Do you need to design an eCommerce website and you’re not sure where to begin? Perhaps you already have a website and it needs to be optimized? An eCommerce website is basically your 24/7 storefront. Since first impressions are everything, you want to make sure you have an appealing, easy-to-navigate website. In this article, we will discuss building eCommerce websites and explore some of the different eCommerce platforms available.
Building an eCommerce website is a must-build step for you to start your online business, and must be well thought out and includes many steps. However, once your website is built, selling online is a breeze.
How to Build an eCommerce Website
Choose a Name and Get Your Domain
Choosing a domain name is important to your brand and overall success. Using descriptive keywords in your domain will tell your customers what your business is about. It will also help you rank well in search rankings. It’s best to stick with .com, when possible because it’s the most recognizable extension. However, if .com is taken .net and .co are other recognizable extensions.
Your domain name generally costs $12-$25 a year. Some eCommerce platforms will offer a free domain with your purchase.
Pick Your eCommerce Platform
There are many eCommerce platforms to choose from. Some eCommerce platforms are free with limited features.
Here are a few popular platforms:
Later in this article, we will focus more on popular platforms for eCommerce websites in 2022.
Plan and Build Your eCommerce Website
In order to plan and build your eCommerce website you’ll need:
Logo and brand imagery
Product photos, descriptions, and data
Customer service pages
Set Up Payment, Tax, Shipping, and Marketing Tools
Setting up these features is dependent upon the platform you decide to use. Some platforms, such as Shopify and BigCommerce, come with built-in payment processing, tax calculations, shipping label printing, and marketing tools. Most others require integrating a few outside services to handle these tasks.
Test and Launch Your eCommerce Website
Lastly, you can process a few test orders. These orders will connect to your payment processor without charging your card. Once you’ve worked out all the bugs, you can officially open your eCommerce site!
When deciding on an eCommerce platform, you’ll find there are many different options to choose from. Here are some options to consider.
Wix is best for flexibility and customization. It’s an affordable eCommerce option. Wix is the perfect eCommerce platform if you have a small store or have special design requirements. It’s known for its drag-and-drop features to help create a nice design. Wix also gives you access to 500 website templates and customization features. Wix includes a variety of marketing features:
Sell directly via social media
Worldwide shipping and taxes
Coupons and discounts
SquareSpace is the best eCommerce platform for creatives. It’s a well-known free website builder with eCommerce packages. SquareSpace gives you artistic freedom and you can install and customize multiple templates at a time until you find the one that suits your needs. Some other features include:
Subscriptions, digital products, and in-person compatibility
Mobile store management
Real-time shipping estimates
BigCommerce is best for medium to large stores. It’s an all-in-one eCommerce website builder for larger stores. BigCommerce has advanced eCommerce features for managing high volumes and a large number of products. This is a perfect option for an established business or if you plan to sell high volumes. Some features include:
Customer accounts for faster checkouts
Coupons and discount codes
Advanced inventory management
Built-in shipping management
Advanced product filters
Shopify is the best all-in-one eCommerce platform and powers more than 1 million online stores! It is a more advanced platform because it’s built specifically to host online stores. It’s easy to use and has the right level of flexibility. Some features include:
Point of Sale for brick and mortar shops
Real-time carrier shipping rates
Abandoned checkout recovery
Automatic tax calculations
Advanced inventory management
WooComerce is best for WordPress websites. WooCommerce is a lightweight plugin that adds capabilities such as:
Accepting online payments
Configurable shipping options
Product listings to your site
Some features include:
Support of subscriptions and deposits
Automated tax calculations
Real-time shipping rates
iOS and Android mobile apps
Physical and digital product capability
WooCommerce is a free plugin to download, install, and use forever. The sky’s the limit with WooCommerce, and we have a great guide on how to start with it. However, it’s not the easiest or most intuitive eCommerce platform, unless you’re already using WordPress.
OpenCart is the best eCommerce platform for selling digital products. It is free but you must have an existing website to use OpenCart.
