How to Improve Engagement Rate of Instagram Posts

How to Improve Engagement Rate of Instagram Posts

Many people are asking themselves a question regarding their posts being unseen on Instagram. But more importantly why we are even worried about that. The answer is simple! The fewer people see your post, the less money you will be able to earn. When it comes to money, people are always worried. Fewer earnings are a result of a poorer engagement rate and a smaller number of reactions. Why is it actually happening and what to do with it? First, let’s take a look at what we know about the Instagram algorithm and what should we know about processing an Instagram audit, that can help you increase your online presence engagement.

What We Know About the Instagram Algorithm

We must talk about the 5 factors that have an influence on the Instagram feed:

  • General information about the post such as: when it was posted; if it is a video or a photo; how many likes it got; etc.;
  • General information about the author of the post such as: whether you are following one another or not; how often you visit their page; what is the level of engagement with the poster; etc.;
  • Information about your activity and preferences such as: whether you like to watch videos or not; what type of content you tend to look for; etc.;
  • Interaction history such as: if you typically leave a like or a comment; whether you send these posts to other people; etc.;
  • A number of bots, ghost followers, and fake accounts a poster has.

The factors mentioned above are all parts of the equation called a score of interest of a certain user. If none of the factors match a user’s score of interest, the post is most likely to be hidden in the feed. If some of the categories do not match, the post goes all the way down in the feed. If there are lots of ghosts or fake followers in the poster’s account, it will be most likely hidden in the feed. It is all aligned and has an influence on the feed and its visibility to the users.

Picking the Right Audience for Instagram Marketing

So, once we understood the first 4 factors, we can make the first conclusion. You need to choose the right audience with the area of interest matching your Instagram profile, then the posts are going to be shown to your followers.

But there is another important aspect to consider for those who want to get the greatest audience reach. The ultimate solution will be erasing ghost followers, bots, and fake users. Once those followers mentioned above have been removed, posts will get more exposure in the follower’s feed as well as in the recommendations. You are probably curious now about how to do so, aren’t you? Don’t worry, we are here to tell you!

There are a bunch of tools for Mass Unfollowing you can use. You can, also, do it manually, but we would not recommend you the second option as Instagram might block your account for some time and it would steal a lot of your time. We all know that time is money! That is why we would recommend you SpamGuard which will, on contrary, save your time, boost your audience reach, get you more followers, scan, clean, and protect your account. So, what exactly does SpamGuard do? It scans your accounts while detecting those followers that put your reach down. Then it helps you to remove all those users, and you can also choose an option to use protection to disable those users to text you, like you, add you, or reach you in any other way. Let’s look through the step-by-step guide.

Step-by-step Guide to Setup SpamGuard

  1. Firstly, you go to the SpamGuard’s main page and click on ‘Start free analysis’
SpamGuard main page

2) Then you add your Instagram username.

add your Instagram username

3) Once you added an account, you will have 2 options – ‘Scan’ and/or ‘Full access’

Scan or full access

4) When choosing ‘Scan,’ you will be asked to confirm that you are not a bot and you will be charged an amount of $1. P.S. You can remove your payment method details straight away.

5) If you choose ‘Full access,’ you will have the payment plans where you will be able to choose the one that fits you best.

SpamGuard payment plans

As you can see, the process is quite easy. Nevertheless, SpamGuard is getting more popular among influencers, bloggers, businesses, and other types of audiences. Don’t waste another minute and try it out!

Social Media Advertising to Improve Your Online Presence

Social Media Advertising to Improve Your Online Presence

The greatest take-home business owners have from the past year is that a solid online presence is everything. According to SEO Tribunal, 97% of consumers use the internet to discover and learn about local companies before making contact.

Considering 200 million Americans are on social media, according to Pew Research Center, think how much traction proper social media advertising would bring to your business.

That said, a social media campaign can cost north of $5,000 per month, so sometimes, it makes sense to take out a business loan. This article will explain why social media advertising is essential for improving your online presence.

Why start a social media advertising campaign?

