eCommerce apps are becoming much more popular these days. Contact-less and speedy deliveries are the factors contributing to the high usage of these apps. Users find it much easier to shop things online and not having to step out to get necessities delivered. These apps are everywhere and they go and deliver products everywhere. eCommerce saves traveling time, gives more options, and allows users to shop from anywhere and everywhere.
You are traveling and want to shop? You are waiting in a queue to get your coffee or sub and want to shop? Want to shop while watching TV? Well, with an app, you can do that. Apps provide great convenience to the users and a great opportunity for the developers to generate revenue from it. This is why mobile app development is in great trend.
Here are some of the interesting facts and figures about eCommerce app development showing revenue, growth rate, and users in this sector:
Revenue is expected to reach the US $2,258,801 Million in 2020.
eCommerce revenue is expected to show a growth rate of 8.1% showing a market volume of US $3,084,899 Million by the year 2024.
User penetration is 46.6% in 2020 and expected to reach 60.3% by the year 2024.
The average revenue per person is expected to reach US$651.29.
The largest market is for fashion with an expected market volume of US $578,392 Million by the year 2020.
Clearly, the demand, usage, and popularity of eCommerce applications are very high. So, if you are looking to develop one, now is the time.
Features to have in an eCommerce Application
1) Easy Login
The first and basic feature of any app is easy registration and login. Complex and lengthy registration processes annoy users and at times make them leave the app. It is very important to keep the registration process as simple and smooth as possible. Don’t make your users lose interest in your app with a complex process. Keep the details simple and limited like name, email ID or phone number, and password.
Push notification helps the user to stay updated with the addition of the latest features, any discount or deals, and promotional offers. Users get instant notification from the app and they will make a purchase if interested. Users and app owners never miss the opportunity of sharing promotions or getting benefits from the offer with the push notification feature. It is a great tool for increasing sales of an application.
3) Social Media Integration
Everyone these days is on social media. It is one of the biggest tools in the tech world. Social media integration helps the user to login easily and also share products. Social media integration can also work as a great tool for marketing. A user likes something and shares it with their friends and relatives. This will also encourage other users to download an eCommerce mobile app and make a purchase. They can share the promo codes for discounts. This will create a brand image and more people will know about the app and in turn, increase the sales.
4) Filter and Search
The search and filter option makes using the app easy. eCommerce mobile apps have plenty of products of different types. Search will enable the users to find exactly what they are looking for. The filter will enable the users to pick the size, budget, colors, and get results accordingly. Users can apply different filters for different products to save time, effort, and energy.
It is very time-consuming and irritating for the eCommerce app developers to do the same work twice, one for the app and another for the website. The synchronization feature helps solve that issue. It will automatically make changes in the mobile app that are made on the website. Without synchronization, there are chances of the app to look clumsy. This is highly possible when the website has new features and the app doesn’t.
Well, it is one of the popular features of the eCommerce app. This feature allows the user to add multiple items they like and compare them at a later date. They can compare the product and its price and order the one they like.
7) Return Policy
The app must have a return policy. At times, the user purchases the product and does not like it or doesn’t get a proper size, or desired look. In this situation, the user can exchange or return the product from the app.
8) Multiple Payment Option
The user can pay through their desired mode with an eCommerce application. The app must provide all the options to the user. The user can make cash on delivery, pay through debit or credit card, or pay through UPI.
9) Multi-Lingual Support
Well, this feature is not a must-have one but a good add-on to your app. It allows the user to access the app in their convenient language and enhance their shopping experience.
10) Show Related Products
If the user is searching for a product, they get suggestions relating to that product. The app shows relevant suggestions. This will ease their shopping experience and allow them to get the desired result without searching more.
11) Product Categorization
Every experienced mobile app development company integrates this feature into their application. This feature divides the products into different categories making it easy for the user to look for products easily.
12) Live Order Tracking
This feature helps the user to know where their order has reached. It keeps the user updated about the status whether it has been packed, dispatched, or delivered.
You know the scope for revenue, hype in the users over time, and trending feature to have in the app. Now, you just need to look for an eCommerce app development company and start developing your app.
WordPress and it’s WooCommerce online store plugin are two applications that work together to power almost 40% of all e-commerce stores on the planet. This figure sums up to over 1.5 million stores and still counting.
The first thing we need to understand is that the comfort of purchasing items online and advancements in technology that makes online transaction secure has increased the worldwide acceptance of e-commerce so online store creation is the right thing to do in order to promote your online presence, products and values.