Some features include:
Simple and centralized admin dashboard
Manage multiple stores from a single dashboard
Discounts and coupons
One-click digital downloads
Custom eCommerce Platforms
A custom eCommerce platform is built specifically to meet your business needs and goals. There will be no other website like yours. You can personalize it as much as you want, based on where your company stands now and where it will go in the future.
Things to Consider Before Developing an eCommerce Website
Research Your Business’ Industry
Before starting the eCommerce website development process, you should thoroughly analyze and research your business’ industry. Delve deep into your customers’ preferences, age, and other factors that will help you develop product categories, descriptions, payment gateway, product images, and other aspects effectively.
Understand the Needs of Your Target Audience
Next, you should prioritize your potential customers and understand their culture, geography, demography, and purchasing inclinations.
Determine Your Branding and Plan a Content Strategy
You should consider your brand. Think about a logo, visual images, your company’s voice, and emotional connotations. Establish a strategy for growth and development.
Keep Your eCommerce Budget
It’s easy to go overboard with your budget, especially at the beginning stages of development. It’s best to be cautious, stay within your budget, and implement strategies to help you do so.
Know Your Competitors
You want your business to stand out above your competitors. In order to do this, you must analyze them and see what’s working for them and what’s not. Pay attention to the technical aspects, such as the hosting tool, domain name, content management system, or other add-ons that they are using.
Outsourcing Your Custom eCommerce Website Development
There are many eCommerce website platforms to choose from. Hopefully, this gives you a place to start when it comes to choosing a platform and designing an eCommerce website. With the right platform and a well-designed website, you will see your business grow and sales increase.
Given the extensive success of many American eCommerce clothing businesses, it comes as no surprise that the United States is a global e-commerce leader. This is largely due to the adoption of e-commerce as a mechanism for brands and merchants to sell their products to the vast, geographically dispersed population of the United States.
Due to this new earlier acceptance, customers gradually warmed up to the idea of online purchases, ultimately becoming supporters and voracious online shoppers, long before many other countries had begun to move in this way.
Since the American market is so developed and addressable, it’s no wonder that e-commerce players are competing fiercely with good quality products and providing a range of categories for their consumers. It is also noticed how the big giants attract their customers with high-quality photos that the customers can relate to.
Large platforms that operate across many segments, such as Amazon and eBay, are dominant, but conventional brick-and-mortar retailers are still gaining market share. eCommerce product Clipping path
Shoppers’ interactions with brands, particularly fashion shops, are no longer limited to physical stores. Fashion retailers are revamping the entire buying experience as customers anticipate mobile purchasing, one-day shipping, and 24/7 customer service.
Fortunately, the fashion industry is a master of change, with seasonal trends appearing and disappearing before you can catch your breath. The digitalization of the fashion industry, on the other hand, maybe the most significant change yet.
We’ve compiled a list of the top 10 operating e-commerce sites in the United States. The list includes obvious competitors such as Amazon, eBay, and Walmart, as well as a diverse range of brands with multiple categories.
Top 10 eCommerce Websites in the USA to Start Your Own Clothing Business
Amazon is not only the most popular e-commerce site in the United States but also in most other countries. Amazon began as a small e-commerce site selling books in 1994 and has since grown to dominate the bulk of e-commerce categories, including computers and gadgets, books and literature, and even television and movie streaming.
In the United States, Amazon customers have access to the whole range of Amazon products, including books, music, electronics, fashion and accessories, tools and hardware, sporting goods, and pretty much anything else. Furthermore, Amazon Prime members in the United States can get these items with free one-day or two-day shipping.
eBay, another e-commerce leader, was founded in 1998 and has a big head start in the global race for e-commerce domination. eBay has been the leading online marketplace for more than 20 years, the first of its type and the largest in the world, providing consumers with an online platform to buy and sell just about anything they can imagine, while staying loyal to their initial goal.
Currently, eBay leads in areas such as clothing, and more, offering free delivery on many items through auctions, straight from companies, and verified sellers.
Walmart has become a household name in the United States since the 1960s when it first established itself as a low-cost mega-warehouse. It has since grown to become the world’s largest retail corporation, with locations in 50 states and a significant e-commerce presence in the United States, Canada, and Mexico.