  • Raising and reinforcing brand awareness: it aids in familiarizing customers with your products and services. If your small business becomes a go-to for buyers, it will lead to long-term benefits since consumers often gravitate towards brands they recognize.
  • Increased business traffic: you can reach a global audience with a single post. If the target audience resonates with your products, they’ll add to your loyal customers. With proper brand awareness, prospects are bound to follow, share, and engage with your social pages.
  • Higher conversion rates and sales: The higher the commercial traffic, the higher the conversion rate is reached in the company numbers. A successful social media campaign brings new customers who either didn’t know of your business or have an interest/need in your products and services.

In short, the social media advertising outcome is worth the funds, savings, and a small business loan invested.

Top 5 best advertising strategies for social media presence

An advertising strategy for social media is a master/buzz plan of your goals and how you plan to achieve them on social media. The top 5 strategies are:

1. Understand your brand

You mustn’t just post anything. It would help if you started with the end in mind. That’s why you must ask yourself the following questions before posting on your social.

  • What product or service do you want to sell
  • Or what product or content you intend to promote

When you understand why you want to generate interest, then you can continue the conversation to an advertising moment.

2. Ask decision-support questions

To build buzz about your products and services, ask your social media followers to help develop products and services. You can map out your questions below.

  • Which design should I go with, A or B?
  • How would you name the product?
  • When is the best time to launch?

By doing this, you build familiarity between your online community and the product you’re about to launch. This gets people excited and aware of what you are doing, and when you launch the product, more people are likely to buy.

3. Build authority with features and proof

Get featured anywhere, not just within your industry. Consider this as online networking. As the saying goes, your network is your net worth. You can get featured in people’s:

  • YouTube channels
  • Podcasts
  • Blogs
  • Facebook live

Remember, the more you get featured, the more authority you build. Show proof and testimonials and talk about your business industry experiences and past clients. This will help build authority, so people trust what you’re talking about.

4. Understand what end goal you have for your social media platform

Afterward, ask yourself how those goals impact the type of content you’re trying to create. For instance, if you are an interior designer and your goal is to:

  • Raise awareness: show behind-the-scenes content of you renovating a client’s space, before and after shots, and design inspirations that you draw from.
  • Educate: create posts like home decor techniques and different design tools. These will educate your audience on how they can implement the methods themselves.
  • Convert: share testimonials and clients’ experiences working with you as their interior designer. This technique works better than sharing before and after pictures of the project.
  • Get direct sales:  You need to show people the product, how to use it, and how to purchase it.

5. Stop only focusing on the actual visuals

Do justice to your product shots and posts by following them up with an informative, enticing caption or description that will compel consumers to act upon your call to action. Also, don’t forget to do social audits from time to time.

Extra tips to improve your business’ online presence

Always respond to your audience’s tweets, comments, or inquiries. This helps them feel and feel that their opinions are treasured.

Be sure to keep your loyal audience engaged by availing of giveaways and live sessions more often.

Many social media platforms allow you to view the reach and insights of all your posts. This will help analyze the campaign’s impact on your business and tweak it for better effect if need be.

Over to you

Social media advertising can build your brand authority and raise awareness of your company, all vital for improving your business’s online presence. That gives you a great shot of capturing the attention of the 97% of internet users who learn more about a local company over the internet before making contact.

Visit the website in the introduction section above for more information about a small business loan to help fund your social media advertising campaign.

10 Main Social Media Mistakes You Should Correct Right Now

10 Main Social Media Mistakes You Should Correct Right Now

Social media always remembers even the slightest mistakes. Making one, especially if you’re not a world-famous brand, could drop your engagement and loyalty rates to nill. Many companies have already had their fair share of failures, so why should you go down the road?

We’ve gathered ten main social media mistakes that are frequently made by businesses of all kinds. While not all of them are critical, some might help you lose a customer or two. Avoid doing so by reading more about the fails below!

1. Trying to be in every network

Having a powerful presence on social media is great. You engage more customers, create better brand awareness, and also increase sales. However, that doesn’t always work the way it sounds. There is a bunch of obvious pitfalls ignored by most companies.

While you might have created an account in all existing networks, you can’t publish the same content everywhere. A YouTube video won’t fit on Instagram. Likewise, funny Instagram memes have nothing to do with LinkedIn. 

Each platform has specific requirements for the type of content that is posted. Brands that try to be present everywhere usually don’t get it. These companies would repost every publication without any changes expecting them to bring tremendous results.

