In just a few years, ecommerce has grown in leaps and bounds, so that transactions—in just about every industry, at that—are now mostly done online. This isn’t surprising at all, considering the ease and convenience that the internet offers its users. So as consumers become more and more dependent on the internet, it’s only natural for businesses, big and small alike, to follow suit—including yours.

Now, there is in fact, a good number of web-based adaptations that your business can benefit from. However, if you’re new in the digital arena, it can be easy to feel out of your depth. For this reason, it’s only smart to make use of the resources you can easily find and access online to start and sustain a lucrative business in the digital age. Let’s take a closer look at what’s out there and how you stand to benefit.

The apps that make your life easier

It’s a well-known fact that, in this day and age, there’s a tool, app, or software for just about any activity that anyone can conceive of. This definitely makes life a lot easier in more ways than one, especially when you run a small business that involves multiple tasks that need to be done timely and efficiently for your enterprise to remain competitive and profitable.

Needless to say, it’s more than wise to download—and in some cases, invest—in these tools where your business needs them most. This is the best way to keep your tasks and processes flowing as they should—or better yet, free up your time and energy, so you can focus on more important things. So make sure to keep an eye out for apps that allow you to automate, collaborate, stay productive, etc. as these are almost always worth your while.

Of course, there are also tools that you simply can’t do away with. As more and more business is done online at present, more and more threats arise along with them. It’s a must, therefore, to have cybersecurity measures in place to protect your and your customers’ sensitive data. Thankfully, the options for digital security are rising to the challenge of fighting these threats, so you’re sure to find solutions for your devices, website, and other systems.

The freelancers who help you get things done

Again, it can be all-too-easy to feel out of your element when you’re not used to using technology in certain ways. For instance, as you take your business to the next level, no doubt, among the most important web-based projects you’ll need is a solid online presence. Now, while you can, of course, find out how to start a blog or website easily enough, your business model will invariably demand something more professional or intuitive, which can be well out of a beginner’s skillset. It’s a good idea, therefore, to enlist an expert freelancer to get it done, which is easy enough to do with online job boards. This also applies to other tasks that you neither have the time or skill to do, as well, which can be truly invaluable help as you run your business.

Of course, it’s only prudent not to entrust sensitive tasks or information on just anyone, so a background check can be a necessary evil before you hire a freelancer or employee. However, know that there are actually FCRA rules that you need to be mindful of before you do so, so make sure to do your due diligence before you do an employee background check to keep everything above board. For one thing, many states don’t sanction criminal background checks until after you’ve made a conditional job offer. For another, some states also require you not to consider arrests without a conviction, plus there’s a seven-year limit on the information you’re allowed to gather.

Suffice it to say, taking your business to the next level means embracing tech, warts—that is, threats—and all. Thankfully, it’s tech that will also provide you with the means to get it all done, as well. It’s a great time to be an entrepreneur, indeed, so ride this wave of innovation to take your business to the next chapter.

Johnny McKinsey
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