That’s the reason why starting an online store remains one of the best ways to make money online. You too can start an e-commerce store even if you have minimal web design experience.
The best part of it is that setting up an online store in WooCommerce is simple with our guide that shows you how to do it.
This guide provides a step by step guide on how you can use the power of WordPress and the WooCommerce plugin to build your e-commerce site within an hour! We designed this guide to be newbie-friendly; we will teach you everything you need to create an online store and add your products. Besides the technical aspects, we also provide design tips and strategies to promote your site and make sales.
The first step is to register a web hosting account, follow this link to get excellent e-commerce hosting (WordPress + WooCommerce, and it’s non EIG). Continue reading the next steps to set up your online store.
E-commerce which is the acronym of electronic commerce is a
term that describes the procedure of buying and selling goods and services from
online platforms. You probably have purchased physical
products or services online; that is e-commerce
E-commerce has tremendously developed over the years such that you can purchase virtually anything online. You can find several online stores selling ranging from digital items like eBooks, to cheap things such as pencils, and expensive real estate.
The truth is that whatever the
product you want to sell online, there will be competitors.
But the good news is that the market is quite vast, you can start your online store today and do quite
well. Just follow the guide we provide and put in some hard work. You will give
your online store an edge when you create it with the best tools available in the industry. Don’t be
afraid, these tools are mostly free.
Why WordPress Is the Best Choice for Your Online Store?
Although there are other options for selling your products
online such as using third-party marketplaces like Amazon, most people cut their teeth on e-commerce by starting their own
online store. Since the online store is a type of website, one of the vital
decisions you have to make is the website platform to use.
If you are yet to decide a
platform for your website, we would recommend WordPress. It is a free platform
with many excellent features you can use to create any type of site. Besides,
it is a user-friendly Content Management System (CMS) which is perfect for
beginners and experts alike.
The WordPress platform began
as a blogging application but had seen several advancements over the years that
makes it adaptable for any type of site. WordPress has been used to build news
sites, corporate websites, job sites, and many more. WordPress is the preferred
choice for e-commerce websites for many reasons. Some of these advantages are
The platform has thousands of design themes and plugins that you can use
to tweak a site for your preferred visual design and other programming
functions. The several add-on tools for e-commerce makes it a perfect choice
for building online stores.
WordPress has an active community that continuously add new features
through updates and provides timely patches for security threats when they
arise. You would likely want to choose a secure platform to build your online
store since you will be dealing with sensitive data.
E-commerce can be tricky and you need all the help you can get when you
get stuck. With the vast community of WordPress users out there, you can never
be short of support when you need a hand. There are a vast amount of resources
online, forums that provide answers to your pressing questions.
We can assure you that WordPress is robust enough to handle the requirements of your online store. However, it is important to note that WordPress CMS does not have e-commerce functions. But you can get your online store up and running when you install the right e-commerce plugin on your WordPress website.
Introducing WooCommerce – eCommerce Solution for WordPress
WooCommerce is the most widely used plugin for adding e-commerce features to WordPress websites. The user-friendly features and many useful functions of the plugin are important reasons why it is preferred to other online shopping plugins in WordPress.
After you have installed and activated the WooCommerce
plugin, it automatically adds several features that allow you to create an online
shop in WordPress. Basically, these features include product listing backend,
online shop frontend, shopping cart, checkout
options, and an online payment system. There are additional useful settings
that allow you to customize your online
shop to achieve your unique objectives.
With WooCommerce, you can sell both physical products and
digital items, it’s your choice. The
platform is robust enough to handle sales of a handful of downloadable items in your online shop and will continue to function well when
you upscale to selling hundreds of products per day.
WooCommerce Primary Features
The main features of the WooCommerce plugin are as follows:
It adds a backend to your website where you can add products to your store and set their respective prices.
It allows the store owner to create dedicated frontend pages for each product or service offered.
Addition of checkout feature to the website such that the user can make payment for items or services they purchase.
Addition of flexible options for payments and shipping of physical goods.
With all the excellent features described above, you must be thinking that the plugin will require a premium subscription to use. Well, the core WooCommerce program is absolutely free.
However, you can add other excellent features to the program by purchasing extensions from the WooCommerce extension store.
First Steps Before Building Your Online Store
Before we take you through the step-by-step procedure for building your online store, you will need to put two things in place. The first is to get a domain name, and the second is to purchase a web hosting plan.
Most of the service provider will help you register your
domain name and also provide a hosting plan for you. Bear in mind that you will
need to pay for these services upfront and renew them annually. The cost of
domain name and hosting are usually affordable.