Everyone forgets that it doesn’t work that way. So here are some tips to consider:

  • All content must be adapted accordingly to the platform;
  • Irrelevant content must be substituted entirely;
  • You might need more than one team for your SMM strategy.

Remember that it is better to stay out of a network than build a negative reputation within it. Focus on the media where most of your potential clients are active. Once you make a community there, move on to secondary websites.

2. Posting content with poor engagement

What is engaging content? Always ask yourself this question before creating something new. If you fail during the creation stage, you won’t succeed when publishing.

Content with high engagement rates often includes:

  • Texts with helpful information or storytelling.
  • Several images;
  • Videos.

Instagram has recently posted a guide about how its algorithms work. This information will help you increase the visibility of your publications.

You must first focus on the quality of your content. If people like what they see, they will react somehow. Any like, comment or share will show the actual engagement rate. Still, what would make people do this?

It is said that video content engages users much better than photos and texts. The statement is quite reasonable once you think of it. There’s something new each second, driving more attention with every moment. Even a simple slideshow made with a free video merger tool would generate bigger engagement.

As the publisher, you need to know the pains of your target audience. This includes topics that interest them, the style they prefer, and multiple other ideas that show what could strike an emotion. The simplest way is by asking people questions or sharing viral information. Yet, it all depends on the area you work in.

3. Nothing special about the profile

Would you be interested in a profile that’s similar to dozens of others? Most likely, you wouldn’t even give it a chance. But, unfortunately, that’s how modern consumers act.

Visiting your profile, the audience usually expects to see something special. By saying “special,” we mean an individual brand style. There are hundreds of ways to stand out. You could have a certain profile layout, one-styled images, powerful texts – anything that draws attention.

Take a look at the accounts of Recess and GoPro. Both have pleasant, attention-drawing images that tell a story about their products. Nothing extra. People see nice photos, brief texts, and engaging stories. In addition, they see the products with the ways they work – that’s another significant advantage!

Some ideas to improve your profile’s first impression would be:

  • Think of a unique layout (rows, tiles, puzzles, rainbows);
  • Highlights with good covers and titles;
  • A profile bio that gives all necessary information;
  • Engaging texts with storytelling and other features.

You could practice different layouts with a preview application. It will let you see the way your profile would look before any real users. Many accounts use this to build their profiles in one style without errors.

While there is no limit to your creativity, don’t overdo it. Your brand’s message must be clear enough for people to understand it within several seconds!

4. Not using CTAs

The absence of call-to-action phrases helps your company lose a lot of potential clients each moment. Okay, they read your text, and saw the photos – what’s next? The audience is free to scroll by without even worrying about additional information about the product.

This is one of the common social media mistakes made by many companies. A CTA isn’t the universal cure. It’s more like one of the elements that make people buy the product or at least get some additional interest.

Some recommendations regarding your CTA are:

  • Make a crystal-clear point;
  • Ensure it stands out;
  • Use numbers to show a discount or demand.

Remember that you mustn’t deceive the audience. If you share a price in the CTA, it can’t be different after a user contacts you. This will only create a negative impression. We need sales, not lowered reputation!

5. Posting irregularly

With hundreds of other brands and influencers creating content every day, having an irregular schedule might prove to be a big issue for your accounts. It is best when you regularly publish during certain days of the week.

Why don’t we say “5 posts a week” or “10 stories a day”? Because that’s not how it works. Primarily, you won’t be able to generate that much quality content for a very long time. Sooner or later, overposting would make your content team turn into an example of another social media failure.

All your publications must be well-planned. That is why it is best when the content is prepared in advance. Depending on your industry, you could publish something 1-to 3 times a week. Stories must be posted daily to keep your engagement rates high.

Of course, if you want to stay afloat, you will have to do more than that. Each detail must be well-thought to keep people interested. Publishing content will small engagement rates will bury your account, so think of different ways to keep the statistics “alive.”

6. Always trying to sell

Yes, CTA’s are good. But that’s only when they are used in moderation. People will never want to follow an account that always tries to sell a product directly in every post. That’s absurd!

To stop making this error, follow the practices of the top brands in different industries. For example, have a look at Photoshop’s Instagram. Nearly every post is a creation of customers who used the company’s software. Seeing such beautiful images, people are likely to want to create some of their own. How? They buy the software!

