Maintaining a website and uploading fresh content is one of the best ways to attract new customers. However, there are a number of considerations to making a winning campaign.
Whether you want to broaden your customer base or increase brand awareness, uploading generic content on its own won’t be enough. Create targeted content, something your audience can relate to and find compelling enough to come back for. Craft your pages in such a way that encourages optimal conversion rates. Below are seven tips you can adopt to widen your brand reach and attract more traffic to your blog.
Understand your audience well
The objective for creating a blog (or any online content, for that matter) must always be to benefit your brand. Because you’re focusing on your products, services, and advocacies, it can be easy to get carried away. Bear in mind that your content must cater to your audience, and they must be at the heart of your strategy.
Speaking of a consumer-centric approach, consider integrating complimentary software to your site that enhances user experience. An example is Jobber which has been developed specifically as an all-in-one solution for heating, ventilation, and air conditioning (HVAC) contractors. This valuable business tool can let your customers schedule services at their convenience, communicate with you on their terms and facilitate 24/7 payments. Software of this nature can be sourced for every business niche and industry out there.
Learn how to post blogs strategically
It’s crucial to understand your client’s pain points and address them. Treat your content just like any of your brand offers. To ensure you don’t miss your mark, study and analyze your customers’ profiles, search intent, preferences, and usage patterns. Know the content they seek, the perfect time to post, and on which platforms to upload your blog. Fortunately, several tools and analytics data are available to provide valuable information.
Prepare your email list
Creating an email list is crucial in boosting conversions and building long-term relationships with your prospects. However, there are several stages in the sales funnel, and engaging with leads can take time.
By sending your audience updates on your products, services, and promotions or sending newsletters and personalized messages to them, you’re one step closer to creating and keeping a loyal customer. Ensure that you’re sending valuable information to their inboxes to have their fill of your offers. Don’t forget to place links to your blog that discusses the topic or offer in question.
In addition, you can draw more readers in by offering incentives: limited access to your course, an e-book, and other materials. Consider this customizable free template that lets businesses create bespoke quotes and quickly convert them to invoices without fuss. It’s one example of a no-cost offer to boost traffic.
There are different ways to share your blog, depending on your chosen platform. For instance, you can share your blog’s digested version on your social media account. You can also post a teaser to caption an image on a popular photo-sharing app, alongside hashtags relevant to your business. In all these activities, always include the link to your content.
Besides adding a blog link, tag your subscribers and the people mentioned in your post, especially if you have a client with a substantial number of followers. You may also create a community online or reach out to influencers to explore potential collaborations or partnerships.
Before posting and promoting your brand, analyze the topics that get the most engagement. Avoid anything that feels like a hard-sell as this will be a turn off for your audience.
Develop and master SEO and other online marketing strategies
Digital marketing, including search engine optimization (SEO) techniques, can confuse beginners. Consider taking a crash course in this before creating a content marketing strategy. Otherwise, here are a few things to help you expand your reach and target successfully:
- Perform keyword research to increase visibility
- Understand the intent behind the search
- Think about the best angle and format to adopt to rank higher on the search results pages
- Master the art of making attention-grabbing headlines
- Learn about link-building and apply these tactics when writing a blog
Understanding users’ search intent lets businesses know at which stage the user is in the conversion funnel. It helps writers craft compelling content, pick the correct angle, and utilize keywords that align with your business and the audience’s needs. Additionally, it helps boost your SEO efforts by creating a blog that search engines recognize as relevant to readers.
Create relevant and evergreen blog content
For content to be valuable to readers, it must contain useful information and actionable tips. The blog must also address users’ most common questions and concerns about a topic. Good content is easy to digest, has good formatting, and stands out from the other articles discussing the same subject.
Review your website and other digital accounts
It’s easy to track your website traffic and engagement because most platforms often integrate data analytics into their dashboards. With this tool, you can understand user activity on your site or social media accounts. More specifically, it lets you determine which blogs are most popular, helping boost your strategy by identifying which methods work and which ones don’t.
The digital world has levelled the playing field for small businesses and large corporations—at least in marketing. Instead of spending millions to achieve the best visibility, entities can rely on the strategies mentioned in this blog post. These strategies can help you reach the most significant number of prospects, leading to higher traffic and conversion rates.