Are you a new e-commerce entrepreneur who wants to get off to a good start? Every year, thousands of hard-working adults supplement their income by opening their own online stores. Some succeed, and others don’t. What are the main reasons the unsuccessful ones have trouble getting their businesses up and running? On the other side of the equation, what do the winners do right? The question is as old as business itself, and in the digital age, some of the answers are less than obvious. That’s especially true for first-time owners who might have years of experience in other fields but none in e-commerce. It’s not being negative to focus on the common errors. For some reason, entrepreneurial people related better to the process of finding errors and bugs in their operating styles.
That’s why it’s often more effective to explore the most frequent errors business owners make. Far too many people burn up a lot of time and money on a logo design for their Shopify stores. While having a recognizable logo is an important piece of the success puzzle for established companies, it’s not such a major component for early-stage businesses. Those precious dollars are better spent on a targeted advertising campaign. The logo snafu is just one example of many. Here are some of the other top pitfalls that e-store founders make.
Not Starting Out with Enough Capital
It’s noble to want to start a business even when you have little capital. Putting sweat equity and elbow grease into an important effort is praiseworthy but can be exceedingly frustrating. Luckily, there are ways around lack of capital dilemmas. Entrepreneurs often find that taking out personal loans is a commonsense way to cover some or all upfront expenses associated with a startup. Personal loans offer several advantages for first-time owners, primarily the fact that sensible borrowing helps them establish credit. Additionally, when you take out a personal loan, you can tailor the terms to fit your budget and the amount of cash you need to purchase crucial equipment.
Adding Too Many Blah Products
Avoid the very human urge to populate your new store with too many products. It’s far better to start slowly, with between 20 and 50 items, than to go all out and place hundreds of things on the menu. You’ll often come across Shopify and other platform users who fall into this rut. Often, they have otherwise attractive, functional e-stores, but it’s obvious that they’ve committed the common mistake of product overpopulation. Owners tend to give too much importance to building a brand at the expense of creating a niche. Think about how you want to differentiate your store. There are many e-commerce sellers out there, so it pays huge dividends to set your shop apart however you can. Some sellers add a few handmade products or art-related items along with top selling kitchen and tech offerings in order to create a unique personality for their shops.
Ignoring the Perfect Mobile Experience
Yes you need quality content in your marketing strategy but it’s unforgivable in the digital age to set up a website without double-checking that every feature is 100% mobile friendly. Check out a few of the newer e-stores, and it’s apparent that only about half of the owners meet this criterion. In an era when mobile shopping is beginning to dominate the entire retail sector, there’s no excuse to miss out on making your store as mobile-friendly as possible.
Being Vague About Your Policies
Vagueness about store policies is one of those things that irks consumers, yet some entrepreneurs are clueless about the situation. What’s it mean to be clear about your policies? It means putting a short but comprehensive statement near or at the bottom of every page on the site. Consider placing the statement higher on the check-out or shopping cart page. People want to know how you handle returns, whether they can get a break on shipping costs if they make multiple purchases, and how long it takes for credit purchases to show up on their bills. Of course, your specific policy statement should include more than just those few items, but the point is to be clear and honest about the guidelines you’ve created for buyers. Don’t leave potential customers in the dark. Let them know you’ve taken the time to anticipate their needs.
A person or agency that provides image editing services while being self-employed is defined as a freelance photo editor. There are some differences between a freelancer and a full-time image editor employee. For some years, the demand for freelance image editing services has been increasing.
In this article, you will learn details about a freelance image editor as well as the differences between him and a professional photo editor. This will give you ideas about why you should hire a photo editor. In addition, you will also learn eight beneficial tips about hiring a photo editor.
What is a Freelance Photo Editor?
A photo editor is a person who alters the structure of a raw photo, such as modifying any portion, changing the background, and enhancing visualization by utilizing numerous methods. He usually edits photos for online businesses, magazines, and books.
Just being taken a shot, an image is not perfect. It contains a lot of shortcomings and needs copious corrections. A photo editor, in particular, improves the photo quality and makes it perfect and convenient.
A freelance photo editor is a person who mainly works with independent contracts and deals. It can be a person or an agency. Professional photographers, marketing companies, advertisement agencies, and other organizations engage with him/her/it for specific purposes.
This is particularly true for temporary jobs based on contracts. It is not a type of full-time job. A freelance image editor improves, modifies, and retouches print or digital pictures. And after completing his editing activities, he delivers them to the buyers.
Professional Photo editor Vs. Freelance Photo Editor: The Differences Between Them
There mainly exist two types of photo editors. They are freelance and professional photo editors. Though the booth contains good skills and working experience, we can find some differences.
A professional photo editor is a person who a particular company or organization has mainly employed just for their purposes. He serves a full-time job for the company and does not get involved with any part-time jobs.
On the other hand, a freelance image editor is a person or agency that provides commercial photo editing services and manages numerous deals at the same time. A freelancer principally works for independent contractors.
2. Payment Policy
A professional photo editor works for a specific company. That’s why the company has to pay him a certain salary per month, year, or as the company’s basic role. He also takes other employment facilities like salary review, festival bonus, and so on.
In contrast, you don’t have to pay a monthly salary to a freelance image editor/ agency. He/it just receives the particular payment dealt for a specific service and does not demand extra employment facilities like salary review and festival bonus.
3. Project Responsibility
A professional photo editor utilizes his expertise for a certain company and maintains all kinds of responsibilities assigned to him. In some cases, he should work on some criteria in which he has no proficient experience.
Whether agency or person, a freelance image editor usually works in a niche in which he has proficient skills and expertise. Besides, a freelance agency every time maintains solid teamwork and delivery. It makes their work more coherent and attractive.
