Given the extensive success of many American eCommerce Clothing Business, it comes as no surprise that the United States is a global e-commerce leader. This is largely due to the adoption of e-commerce as a mechanism for brands and merchants to sell their products to the vast, geographically dispersed population of the United States.
Due to this new earlier acceptance, customers gradually warmed up to the idea of online purchases, ultimately becoming supporters and voracious online shoppers, long before many other countries had begun to move in this way.
Since the American market is so developed and addressable, it’s no wonder that e-commerce players are competing fiercely with good quality products and providing a range of categories for their consumers. It is also noticed how the big giants attract their customers with high quality photos that the customers can relate to. Few online editing companies who give services like eCommerce product image clipping path helps the ecommerce businesses to gain popularity through professional photo editing.
Large platforms that operate across many segments, such as Amazon and eBay, are dominant, but conventional brick-and-mortar retailers are still gaining market share. eCommerce product Clipping path
Shoppers’ interactions with brands, particularly fashion shops, are no longer limited to physical stores. Fashion retailers are revamping the entire buying experience as customers anticipate mobile purchasing, one-day shipping, and 24/7 customer service.
Fortunately, the fashion industry is a master of change, with seasonal trends appearing and disappearing before you can catch your breath. The digitalization of the fashion industry, on the other hand, may be the most significant change yet.
We’ve compiled a list of the top 10 operating e-commerce sites in the United States .The list includes obvious competitors such as Amazon, eBay, and Walmart, as well as a diverse range of brands with multiple categories.
Top 10 eCommerce Websites in the USA to Start Your Own Clothing Business
Amazon is not only the most popular e-commerce site in the United States, but also in most other countries. Amazon began as a small e-commerce site selling books in 1994 and has since grown to dominate the bulk of e-commerce categories, including computers and gadgets, books and literature, and even television and movie streaming.
In the United States, Amazon customers have access to the whole range of Amazon products, including books, music, electronics, fashion and accessories, tools and hardware, sporting goods, and pretty much anything else. Furthermore, Amazon Prime members in the United States can get these items with free one-day or two-day shipping.
eBay, another e-commerce leader, was founded in 1998 and has a big head start in the global race for e-commerce domination. eBay has been the leading online marketplace for more than 20 years, the first of its type and the largest in the world, providing consumers with an online platform to buy and sell just about anything they can imagine, while staying loyal to their initial goal.
Currently, eBay leads in areas such as clothing, and more, offering free delivery on many items through auctions, straight from companies, and verified sellers.
Walmart has become a household name in the United States since the 1960s, when it first established itself as a low-cost mega-warehouse. It has since grown to become the world’s largest retail corporation, with locations in 50 states and a significant e-commerce presence in the United States, Canada, and Mexico.
Walmart’s online consumers can choose from a wide range of products in areas such as fashion and more making it an appealing platform for customers of all types. Consumers in the US can even get a Walmart branded credit card to save even more money on their purchases.
It has over 1800 stores across the country and a robust e-commerce platform that allows customers to access the entire range of target products and services both online and in-store.
Target is a consumer goods shop that sells everything from fashion to home décor and much more, having a strong presence in fashion and apparel.
Etsy is a marketplace founded in the United States that specializes in the sale of handmade or vintage goods as well as one-of-a-kind factory-made things. Etsy’s e-commerce site allows individuals and businesses to sell a variety of items, including apparel and accessories, cosmetic products, and a variety of other unique items.
Etsy, which was founded in 2006, is the world’s 19th largest marketplace, a noteworthy achievement given its particular focus. Fashion is the most popular category among users on the platform.
Macy’s is a US fashion behemoth that began as a brick-and-mortar store in the 1990s and has since grown to become a global brand with locations in many countries and an e-commerce site that ranks first in the world in the fashion and apparel category.
Macy’s e-commerce site offers a wide range of accessories, shoes, beauty goods, cosmetics, women’s, men’s, and children’s clothing, as well as home and décor items.
Wish is a unique addition to the list since, unlike many of the other brands mentioned, it is largely a mobile marketplace where small businesses and manufacturers may sell directly to consumers through the Wish platform. Electronics, family, beauty, and home decoration are the four core categories of the Wish marketplace.
Wish, which was found in 2010, has risen quickly to the top of the market, dominating sectors such as computer electronics and technology, adult products, and video games, consoles, and accessories.
There are numerous elements to consider, ranging from data analytics to technical assistance. It’s never easy to pick the best eCommerce platform. Finding a platform that meets your demands, however, can make a huge impact in the bottom line of your apparel company. Here are a few ecommerce platforms to help you with it.
