The technological world keeps impressing us day after day. Technologies are everywhere. It is hard to imagine our working day without a PC or smartphone. Technologies conquered our life. We rest with them, we work with them, we even play with them. They allow us to visit different places around the world by staying at home. We can gamble at PlayAmo and win the real jackpot as in a real casino in Macau or Las Vegas. Though, it does not mean that these technologies can not be used in a negative way.
Today, to find something new about technology, we need to find the right advertisement. Each marketplace has its own content. These are selections of goods for buyers, instructions for sellers, and blog articles for both. We will talk about the content that the seller himself can create. It is logical that in the marketplace it is limited to the product card. This is the property of the seller, and it is in his power to make this content of high quality and selling. We will tell you in detail about all types of content and how it should be.
One line of the title is quite content and very important. It is by name that people look for a product on marketplaces: they go to the search and write what they want to find. This is where SEO comes into play – or rather, the selection of keywords for better ranking of the card. We wrote more about title optimization in this article. Recall the main points:
First, the name should accurately reflect the essence of the product. No prettiness, metaphors, or abstract phrases. Buyers directly write what they need.
Second, the title should contain keywords that people will use to find your product.
Finally, these words can be chosen by yourself. The easiest way is to type the desired word in the search box of the marketplace.
Since we started talking about SEO, let’s talk about the description of the product. What should it be?
Do not use extra useless information. No need to talk about the history of the product since 1853, no one is interested. Always think about the user. Imagine that you are him. Share only the details about the product like what is made out of, used for, etc.
Do not make any direct sales. Do not write through the line buy-buy. Buyers are now sophisticated and tired of aggressive selling. A neat call to action at the end of the description is what you need.
Do not use any type of aggression. It is necessary to flood the description with designs in moderation. The description of the product card is usually small – 500-1000 characters, two or three keywords are enough for optimization. It is better to dilute the text with words that are similar in meaning.
Do not borrow. Do not copy descriptions from other sites, even from your own. Search engines do not like this.
Compliance with the rules of the marketplace. Each site has its own requirements. There are restrictions on formats, size, number of photos and videos, background, etc. The classics of the genre are high-quality media on a neutral background that show the product in person.
Emphasis on the product. Many sellers make the mistake of posting photos or videos where it is immediately unclear what exactly is being sold. For example, a full-length photo of the model is taken, she is wearing a T-shirt, jeans, bag, and sunglasses. There is no emphasis on any one product.
Benefit for the buyer. It’s not enough just to take a photo. You need to understand what exactly the user will extract from it. And how this photo will help to make a choice.
Quality. Our advice is to reach out to photographers and videographers. You can take photos and videos on your phone, no problem. But if you don’t know the basic rules about exposure, setting light, the nuances of still photography, and shooting indoors, with models it’s better not to take risks and entrust this matter to professionals. After all, your sales depend on it. A lot of people do not read descriptions. They make a choice solely because the picture is hooked. So throw this hook into the water.