4. Workload Management
A professional photo editor can provide just a limited number of products. It is difficult to maintain a turnaround time with a big task.
A freelance image editor agency can deliver thousands of images within a day because it works as a team with numerous workers. It helps them to supply huge and high-quality photos in a short time.
Though a full-time employee contains various skills in photo editing, he may have some weaknesses in a few areas because it is difficult for one person to gain expertise in numerous topics.
In contrast, a freelance photo editing agency is full of experts. It carries a team in which every member is specialized in a different area. It helps them to complete numerous difficult assignments with perfection and solidarity.
From the above discussion, we can prominently learn about the differences between professional and freelance image editors.
Why Should You Hire a Freelance Photo Editor Online?
The freelance photo editor’s rates and demands have precisely increased along with the online business progress because every company doesn’t have an in-house photo editor.
That’s why they look for contractual online photo editors. It allows them to easily fill their essentials. There are some benefits to hiring a freelance image editor online.
1. Easy Finding and Hiring Process
According to a coherent source, more than 57 million people do freelancing in the USA. From this information, you can easily get an idea of how many freelancers exist in the entire world.
This huge number of online workers makes hiring a photo editing agency easier. You could instantly contact numerous freelance photo editors or agencies by using online options. This saves your time as well as helps you find the photo editor more quickly.
2. Expertise in Specific Skills
An expert freelance image editor with specific skills can provide more accurate and special services, achieving the company’s goal. Many competent photo editing agencies have several experts for specific areas.
If you need an expert editor on a particular subject, you can contract a freelance agency. It can assist you in finding the right person for making a certain edit.
3. High-Quality of Work Performance
Most freelancers contain the highest experience ranges, especially freelance agencies. They can provide continuous outstanding performances. During hiring a freelance agency, you can see its previous work experience and portfolio.
Moreover, every freelance agency tries to maintain its high-quality service. Because it enriches its profile and portfolio, a freelancer can earn a reputation and enhance the chance for future contracts by providing a marvelous delivery.
4. Taking Advantage of a Broader Talent Pool
A freelance photo editing agency can perform in a broader area by opening its workplace. They are proficient in team working. It can help you take advantage of a broader talent pool across the world.
Because due to their copious specific talent and skills, they can serve the desired products. It certainly helps you to achieve a successful delivery by exploiting the right person.
5. No Long-Term Commitment Required
A freelance image editor demands only the specific payment for certain work. You can hire him for a temporary project. There is no requirement for a long-term commitment. So hiring a freelance editor can give your company outstanding flexibility.
On the other hand, if you hire a full-time employee, you must take some mandatory responsibilities such as paying a monthly or timely salary and managing work equipment.
6. Faster Deliverables Than Full-Time Employees
By maintaining quality work, a freelance image editing agency can deliver faster than a permanent employee because it is structured as a team where plenty of experts work closely.
They will mostly provide attention to your project as an experienced group. It can help them handle the delivery process faster and increase product efficiency. It is more useful to complete your project rapidly.
7. Saving Money on an Office and Working Space
A freelance agency doesn’t need any training or any workplace in the company office. A freelance agency also does not demand any extra benefits like health insurance, payroll tax, etc. That’s why hiring a freelance image editor mostly saves your company costs.
On the contrary, a regular full-time worker is more expensive. Despite paying a salary, a company has to bear numerous costs like providing him with training, health care, and other benefits.
8. Freelancers Can Bring a Fresh Perspective
A freelance agency includes a lot of workers where everybody edits photos quietly in his way. That will be entirely in a new and fresh perspective and gives the work an exceptional appearance. It is more important to create more demands and desires among the customers.
In contrast, a full-time employee usually works traditionally. He always tries to complete the work according to previous ideas and roles. That’s why most of the time, his work seems standard but not fresh and unique.
9. Reduce Risk and Disaster
A freelancer works just as a contractual person. The company does not need to invest in training him. So there is no risk of losing the project if the freelancer does continue the work. This reduces the company’s risks and protects it from any disaster.
However, a company bears numerous risks when it employs a full-time worker. Because it has to invest in that worker’s future like training and onboarding him. It might be a great loss if that employee leaves the job before giving adequate services.
From the above description, it is crystal clear that a freelance image editor is much better than a full-time professional. I hope you did find the proper answer to why you should hire a freelance photo editor online.
8 Tips to Hire a Freelance Photo Editor for Ecommerce
Before hiring a freelance photo editor, you should consider several facts. 8 tips help you to hire an online professional photo editor.
1. Find Freelancers with a Photo Editing Niche
A niche is a distinctive market segment for a specific service. Numerous freelancers work in separate niches. So you have to seek photo editors from the freelance market matching your needed orders with their niches.
For instance, you need some photo edits for your e-commerce business product. Then you should choose someone who is a specialist in product photo editing. It will help you find the perfect service from an expert in this niche.
2. Creative and Expertise
When you search for a freelancer, you find a lot of workers matching your niches. But to find the right person, you should check out a freelancer’s expertise and creativity in a specific niche.
During browsing freelance agency websites, you can take eminent ideas about their innovation skills from buyers’ reviews and mentioned expertise areas. So, the freelancer whose skills and expertise will match your needed service properly, you should choose for hiring.
3. A Well-Maintained Portfolio
A professional freelancer contains a well-maintained portfolio. Because a solid portfolio plays an important role in finding more works and orders from the clients. It shows a freelancer’s achievement stories.
You can see how a freelance agency solves its client’s problems and maintains a good connection with them. Also, you will find other clients’ evaluations of its prominent experts. For that reason, a well-maintained portfolio helps you get a real expert freelancer.