Magento, which is by Adobe, is the eCommerce platform of choice for many of the world’s most prestigious fashion firms, including Hermès and Christian Louboutin. Their platform processes more than $100 billion in gross merchandise volume each year and has 190,000 active users.
Magento is recognized for its customizations, which is why so many of the world’s most powerful brands use it.
The most popular eCommerce platform on the internet is WooCommerce. There are currently 3.87 million active WooCommerce sites all throughout the world. WooCommerce’s popularity originates from its software connection with WordPress, one of the most widely used content management systems.
WooCommerce is used by a number of up-and-coming eCommerce websites, so you’ll have a good peer group if you use it as well.
BigCommerce, based in Austin, Texas, is one of the fastest-growing eCommerce companies on our list. In fact, the company’s yearly revenue reached $100 million for the first time in 2019. BigCommerce provides a few intriguing features, such as in-depth analytics, that can appeal to first-time eCommerce site creators. They also have some of the most fashionable websites. There are both new and established clothes brands on the platform.
What features should my e-commerce platform include?
‘What would be the ideal online marketplace?’ is a question that many clothing company owners have. The truth is that there is no such thing as the “best eCommerce platform.” It all relies on the specific requirements of your clothing company.
High Quality Product Photo
Product photographs are one of the most significant parts of an ecommerce site, no matter what, high quality product photography brings in customers faster. When customers or buyers can relate to your product or see themselves in your product, they tend to make a purchase more often than usual. To get high quality photography and photo editing services, UCP is one of the online editing services giving professionals at an affordable rate with professional and excellent quality work.
Search Engine Optimization (SEO)
The ability of an eCommerce platform to perform SEO is one of its most crucial features. Your site will be useless without SEO functionality and the availability of high-quality SEO plug-ins. It doesn’t matter if you have the most attractive website in the world if no one can find it online. Search engine optimization (SEO) helps in the finding of sites on online services.
Social media and other eCommerce platforms integration
For many apparel firms that rely heavily on indirect sales, integration with Facebook, Instagram, Amazon, eBay, and other platforms is a must. If your business relies on Amazon sales, be sure your platform allows you to continue doing so as easily as feasible.
Features of security
eCommerce businesses require a high level of security. Your eCommerce platform should include everything from firewalls to payment gateways, encryption, and backups.
If you’re not tech-savvy, look for an eCommerce platform that offers tech assistance and simple functionality. Instead of phone help, several of the leading platforms solely provide online tickets and chat support.
Several payment options available
In the fashionable fashion sector, being able to process every frequent payment method is very vital.
Analytics and data recovery
Using data to improve product recommendations, products, and services can significantly boost your profits. Several of the most powerful AI-based services that assist with this are more expensive, but they may be worthwhile. AI is used by several of the world’s top apparel firms.
Users with aspirations and peers
What are the demographics of the platform’s users? It’s a good sign if your eCommerce platform is being used by established or emerging clothing brands. If not, it could be worthwhile to investigate why.
With all of its advantages, though, e-commerce still carries some risks. Because you cannot view the products before purchasing them, it is conceivable that they will not meet your expectations or requirements. The next step is to determine whether the e-commerce website’s return policy is responsive to client needs and expectations.
Users occasionally express their dissatisfaction with shipment issues and delivery delays. Shipping costs may, in certain situations, cancel out all of the savings gained through online shopping.
To prevent all of these issues, it’s a good idea to check out online buying sites’ reviews and consumer experiences first. There are several options to consider as a business owner looking for an ecommerce platform. While one e-commerce system may be the most popular, others may have unique features that are better suited to your company.
Choosing the ideal platform for your business to build an ecommerce website is a long-term choice, as organizations seldom switch platforms more than once every few years. This is why it’s critical to pick the correct one before investing time and resources in it. We believe that this ecommerce platforms list of the finest ecommerce platforms aids you in carefully choosing your ecommerce platform alternatives and picking the appropriate one for your business.
If you have created an Instagram profile, not for a narrow circle of friends, but to broadcast your lifestyle to the world, share tips, earn money on social networks – you need a profile audit.
The audit is a check that helps to objectively assess an account status.
It gets on with things and answers important questions like these: “Why is activity falling?”, “What can be improved?”, “Am I positioning myself correctly?”, “Is reading my posts convenient for users?”.
It is important to regularly monitor your account dynamics, check it for quality. Without analysis, you will not be able to identify weaknesses and strengths. As a result, it will not be clear what must be changed, and what to focus on in promotion. There are multiple solutions that can assist you with Instagram Audit, and one of our favorite ones is the service provided by Spam Guard App.
Who needs an audit?
