Starting your online business and worrying about the how to promote it? That’s can be confusing with all the paid and unpaid options available.
But the one option you are constantly hearing about must be content marketing, or in other words, having a blog on your online store site. But, according to latest researches, 43% of the businessman claim that they don’t know what is content marketing. Short answer, it is a compilations of thoughts, texts and reviews which remains online on your website/blog and can be accessed by anyone that is visiting your website.
Now you must be wondering if the blogging worth the time and effort? The short answer of this frequently asked question is absolutely yes. It is an inexpensive way to engage your audience with your products. It is the best way to drive traffic towards your site or to attract more customers and eventually, having a blog on your eCommerce site is not just SEO but, it’s much more.
Hubspot survey shows that 57% of your audience comes from a blog. In the same study, they revealed that 81% of businesses claim that their business becomes much better after starting a blog.
So, why should you do it?
Having a blog on an eCommerce site will drive traffic.
A very important advantage of having a blog on your store site because it’s very simple, an easy, non-paid method to boost your business. A search engine is more than a tool. SEO loves fresh content. Your blog is the fuel for it. What is the best way to provide fresh content other than blogging? By uploading blogs daily, you are giving valuable content to Google and it will reward you for it by sending more traffic.
Blogs are engaging and help you to build a following
You can connect with your site visitors daily by asking them questions at the end of your blog. It is the best and easy way to keep your audience busy with your brand. A blog creates two-way conversation by encouraging customers to give feedback and comments.
Also, with your online store business, you should remember that customers don’t usually share the product pages on their social media channel. But, if you write a high quality blog post on your eCommerce site, people will be ready to share it. This way, having a blog on your online store site will make it much more engageable with potential customers that will get exposed to your blog from your current visitors shares.
Blogs build your brand and make you special
Having a blog on your site will make you stand out of the crowd. You learn to stay at the top of the trends after writing amazing content about your brand. You become more focused on your content marketing strategy because you have to deliver quality content on a daily/weekly basis.
It will also an essential part of building your brand presence. It could take a few blog posts before your site visitor would even considers your product. But when the time will come to add the product to the cart and click buy, the potential costumer will be already aware to your brand and your product due to the professional content he have read on your blog.
I hope you have been convinced that having a blog on your store site is essential to build a following outdistance and driving a traffic to your online site and business. Beside that, it will allow you to strengthen your brand, increase engagement and due exactly what content marketing strategies have been praised for – convert visitors to potential customers.