobile-Friendly Design

Today, more than 70% of searches are happening using mobile phones. Technology was able to give smartphones capable of performing most desktop tasks.

But with mobile-based users, you can’t use the same web design – can you? So, you must design your website to fit any device. 

Search engines prioritize websites that are Mobile-Friendly along with SEO-friendly.

3. Sitemap Is A Must Have

A site map is a must-have for a website. It allows the search engine a smart way to crawl your website. Using a site map, you can actually guide search engines to follow a particular part while scanning the website for new information.

You can even see a sitemap to communicate with the search engines and convey messages about the important pages you want the search engine to scan.

4. Site Navigation

Site navigation is one of the important factors to boost your experience. Because of this, you must keep your website design simple and minimalistic. This will allow users to navigate the website freely without any obstacles if stuffed content and CTAs.

Navigation of any website is important. With easy navigation, your website’s bounce rate decreases and improves rankings.

Conclusion

The relationship between web design and SEO is quite complex. But, we hope that this page was able to make it a little clearer. If you have any questions about your website or consider changing your web design, please reach out to us.

We have helped many websites to revamp their website design and generate boosted revenue. We hope to do the same for you.

Quick Guide to Ecommerce Link Building Strategies

Quick Guide to Ecommerce Link Building Strategies

Link building is a strategy that involves establishing hyperlinks from an external site back to your own. For example, imagine you have an online store that sells winter boots. An eCommerce link-building strategy might include a blog that discusses preparing for winter linking to your store.

Ecommerce link building strategies are a great way to achieve success with your business. Learn more about why they are so important and take advantage of some great eCommerce backlink-building ideas below.

Ecommerce link building is important for several reasons, including:

  • It improves your brand awareness, getting your product or service in front of a wider audience.
  • It increases the amount of traffic to your website, potentially increasing sales and improving your overall rankings.
  • Relevant inbound links play a major role in SEO. By putting link building strategies in place, and correctly checking your backlinks, you are improving your chances of ranking highly.

Now that you see the importance of eCommerce link building, you want to know how to make it happen. Below you’ll find several strategies that can help, but there’s something important to understand before choosing any methods: your methods must be relevant to your niche or industry.

In other words, you don’t want to go about this haphazardly. Search engines don’t just check for inbound links. They check for relevant links.

Therefore, even if you have 1,000 backlinks out there, they won’t matter unless they are relevant to your content, products, or services. As you look through these ideas, keep that fact in mind.

1. Guest Blogging

This is an old strategy, but still an effective one. Find a website that is either in your industry or writes content related to your niche. Write an informative blog post for that site, and link back to your own site.

2. Infographics

Infographics can be incredibly valuable in link building. By sharing content in such a visual, easy-to-digest way, you’ll find yourself receiving organic traffic and high-quality links naturally.

3. Resource Roundups

Write a roundup of blog posts from external sites that are relevant to your own site. Be sure you link to those blog posts, and most of those writers will reciprocate by linking back to yours.

4. Create Great Content

Creating great content is one of the best ways to get backlinks without even having to ask for them. Write valuable, educational blog posts and create fun, engaging videos.

Doing so will attract your audience and other content creators. They’ll share your content with others through their own content. The key is to ensure that your content is valuable or entertaining enough to make others want to share it.

You can always try and reach out to other site owners, in our niche, or in relevant topics, and suggest payment for a well-placed, and related link. In this way of buying backlinks, you can achieve great quality backlinks, with a good ROI on the initial payment.

6. Social Media

A big part of building inbound links is getting your content in front of people who will share it. As there are billions of people active on social media, it’s imperative that you use social platforms to share your content. When you do, you expose yourself to other content creators who will share your brand, products, and services with their own audience.

7. Don’t Forget Internal Linking

Don’t just rely on links to your site. Be your own linking champion by creating relevant links between pages on your site. Doing so improves your SEO rankings, putting you in front of a bigger audience. The more exposure you have, the greater your chances of others linking to your content.

8. Network With Influencers

Influencer marketing is an invaluable technique to put to work in your digital marketing strategy. Influencers have their own audience, which is often full of people you might not reach on your own. By networking with influencers, you expose your brand and site to a larger audience.