First of all, SMM specialists, PR specialists, and targetologists need a full audit and Fake followers audit. Before they start working with a company profile, great estimation works should be done. Promoting a beautiful well-designed profile is much easier. This is a fact. But if your account is inharmonious, with low engagement, it will be more difficult to work with.
Only after evaluating your account, you can:
Outline your work plan;
Determine whether you need a help of third-party specialists: designers, marketers, photographers, copywriters, etc.;
Announce final cost for working with a specific profile.
Bloggers and business page owners need an audit to “come down from heaven to earth”, take an adequate look at the state of affairs, see what mistakes were made, and find suitable ways to correct them.
Who conducts an Instagram audit?
SMM specialists, both private specialists, and agencies are engaged in auditing the profile on Instagram. For profile analysis, you mustn’t transfer access to your profile to third parties, it is enough that your account is open.
If you wish, you can audit your Instagram account yourself. It will not be as professional and complete as that of a specialist, but it will still give a general idea of the state of your profile, help to find weaknesses and shortcomings.
Profile analysis consists of 7 steps
Let’s consider 7 main stages of analyzing an Instagram account.
Step #1: Evaluation of a nickname and a page name
“As you name your ship, so it will sail” – similar applies to your profile nickname. In fact, this is your main identifier in any social network, a top-line in your account. It is a nickname that will be indicated when mentioning you in posts and stories, and it will distinguish you from other users.
For evaluating the nickname, answer a few questions:
Does it reflect the topic of your blog?
Is typing it in the search bar convenient for users?
Is it easy to remember?
Does it evoke associations that echo the profile topic?
Is it not too long?
Does it consist of less than two words?
An example of a successful nickname on Instagram is “i. love. fitness”. Not too long, reflects the subject, easy to remember, and easy to type in the search
If you answer “Yes” to at least 4 questions, then everything is fine with chosen nickname
Don’t overload it with unnecessary signs. For example, sometimes users separate words with a double underscore like this:”__”. It will not be convenient for users to enter a nickname overloaded with signs, which are often even impossible to count. If there are fewer divisions it will be better.
Choose a unique nickname because when they add numbers to an already used nickname, like this: “Alex123” it doesn’t look very presentable.
Another important point is your page name. The page name (a line highlighted in bold, placed above your biography) is often underestimated. It’s exactly that using page names the search results are carried out in Instagram.
When a person types “Ivan Ivanov” into the search, the service selects people with such a page name, not a nickname. Therefore, commercial profiles often place key queries in the name, for example, “Food delivery Moscow”, “Massage in Sochi”, etc.
Step #2: Evaluate the avatar
An avatar is an important component of any profile. Treat his choice very carefully if possible it does not need to be changed. People with a developed visual memory remember exactly your avatar, and it helps them to find the necessary profile. If you change your avatar you will lose this part of your audience.
When evaluating an avatar, you must take into account these details:
If there are inscriptions on the main photo, they must be readable, otherwise there is no sense in them.
Your logo should fit completely, its elements should be large.
It’s important not to crop the composition, if a cake is in your photo, then let it be seen in its entirety.
If you are running a specialist profile, then put a professional title photo where you are in uniform or in working environment.
Photos that reflect goods and services-always in high quality, bright, with good clarity.
Your avatar must be original. Using popular stock images, you will create an image of an unreliable brand and a fake specialist.
Step #3: Analyzing your profile header
Everything is simple here. A profile header can be considered good if it:
answers to questions: “Who are you?”;” What do you do?”;
contains a unique trading offer (relevant for companies and stores);
explains why users should subscribe to you (relevant for bloggers and specialist profiles).
It’s important not to overload the emoji header, choose a readable font for it. If you are conducting an independent audit, close Instagram and take a break from it for at least 4-5 days.
Posts can be uploaded through third-party services and auto-posting. When you reopen Instagram, you should evaluate your profile header, avatar, and other visuals with a clear look.
Step #4: Text Content Analysis
It’ll be better if you view many posts. SMM specialists usually analyze 10-20 recent publications.
The checklist for verification is quite extensive:
Does the post text correspond to the topic from your profile header? Every beginner’s main mistake is that the content does not match the profile header. If you position yourself as a general practitioner, the ratio of posts on medical topics to personal ones should be at least 3:1. If you abruptly decided to change the blog focus, change the header as well.
Is it clear from published posts what you do and what you offer? When commercial profiles are full of publications on general topics that are far from business, subscribers begin to forget what they actually subscribed to your account for. You mustn’t disguise yourself as a personal page, your followers should understand who they are subscribing to. If at least every two posts you don’t talk about your business, it’s time for completely revising your content plan.