Walmart’s online consumers can choose from a wide range of products in areas such as fashion and more making it an appealing platform for customers of all types. Consumers in the US can even get a Walmart branded credit card to save even more money on their purchases.
It has over 1800 stores across the country and a robust e-commerce platform that allows customers to access the entire range of target products and services both online and in-store.
Target is a consumer goods shop that sells everything from fashion to home décor and much more, having a strong presence in fashion and apparel.
Etsy is a marketplace founded in the United States that specializes in the sale of handmade or vintage goods as well as one-of-a-kind factory-made things. Etsy’s e-commerce site allows individuals and businesses to sell a variety of items, including apparel and accessories, cosmetic products, and a variety of other unique items.
Etsy, which was founded in 2006, is the world’s 19th largest marketplace, a noteworthy achievement given its particular focus. Fashion is the most popular category among users on the platform.
Macy’s is a US fashion behemoth that began as a brick-and-mortar store in the 1990s and has since grown to become a global brand with locations in many countries and an e-commerce site that ranks first in the world in the fashion and apparel category.
Macy’s e-commerce site offers a wide range of accessories, shoes, beauty goods, cosmetics, women’s, men’s, and children’s clothing, as well as home and décor items.
Wish is a unique addition to the list since, unlike many of the other brands mentioned, it is largely a mobile marketplace where small businesses and manufacturers may sell directly to consumers through the Wish platform. Electronics, family, beauty, and home decoration are the four core categories of the Wish marketplace.
Wish, which was founded in 2010, has risen quickly to the top of the market, dominating sectors such as computer electronics and technology, adult products, video games, consoles, and accessories.
There are numerous elements to consider, ranging from data analytics to technical assistance. It’s never easy to pick the best eCommerce platform. Finding a platform that meets your demands, however, can make a huge impact on the bottom line of your apparel company. Here are a few eCommerce platforms to help you with it.
Magento, which is by Adobe, is the eCommerce platform of choice for many of the world’s most prestigious fashion firms, including Hermès and Christian Louboutin. Its platform processes more than $100 billion in gross merchandise volume each year and has 190,000 active users.
Magento is recognized for its customizations, which is why so many of the world’s most powerful brands use it.
The most popular eCommerce platform on the internet is WooCommerce. There are currently 3.87 million active WooCommerce sites all throughout the world. WooCommerce’s popularity originates from its software connection with WordPress, one of the most widely used content management systems.
WooCommerce is used by a number of up-and-coming eCommerce websites, so you’ll have a good peer group if you use it as well.
BigCommerce, based in Austin, Texas, is one of the fastest-growing eCommerce companies on our list. In fact, the company’s yearly revenue reached $100 million for the first time in 2019. BigCommerce provides a few intriguing features, such as in-depth analytics, that can appeal to first-time eCommerce site creators. They also have some of the most fashionable websites. There are both new and established clothes brands on the platform.
What features should my e-commerce platform include?
‘What would be the ideal online marketplace?’ is a question that many clothing company owners have. The truth is that there is no such thing as the “best eCommerce platform.” It all relies on the specific requirements of your clothing company.
High-Quality Product Photo
Product photographs are one of the most significant parts of an eCommerce site, no matter what, high-quality product photography brings in customers faster. When customers or buyers can relate to your product or see themselves in your product, they tend to make a purchase more often than usual. To get high-quality photography and photo editing services, UCP is one of the online editing services giving professionals at an affordable rate with professional and excellent quality work.
Search Engine Optimization (SEO)
The ability of an eCommerce platform to perform SEO is one of its most crucial features. Your site will be useless without SEO functionality and the availability of high-quality SEO plug-ins. It doesn’t matter if you have the most attractive website in the world if no one can find it online. Search engine optimization (SEO) helps in the finding of sites on online services and brings search engines traffic to your online store.
Social media and other eCommerce platform’s integration
For many apparel firms that rely heavily on indirect sales, integration with Facebook, Instagram, Amazon, eBay, and other platforms is a must. If your business relies on Amazon sales, be sure your platform allows you to continue doing so as easily as feasible. If it’s a sit, be sure to have a fashion blog to get some organic traffic from search engines.