4. Powerful Customer Testimonial Examples
A testimonial seems to be visible evidence of a freelancer’s skills and expertise. It makes a freelancer’s profile more reliable because a customer testimonial certifies the truth of a freelancer’s liability and working experiences.
So when you can see various testimonials in a freelancer’s profile, you can depend on him with ease. Because the more customer testimonials a freelancer gains, the more reliability turns out about him.
5. Project Management Process
A freelancer usually works with a lot of clients at the same time. He tries to secure his finances and increase work consistency. However, many freelancers cannot provide their projects at the right time. But you can contact a freelance agency because they have lots of staff who work combining.
They can manage a project with good hands. You should find a freelancer who owns a successful story about his project management activities. It will protect you from waiting for the ordered delivery.
6. Search Multiple Platforms for Freelance Photo Editors
There are multiple platforms where freelancers and clients contact each other. You could find a lot of online marketplaces. Moreover, There are huge freelance photo editing agencies that are popular for their consistency and proliferation.
When you decide to find a freelancer, you should search on these multiple platforms. It will help you find a prominent freelance image editor with affordable payment.
7. Ask for Recommendations
There are a lot of people, as well as numerous organizations, who have proficient knowledge about freelance photo editing services. They have direct experience in hiring freelancers.
You may be a newcomer or an inexperienced buyer in the marketplace. So you might not have an exact idea about how to find a freelancer or how to make a successful deal with him. Then, you can ask for recommendations from the people around you. It will make your hiring process decent.
8. Compatible with Pricing Strategy
There are lots of freelance persons and agencies. They demand various payment amounts according to their skills and expertise. But most of them are harmonious and compatible with pricing strategy. Because there is a huge competition among themselves.
For that reason, they are always concerned about the client’s benefits. They never want to overlook or lose any customer. So, when you seek a freelance image editor, you can find him more harmonious about pricing strategy.
Freelance Photo Editor Rates: How Much to Charge for a Photo Editing?
There is no exact payment method for image editing services in the marketplace. It could be determined according to the freelancer’s rates or the client’s offers.
However, Freelance photo editor rates currently vary based on the task level. Image rates or project types could determine photo editing charges. There we will explain those kinds of charge processes.
On Image Rates
In this process, photo editing charges are determined by the image rates. You can pay a charge according to your image quality and quantity. The average range of basic photo editing charges is from $0.20 up to $2 per photo.
For the mid-level photo editing service, you should charge from $10 to $15 per image. And for the advanced and complex photo editing, you might cost from $20 to $50.
On Project Types
The photo editing charge also depends on project types. For instance, if you hire a freelance photo editing agency for a particular project, that will be determined according to the project times, image quantity, and editing quality.
It could also be an accommodated deal between you and the freelance agency because there is no specific and determined charge for photo editing services.
FAQs on Hiring a Freelance photo editor for Ecommerce Business
1. How long have you been working in your industry?
Answer: I have been working for more than ten years in this industry. From my childhood, I was curious about image editing. It is my passion, and I feel more pleasure doing this work. That’s why I have made it my profession for a long time.
2. Can you provide work samples and references?
Answer: Of course! You will get different types of samples and references on my website. It will help you take an absolute idea about my work skills and editing perfections. Moreover, I can also provide you with more samples and references privately.
3. Do you have the skills and tools needed for this project?
Answer: Absolutely! As a professional freelance image editor, I gained prominent skills and earned numerous certificates in my niches. Along with this, I managed all kinds of tools needed for my project such as computers, necessary software, etc.
4. Are you able to meet the deadline for this project?
Answer: I am very concerned about the deadline. Because I feel the client’s importance and the necessity for his project. It always encourages me to deliver the work on time. So, you can be relaxed and tension-free about deadlines.
5. What is the turnaround time?
Answer: My turnaround time will depend on the project’s nature. It will be diverse according to the quality and quantity of images. For instance, it will take less time if you need only basic photo editing services like background removal with fewer amounts.
On the other hand, if you want mid-level or advanced image editing services like retouching and clipping paths, it will consume more time. But don’t worry, You won’t have to wait any longer. Because I always care about turnout time.
6. What are your background and credentials?
Answer: As image editing is my childhood pleasure, I took it as my educational background. I completed my graduation in graphic design. Besides, I also participated in copious worldwide photo editing contests where I earned various credentials.
Along with the progress of the e-commerce platform, the importance of freelance image editors has increased. Because they can provide rapid and outstanding services for a huge project. It saturates the company’s needs and demands perfectly. It will be useful for you to hire a freelance image editor for any business.
I hope, from this article, you will find proficient knowledge and ideas about a freelance photo editor & why you should hire him instead of employing a full-time worker.
Applying CRM software to monitor and operate the relations with customers in a business-to-consumer segment is nowadays not only the modern tendency but a must-have tool to enhance a company’s services. With e-commerce CRM software, businesses can enter, store, and organize information that concerns consumers’ interplay.
A primary opportunity provided by the CRM is observing behavior patterns as well as tendencies within the business. This article will reveal the value, benefits, and implementation of the e-commerce CRM software. Let’s begin!
For Whom CRM System will be Highly Advantageous?
As it may be indicated from the concept- the primary parties who profit from such solutions are the entity and consumers essentially. Nevertheless, such instruments are excellent for businesses that put their client base in priority and want to maximize the service quality. You don’t have to implement it only due to the fact that the other organizations use CRM.
With a devoted audience, your company will be competitive, credible, and solid. To gain it, you should enhance the goods/services the company distributes.
In case your goal is to create an online marketplace and enhance its service with CRM, or to own establishments providing beauty services, then customer satisfaction is the primary focus for you. If the idea and concept of your company are diverse, you don’t have to implement a CRM solution only because it is profitable for other businesses.