Publications are designed in similar style? If you often change the authors, it’s important to make sure that the texts are designed in familiar style. This is especially true for personal pages, because subscribers believe that you are the one who prepares all the publications. But frequent changes in the business page are also not desirable. If you understand that published texts are very different, correct them.
Is your content diverse enough? There are a lot of types of tests for social networks. In order not to bore subscribers, try to touch on maximum of various formats.
Formatting deserves special attention. Pay attention to the ease of text readability, the presence of spaces. In Instagram, you can always edit a previously published text. Be sure to use this opportunity to make it pleasant for new subscribers to read publications.
Step #5: Visual Content Analysis
It’s a very difficult part of auditing. There are no uniform standards for photos. If we generalize, then ideally they should:
have a good quality (without pixelation and defocus);
be kept at identical temperature: only warm or only cold shades of filters;
a complete, harmonious picture has been created, but the pictures may be different.
The requirements for the visual are constantly changing. If in 2017 trends included the most fabulous pictures, then in this year the emphasis is on natural photos.
You can maintain a single style, or you can maintain a dynamic live profile. This remains to the taste of a page owner, so the rating here is more about the quality of the content.
Step #6: Calculating the Engagement Rate
This is one of the clearest and visual stages of verification. If in other points a biased assessment is possible due to banal tastes and preferences (first of all, this concerns the analysis of the visual concept), then Engagement Rates are quite specific figures.
You can find out the real percentage of subscriber engagement using specialized Internet services that can also hack Instagram followers if it’s necessary.
Step #7: Activity Analysis
It is very difficult to evaluate this item independently. A professional will determine it in just an hour:
Do you publish posts often enough?
Do you respond quickly to comments?
Do you support dialogs in comments or not?
Do you respond to responses and mentions?
Do you use all available promotion methods?
Are you working specifically for your target audience?
Do you invest enough in promotion?
The answers to these questions will help you understand what else you can do to grow your Instagram blog and develop it.
In conclusion, it is important to say that the profile analysis should be carried out at least once every six months. Or even better – every three months, to validate that that account is correct. We recommend subscribing to an automatic monitoring service that will assist with that, like the Spam Guard App, feel free to check it out.
Starting an eCommerce business is like offering a product or service to the masses. You are not limited to a city, state, or country. Your client or customers can be browsing your store from another part of the world. Additionally, running an eCommerce is affordable if compared to the brick and mortar shop where you pay the rent and bills, and hire employees and other cleaning staff.
Break the shackles of selling routine products to a community by starting an online business that aims to serve millions across the world. Statistica reports that about 80% of consumers across the world shopped online in the last year. Online buyers are increasing with every passing day. Why miss such a profitable opportunity? Start your eCommerce business today by following the steps described below.
1. Exploring eCommerce
Ecommerce is huge. For a layman, it may be simple website creation, but deep down it involves various technologies and platforms. To start an online business, you must have an eCommerce platform, where you can sell products with the ability to accept payments online and a complete mechanism of orders and customer management.
Initially, most of the eCommerce startups don’t have enough budget to develop a dedicated platform where they are the sole sellers. Therefore, they start selling on famous marketplaces like Amazon, eBay, Walmart, etc. as soon as they grow in sales, build a brand, and are ready to build a business website from scratch or with the help of eCommerce platforms. Magento, PrestaShop, and WooCommerce are a few worthy to mention in using eCommerce software as a service.
So, the first step is the selection of an eCommerce platform. You will have to decide – according to the budget – either to start on a personally owned eCommerce website or use a marketplace. Getting a website gives you complete authority, whereas, opening a store on a marketplace restricts you in many ways. The first option takes time to attract customers but marketplaces are flooded with their user base. Both have their advantages and disadvantages so choose according to your business requirements and the goals you set.
2. Selecting a viable product
The key to making eCommerce an overnight success lies in the selection of products that are high in demand, low in competition with higher profit margins. Finding such products is hard as everyone is coming to the eCommerce market with the same mindset. There are various business models for you to follow. If you already have a business and want to digitize it, you must put the same products or services in your online store. However, starting a new online business may require you to do research, testing, and evaluation. Things to consider in product selection:
Competition – it is found in every form of business. Check if you can gain an edge by reducing the price, improving the product, or innovating a new service from it. Build a strong relationship with suppliers to grab discounts on bulk orders. Use interactive media channels that are not used normally in your industry.
Market share – Evaluate the sales volume and revenue to measure the market share of your competitors. It gives you a probability for your products or brands to penetrate the market. Providing good quality in an average price range will surely help you secure a fair market share. Consider price-cutting and spending on promotions.
Customer base – Assess your customers. You must know the people who would like to take interest in your products or services despite the fact they are buying from the competitors. If they find it well, they will surely be converted into loyal customers.
