Having an online presence is almost obligatory in the modern world.
You might just have a social media account or two for sharing family stuff, or you might have a brand and be an authority on your chosen topic or interest. Many people even go so far as to start a blog, a site featuring articles, interviews and the like based on their interest.
Whatever you are into, you’ll find a host of blogs dedicated to the subject. There are sites about true crime, sports, local news and crochet. Whatever your passion, others will share it and most likely, someone will write about it. One hugely popular topic on the internet is the card game poker, and if that’s the path you choose to go down, we’re on hand to make sure your blog doesn’t get lost. We’re assuming you have already set your blog up and followed our guide, ‘How to Start a Blog’, for the rest of this article.
The age-old game is very much in vogue in the US at the moment. Poker.org suggests that poker is still one of the world’s most popular games, and a slow relaxing of the regulations around online poker is driving its popularity. Several states offer legalized online poker now, and while land-based casinos have been shut recently, it has expanded in popularity. Then again, you might already know that because virtually every poker blog discusses it in detail.
Therein lies the first lesson of your poker blog – don’t just follow the crowd. It might be that you just want your opinion heard, or you might be considering joining an affiliate scheme to earn a few bucks for yourself. Whatever your motivation, you’re going to want readers, so how do you ensure you stand out, other than not just rehashing the same old stuff. It is also prudent to understand how the poker site world works differently from most. Many sites simply promote brands or act as a vehicle for an online provider, so you have to make it very clear from the outset that yours is different, that it is not promotional or looking to push a service. Many blogging topics don’t need to do this; poker and the online gaming industry are unique and have a lot of promotion with very few actual authority sites.
Social media is a crucial to any successful blog, and that applies to poker, too. Whatever your branding, ensure it is seen on all the usual social media channels, Twitter, Facebook and Instagram. Video content is easily digestible too, so make sure you have something on YouTube, and maybe even investigate Tik Tok. People don’t find your blog simply by searching on Google anymore; they’ll notice you from your presence on social media. Try to think of engaging content around poker that others have not; for instance, you might do a weekly news report on the latest events from around the world. That is likely to drive viewers through one of your social media channels, and that will all link back to your site.
Another great way to drive up your numbers is through super-original content. In the modern media world, one news story will often spawn a hundred copycat stories, as everyone fills their site with content. For instance, take the story about Tony Parker qualifying for the World Series of Poker, which broke on MySanAntonio.com. It was a huge story, and it contained a quote from Gregory Chochon, the director for the WSOP. That quote can be found in a thousand articles online now, as it is repeated, rehashed and regurgitated. The key is being the person who gets the quotes, and whilst it won’t be easy for you as an amateur blogger to collar Tony Parker, you might be able to get something else exclusive from somewhere, even if it is a local poker player are someone you connect with on social media.
Finally, if your goal is to have others engage with their content, then you’re going to have to get out there and engage with theirs. Whatever your ‘brand’ happens to be, the best way to get it noticed is on forums, discussing topics on social media and come across as knowledgeable at all times. That means you’re going to have to know poker, the news, the events and whatever else is relevant. The more you engage, the more knowledge you’ll get and the better your content will be. Once you’re in the swing of things, you’ll soon find your poker blog to be one people visited for news and views they trust.