Your sales should be made through stories and ideas. Think of your followers as students. Giving them the knowledge directly by saying “buy it” won’t do any good. However, if you lead them to the answer, and make them realize that they need the product themselves, the results will be astonishing.

Here are some tips on how to sell your product on social media:

  • Share stories of your customers;
  • Involve user-generated content;
  • Demonstrate the value of your product via different situations.

Selling without selling is hard to master, but it’s definitely worth it. Try applying this strategy and adapt it depending on the customer’s reactions. This is how you will find the best approach!

7. Not promoting the best posts

Many companies neglect promotion tools on social media. Sometimes, they use them but only with separate content created for advertisement-only. It might be a good try, although there’s an even better way to apply it.

When you see that a certain publication gets much better statistics when compared with others, it’s a good time to promote it. Subscribers are engaged, so it is very likely that other people will be as well. You never know unless you try!

For best results, you will need to know maximum information about your audience to target people with similar interests. With multiple tools for social media analytics, that shouldn’t be a problem. Remember that each audience requires a different approach. You can’t target teenagers with ads for adults!

Some tips for promoting your best posts are:

  • Check whether a user will be interested in the topic without knowing what’s going on;
  • Ensure you target an audience similar to the one that’s engaged in the post;
  • Work with an experienced targeted advertising specialist so as not to lose your investment.

If you want to get a free promotion without spending money, try contacting influencers to strike a deal. Probably, some might agree to repost your content for being spotlighted in your profile. However, bloggers usually prefer barter deals if money isn’t involved.

8. Leading a brand with no personality

Have you ever wondered why some brands are remembered, and some aren’t? It’s simple. That’s the way their branding works!

Seeing an ad with a red truck and Santa, people will think of Coca-Cola. A big yellow letter “M” will immediately remind them of McDonald’s. Why? Because these companies have a personality. “It’s that VERY brand!” – here’s what the audience thinks when they see anything related.

Building a personality for your brand requires a ton of work, and that can’t be done in one day. Generally, here are the points that determine your uniqueness:

  • A clear identity with certain beliefs;
  • A unique style of doing things;
  • A suitable tone of voice;
  • A team that is not hidden from society.

While there are dozens of points that build up a personality, these four are the foundation of all. It’s much easier when you’ve got a community around your product, like in the gaming industry. However, for instance, selling beverages or clothes makes things a bit more complicated.

Follow one style and apply the points mentioned above. You will see what else can be added once you start building a brand personality. If you’re interested, you could also read our previous post about starting an online business.

9. Creating content for everyone

This mistake is literally the same thing as trying to be in every network. Earth is huge, and the population of nearly 8 billion makes it impossible to suit everyone’s tastes. Even if it is a smaller group of people, focusing on your audience is always the best approach.

Now imagine that Asus, a huge technology company, started publishing content about food, clothing, and gardening. What would happen? Yes, total chaos. Current subscribers would be shocked, and new ones wouldn’t even subscribe.

If you specialize in a certain industry, then you have to stick to it. Food companies mustn’t try to apply politics in their campaigns. The same goes for any other example. Apple publishing about food? People aren’t there for this type of content!

They follow a brand because it shares similar ideas and values. Changing those will push away the current followers and is unlikely to attract new ones. Therefore, the best approach is to publish content that is only related to a specific audience. It’s the only way to keep it loyal and engaged.

10. Using hashtags that aren’t interesting to the target audience

If you subscribe to the hashtag “#hamburger,” you expect to see hamburgers. What would your reaction be if you saw a pizza with this hashtag? Okay, then what about cars? Many accounts use tags that aren’t even closely related to what their content is about. Only a negative reaction appears in this case.

Each hashtag is followed by a certain audience. If you are a fast-food restaurant, your audience will most likely be found in such tags as #fastfood, #burgers, #fries, and a bunch of others. You can find all hashtags related to a certain word with free online tools.

Here are some tips on hashtag usage:

  • Avoid banned and spammy tags;
  • Don’t use tags that are irrelevant to your content;
  • Ensure you understand the meaning of each tag applied.