Just like the name refers, the domain name is simply a name by which your website is known on
the internet. It is more like a business name
that you register in the real world. You should pick a name that is easy to
remember and contains keywords related to your business. You should take the
time to choose a name that you are satisfied with because changing it later can
Your web hosting is more like the offline shop you rent for your business. Only that this time around, it is a digital space and resides on the Internet. This space is where you store your files and design your website. The hosting server makes your online store available to people around the world through the Internet. There are many options for web hosting, but you would like to choose the ones with high performance, fast loading, and with a reputation for excellent security features.
Technical support is another feature you want to double-check with your prospective hosting service provider. They must be available to provide support on time when you need it through various media like telephone support, like chat, and online ticketing system. You should also look out if the hosting provider has a dedicated WooCommerce hosting plan. Such a plan is optimized for an online store on the WordPress platform. It also contains other useful tools to manage and upscale your store when the needs arise. And of course, they give priority support.
We need to take the time to discuss security before proceeding with this guide. It is essential to keep your online store safe from hackers and infections from malware. You will also be protecting your business because nobody wants to transact in an insecure site. To this end, it is crucial to install a Secure Socket Layer (SSL) on your e-commerce website hosting. SSL is an encryption technology that secures your private data and the financial information of the users of your site. After installing the certificate, your website will use the HTTPS URL prefix to open pages.
You can obtain an SSL certificate from an external source, but your hosting provider can also provide one for you. The WooCommerce hosting plan we use adds a free Let’s Encrypt SSL certificate to the hosting plan to make our site secure right from scratch. SSL is recommended for any site that requires a login, and it is absolutely compulsory for an e-commerce website.
After choosing a domain name and subscribing to a web hosting plan, you can now proceed to the next step of building your online store. Follow the comprehensive guide below to start designing your e-commerce website.
Step 1 – Install WordPress (5 Minutes)
The first step is to install WordPress which is the CMS that will power your website. If you choose the DreamHost WooCommerce plan or the DreamPress plan, you can skip this step because you already have WordPress preinstalled for you. But for a regular hosting plan, you will have to install WordPress on your web hosting server manually.
To install WordPress, you will have to log in to your web hosting server control panel. DreamHost makes the process easy with One-Click Install future. If you are using a DreamHost web hosting plan, you can access the One-Click WordPress install by browsing to Goodies > One-Click Install within the hosting control panel.
Click on the WordPress icon on the following page and fill out your domain name in the required field. You can leave the default value in other fields because they contain advanced options that you do not need to tweak anyway. When you check the Install Deluxe options, additional themes and useful plugins will be added to the installation. When you are set, click on the “Install it for me now” tab to start the WordPress installation.
When the installation is complete, the application will send the login details of the WordPress Admin backend to the email you used for your hosting account.
In some rare cases, you will be required to install WordPress manually when the hosting provider does not have automated scripts for WordPress installation. Going through the manual installation route involves a couple of steps and creating a database. Don’t be scared, it’s not complicated and will take about five minutes to complete.
You may be able to skip this step also if you choose to use
the WooCommerce hosting plan from DreamHost. Because the plan comes with preinstalled and preconfigured
WooCommerce so you can start building your store right away when you log in to
your WordPress Admin area.
However, we shall still go through the procedure of installing the WooCommerce plugin for the benefit of those who use an ordinary hosting plan. Log in to the WordPress Admin area, click on the Plugin section in the admin menu and click on “Add New.” At the top of the page that opens.
Locate the search box at the top of the page, type “WooCommerce” and press enter. Locate the WooCommerce plugin in the search results, and click on the “Install” tab beside it. When the install tab changes to “Activate” click on it.
Congratulations, you have just finished installing and activating WooCommerce on your WooCommerce website!
Now that the plugin is installed and activated on your site,
you have all the essential pages that your online store needs to operate and
sell your stuff. But we still recommend
navigating through the WooCommerce setup wizard to fine tune and configure important
settings for your online store.
The Wizard will popup after
activating the plugin. The first phase of the wizard allows you to set vital
details about your online store such as the currency and the products you plan
The next stage walks you through setting up the payment options you want your customers to use. Most shop owners choose a combination of Stripe, PayPal, and offline payment methods.
For some store owners, these options may not be adequate, but there are several other payment integrations available through WooCommerce extensions.
The next stage of the wizard allows you to configure standard shipping rates. The settings will enable you to charge a flat rate or provide free shipping. You can use the extension apps to have more flexible shipping options.
You can configure additional settings in the other two phages of the configuration wizard.