Niche products – Niche is a small section of a market where you can build authority and create a monopoly. Choose a specific range of products or services within a market and get recognized as an icon for it.
Product selection goes on to continuous research and development. It leads you to recognize marketing mediums, tools, and platforms effective for the specific type of your business. Setting a brand message and adding a story to it is also worth considering for creating an impact in the market.
3. Study the trends
In general, eCommerce is highly driven by trends and seasonal fluctuation. Despite the usual industries like food and grocery that are considered to be safe from seasonal fluctuation also have to face ups and downs. It is the fashion, beauty, and tech industry that is affected the most. Celebrities endorse new clothing brands, cell phones, and skincare products that set new standards for the general public to follow.
If you are a beginner in eCommerce, you must look into the ways you can cater to your audience with the trend they like to have. As soon as your business is recognized as a brand, you get the authority to break the stereotypes and set new style trends that will be unique of all and followed the most.
4. Get your business registered
Choose a business name and decide the legal structure you would like to carry. You can open an online store as an individual (also known as a sole proprietor), go into a partnership, and incorporate it as a private company. It depends on the investment you bring to the business and the human personnel you will need to run the online shop.
Online stores do need registration with the government agencies that are governing taxation, legal, and import or export matters. Obtain permits and licenses to ensure the smooth and seamless operation of your business. Acquire compliance with health and safety regulations, sales registrations, etc. as well.
5. Producing or sourcing a product
The product you choose to sell must either be manufactured or sourced. Look into the ways you can produce it. It can be getting raw material or partly-complete products and finishing them at your manufacturing facility. To save finances on processing units, you can choose to source finished products straight from the manufacturers, wholesalers, or suppliers.
You can search for a list of products and their possible suppliers. Reach out to them to seek their terms and conditions, and get affiliated. They often have the condition of minimum and maximum order amount or quantity. Agree with them to remain at peace. However, you have another product supply and distribution model to choose which is dropshipping. It removes the need to order and manage stock. You get the order, retain a profit cut, and forward it to the supplier. They ship with your details and revenues are generated.
For starting a service-based eCommerce business, you may need to invest in building a portal. For example, booking appointments for your consultancy business that may be about visa, career, business, marketing, accounts, or real estate, etc. The service industry is huge as it allows selling your skills, knowledge, skills, and expertise. You will not need to strive for products. However, the same time and energy are required to find the right service to sell online.
6. Go Live and Promote
Add products to your store and it’s ready to attract customers. Make sure the domain name is easy to remember and the same as your store name. you might have selected Magento or WooCommerce, or a marketplace, pay attention to optimizing the product pages. these should load faster in users’ browsers. The design may also need modifications with the time so keep your web developers and designers on board for quick and reliable changes.
Now that your store is up and running, it is time to start promoting it. targeting users from search engines may require you to research the key terms and add them to the title and body of the product pages. For quick marketing and better return on investment, store owners need to consider search engine advertising too as it quickly displays the products against relevant searches to the users. use different social media networks to spread the word and amass users with post likes and other interactions.
Add traditional marketing mediums as well to your promotions like running ads on mainstream media that includes TV, radio, or publishing press releases in popular newspapers. Distributing flyers and brochures with your bundle offer are still working and useful for attracting the local community.
7. Maintain and Expand
An online store requires continuous maintenance. It requires security patches and functionality updates. Hire web development agencies on retainer ship to ensure minor issues are dealt with before a major breakdown. For example, if you are using the Magento eCommerce platform and a new version is released, you may need to update the online store to avail the enhanced security, performance, and functionality of the platform. Besides this, you must also keep an eye on expansion plans.
As soon as your online business grows, you may need to target more regions and people of different ethnicities. To reach them effectively, you may need to add the products in other languages to establish it as a multilingual store. There are plugins and extensions to enhance the functionality of your existing store. You will be able to manage multiple region-specific stores from a single dashboard. such an expansion means getting profits of multiple stores by managing one.
Starting an eCommerce business is not difficult. It is an open choice as anyone can start it. However, the one who is wise enough to choose the right product and tap a demanding market leads the way to success. I hope the steps I have discussed in starting an online store will help you set up one for yourself, however, there are countless eCommerce development agencies to seek help from.
Link building is a strategy that involves establishing hyperlinks from an external site back to your own. For example, imagine you have an online store that sells winter boots. An eCommerce link-building strategy might include a blog that discusses preparing for winter linking to your store.
Ecommerce link building strategies are a great way to achieve success with your business. Learn more about why they are so important and take advantage of some great eCommerce link building ideas below.
Importance of Ecommerce Link Building Strategies
Ecommerce link building is important for several reasons, including:
It improves your brand awareness, getting your product or service in front of a wider audience.