Instagram limits hashtags to 30 per post and 10 per story, while Twitter recommends using only two. LinkedIn suggests using three to five of them to avoid being spammy.

This is a very popular instrument, so there even are different types of hashtags. Some of them are:

  • Location-based;
  • Product and niche-related;
  • Community hashtags;
  • Seasonal tags;
  • Acronyms, emojis, and others.

You will find related keywords for nearly any topic. So, if you do not want to end up dealing with negative emotions, use only those that are relevant to your post and account. That’s the only way your target audience will be engaged!

How to avoid making these mistakes?

Even if you’ve read the article till here, you are still likely to keep on making several mistakes. That’s not the reason this material was created, so let’s find a way to help you avoid the most common issues.

The most efficient strategy to remove all errors is to create a checklist. Whenever your team reaches the content-making phase, they will use the list to double-check the material. The same goes for planning and strategizing.

Finally, set a general rule in your content marketing department. It should always be quality over quantity, not vice-versa. Once every member sets this as a lifelong standard, you can be sure that your social media will be on top of the competition.

How to Check Backlinks: 7 Great Backlink Checker Tools (2022 Updated)

How to Check Backlinks: 7 Great Backlink Checker Tools (2022 Updated)

If you’re a business owner and looking for smart ways to improve your organic traffic SEO marketing strategies, you have come to the right place! There are many ways to check and improve backlinks. This article will guide you in utilizing those backlinks. So now, let’s start with the basics.

What Are Backlinks?

Technically, a backlink is a link to one website that connects to another website. These can come in the form of hyperlinks in many blogs, social media posts, and articles. Backlinks are usually there to provide additional information to the readers or visitors. These connections create traffic to your website that improves your visibility, authority, and value to your site.

Backlinks are generally measured by search engine crawlers (Google scans your site and other sites with bots all the time, and maps the existing links) and have been used as an essential parameter when it comes to monitoring online businesses. 

The more traffic and backlinks you get from authoritative websites, the more quality it gives to your website. Hence, your ranking will be better.

Why Are Backlinks Important?

Google uses an algorithm in measuring the ranking of each website. Backlinks can be considered the most crucial factor as Google examines backlinks to your website to determine if the content is of value. Other websites will like to link with you if your website is reputable and useful, and Google will view it as a positive factor.

Having more backlinks linking to you will earn your branding as well. Many people will get to know you since you are connected to some of the websites they have known or trusted for a long time.

When we have backlinks from different reputable websites, it creates a long-lasting relationship with them. This is crucial in keeping things going, and your visitors and search engine crawlers (Google) will consider that your website is a trustworthy place.

Backlinks help in creating the credibility needed by business owners to promote their products or businesses. It can also help in targeting your audience.

Hence, more traffic means more engagement. And, more engagement means more businesses. This is the only traffic we can accept with open arms!

On another note, we need to make sure that the only websites we are linking to ours are the most trusted ones. If you are being linked from spam websites, the audience will likely consider your websites to be untrustworthy. It is highly suggested that you reject any links that come from poor-quality sites to keep your credibility to your audiences.

How to Get Backlinks?

Once you know the importance of backlinks and search engines, you will start to ask yourself the first step to get that links going. There are many ways to get backlinks, but you need to be careful that you don’t violate Google’s rules, or else, you may get de-listed. You can look for quality links on Fiverr, but you will have to know to filter the low-quality ones. Here is a high-quality one for example – https://www.fiverr.com/johnny_fortune/publish-high-quality-seo-guest-post-with-dofollow-backlink-on-my-website

You may also start to think of any other websites trying to link their pages to you. A backlink checker tool will help you with that. The below information will help you earn more backlinks and monitor each backlink for your business.

How To Check Backlinks In Google Search Console For Free. Video by SEO link builder Julian Goldie

7 Easy to Use Backlink Checker Tools

You can utilize many applications to help you monitor your backlinks and build your long-lasting ranking and credibility in the digital world. Below are the most popular tools used in the current market:

Moz Link Explorer

Moz Link Explorer backlink checker

PRICE: Costs $99 – $599 per month with limited free versions.

Moz Link Explorer works by entering the URL or website that you want to get details. Once you created an account with them, it will link you to Link Explorer and other SEO free tools you can utilize in a comprehensive analysis and metrics for any page or website.

