With an eCommerce solution like Shopify platform around, setting up an online store has never been easier. The Shopify eCommerce platform has everything required to start a Shopify store in minutes, and you don’t even need any major coding or web design skills to do it.
However, it’s not enough to just have a Shopify online store. You should also work hard at increasing its online visibilit
y to generate more traffic. And it’s not just traffic you need – you need targeted traffic, targeting potential customer who are most likely to do business with you. If you wonder how to drive traffic to your Shopify store, just read on.
Get involved in community websites
Quora, Reddit and even forums generate lots of traffic. Besides, its’ visitors are generally obsessed with the topics they follow. Becoming an active member who provides solutions to fellow members’ problems helps gain your credibility and trust to develop an organic customer base and free targeted traffic.
Social sites like those could be a great source of traffic to your online store. Use it. Get involved in the relevant forums and groups and provide the relevant value and content.
Write guest posts in relevant sites
Writing for other sites related to your business, and with good traffic numbers will help generate targeted and organic traffic to your Shopify store.
Use Google to find sites in the same niche. Reach out for their owner vie contact us form (most of sites have those). Suggest a guest post writing. Most of site owners would be happy to help with that and by those, exposing the site to additional traffic to your Shopify store.
Use social media to promote your Shopify Store
Instead of joining each and every social media site, join one with most of your target audience. Facebook is worth joining because it has more than 2 billion active monthly users. Pintrest, Twitter and Instagram could be great options as well.
You can share blog posts and information about promotions and special offers on the sites. You may even provide product advice and discussions through YouTube videos, which has 30 million daily visitors.
Pinterest has more of female members using it for window shopping while Instagram has more of gen Z users. Choose and join the social media site that relates and benefits your business the most. Whichever route you choose, make sure you include your calls to action and links directing people to your website.
The right message in social channels could assist in bringing great quality traffic to your online store.
Use SEO to generate organic traffic
Search engine optimization involves using appropriate SEO techniques like using the right keywords and keyword density to get a good search engine page ranking. It takes some time but once effective, SEO will help generate free, consistent and long term traffic to your Shopify store.
This kind of traffic is amazing because it’s generally free, you don’t have to paid for advertisement to get it. Invest in you SEO efforts and the online store traffic you will get would be really valuable.