Link building is a strategy that involves establishing hyperlinks from an external site back to your own. For example, imagine you have an online store that sells winter boots. An eCommerce link building strategy might include a blog that discusses preparing for winter linking to your store.
Ecommerce link building strategies are a great way to achieve success with your business. Learn more about why they are so important and take advantage of some great eCommerce link building ideas below.
Importance of Ecommerce Link Building Strategies
Ecommerce link building is important for several reasons, including:
- It improves your brand awareness, getting your product or service in front of a wider audience.
- It increases the amount of traffic to your website, potentially increasing sales and improving your overall rankings.
- Relevant inbound links play a major role in SEO. By putting link building strategies in place, you are improving your chances of ranking highly.
7 Ideas for Ecommerce Link Building
Now that you see the importance of eCommerce link building, you want to know how to make it happen. Below you’ll find several strategies that can help, but there’s something important to understand before choosing any methods: your methods must be relevant to your niche or industry.
In other words, you don’t want to go about this haphazardly. Search engines don’t just check for inbound links. They check for relevant links.
Therefore, even if you have 1,000 backlinks out there, they won’t matter unless they are relevant to your content, products, or services. As you look through these ideas, keep that fact in mind.
1. Guest Blogging
This is an old strategy, but still an effective one. Find a website that is either in your industry or writes content related to your niche. Write an informative blog post for that site, and link back to your own site.
Infographics can be incredibly valuable in link building. By sharing content in such a visual, easy-to-digest way, you’ll find yourself receiving organic traffic and high-quality links naturally.
3. Resource Roundups
Write a roundup of blog posts from external sites that are relevant to your own site. Be sure you link to those blog posts, and most of those writers will reciprocate by linking back to yours.
4. Create Great Content
Creating great content is one of the best ways to get backlinks without even having to ask for them. Write valuable, educational blog posts and create fun, engaging videos.
Doing so will attract your audience and other content creators. They’ll share your content with others through their own content. The key is to ensure that your content is valuable or entertaining enough to make others want to share it.
5. Social Media
A big part of building inbound links is getting your content in front of people who will share it. As there are billions of people active on social media, it’s imperative that you use social platforms to share your content. When you do, you expose yourself to other content creators who will share your brand, products, and services with their own audience.
6. Don’t Forget Internal Linking
Don’t just rely on links to your site. Be your own linking champion by creating relevant links between pages on your site. Doing so improves your SEO rankings, putting you in front of a bigger audience. The more exposure you have, the greater your chances of others linking to your content.
7. Network With Influencers
Influencer marketing is an invaluable technique to put to work in your digital marketing strategy. Influencers have their own audience, which is often full of people you might not reach on your own. By networking with influencers, you expose your brand and site to a larger audience.
Ecommerce link building is an essential part of an effective digital marketing strategy, but it can be time-consuming and overwhelming. If you’re just getting started or you already have a full schedule, consider hiring a digital marketing company to take care of it for you. In doing so, you get to reap the benefits of eCommerce link building strategies while you focus on other important aspects of your business.