It has the Page Authority and Domain Authority that clearly analyze the link metrics. Below is the list of amazing features they offer:

  • Reviewing inbound links
  • Finding broken links to your sites
  • Monitoring if you have new or lost links by date
  • Anchoring text data for analysis of every domain
  • Competitor research
  • Finding who links with your competitors
  • Authority checker
  • Avoiding suspicious links that are trying to connect to your links

All in all, this tool is an easy application that will provide you with good results in a few seconds.

Ahrefs 

Ahrefs backlink checker

PRICE: Costs $99 – $999 per month. The one-week trial will cost you $7.

Ahrefs is considered one of the best backlink checkers in the market. It is fast, dynamic, and easy to use for backlink analysis, rank tracking, keyword research, SEO audits, and competitor research. It provides quality data for useful information and insights that will help you study your marketing strategies quickly.

You can enter any website or URL in the tool to see perceptive metrics about any site. It also can monitor any activities related to the growth and weaknesses of your backlinks.

It also has the functionality to dive deeper into the data based on specific keywords. Based on all features this application is offering, we can say that this tool works fantastic.

Majestic

majestic backlink checker tool

PRICE: Costs $49 – $399 monthly.

Majestic can easily find out who links to your pages. It can map the web to analyze what metrics you need to improve on your marketing strategies for your online businesses. It uses trust flow to determine the quality of backlinks and citation flow to measure the number of links given to any website.

You can also study your competitor’s website for more ideas for creating link opportunities. It has another great feature that can filter by topic, language, industry, and more.

SEMrush

semrush backlink checker

PRICE: Starts with $99 – $399+ per month. Free trials are available.

The good thing with SEMrush is that you can accurately check and monitor your backlinks and your competitors’ because it is updated daily. Tracking multiple competitors at one click is one of the most valued features.

It can access 20 billion keywords up to date and give you instant insights on improving your websites that will counteract competitor strategies.

SEMrush will also optimize your website to get local customers for local searches. It will also analyze the current market conditions for your ease to get ahead in the game. On top of that, it has content optimization tools that will help you create content that will drive more traffic to your website.

This tool can be a precious asset if you want to monetize the links that you are getting.

Ubersuggest

ubersuggest backlink checker tool

PRICE: Free!

Ubersuggest is a free tool that you can use to easily see who links to your websites and who links pages with your competitors. It provides a competitive analysis to monitor and study backlinks just by simply putting the URL of your website and your competitors.

When you register for free, it will give you the below great features:

  • Free access to SEO tools
  • SEO support and training
  • Daily rank monitoring
  • Personalized SEO ideas

It also has an advanced link filtering system for easy use giving you more time in discovering new link opportunities. Ubersuggest can easily filter the links by domain score, URL, region, anchor text, and more.

This is an efficient tool to use if you are on a budget. It can analyze your website and identify search engine optimization errors to improve your digital business.

Google Search Console

google search console backlink checker

PRICE: Absolutely free!

Monitoring your websites’ popularity in search results is easy with Google Search Console. It is a free tool made by Google to help you improve your rankings and monitor backlinks. This application can show you reports on how often you appear in search results. Google uses search analytics to optimize your content, giving you more traffic to your websites.

It can also fix issues in google searches, including indexing problems. Whenever Google recognizes any problems on your site, they will send you email alerts to fix them.

This search console can also let you monitor which pages are linked to your website and how your search rankings contribute to your pages. 

Buzzsumo 

buzzsumo backlink checker tool

PRICE: Starts with $99 – $499+ per month. Free trials are available.

Buzzsumo is a very easy interface that you can use to search for different domains in no time. You can also see who is linking to each domains’ sites.

It is one of the essential tools used in the market, especially in content advertising. It creates endless strategies for better campaigns by using backlinks to analyze data points and metrics.  

It can also understand and study popular keywords in the market trends and identify other competitors’ strategies. All in all, this tool is definitely creating a buzz!

In Conclusion 

In a nutshell, checking backlinks is an exciting way to optimize and monetize your digital business. The above tools can help you reach your goals and survive in the digital world, but it is all up to you to make sure that you create sincerely reputable content that other companies will want to collaborate with. 