It increases the amount of traffic to your website, potentially increasing sales and improving your overall rankings.
Relevant inbound links play a major role in SEO. By putting link building strategies in place, you are improving your chances of ranking highly.
8 Ideas for Ecommerce Link Building
Now that you see the importance of eCommerce link building, you want to know how to make it happen. Below you’ll find several strategies that can help, but there’s something important to understand before choosing any methods: your methods must be relevant to your niche or industry.
In other words, you don’t want to go about this haphazardly. Search engines don’t just check for inbound links. They check for relevant links.
Therefore, even if you have 1,000 backlinks out there, they won’t matter unless they are relevant to your content, products, or services. As you look through these ideas, keep that fact in mind.
1. Guest Blogging
This is an old strategy, but still an effective one. Find a website that is either in your industry or writes content related to your niche. Write an informative blog post for that site, and link back to your own site.
Infographics can be incredibly valuable in link building. By sharing content in such a visual, easy-to-digest way, you’ll find yourself receiving organic traffic and high-quality links naturally.
3. Resource Roundups
Write a roundup of blog posts from external sites that are relevant to your own site. Be sure you link to those blog posts, and most of those writers will reciprocate by linking back to yours.
4. Create Great Content
Creating great content is one of the best ways to get backlinks without even having to ask for them. Write valuable, educational blog posts and create fun, engaging videos.
Doing so will attract your audience and other content creators. They’ll share your content with others through their own content. The key is to ensure that your content is valuable or entertaining enough to make others want to share it.
5. Buy Backlinks
You can always try and reach out to other site owners, in our niche, or in relevant topics, and suggest payment for a well-placed, and related link. In this way of buying backlinks, you can achieve great quality backlinks, with a good ROI on the initial payment.
6. Social Media
A big part of building inbound links is getting your content in front of people who will share it. As there are billions of people active on social media, it’s imperative that you use social platforms to share your content. When you do, you expose yourself to other content creators who will share your brand, products, and services with their own audience.
7. Don’t Forget Internal Linking
Don’t just rely on links to your site. Be your own linking champion by creating relevant links between pages on your site. Doing so improves your SEO rankings, putting you in front of a bigger audience. The more exposure you have, the greater your chances of others linking to your content.
8. Network With Influencers
Influencer marketing is an invaluable technique to put to work in your digital marketing strategy. Influencers have their own audience, which is often full of people you might not reach on your own. By networking with influencers, you expose your brand and site to a larger audience.
Ecommerce link building is an essential part of an effective digital marketing strategy, but it can be time-consuming and overwhelming. If you’re just getting started or you already have a full schedule, consider hiring a digital marketing company to take care of it for you. In doing so, you get to reap the benefits of eCommerce link building strategies while you focus on other important aspects of your business.
Shop abandonment for eCommerce stores can go as high as 80%, and this is true even if you use a platform like Shopify. So if you don’t act against this common problem, you will be just like other businesses – significantly losing potential sales.
Surely you are getting decent revenue, but you still can be experiencing wasted sales via abandoned carts.
Can you imagine the things you can use the lost money for if you recover it? – maybe a vacation or maybe that extra amount is what you actually need to buy a new upgrade for your business.
This is why you should make extra efforts in mitigating and retrieving abandoned carts.
There are things you will have to ensure that your website has to reduce cart abandonment. One of the best ways to do it is to use a Shopify abandoned cart app as a contingency because it easily integrates into your website’s system.
To get back your shoppers, we must understand why people abandon carts on Shopify. This way, we can pinpoint the proper solutions.
People Have Too Many Choices.
Shopify is one of the best and simplest-to-use eCommerce platforms today. It is easy for business owners or merchants to create an entirely working eStore and convenient for consumers to find what they need.
If you are using Shopify, you are in healthy competition. But it is competition nonetheless.
Consumers already know that there are reputable sources of logistics and products that use the eCommerce platform. Also, they know or at least assume that your website will provide an uncomplicated shopping experience.
This means that by using Shopify, there is already a minimum amount of trust that people give you. But not just you – the tens of thousands of other merchants too.
When people shop, they usually consider more than one store. It is always you or someone else.
If your competition’s website:
Has a better user experience;
Has easier navigation;
Has a more seamless checkout process;
Has the perfect payment options;
Has the best security features; and
Has excellent conversion and conversation optimization in general;
A shopper who sees the comparison and advantage over your store will leave your outlet or abandon their cart.
For this reason, you will be able to change things to make your website’s performance better.
What you can do is try shopping on the website of your best competitor and see for yourself what makes it excellent. Then take what they do well but do it 100x better on your website.