However, you can safely skip these options to the end. You should also bear in
mind that you can modify all the settings applied by the wizard when the need
Once you finished with the settings, the wizard informs you that you are ready to start selling. It also provides you with some quick links to adding products to your online store.
Before then, it is essential to optimize the WooCommerce store a little further. So, let’s return to the WooCommerce dashboard.
Step 3 – WooCommerce Store Settings Optimization (20 Minutes)
Although the configurations you did with the WooCommerce Wizard can help you get a functional store, there are still many other settings you have to configure. So, we are going to spend some time tweaking the configurations of the store to cater to your unique requirements.
So, navigate to the WooCommerce menu and click on Settings.
There are many configurable options in the WooCommerce
settings, but we will only focus on the
most important ones.
Do you want to ship to all countries? If not, navigate to the “General” tab and choose the countries you are willing to send your products. You can also decide whether to compute taxes on items purchased or not.
It is smart to add taxes to your prices because you may have to pay the sales taxes yourself if your buyers did not pay it while checking out. If you are not conversant with sales taxes, you can take a look at the WooCommerce developer tax guide here.
Next, let’s look at
the “Product” tab. Here you will see some of your input from the configuration wizard. You will also see many additional
options which you can tweak such as reviews.
The review options allow your customers to leave a one to five-star ratings on the product they purchase and also write reviews. Positive reviews are great for driving sales so you may wish to enable this option. The additional options here help you manage inventory and customize the way your products are displayed.
From the “Shipping” tab interface, you can add additional shipping zones, and customize the shipping methods and the rates you charge. The Shipping Options submenu also enables you to fine-tune your shipping procedures.
Next is the Checkout tab. From here, you can configure how the check our process will work and decide whether you want to use coupons or not. You can also change the order of the payment options by dragging the options into their right places.
There are other subtabs where you can enable and configure
the unique settings for each payment options and also add additional ones as
the need arises.
The accounts tab allows you to set the accounts policy for
users who will be buying stuff from your website. Do you want them to register
before they checkout or they can just check out
directly? You can set all the options from here.
The emails settings allow
you to customize the types of event notifications that you will receive in your
registered store email. You also have the options to personalize the emails
that your customers will be receiving
from your store.
As fir the last tab, the API one, it contains additional technical settings for advanced users to integrate with their custom store applications. You do not need to use this setting at all.
At this stage, you have completed customizing of the WooCommerce settings. You can come to the dashboard at any other time to tweak the store settings when the need arises.
Step 4 – Adding Products to Your Store (45 Minutes)
After you have set up your store the way you want it to
work, the next step is to start adding your products to the store. The process
is easy, just navigate to the “Products”
menu and click on the “Add New” link in the dashboard.
The product page is identical to the typical WordPress post page. It contains the standard editor and other few additional options and user-defined settings.
At the lower part of the page, you will see the “Product Data” section. Here you can set the details of the product such as price and whether it is a physical good or downloadable product.
The Inventory tab allows you to
create a unique identifier for the product called the SKU and other options. At
the shipping section, you can enter the product dimension, weight and choose
the appropriate shipping class where applicable.
The linked product tabs allow
you to upsell other related products to your buyers. It is a smart method to
increase earning per transactions in your
online store. Other options such as Attributes and Advanced are optional, so
you can safely leave them out.
At the bottom of the page is the “Product Short Description”
section where you can add the summary of the product. This is the text that shows up in the product listing page. The content
should be brief and emphasize the selling point of the product such as the
problem its solves and other benefits it provides to the buyer.
You can write the full description of the product when you scroll back up to the main editor. It is essential to highlight the main features and other information that helps the buyer make a decision.
The image of the product is one of the most vital parts of a product listing. Click on the “Add Media” button and upload a clean and clear image of the product.
Usually, it is best to upload several images from several perspectives to allow a 360-degree view of the product. An excellent view of your product imagery is vital to driving sales.
Use the product image section at the right-hand column to enter the main image. Below the section is an option to create a product gallery. The gallery section is excellent for products that have style and color varieties. This is the place where you can also add Categories and Tags to your product.
Categories and Tags
are excellent avenues to get your product organized. It also allows the search
engines bots to discover and classify your product
accordingly. Besides, your customers are also able to find your products
After you have uploaded your products and set all the necessary options, it’s time to go live and make the product available to potential buyers. Click on Publish, and your product will be available to buyers in your store frontend. Repeat this process for all your products to add other items to your online store.