CRM System in E-commerce Advantages
Let’s single out the primary significance and opportunities brought by such software.
Sales managers or the other individuals managing client services have all the data concerning the interactions with consumers on hand. For example, payment and order history. Such in-depth data will help in ensuring a more individual approach which will result in higher user satisfaction.
CRM system in e-commerce ensures requirements analysis to project the sought-after goods/services and benefit from them.
Accessible data concerning each client enables providing him/her with personalized offers, discounts, and promotions. It’s another method to raise a company’s sales.
Enhanced post-deal relations
Accessing all the data concerning the deals, businesses gather more insights about clients and ensure even greater services.
Creating an ideal client description within your business and understanding your target audience’s requirements more is another valuable advantage of CRM.
Return Merchandise Authorization (RMA) can serve as an integral part of your system. Why is it profitable? An agent with all the customer relations available is able to assist the audience in overcoming challenges and issues.
Decreased expenses and lesions
Background data driving liquidates the information administration by hand. Therefore, the number of faults is substantially cut down, resulting in an improved serving.
Selecting a CRM Software by Type
To choose a proper and appropriate type for the e-commerce CRM, you should first outline which objectives you want to accomplish by integrating the CRM software.
In addition, it would be useful to explore and analyze the current market to find the existing CRM solutions of your competitors. Then, you should study the features and capabilities of their solution. In addition, it’s vital to estimate your budget and how much money you are able to invest in the development of this software. There’s an opportunity to select the two types within the CRM software architecture: creating the one from scratch or going for readymade solutions.
So what is more profitable- to build a custom solution or integrate existing readymade variants? To answer this question, it’s worth mentioning the range and difference of CRM types:
Software as a Service type
The cloud-based SaaS CRM may serve as an excellent tool for moderate-scale companies/ startups due to no need for additional investments for the hardware, software, and employee hiring. All these pros are driven by the fact that all of the data is stored, processed, and accessed via the cloud.
Separate software type
As the name states, this option requires possessing an individual server. Nonetheless, such a high control level ensures higher flexibility as well as easier integration into your workflow.
Custom system type
Such a CRM system meets all your business goals and is developed in complying with your project case.
Undoubtedly, there’s no universal template universal for all businesses. As a result, the last option is maximally beneficial for all the domains and companies’ scales.
Custom CRM Software: Key Benefits
Firstly, the CRM system’s huge advantage is the opportunity to adjust it to the e-commerce entity’s workflow. The solution built from scratch meeting the requirements and goals of your company are able to overcome a great diversity of main challenges of this domain and significantly optimize your workflow. Apart from these pros, let’s single out some more:
Accessibility for all departments
The entire staff is able to manage and work with the CRM system that has a real-time data refresh. Therefore, everyone gets the latest information to process together, which considerably streamlines the work output. Besides, each team member can get access on a specific level according to the role.
Maximal profit from data
You can involve your company’s metrics in the analysis to receive comprehensive insights on performance efficiency. The statistics completed by the CRM system are easier to perceive for you and all the personnel working in your entity.
Higher user satisfaction
An in-depth analysis enables defining the dynamic client and market requirements. Knowing this data, you can generate more leads, expand your business and audience, and deliver a more personalized approach to each customer, turning him or her into a devoted one.
Apart from the needs and pains of consumers, this integral instrument assembles customer behavior details, the audience’s age, preferences and tastes, hobbies, residential, and much other significant information. The CRM software can filter and classify your clients by various indicators and provide utter data concerning each one.
Accurate sales predictions
The data gathered should result in enhanced performance. The CRM software can also assess the forecasts of generated profit for set time gaps based on a row of metrics. This efficient tool results in a more reasonable resources allocation, planning, and risks evaluation.
Some tasks in the company may be automated, allowing the employees to focus on more significant and complex responsibilities. To illustrate, your AI-based CRM can generate intelligent automatic email replies to clients’ queries.
Those are the driving points that define the high efficiency of CRM in your business.
How to Implement a CRM System: The Process Step by Step
Let’s now proceed to the stages to complete in order to receive a maximally beneficial business tool for you:
Outline your objectives. Begin with defining what objectives you follow and want to obtain with the CRM implementation. Set key performance indicators (KPIs) in order to assess the efficiency of the software and if the company meets the established plan.
Make up with functionality. The list of features to implement should be based on your business goals as well as the concept. You may also add specific challenges to overcome with this tool. We will suggest some more ideas on essential functionality to apply later in this post.
Team preparation. Your personnel, as well as stakeholders, should be aware of the changes in the workflow with the CRM software implementation and how to use this system. Schedule a call where you will discuss the benefits and guide on applying the CRM solution. The description should be proper and detailed, so your employees won’t look for ways to avoid applying the system.
Select a partner. Choose a trustworthy software development vendor with considerable experience in the e-commerce industry. For this, read the reviews and the feedback from the previous customers. In addition, to make the CRM creation affordable for you, explore the market of developers, their hourly rates, and relevant expertise.
Assess the effectiveness. The set KPIs allow you to define what are the main changes in the company’s workflow and if they are positive. According to this information, you will track how they impacted the business performance, sales, and overall user satisfaction from a cooperation with you.
Minimum Viable Product Features for the CRM Software
Here’s the row of integral features to implement into the custom CRM solution for the e-commerce domain.
Insights from the market
CRM software is a tool that should allow detecting current tendencies of the market and benefit from it. This will raise the competitiveness level, user satisfaction, and the entire company’s reputation, making it keep up with the current as well as upcoming trends.