If you have a lousy website, no amount of effort or a Shopify abandoned cart app will help you. People returning after cart abandonment who see that the reason why they left is still there will simply leave again.
So the first thing you have to ensure is that you mitigate problems that you can cause by making your site a wonderful thing to use.
Then, have an effective contingency in place.
People Mostly Leave for Random Reasons.
A shopper can abandon a cart “just because.” This is the most prominent reason for abandoning. Sometimes, people leave their shopping cart due to cash flow and credit issues, and for those, we recommend checking joy wallet, which will help them to evaluate their credit position.
Some may browse and get distracted by personal matters like a phone call from work. Or maybe they just got hungry, went for a meal, and then forgot to go back to shopping.
For these people, you will simply need to remind them of what they were previously doing.
There are three modes of communication or reminding that you can use.
With email, you will be able to send a long enough message that reminds them of what they were doing and entice them to return with a perk. You have more freedom with the character length available.
But people don’t check their emails all day. You will have to wait for the customer to do their email reading time before you get any chance at a result.
With push notifications, you are able to ping people at a chosen time. However, 60% of consumers opt-out of push notifications because they can be annoying.
People are already generally sick of pings and beeps in this heavily digital world we live in.
SMS doesn’t have the problems that email and push notifications to have.
SMS has a different story. For decades, we have been using SMS as a reliable source of vital need-to-know information.
People closely consider SMS as something as important as a call that needs an immediate response. Plus, it is shorter than an email but demands less than push notifications.
SMS is your sweet spot when it comes to reminding people to come back and shop. Hence it is best that you use an SMS Shopify abandoned cart app like Winback, because with a proper Shopify SMS marketing app, you will even be able to entice window shoppers who abandon carts to go back and complete a purchase.
The price to make an eCommerce website can vary from $26,400 to $99,700 and up. No developer can tell you the exact price until they know your requirements: what features you want to add, design, integrations, etc. Especially if you intend to build a custom website, bypassing out-of-the-box solutions.
In this post, I’ll flesh out the cost to develop an e-commerce platform based on the core features. Also, you’ll learn what factors influence the final price.
The estimate here is based on the average hourly rate of $50/hour in Eastern Europe.
Average Cost of E-Commerce Website
As I’ve mentioned earlier, the price of developing a tailored-made eCommerce website can reach $99,700+. You may consider this sum creating the website from scratch. A ready-made solution will cost you less, but it’s a good option for short-term needs.
Why are customer websites better? There are a bunch of reasons. The main ones are page loading speed, adaptability, and Google loves them more. Besides, you can create exclusive UI designs and stand out from the faceless mass. The more complete your website is, the more customers you may attract. Besides, ready-made templates may not be as secure as you expect your website will. Security’s vital when you handle customers’ personal and payment data.
Now, let’s reveal the main factors influencing the price. To make the process easier, I’ve split the e-commerce websites by their complexity, from simple ones to websites with complex features.
Large e-commerce sites must be well-organized to manage high loads and rank well on Google. This is one of the reasons (along with unique design, number of pages, etc.) why e-commerce site cost can go up. By the way, the tech stack will also vary depending on the project. For example, simple websites don’t require push notifications or coupons compared to large-size platforms.
What Factors Affect an E-Commerce Website Cost
To make it clear, the main cost-drivers are:
The number of features and their complexity
Web design difficulty
Number of 3rd party integrations
Let’s consider them in detail.
Features: Number and Complexity
The intricacy of tech requirements depends on the website’s size. Respectively, the cost to develop an e-commerce website grows either.
Screens, buttons, fields, logic affect the final price. Moreover, the developers may need to integrate APIs (e.g., payment systems or social login) or design from scratch. All these points matter a lot.
I’m going to estimate e-commerce development cost feature by feature. But firstly, look at the list of must-have pages:
And the core features:
Integration with payment systems (Stripe, PayPal, Dwolla)
Recently viewed products
Products’ rates and reviews
Search bar with filters
Custom Website Design
The same dependence on e-commerce website design cost: the more complicated your website design will be, the more time developers will spend to implement required elements.
Design isn’t only a bright picture. It should provide customers with a fast, clear, and simple select-buy process. Or even push them to purchase.
Moreover, if you plan to add some animations or ask designers to prepare 2-3 visual concepts (it requires additional time), be ready for higher website costs.
Another point: you may want to design a website that renders well on mobile devices. In that way, you need to consider adaptive web design costs. It’s the right choice if you prefer your web pages to go together with various devices, including smartphones (so you don’t need to develop native iOS and Android applications for mobile users separately).
Number of 3rd Party Integrations
If you want to incorporate 3rd-party tools, add an online chat, or adjust shipping options, you’ll need to pay extra money for your project development.