Step 5 – Picking the Right WooCommerce Theme for Your Online Store
Now that you have finished setting
up your store, it is time to start selling your goods. WordPress has a unique
advantage when it comes to creating a unique visual design for your store. You
have access to thousands of WordPress themes which you can use to customize the
appearance of your store.
However, it is important to
use a theme that is designed for WooCommerce. These type of themes have
features that align with the functions of the WooCommerce plugin. They also
offer additional elements that enhance the e-commerce functions of your site.
Most store owners prefer to
use Storefront which is the official theme of WooCommerce. The theme is
designed for WooCommerce, so it integrates with the plugin seamlessly. It also
provides features that allow the store owner to customize the site to align
with their corporate brand. Although Storefront is free, it has premium add-ons
that can provide additional useful enhancements.
The official WooCommerce theme is Storefront, it is an excellent theme that provides all the features that most e-commerce sites need, and it’s preinstalled as a bonus when you sign up for DreamHost’s WooCommerce hosting plan.
There are many other themes that you can use if you do not like the visuals and features of
Storefront. Premium theme vendors such as Themeforest has various themes designed to work with this plugin. It is
essential to take the time to choose a theme that provides the features you need. The
right theme can go a long way in helping
you succeed in your e-commerce venture.
WooCommerce Tips to Boost eCommerce Sales
This guide will not be complete without mentioning the importance of your store design.
When you have the Storefront theme installed on your WooCommerce website, you
get an elegant looking store. However, you should take note of the following
when tweaking the appearance of your site.
Brand your Store.
You should maintain a consistent brand for your store. This should include
consistency in color scheme, logo,
tagline, typography and many more. You can learn more about developing a
brand for your business here.
Focus on easy navigation. You should make it easy for people to find your products through the navigation menu. You can also add a search bar and categories for your products. If your customers can’t find their choice products easily, they will probably leave for another store.
Use Images optimally. Make sure you optimize your images to be of
high quality and also of small size. This will allow you to display quality
pictures across your entire site without slowing down your page load time.
Focus on your store. It is essential not to distract the attention of your website visitor so they can focus on the online store. Avoid cluttering your website with irrelevant information; a minimalistic design is the best approach for an online store.
How to Promote Your WooCommerce Store
A tutorial that teaches e-commerce is not complete without
providing tips on how you can promote your online store. It is naive to think
that buyers will stumble on your site in the search engines. You should put your product or service in front of a buyer
audience through active marketing activities.
Promoting your online store can be complicated; many store owners swear
by various marketing methods as the holy grail of online marketing.
However, you will have to discover what works best for you by trying a
combination of multiple marketing methods. You can use the resources below to
learn more about the various methods.
Pay-Per-Click advertising: This method involves paying a search engine (Google, Bing, etc.) to display your website when a user searches for a keyword related to your product. They can also show your advertising on relevant sites. You can choose to pay when a prospect clicks on your ad (PPC) or pay for every thousand ad impressions (PPM). Learn more about pay per click marketing here.
Email marketing: Another effective method of website promotion is email marketing. In this method, you capture the email address of those interested in your product or services and send them valuable tips and marketing emails. You can build an email list from your website by using a plugin like the Opt-in Monster.
Social media marketing: The huge number of people that login to social media platforms every day makes it a perfect platform to market your product to potential customers. You can follow this guide to choose a social media marketing approach for your store. The most platforms provide information about interests and demographics that allows you to target your audience.
Discounts and promotions: Everybody likes discounts, its no surprise that shops make record sales on Black Fridays. You too can cash in on this buyer psychology by organizing promotions and using coupons to get the word out about your online store. WooCommerce has features to use discount strategies on your website.
Do bear in mind that website promotion places a demand on active and consistent efforts on your part. The baseline is that you get better results when you use multiple marketing methods to bring more people to your online store. You should promote your online store continuously and track your results to see the advertising media that brings you the best ROI.
A Final Word, Build Your Own Online Store!
You can set up an online store within a couple of hours, thanks to the various useful tools in the e-commerce world of today. Since there are many competing stores, you should put in some hard work to make your store stand out from the crowd.
Remember, you should continuously work on your store and tweak it to convert your visitors to buyers. Perfecting your in-store conversion and online promotion techniques are crucial to the success of your e-commerce endeavors and your online presence.
WordPress and WooCommerce provides an excellent way to make
an entry into the profitable world of e-Commerce. Pick a domain name and get a
hosting plan to get started today. Let us know in the comment section if you have questions about creating your
online store using WooCommerce.
Need help in starting your own online shop with Shopify? Here, you will be given everything you need to do that in a simplified manner so your online store can be up and running in a jiffy.