Taking into account the concept of your e-commerce entity, this tool should assist you in creating advancement strategies and ways to engage more consumers. Therefore, the campaigns are more efficient and powerful.
The CRM software is a storage of all the activities performed by clients within your business. The information assembled and stored in the system is a way to make more relevant and personalized suggestions to your customers. Thus, the company’s sales increase and the customer experience either.
The CRM software is able to automatically transmit the customer query to the appropriate teammate to optimize the workflow and speed up the process of client support and responses, significantly enhancing it.
Due to the fact that the history of relationships with users is stored in the system, you are able to make your customers devoted to your company by serving them with an individual and personal approach.
With the CRM architectured from scratch, your team will be able to perform mailing lists with personal discounts and promotions. When the audience sees relevant suggestions and specific items based on their preferences, the credibility level of the brand considerably increases.
After building CRM software from scratch containing the basic functionality, you may continue to implement more advanced features to expand the capabilities and opportunities of the system.
How to Select Trustworthy Partners Avoiding Pitfalls
The expertise level is a direct predetermining factor of the CRM software quality. Therefore, let’s single out some steps to take to choose and hire the most decent specialists at an adequate price.
Project outsourcing. When choosing this hiring option, you are able to cooperate with developers all around the world and hire specialists with the most suitable hourly rate. In addition, you are charged exceptionally for the scope of tasks accomplished with no need to make extra investments like payrolls, hardware, and software, sick days, etc. We highly suggest taking a more precise look at the developers from Eastern and Central Europe. Tech experts, there are pretty talented, and their hourly rates are affordable.
Applying Clutch. This platform is a great tool for choosing tech partners. With Clutch, you are able to check verified feedback, rates, and reviews from previous customers and find out more about the company’s expertise. You can set proper filters according to your needs and requirements and start searching.
Portfolio checking. To assess if the potential tech partner is sufficiently experienced in the CRM system created for the e-commerce domain, you should request their portfolio. This way, you will be able to understand whether your requirements will be met in practice.
Selecting web development. Web solution is accessible via any device, operating system, and browser. In addition, you will be able to manage the CRM from the desktop for higher convenience.
CRM software is extremely advantageous for the e-commerce domain. The insights about the company you receive are profitable and can help to enhance your entire business. Custom CRM is a great tool that will fit into your entity’s workflow, raising your competitiveness and solidity in the market. Relationship with customers analysis results in a more individual approach to the audience that will expand your business and rapidly increase sales.
The universal tip to take a maximum from such an instrument is to select credible vendors with proven expertise in CRM software development as well as the e-commerce niche. Besides, your aim is to provide an in-depth description of how to use the CRM system to your personnel and assist them in streamlining the processes and interactions with clients.
Amazon variation listings are among the most effective ways to boost your product’s visibility and convert process on Amazon. Different customers have different preferences when purchasing on Amazon. If you’ve got different variants of the same product, there is no other option to show them other than to use the variations in listings or parent-child listings on Amazon.
Making your listing more diverse will significantly improve your customers’ experience by easing the buying process for customers. When you give shoppers many options to purchase all in one location, it makes it easier for them to find the items they are looking for all in one place, instead of searching through hundreds of options in results from a search.
What can you do to make changes to your Amazon listing? What are the fundamentals of this procedure? Before we dive into its technicalities, Let me provide you with an overview of the topics we will go over in this blog.
What’s the Difference Between Amazon Listings?
According to Amazon, Variations, or parent-child relations, are various products available on one page. They may appear alike. However, they differ in dimensions, color, flavor, etc.
Check out the example below –
In this case, instead of having 32 separate listings of women’s t-shirts of different sizes, the seller has placed them all on one page of details. They have also set several ASIN variations listed as color options.
Amazon believes this is an excellent strategy because products in various sizes and colors suggest a superb variety of families.
Elements of the Amazon Listing Variation
The lasting relationship has three primary elements. They include:
1. Parent listing
The parent listing, also known as the parent ASIN, is a storage space for variants or child products. It is not a buyable entity. Amazon catalog makes use of parent listings to connect to its variations. For example, when similar parents own two t-shirts, they’re considered child-friendly products.
2. ASINs for children
ASINs or child products are variations from the main product purchased. There could be multiple child products with an ASIN of a single parent. Each child’s variant is distinct from one another in a way, perhaps by color, size, shape, taste, and so on.
3. Variation theme
The theme of variation is the kind of variation that defines how related products differ from one another, i.e., what’s the thing that makes them different from each other. The theme you choose for your variation may vary depending on the category you place your products. For example, listings for children in the makeup category may differ in size or shape, color, and so on. In the variety of fashion, children’s products may vary in size and color.
There is also the option of applying two different themes in specific categories of products. For instance, if you would like to sell t-shirts in various dimensions and colors, you could involve “SizeName-ColorName” as a “SizeName-ColorName” variation theme. Examples include:
Large Blue T-Shirt
Small Pink T-Shirt
Extra Large Black T-Shirt
Medium Green T-Shirt
Customers can choose their color and size without looking for specific products.
What Are the Advantages of Amazon’s Variation Listing?
Offering multiple variations or adding new variations on an already existing page could benefit Amazon SEO since they provide many advantages. There are a few:
The most significant benefit of having the option of a variation to your listing is that customers have a variety of choices to choose from all at once and do not need to search through many results in search results for the exact size, color, flavor, etc. This ultimately boosts your conversion rates and increases your overall revenue to a significant amount.
Increases visibility of child listings
They are combining newly-stocked or poorly performing products with more successful listings to increase their visibility—low-performing listings. For instance, if you have added a brand new product to the inventory, instead of creating an entirely new amazon listing for the product, you could simply add the new listing and update it to a current lipstick listing ASIN.