Conclusion

Ecommerce backlink building and proper timely backlink checking are essential parts of an effective digital marketing strategy, but they can be time-consuming and overwhelming. If you’re just getting started or you already have a full schedule, consider hiring a digital marketing company to take care of it for you. In doing so, you get to reap the benefits of eCommerce link building strategies while you focus on other important aspects of your business.

The Difference Between Local SEO & National SEO

The Difference Between Local SEO & National SEO

If you are a business owner you know that being on the top of Google is important. One way to get there is with SEO. In this article, we will show you the difference between national SEO and local SEO.

Search engine optimization is the long-term for SEO. But there are two different types of SEO services today.

The first is local SEO. Local SEO is when your website is focused on local keywords that are relevant to your products and services. National SEO is the second type of SEO.

National SEO is also known as nationwide SEO and focuses on keywords that are not local. National SEO usually has more competition and can be harder to rank for.

Google maps is a good way for local companies to focus on finding new customers. It has become so popular now that even big-name brands are jumping on the bandwagon and following the trends.

SEO is good because it can help your website connect with online shoppers who need your services and products. But if your website is not mobile responsive then this can hurt the shopping experience for your customers. You don’t want that. So make sure your web design is a responsive web design.

If you have a custom website, you want to make sure this Is also a responsive web design.

So how do you know if you need to focus on local or nationwide SEO? The answer is simple. Are you selling to local customers or all of America? This is just the first step to learning what is SEO and how to do it. If you are not sure you should contact an SEO professional for advice and assistance in your search engine positions.

How to Drive Traffic to Your Shopify Store?

How to Drive Traffic to Your Shopify Store?

With an eCommerce solution like the Shopify platform around, setting up an online store has never been easier. The Shopify eCommerce platform has everything required to start a Shopify store in minutes, and you don’t even need any major coding or web design skills to do it.

However, it’s not enough to just have a Shopify online store. You should also work hard at increasing its online visibility.

y to generate more traffic. And it’s not just traffic you need – you need targeted traffic, targeting potential customers who are most likely to do business with you. If you wonder how to drive traffic to your Shopify store, just read on.

Get involved in community websites

Quora, Reddit, and even forums generate lots of traffic. Besides, its’ visitors are generally obsessed with the topics they follow. Becoming an active member who provides solutions to fellow members’ problems helps gain your credibility and trust to develop an organic customer base and free targeted traffic.

Social sites like those could be a great source of the traffic to your online store. Use it. Get involved in the relevant forums and groups and provide the relevant value and content.

Write guest posts on relevant sites

Start writing for other sites related to your business, and with good traffic, numbers will help generate targeted and organic traffic to your Shopify store, or, for that matter, any other eCommerce platform you might pick.

Use Google to find sites in the same niche. Reach out to their owner via the contact us form (most the sites have those). Suggest a guest post writing. Most of the site owners would be happy to help with that and by those, expose the site to additional traffic to your Shopify store.

Use social media to promote your Shopify Store

Instead of joining each and every social media site, join one with most of your target audience. Facebook is worth joining because it has more than 2 billion active monthly users. Pinterest, Twitter, and Instagram could be great options as well.

You can share blog posts and information about promotions and special offers on the sites. You may even provide product advice and discussions through YouTube videos, which have 30 million daily visitors.

Pinterest has more female members using it for window shopping while Instagram has more gen Z users. Choose and join the social media site that relates to and benefits your business the most. Whichever route you choose, make sure you include your calls to action and links directing people to your website.

The right message in social channels could assist in bringing great quality traffic to your online store.

Use SEO to generate organic traffic

Search engine optimization involves using appropriate SEO techniques like using the right keywords, having descriptive product descriptions, and keyword density to get a good search engine page ranking. It takes some time but once effective, SEO will help generate free, consistent, and long-term traffic to your Shopify store.

This kind of traffic is amazing because it’s generally free, you don’t have to be paid for an advertisement to get it. Investing in your SEO efforts and the online store traffic you will get would be really valuable.

Start an online store with Shopify now! >>>