How to Set up Your Online Shop on Shopify
Are you ready to learn how to create your own online store? Maybe you just came up with a wonderful product idea and now you’d like to see if people are willing to buy it. Well, you’re in luck, because you no longer have to be an experienced web developer to build an online shop and eventually, it can be done pretty easily with Shopify.
Fill in your details in the signup form, then click on the ‘Create your store now’ button.
Select a store name that’s unique and hasn’t been taken. Shopify will highlight names that are already in use and request you choose another if what you have in mind has been taken.
Afterward, you will be taken to another page where you have to provide more details like your name, location and contact details.
Shopify will want to know what products you want to sell on their site. If you’re just testing out the site, in the ‘Do you have products?’ Dropdown menu, select ‘I’m just playing around’ and in the ‘What will you sell?’ section, answer with ‘I’m not sure’. But if you do have products to sell, then enter in their details.
If you have finished filling in the details, click the ‘I’m done’ button.
You will be taken to your store admin page after completing the signing up process.
This is the stage you start building up your online store, getting your products uploaded and establishing your payments and shipping processes.
Step 3: Establishing How Your Online Store will Look
You will like your store to stand out from the others and reflect your personality, right? You can do this with themes that will allow you to personalize it the way you want. These themes are available at the official Shopify theme store.
Every theme got a list of modifications that can be applied to it, but, you don’t have to be a tech wiz or coder as the modifications list for the themes are user-friendly and simple to use. More modifications are available with premium themes but your site will still look great with free themes.
And just in case you want to deeply change your online store theme, it’s very simple by using HTML and CSS which gives you a lot of options to work with. Like we implied earlier, you don’t have to be a software guru to be able to do this as you can call on a lineup of design agencies also known as ‘Shopify experts’ to personalize your site to your taste.
You could configure your site this way:
Theme – Brooklyn (free theme)
Shipping – Free to all countries
Payments – Shopify payments can be used if you’re in the US, Puerto Rico, Canada, UK, Ireland or Australia. Use Paypal if you’re outside these countries.
Free shipping page – Used to explain how the shipping is done.
Step 4: Changing Your Shopify Settings
Most of the
themes on Shopify will allow you to personalize your site anytime you want by
making changes on how it looks, so your store can be unique.
Step 5: Uploading Products onto Your Store
Go to the bar on the left and select ‘Products’. On that page’s top right-hand corner is a blue ‘Add a product’ button. Use that page to provide as many details as possible of your products, most especially those that will aid your SEO campaigns like name, description, and URL. Provide details about the variations of your products in order to better inform your customers.
You will also upload your product pictures on this page. You don’t need to worry about uploading them in a particular order as they can be rearranged easily on the page.
How your products look is an important factor in sales so make sure your images show them in the best possible manner. Use close up pictures to draw attention to special or unique features. Make sure the images are all of the same dimensions so that your site looks neat. Cluttered and untidy sites could be a turn off to prospective customers.
Once all your products are uploaded, click on the ‘Save product’ button at the right-hand corners at either the top or bottom of the page
Step 6: Setting up Product Collections on Your Store
refers to a group of products with similar features that customers might want
when they visit your store. For instance, they could be on the lookout for the
Unique men’s, women’s or children’s clothing.
Certain items such as lamps, cushions or rugs.
Items that are on special sales.
Products of a particular size or color.
Seasonal products for certain occasions like chocolates for valentine, Christmas decorations, Easter eggs, etc.
Collections can be made of any combination of products. Make sure you display your collections on your home page and the navigation bar. This will make it easier for customers to find what they are looking for and avoid the stress of going through the whole catalog.
There are two options to select when adding products to a new collection in your store. The first option involves listing the products by hand while the second option involves doing it in an automated manner. This is done by establishing a setlist of conditions for products to be listed. Once a product fulfills these conditions, it’s automatically listed in the collection.
Step 7: Collecting Payments
Customers will pay for the products on your site through a payment gateway which will be integrated into your site. Not all payment gateways have the same offerings so you have to scrutinize their features carefully.
Here are the things to check when determining which payment gateway to use for your business.
Payment gateways make their money by collecting a small percentage of the sale you make or a flat fee per transaction. Look at how much you forecast for your sales and decide which of the approaches will be best for your transactions.
Mode of Payment Accepted
You will have to know what cards and payment solutions are accepted by your payment gateway. VISA and Mastercard are accepted by all of them. A majority will take American Express while an increasing number are opening up to online payment solutions like Paypal. Make sure the payment gateway you choose will be able to handle the well-used cards and online payment.