The main benefit of this approach is in the review process. Wondering how? It’s easy to understand that 95% of consumers review reviews before choosing. And since your highly-rated listing has positive reviews, buyers assume that the ASIN of its child will be as good due to the glowing reviews that its parent listing has received.
Amazon Sales Strategy for Brand Owners
Amazon automatically ranks items with high ratings as the most popular. So, if every sale that occurs on your parent’s listing is combined with the sales history of your child’s listings, it affects your organic rank to an enormous degree.
How do I list multiple variants on Amazon?
Before you start your first parent-child account on Amazon, make sure to check the categories of products qualified to list variations.
The main categories of listing that allow for variations are:
Toys and Games
Sports & Outdoors
Health & Beauty
Accessories & Shoes.
Once you’re done, you’ll discover that creating a listing variant for your listing on Amazon isn’t as complicated as it appears. If you’re a registered Amazon Seller UK, Follow the steps below, and your listing for your child’s parent will be up within a matter of minutes.
There are two methods to create listings variation on Amazon. You can make them manually using Amazon Seller Central or download and fill in an inventory file.
This post will explain how to include modifications to an Amazon listing using the Amazon inventory file template. Amazon Inventory File Template. We will also provide everything you require to add variations to existing products.
This is the preferred method for Amazon sellers. You can easily alter, update and add or remove children’s ASINs to it as necessary.
Some of the most critical pieces of advice Amazon offers on filling the inventory file include –
Be sure to provide an image URL for the item you are purchasing but not the dimensions of the article, color, variant theme, or the SKUs that are the parent.
In the case of your parent company, don’t include information such as weight, shipping time prices, time-to-ship, etc., because the child product’s data already have this information.
Be sure to record the dimensions, price, weight, weight, etc., of your child’s ASINs differently because it is distinct for every. (Amazon Seller Central).
How Do I Add Variations in an Amazon Listing?
If you want to make changes to an Amazon listing, The steps are similar to the steps laid out in the previous paragraphs.
Take these actions to mix multiple ASINs into one variant. This will allow you to combine various ASINs into one.
1. Download the suitable category template to fit your specific category by using the Templates for Product Classifier or Templates for Specific Categories. Go through the “Valid Values tab within the template to discover the available themes for variation.
2. Within the template for inventory, add SKUs for your child and parent.
3. The item that is the parent:
Input the necessary numbers for all sections you need to fill in, including SKU. This could be any alphanumeric string with 40 characters or less but doesn’t duplicate the previous SKUs). Sellers can choose to add “-parent” to their base SKU to keep a record that it is a parent SKU.
Make sure to leave the “Parent SKU column blank.
Insert the values in the ” parent ” field in ‘Parentage’ and then enter the appropriate value into ‘Variation Theme.’
Don’t leave the ‘Relationship Type’ field empty.
You can leave everything else blank.
4. Each child’s item (ASINs that need to be added for them to be converted into one family variation):
Insert appropriate values in the necessary sections.
Input the required information in the “Parent SKU section, with the value from the parents’ SKU (value is the same value for each children item).
Include “child” in ‘Parentage, and then add “variation” in ‘Relationship Type.’
To the “Variation Theme section, then add the same value you have added to “Variation Theme’ to the parent (value should be identical for each children item).
After entering all the required information, Correct any mistakes; if any, upload the final file.
Strategies to Increase Sales from the Amazon Listing
As you’ve learned that adding parent-child listings makes way for a better customer experience. Below are some essential suggestions you can apply to boost your sales using listing variations
1. Choose the most effective product on your preliminary list to ensure that prospective customers click on your item and can also browse your child listings.
2. Use the A+ content and write a proper product description. Amazon claims they believe that A+ content aids in increasing the sales of the product by 3 – 10 percent. This is due to more positive experiences with products when they have more information about them.
3. Make sure you upload multiple product images that are clear and of high quality that will help you convert. According to the findings of SellerApp, the optimal number of images is six images.
4. It’s an excellent idea to use an Amazon keyword tool that not just provides the statistics of what customers are looking for in the search bar on Amazon but also assists you in improving the overall Amazon SEO. The SellerApp’s ” Amazon keyword research” tool will help you discover some of the most searched words on Amazon to get an advantage within the marketplace.
5. You need to be aware of and manage your listing’s quality after listing your items. This will assist you in determining the desired level and discoverability of the listing’s variation.
A great way to monitor your Amazon listing’s quality and check if your variants are getting enough attention or not is to use SellerApp’s Amazon Quality Score Dashboard for Listings.
Amazon variations are advantageous to both Amazon sellers as well as buyers. They can enhance the experience, be sure to set them up correctly, to improve your sales and online presence.
Do you need to design an eCommerce website and you’re not sure where to begin? Perhaps you already have a website and it needs to be optimized? An eCommerce website is basically your 24/7 storefront. Since first impressions are everything, you want to make sure you have an appealing, easy-to-navigate website. In this article, we will discuss building eCommerce websites and explore some of the different eCommerce platforms available.
Building an eCommerce website is a must-build step for you to start your online business, and must be well thought out and includes many steps. However, once your website is built, selling online is a breeze.
How to Build an eCommerce Website
Choose a Name and Get Your Domain
Choosing a domain name is important to your brand and overall success. Using descriptive keywords in your domain will tell your customers what your business is about. It will also help you rank well in search rankings. It’s best to stick with .com, when possible because it’s the most recognizable extension. However, if .com is taken .net and .co are other recognizable extensions.
Your domain name generally costs $12-$25 a year. Some eCommerce platforms will offer a free domain with your purchase.