Payment gateway integrations allow you to sell your products online and provide secure transaction processing. Let’s consider the most popular payment integrations – Stripe and PayPal.
Stripe charges 2.9% + 30¢ per successful cash transfer. PayPal charges the same price, but they also take 5% + .05¢ for payments lower than $10.
Want a robot assistant to contact your clients when orders are sent? Or send them notifications in WhatsApp? Twilio APIs (programmable voice or SMS) is the right choice. It stands for a cloud communication platform that allows users to text, make a call or start a chat from their websites.
Let’s look at the Twilio price policy:
$0.0045 to convey a WhatsApp message
$0.0080 to pass on or get a message
$0.0090/min to get and $0.015/min to place a call
Again, it requires additional time for integration (not much, though).
Another example, emails. It’s a must-have channel if you’re planning to notify customers about their orders being prepared or delivered.
It’s a good idea to utilize the Amazon email sending service (Amazon SES). You’ll pay $0 for the first 62,000 emails you send each month. And they take $0.10 for every 1,000 emails you send afterward.
Developers’ Rates by Country
Software developers’ rates also affect the final price. The specialists who have experience in similar projects will charge more compared to non-experienced ones. Besides, website development services in Eastern Europe or India cost less than in Canada or the US.
Here are the average cost to make an e-commerce website in different country (per hour):
Canada – $100 – $149
United States – $100 – $149
Israel – $100 – $149
Australia – $100 – $149
Sweden – $100 – $149
United Kingdom – $50 – $99
Germany – $50 – $99
Norway – $50 – $99
Switzerland – $50 – $99
Latin America – $30 – $50
Ukraine – $25 – $50
However, a high price doesn’t guarantee that you’ll get a well-architectured website. Some software development companies provide high-quality services for an affordable price.
But not so fast. I’ve discovered the basic factors of e-commerce website price, but it also requires additional expenses like:
The domain name ($10 to $20/annually)
Hosting ($100 to $200)
SSL certificate ($6 to $150)
Maintenance ($500 to $12,000)
Finally, if customers don’t know about your e-commerce platform — there is no sense. That’s why it’s essential to add marketing expenses to your business plan. Here are some of them:
PPC advertising (the cost depends on the competition level of the keywords)
SEO (the month price can vary from $300 to $1,500 on average)
Copywriting (from $60 per article)
SMM (the price starts from $500 per month)
Now, let’s move to the most significant e-commerce website cost driver – features.
E-Commerce Website Cost: Estimate by Features
Content, design and the domain will definitely affect the final. However, features that you want to add to your website will take up a tidbit from your budget.
Let’s examine how much time the developers need on average to develop an e-commerce platform for basic features (frontend part).
To make it easier, I’ve combined the features into modules. The time was calculated per module.
Module 1. Registration:
Register using email and password
Login using social media
It takes approximately 56 hours to implement this module.
Module 2. Main screen
Last purchased products
Developers will need 96 hours to carry out this module.
Module 3. Catalog screen
List of categories
It’ll take 24 hours to enforce this module.
Module 4. Product details screen
Module 5. Cart
List of products
It takes approximately 112 hours to implement this module.
Module 6. Profile
The team will need 64 hours to carry out this module.
Module 7. Help screen
Terms and conditions
It’ll take 32 hours to implement this module.
Module 8. Push notifications
It’ll take 16 hours to enforce this module.
Module 9. Analytics integration
Developers will need 16 hours to carry out this module.
Given these points, it’ll take 456 hours to build a front end of the e-commerce website.
All e-commerce websites need an admin panel to operate items, users and give access to employees. Keep that in mind to accurately calculate the price of building an e-commerce platform.
It will take approximately 456 hours to build a back end of the website. So, the development team will spend 936 hours in total to develop an e-commerce website. Remember that you may need other specialists (UI/UX designer, project manager, QA engineer, business analysts) on a team to develop a full-fledged website from scratch.
Consider the amount of work, it’ll cost you approximately $99,700 to create the e-commerce website.
Tech Stack of an E-Commerce Website
After we determine the price, let’s consider what tech stack the developers need to design such a complex product from scratch.
UI elements libraries
Nodejs + TypeScript
PostgreSQL or Mysql
3rd party elements:
Paypal, Stripe, etc
Firebase Cloud Messaging
Login through social network API
Hopefully, I’ve explained how to calculate the price to start an online business. As you can see, you need to address various factors before making your ecommerce site.
If you want to create a simple eCommerce platform, you can use ready-built solutions (e.g., Magento, Shopify). But if you tend to boost your business growth and get as many clients as possible, then a custom eCommerce website will be the best choice.