Some payment gateways will process sales transactions on their own servers through a form on their site, implying that the customer has to navigate away from your own site’s checkout. But they are redirected back to your confirmation page after a successful transaction allowing you some control of the checkout process. This allows you to bypass Shopify’s restriction on customizing your checkout with any other tool apart from CSS.
Usually, Shopify adds the transaction fees of the payment gateways to its own handling fees. But right now, stores in the US and UK can use Shopify payments so there should be some reduction in the combined charges to store owners.
It’s also possible to make some savings on these costs. That will depend on your Shopify plan. These are the rates you will get according to your plan.
Basic – 2.4% plus 20p
Professional – 2.1% plus 20p
Unlimited – 1.8% plus 20p
It could be worth moving up to a higher plan if your site makes enough transactions to support it so that you could take advantage of the savings.
Your store will make use of the use of Shopify payments by default if you’re in the US or UK. If you prefer this option, click on the ‘Complete Shopify payments account setup’ button under settings on the payments page. If you, however, prefer a third party payment gateway, navigate to the ‘Enable payment gateway’ link on the same page.
Step 8: Going Live with Your Online Store
time for your store to go live right? Not quite yet! There are still some more
details to be sorted out like adding some more information about your company, how
you intend to deliver customers’ purchases and your tax payment structure.
All information about your business goes on the page highlighted below marked as ‘General’. Ensure you make use of the Google Analytics feature on this page. It will help you track store visitors which will empower you to make modifications to your business model if necessary.
Now let’s configure the taxes in your newly created Shopify store. It’s important to mention that based on if your business is VAT registered or not, it will determine the need to charge VAT.
In case you are VAT registered and you will sell products to both business and consumers in different EU countries, don’t forget to configure the tax rates and set it accordingly. Setting your taxes properly, it’s an important part of making money on Shopify.
Go to the products section of your admin page.
Click the name of any of your products.
Go to the section called ‘inventory & variants’.
Open a dialog window by clicking on the edit link next to your product variant.
Check the boxes next to ‘Charge taxes’ and ‘Requires shipping’ if these are required for that product.
Some products like digital goods will not require the charging of taxes or shipping costs due to their nature. Physical products, on the other hand, have to bill for both.
If a product requires shipping, enter the product’s weight in the field designated for it.
Ensure you have the right rates as failure to do this could harm the sales of your store and eventually will hurt your earning because you will have to cover the price of the shipping from your own pocket. Do the following to make sure of this:
Go to the shipping page from your admin page and click on settings.
Under ‘Shipping rates’, set a weight-based shipping rate for your product according to its weight.
Step 9: Ensuring Your Order System Works
You will need to test and ensure that your site order system works. This can be done by using Shopify’s Testing Gateway.
From your store admin page, click on settings, then navigate to payments settings.
You will have to deactivate your credit card gateway if it’s on. To do this click ‘Edit’, then click on ‘Deactivate’. Confirm your deactivation afterward.
Go to the ‘Accept credit cards’ section. Click on ‘Select a credit card gateway’. A dropdown menu will open.
Go down to ‘Other’, and then click ‘Testing Gateway’.
Under ‘ Testing Gateway’, click ‘Activate’.
Place an order on your online store as if you’re a customer.
You can also test the workings of a payment gateway with a real transaction. Ensure the gateway you’re testing has already been set up in your store.
Buy a product from your own store like a customer and use your own credit card details to complete the transaction.
Then, cancel the order at that moment so that you don’t pay any transaction fees and get your money back.
Check your payment gateway to see if your money went through the checkout.
You got it!
Of course, it’s a completely free flow, just be sure to cancel that order as mentioned. If the credit card has been billed after you’ve placed the order but before you canceled it, the transaction will appear on your bill.
There’s still the opportunity to cancel after paying Shopify but your refund will be in the form of a transaction credit on your account which could be useful for paying future transaction fees.
And that is all there is to it.
You sign up to Shopify, setting up a theme, adding products, setting up your collection, tax, and shipping policies, some payment getaways, and vualá, you got an online store.
After those 8 steps, you will have a great looking, unique, and fully-functioning store in less than half an hour without having to be a web expert. This way you can spend most of your time marketing and concentrate on your business instead of taking care of the technical side of things. Shopify is amazing!
If something is still not clear, feel free to contact me in the comments or write to us in our Facebook group.
With an eCommerce solution like Shopify platform around, setting up an online store has never been easier. The Shopify eCommerce platform has everything required to start a Shopify store in minutes, and you don’t even need any major coding or web design skills to do it.