Pick Your eCommerce Platform
There are many eCommerce platforms to choose from. Some eCommerce platforms are free with limited features.
Here are a few popular platforms:
Later in this article, we will focus more on popular platforms for eCommerce websites in 2022.
Plan and Build Your eCommerce Website
In order to plan and build your eCommerce website you’ll need:
Logo and brand imagery
Product photos, descriptions, and data
Customer service pages
Set Up Payment, Tax, Shipping, and Marketing Tools
Setting up these features is dependent upon the platform you decide to use. Some platforms, such as Shopify and BigCommerce, come with built-in payment processing, tax calculations, shipping label printing, and marketing tools. Most others require integrating a few outside services to handle these tasks.
Test and Launch Your eCommerce Website
Lastly, you can process a few test orders. These orders will connect to your payment processor without charging your card. Once you’ve worked out all the bugs, you can officially open your eCommerce site!
When deciding on an eCommerce platform, you’ll find there are many different options to choose from. Here are some options to consider.
Wix is best for flexibility and customization. It’s an affordable eCommerce option. Wix is the perfect eCommerce platform if you have a small store or have special design requirements. It’s known for its drag-and-drop features to help create a nice design. Wix also gives you access to 500 website templates and customization features. Wix includes a variety of marketing features:
Sell directly via social media
Worldwide shipping and taxes
Coupons and discounts
SquareSpace is the best eCommerce platform for creatives. It’s a well-known free website builder with eCommerce packages. SquareSpace gives you artistic freedom and you can install and customize multiple templates at a time until you find the one that suits your needs. Some other features include:
Subscriptions, digital products, and in-person compatibility
Mobile store management
Real-time shipping estimates
BigCommerce is best for medium to large stores. It’s an all-in-one eCommerce website builder for larger stores. BigCommerce has advanced eCommerce features for managing high volumes and a large number of products. This is a perfect option for an established business or if you plan to sell high volumes. Some features include:
Customer accounts for faster checkouts
Coupons and discount codes
Advanced inventory management
Built-in shipping management
Advanced product filters
Shopify is the best all-in-one eCommerce platform and powers more than 1 million online stores! It is a more advanced platform because it’s built specifically to host online stores. It’s easy to use and has the right level of flexibility. Some features include:
Point of Sale for brick and mortar shops
Real-time carrier shipping rates
Abandoned checkout recovery
Automatic tax calculations
Advanced inventory management
WooComerce is best for WordPress websites. WooCommerce is a lightweight plugin that adds capabilities such as:
Accepting online payments
Configurable shipping options
Product listings to your site
Some features include:
Support of subscriptions and deposits
Automated tax calculations
Real-time shipping rates
iOS and Android mobile apps
Physical and digital product capability
WooCommerce is a free plugin to download, install, and use forever. The sky’s the limit with WooCommerce, and we have a great guide on how to start with it. However, it’s not the easiest or most intuitive eCommerce platform, unless you’re already using WordPress.
OpenCart is the best eCommerce platform for selling digital products. It is free but you must have an existing website to use OpenCart.
Some features include:
Simple and centralized admin dashboard
Manage multiple stores from a single dashboard
Discounts and coupons
One-click digital downloads
Custom eCommerce Platforms
A custom eCommerce platform is built specifically to meet your business needs and goals. There will be no other website like yours. You can personalize it as much as you want, based on where your company stands now and where it will go in the future.
Things to Consider Before Developing an eCommerce Website
Research Your Business’ Industry
Before starting the eCommerce website development process, you should thoroughly analyze and research your business’ industry. Delve deep into your customers’ preferences, age, and other factors that will help you develop product categories, descriptions, payment gateway, product images, and other aspects effectively.
Understand the Needs of Your Target Audience
Next, you should prioritize your potential customers and understand their culture, geography, demography, and purchasing inclinations.
Determine Your Branding and Plan a Content Strategy
You should consider your brand. Think about a logo, visual images, your company’s voice, and emotional connotations. Establish a strategy for growth and development.
Keep Your eCommerce Budget
It’s easy to go overboard with your budget, especially at the beginning stages of development. It’s best to be cautious, stay within your budget, and implement strategies to help you do so.
Know Your Competitors
You want your business to stand out above your competitors. In order to do this, you must analyze them and see what’s working for them and what’s not. Pay attention to the technical aspects, such as the hosting tool, domain name, content management system, or other add-ons that they are using.
Outsourcing Your Custom eCommerce Website Development
There are many eCommerce website platforms to choose from. Hopefully, this gives you a place to start when it comes to choosing a platform and designing an eCommerce website. With the right platform and a well-designed website, you will see your business grow and sales increase.
In today’s competitive e-commerce environment, it is critical to set yourself apart from the competition by having an amazing product description that increases your conversion rate and overall sales. A good product description provides more than just basic product details, and it allows you to persuade your customers that purchasing your specific product brand is necessary.
Product descriptions provide the vital information that shoppers need to be able to make a decision on whether or not they should buy your product. Compelling product descriptions sell products. Poorly written ones leave shoppers confused and frustrated and ultimately turn them away from conversion.
Being a critical component of any e-commerce site, product descriptions can either enhance or damage the shopping experience, depending on how much effort you put into them. That’s why it’s important to follow these seven cornerstone rules for writing a powerful product description for your store.
1. Decide on a Product Description Format
There is a lot of confusion over product description formats. Should you use bullet points or paragraphs? Why do some sites have their reviews on the left and others on the right?
Have you ever been on Amazon and noticed that the product description on one page is different from the others? It’s not just a mistake or typo. Most likely, it’s an experiment where Amazon has changed the formatting in some way to improve conversion.
