Everyone wants to rank on search engine result pages. Optimizing the website is the way to do it.
Marketers often practice different SEO strategies to make their website SEO friendly and rank higher than their competitors on search engines. Out of the many SEO practices, one of the major pillars is SEO Web Design.
Yes! Like we optimize content to rank higher on search engines. There are different web design practices to make your website SEO friendly.
When your website becomes SEO-friendly, it becomes easy for search engines like Google, Bing, and Yahoo, to find it easy to crawl each page. In fact, they can even expound on your content and add it to their database.
You would be surprised to know that 93% of online experience starts with a search. Hence, it is important that you start prioritizing the web design of your website. If you do not have the right skills to do it yourself, hire a web designer to help you out.
Why Is SEO Web Design Important?
Considering how web design is related to the visual aspect of a website and SEO affects how a website is found on the internet, it may seem that both are separate entities.
That’s true, for sure. But only half of it.
Yes, designers and SEOs perform different tasks, and one shouldn’t be expected to do the other’s job. However, they do share a relationship.
If they come together, they can significantly affect the company’s bottom line. Web design is how your website is presented to your audiences.
If your audiences like the website and spend more time on it. It sends positive signals to search engines.
And if search engines see your website as a user-friendly website, it will boost your ranking. Thus, you can say that your website design matters.
That being said, if you skip SEO web design, it will cost your business time, money, ranking, and potential customers.
Top Factors To Optimize For Top Ranking
Now that you understand the link between SEO and Web Design. Let’s look at the specific aspect of your website that is affected by both.
1. Easy To Read Design
To improve SEO, it is important that you work on web content and how your content looks. Unfortunately, people often don’t realize that your website design significantly affects your content.
Websites that have a bad design, make high-quality content look unpresentable. Thus, readers do not find the interest to read it.
While you are writing web content for the website, ensure that the text is visible and readable on your website.
2. Mobile-Friendly Design
Today, more than 70% of searches are happening using mobile phones. Technology was able to give smartphones capable of performing most desktop tasks.
But with mobile-based users, you can’t use the same web design – can you? So, you must design your website to fit any device.
Search engines prioritize websites that are Mobile-Friendly, performance-optimized, and SEO-friendly from on-site/off-site perspectives.
3. Sitemap Is A Must Have
A site map is a must-have for a website. It allows the search engine a smart way to crawl your website. Using a site map, you can actually guide search engines to follow a particular part while scanning the website for new information.
You can even see a sitemap to communicate with the search engines and convey messages about the important pages you want the search engine to scan.
Site navigation is one of the important factors to boost your experience. Because of this, you must keep your website design simple and minimalistic. This will allow users to navigate the website freely without any obstacles if stuffed content and CTAs.
Navigation of any website is important. With easy navigation, your website’s bounce rate decreases and improves rankings.
The relationship between web design and SEO is quite complex. But, we hope that this page was able to make it a little clearer. If you have any questions about your website or are considering changing your web design, please leave a comment here, and we will try to help.
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