Where would the world be without marketing? Thanks to advertising and well-thought-out strategies, businesses can grow, expand, and make a profit. But for a lot of companies, marketing isn’t a simple task to take on, which is why they approach marketing agencies.
When you have a marketing agency, you have the power to influence the success and profitability of other companies. But before you can do that, you need to think about your own growth.
To become a recognizable growth marketing firm, you need to use your knowledge and skills, but also help yourself with some tried and tested strategies listed below.
Don’t refrain from proposal templates
As a business that deals with clients, you should already know the importance of proposals. They inform your potential clients about what they can expect from your agency, what kind of services you will provide, how much you will charge, and so on.
A proposal is one of the most important documents you’ll ever make, which is why you need to make sure you do it right. A poorly-written proposal will get you nowhere, even if you offer amazing services.
For instance, if you primarily offer SEO services, instead of racking your brain thinking about how to write the perfect proposal, you can simply use an SEO proposal template that will ensure you present your agency in the right way.
The template contains the following elements:
- Beautiful cover page. When you present your potential clients with a template that contains a professionally-designed cover, they will be tempted to look through the whole thing.
- Overview and goals. In this section, you will explain the results you’re hoping to achieve when working with your client and how they should expect their business to look once you’ve completed all your services.
- Scope of services. This is a detailed description of all the services you will provide for your client.
- Estimated timeframe. This part presents a rough estimate of how long you expect the project to last before you achieve the desired goals.
- The pricing page. Once you’ve finished describing everything you can do for the client, you need to finish with how much you plan to charge for those services. In this section, you can include your fees, taxes, discounts, as well as optional extras.
Don’t be afraid to ask for referrals
Your existing clients are a much more powerful tool than you probably realize. If you provide exceptional services to existing clients, they’ll be more than happy to refer you to other people. All you have to do is be brave enough to ask them for referrals.
This can be very powerful since people find word-of-mouth to be 2 to 10 times more reliable than paid advertisements. Instead of advertising yourself, your satisfied clients will be doing that job for you.
But only ask for referrals after you’ve done a great job and provided your clients with satisfactory results. And try to wait for at least a month or two to pass after you’ve completed your services so they can see you’re an agency that deserves to be recommended to other businesses.
Know when you should delegate
Ambition is a great thing, and business owners usually have a lot of it, but that isn’t necessarily always good. If you want to be successful, you need to realize that you can’t do everything at once, and you shouldn’t. You need to delegate tasks from time to time to avoid burnout.
You probably have a team filled with competent and intelligent employees who are just as capable of performing most of your daily tasks as you are. So don’t be afraid to ask for help and accept it when it’s offered to you. That way, you’ll have time to focus on more important things and responsibilities.
Optimize keywords on your website
As a marketing agency, you know the importance of search engine optimization. And if you want your website to bring in more people, you need to treat it like you would treat a client’s website and find ways to optimize it.
While there are a lot of different SEO strategies that are equally important, let’s focus on keyword optimization. If you want to show potential clients you can ensure that their website gets a high-ranking position, you need to do the same thing for your own.
To optimize keywords, you need to start a blog. This blog won’t only help with your keyword optimization but will also show your website visitors you’re an expert in your field.
For example, let’s say you want to focus on the importance of social media marketing. You can write a blog post in which you will explain why Instagram followers are important for businesses, how to build a name for yourself online, how to gain and keep followers, and more.
While you’re optimizing keywords, you shouldn’t forget about long-tail keywords. People nowadays are becoming way more specific in their searches and more than half of search queries feature long-tail keywords.
As a marketing agency, your job is to help other businesses grow, but what about your own growth? If you want to be as big of a success as the companies you help reach their goals, you need to put yourself first and use the growth strategies you just read about here.
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