How should you write your descriptions? What are the rules of product description writing? When should you use bullet points, when to get more specific, how vague should you be, and how long should they be – these are some of the questions that you need to answer before finalizing a product description format for your e-commerce store.
No matter what format you go with, make sure you also decide on a specific word count. Trying product descriptions of varying lengths might not be lucrative if you are running a new online store.
Try to keep the word count consistent so that readers know how you talk about the product. However, you don’t have to be too picky on this. It’s perfectly alright if the word count is slightly different on various product listings. To make sure that the text length doesn’t go off track, try using a word counter. A word counter can help you keep track of the total number of words you have written in a product description. In this way, you will be able to maintain a consistent text flow among all the product descriptions on your online store.
2. Use High-Quality Videos and Images
Videos and high-quality images can be extremely powerful tools to sell your product. But the challenge is video marketing is hard to do when you are a beginner. While creating a video and image graphics isn’t something you can do overnight, following the right strategy can help a lot.
I urge you to use videos and photos to show your product. I think it will help with the sales. It just makes the buying experience so much better for your customers, especially for people who are too lazy to read long descriptions.
Did you know that the number one reason customers don’t buy online is that they can’t see the product in person? By using well-filmed, high-quality images and videos of your products, you can delight your customers so much that they start buying immediately.
3. Focus on Using Sensory Words
When writing product descriptions for your online store, you need to focus on using sensory words. Sensory words are the secret weapon for your product descriptions. If you use them, you’re already winning the battle against your competitors.
Have you ever put your hands on a pair of jeans that felt like butter? Or wear a cotton t-shirt that was softer than your pillow? How about jeans that hugged your skin like you were wearing pajamas?
These are all examples of using sensory words in product descriptions. Use distinct words in your product descriptions to evoke the senses and allow customers to feel what it’s like to own the product.
Sensory words help you paint a clear picture for your customer about your product or service. These words are descriptive and can be used to encourage users to feel or experience something. Sensory words are not only some of the most powerful storytelling verbs, but they also have a unique power to influence buying decisions.
4. Describe Technical Aspects of the Product
eCommerce stores sell a variety of products through the World Wide Web. Each product is likely to have distinct features. To make your product sound good, you have to talk about all of its technical aspects.
You cannot describe the technicalities until you learn everything about the product before writing its description. Especially eCommerce sites selling smartwatches, smartphones, tablets, Drone cameras, and other gadgets have to be serious about the product descriptions.
Specs and features should be mentioned correctly. You cannot afford to indicate wrong specifications because it can ruin your online reputation. Make sure to double-check the product description once you are done with it.
5. Write Descriptions for the Ideal Target Audience
While writing for your eCommerce website, it can be challenging to write for the ideal audience. What should you focus on? How do you connect with your reader? What tone should you use?
Product description targeting the right audience is a must if you want to increase sales. But how do you write them? This is often something that new business owners focus on as they create their first products.
The best way to start is to talk to your target market. The ideal market for any business is not going to be the same on every site. This means you might need to create different descriptions for each of your listings. Before you start writing your product description, pay attention to your target audience. When writing product descriptions, one of the most important elements in creating a message that hooks your ideal customer.
For instance, you might be running an online garment store selling apparel for people of different ages. In that case, product descriptions have to be different for people of different age levels. You are not supposed to right the same copy for kids’ wear and teen dresses. Keep your target audience in mind while creating a product description.
6. Show How the Product Can Benefit Users
Product descriptions play a critical role in helping you sell your product as they allow you to specify the advantages and benefits that your product offers. To effectively use them, it’s critical to focus on creating effective copy that speaks to the specific needs of your customers. Focus on writing unique, professionally-polished descriptions that will help you improve sales.
If you are selling products on the web, the number one thing that can help you increase your sales is a well-written product description talking about the product benefits.
Talking about the advantages of your product is crucial because people tend to buy stuff that can benefit them. They don’t take an interest in things that make no difference to them. Therefore, your product descriptions should revolve around the product benefits that users can enjoy after purchasing that specific product.
7. Set Goals for Your Product Descriptions
What would you like to achieve through your product descriptions? This is the question that you need to answer first. If you have your goals defined, you will be able to write a good production description that can help achieve your goals.
Setting goals for your product descriptions can help you improve SEO and increase sales. Clicking on a link to purchase is the ultimate goal of most online shoppers, and this can be used to your advantage.
As an eCommerce business, you want to design your product descriptions specifically to convert customers into buyers. If you want to achieve that goal, then you have to write details that makeup good, conversion-oriented product descriptions.
Getting repeated customers is another common goal of e-commerce stores. A great description will keep customers engaged with your business and keep them coming back for more. Your description should be written in an engaging, conversational manner and should feel more like a story than a technical manual. Instead of focusing more on other aspects, try telling a story about how your product will enhance the customer’s life or solve their problem.
Being in the top search results is another goal that online retailers want to achieve through product descriptions. You need to use keywords in your descriptions that potential customers might use when searching for products like yours. This will ensure that your product descriptions are found by the right people when they are searching online.
There is a lot of information to know when it comes to product descriptions, but the most important goal you need to set for your product descriptions is what you want your customers to do after reading product descriptions.
Do you want them to buy the product? To learn more about it? To share the information with their social network? To come back and read more of your product descriptions? Or something else? Whatever it is, make sure that you have already set a goal for your product description so that you can track its success.
For some reason, product descriptions have always been kind of overlooked. Everyone knows that you need to create killer headlines, images, and a well-structured description to increase your chance of getting maximum sales.
Content gives your potential customers an insight into what your product or service is about. It allows them to see if it is something that would be useful for them in their day-to-day lives. This can result in more sales for your business.