However, it’s not enough to just have a Shopify online store. You should also work hard at increasing its online visibilit
y to generate more traffic. And it’s not just traffic you need – you need targeted traffic, targeting potential customer who are most likely to do business with you. If you wonder how to drive traffic to your Shopify store, just read on.
Get involved in community websites
Quora, Reddit and even forums generate lots of traffic. Besides, its’ visitors are generally obsessed with the topics they follow. Becoming an active member who provides solutions to fellow members’ problems helps gain your credibility and trust to develop an organic customer base and free targeted traffic.
Social sites like those could be a great source of traffic to your online store. Use it. Get involved in the relevant forums and groups and provide the relevant value and content.
Write guest posts in relevant sites
Writing for other sites related to your business, and with good traffic numbers will help generate targeted and organic traffic to your Shopify store.
Use Google to find sites in the same niche. Reach out for their owner vie contact us form (most of sites have those). Suggest a guest post writing. Most of site owners would be happy to help with that and by those, exposing the site to additional traffic to your Shopify store.
Use social media to promote your Shopify Store
Instead of joining each and every social media site, join one with most of your target audience. Facebook is worth joining because it has more than 2 billion active monthly users. Pintrest, Twitter and Instagram could be great options as well.
You can share blog posts and information about promotions and special offers on the sites. You may even provide product advice and discussions through YouTube videos, which has 30 million daily visitors.
Pinterest has more of female members using it for window shopping while Instagram has more of gen Z users. Choose and join the social media site that relates and benefits your business the most. Whichever route you choose, make sure you include your calls to action and links directing people to your website.
The right message in social channels could assist in bringing great quality traffic to your online store.
Use SEO to generate organic traffic
Search engine optimization involves using appropriate SEO techniques like using the right keywords and keyword density to get a good search engine page ranking. It takes some time but once effective, SEO will help generate free, consistent and long term traffic to your Shopify store.
This kind of traffic is amazing because it’s generally free, you don’t have to paid for advertisement to get it. Invest in you SEO efforts and the online store traffic you will get would be really valuable.
But the one option you are constantly hearing about must be content marketing, or in other words, having a blog on your online store site. But, according to latest researches, 43% of the businessman claim that they don’t know what is content marketing. Short answer, it is a compilations of thoughts, texts and reviews which remains online on your website/blog and can be accessed by anyone that is visiting your website.
Now you must be wondering if the blogging worth the time and effort? The short answer of this frequently asked question is absolutely yes. It is an inexpensive way to engage your audience with your products. It is the best way to drive traffic towards your site or to attract more customers and eventually, having a blog on your eCommerce site is not just SEO but, it’s much more.
Hubspot survey shows that 57% of your audience comes from a blog and specifically, from the organic traffic it brings. In the same study, they revealed that 81% of businesses claim that their business becomes much better after starting a blog.
So, why should you do it?
Having a blog on an eCommerce site will drive traffic.
A very important advantage of having a blog on your store site because it’s very simple, an easy, non-paid method to boost your business using organic traffc. A search engine is more than a tool. SEO loves fresh content. Your blog is the fuel for it. What is the best way to provide fresh content other than blogging? By uploading blogs daily, you are giving valuable content to Google and it will reward you for it by sending more traffic.
Blogs are engaging and help you to build a following
You can connect with your site visitors daily by asking them questions at the end of your blog. It is the best and easy way to keep your audience busy with your brand. A blog creates two-way conversation by encouraging customers to give feedback and comments.
Also, with your online store business, you should remember that customers don’t usually share the product pages on their social media channel. But, if you write a high quality blog post on your eCommerce site, people will be ready to share it. This way, having a blog on your online store site will make it much more engageable with potential customers that will get exposed to your blog from your current visitors shares.
Blogs build your brand and make you special
Having a blog on your site will make you stand out of the crowd. You learn to stay at the top of the trends after writing amazing content about your brand. You become more focused on your content marketing strategy because you have to deliver quality content on a daily/weekly basis.
It will also an essential part of building your brand presence. It could take a few blog posts before your site visitor would even considers your product. But when the time will come to add the product to the cart and click buy, the potential costumer will be already aware to your brand and your product due to the professional content he have read on your blog.
I hope you have been convinced that having a blog on your store site is essential to build a following outdistance and driving a traffic to your online site and business. Beside that, it will allow you to strengthen your brand, increase engagement and due exactly what content marketing strategies have been praised for – convert visitors to potential customers.
Organic traffic from a blog is a blessing. Use it well.