Using these backlink checker tools will help you understand if your current website requires improvement and monitor which sites you need to disavow. This backlink checker is definitely a must and an important tool to improve your marketing strategies and improve your websites. 

4 Business & Marketing Tools to Help You Survive a Pandemic

4 Business & Marketing Tools to Help You Survive a Pandemic

Finding it hard to market your business and keep things running smoothly these days? You’re definitely not alone in your struggles. With so many restrictions and concerns still floating around due to COVID-19, businesses everywhere are adapting their marketing and sales strategies. If you need to do the same, these essentials can make the process easier:

1.   Financial Resources

While the rest of the tips in this guide will help you keep those expenses to a minimum, it can also help to have a few financial resources in mind. If your business has been affected by the pandemic, you may be able to use grants and other funding sources to make the changes needed to stay afloat.

Although the application process for the ZenBusiness grant is closed for 2020, you may still be able to apply for grants from federal or state resources. Several corporations, including GoFundMe, are also still offering grants and other forms of financial support.

2.   Social Media Content

Harnessing the power of social media could be your best bet for keeping yourself in business through this crisis. That’s because now more than ever before, people are relying on social media to stay connected to friends, loved ones, and the community. Folks are also turning to social media to find local and online businesses to support, so you should seriously consider taking advantage of this uptick in traffic. Schedule regular social media posts, but be sure to keep your content empathetic and useful.

A great way to do this is by mixing in a few personal posts with strictly business posts. Promoting digital content from your website is also a great way to use social media. Digital content can include videos, blog posts, and even podcasts! Don’t have a podcast yet? Online Tools Expert offers a great step-by-step guide if you’re ready to take the leap.

3.   User-Friendly Websites

If you don’t have a website to link to your social media accounts, you could be missing out on a huge revenue stream for your business. Having a website helps consumers learn more about your business and also helps establish trust with those consumers. You can also save yourself some time, and perhaps even save a few customers, by listing basic business information on your website.

Information to cover can include your business hours, location, and any COVID-related changes to your operations. If you don’t already have a website, you can use a free website builder to get one started for your business. Aside from being affordable, these tools make it easy to establish your domain and set up a user-friendly site that will attract more customers. Also, look out for SEO tools to ensure your website reaches even more people.

4.   COVID-Safe Practices 

Expanding your online options is an effective way to keep your business open during a crisis, but at some point, you may be ready to reopen your actual store. When that day comes, be prepared with the latest guidelines and recommendations that will protect your staff, your customers, and you, and it can also protect the future of your business.

Consumers will feel safer in your business if they know that you are taking the proper precautions, like requiring masks and practicing social distancing. Be sure to advertise these policies on your website and social media accounts, so that customers don’t get caught off-guard by the new rules. You should also post requirements around your store. You can use these free templates to print new signage.

If you want to stay in business over the coming months, it’s important to narrow your focus on how to better connect with your customers. Expanding your online presence can boost your sales while your doors are closed, but these marketing strategies can continue to benefit your business even if you are allowed to reopen. So, combine online marketing with safe practices, and you should be able to sustain some profits and your business.

The Difference Between Local SEO & National SEO

The Difference Between Local SEO & National SEO

If you are a business owner you know that being on the top of Google is important. One way to get there is with SEO. In this article, we will show you the difference between national SEO and local SEO.

Search engine optimization is the long-term for SEO. But there are two different types of SEO services today.

The first is local SEO. Local SEO is when your website is focused on local keywords that are relevant to your products and services. National SEO is the second type of SEO.

National SEO is also known as nationwide SEO and focuses on keywords that are not local. National SEO usually has more competition and can be harder to rank for.

Google maps is a good way for local companies to focus on finding new customers. It has become so popular now that even big-name brands are jumping on the bandwagon and following the trends.

SEO is good because it can help your website connect with online shoppers who need your services and products. But if your website is not mobile responsive then this can hurt the shopping experience for your customers. You don’t want that. So make sure your web design is a responsive web design.

If you have a custom website, you want to make sure this Is also a responsive web design.

So how do you know if you need to focus on local or nationwide SEO? The answer is simple. Are you selling to local customers or all of America? This is just the first step to learning what is SEO and how to do it. If you are not sure you should contact an SEO professional for advice and assistance in your search engine positions.