Features of security
eCommerce businesses require a high level of security. Your eCommerce platform should include everything from firewalls to payment gateways, encryption, and backups.
If you’re not tech-savvy, look for an eCommerce platform that offers tech assistance and simple functionality. Instead of phone help, several of the leading platforms solely provide online tickets and chat support.
Several payment options are available
In the fashionable fashion sector, being able to process every frequent payment method is very vital.
Analytics and data recovery
Using data to improve product recommendations, products, and services can significantly boost your profits. Several of the most powerful AI-based services that assist with this are more expensive, but they may be worthwhile. AI is used by several of the world’s top apparel firms.
Users with aspirations and peers
What are the demographics of the platform’s users? It’s a good sign if your eCommerce platform is being used by established or emerging clothing brands. If not, it could be worthwhile to investigate why.
With all of its advantages, though, e-commerce still carries some risks. Because you cannot view the products before purchasing them, it is conceivable that they will not meet your expectations or requirements. The next step is to determine whether the e-commerce website’s return policy is responsive to client needs and expectations.
Users occasionally express their dissatisfaction with shipment issues and delivery delays. Shipping costs may, in certain situations, cancel out all of the savings gained through online shopping.
To prevent all of these issues, it’s a good idea to check out online buying sites’ reviews and consumer experiences first. There are several options to consider as a business owner looking for an eCommerce platform. While one e-commerce system may be the most popular, others may have unique features that are better suited to your company.
Choosing the ideal platform for your business to build an eCommerce website is a long-term choice, as organizations seldom switch platforms more than once every few years. This is why it’s critical to pick the correct one before investing time and resources in it. We believe that this eCommerce platforms list of the finest eCommerce platforms aids you in carefully choosing your eCommerce platform alternatives and picking the appropriate one for your business.
If you have created an Instagram profile, not for a narrow circle of friends, but to broadcast your lifestyle to the world, share tips, and earn money on social networks – you need a profile audit.
The audit is a check that helps to objectively assess an account’s status.
It gets on with things and answers important questions like these: “Why is activity falling?”, “What can be improved?”, “Am I positioning myself correctly?”, “Is reading my posts convenient for users?”.
It is important to regularly monitor your account dynamics and check it for quality. Without analysis, you will not be able to identify weaknesses and strengths. As a result, it will not be clear what must be changed, and what to focus on in promotion. There are multiple solutions that can assist you with Instagram Audit, and one of our favorite ones is the service provided by Spam Guard App.
Who needs an audit?
First of all, SMM specialists, PR specialists, and targetologists need a full audit and a Fake followers audit. Before they start working with a company profile, great estimation work should be done. Promoting a beautiful well-designed profile is much easier. This is a fact. But if your account is inharmonious, with low engagement, it will be more difficult to work with.
Only after evaluating your account, you can:
Outline your work plan;
Determine whether you need the help of third-party specialists: designers, marketers, photographers, copywriters, etc.;
Announce the final cost for working with a specific profile.
Bloggers and business page owners that have an online presence, need an audit to “come down from heaven to earth”, take an adequate look at the state of affairs, see what mistakes were made, and find suitable ways to correct them.
Who conducts an Instagram audit?
SMM specialists, both private specialists, and agencies are engaged in auditing the profile on Instagram. For profile analysis, you mustn’t transfer access to your profile to third parties, it is enough that your account is open.
If you wish, you can audit your Instagram account yourself. It will not be as professional and complete as that of a specialist, but it will still give a general idea of the state of your profile, and help to find weaknesses and shortcomings.
Profile analysis consists of 7 steps
Let’s consider 7 main stages of analyzing an Instagram account.
Step #1: Evaluation of a nickname and a page name
“As you name your ship, so it will sail” – similar applies to your profile nickname. In fact, this is your main identifier in any social network, a top-line in your account. It is a nickname that will be indicated when mentioning you in posts and stories, and it will distinguish you from other users.
For evaluating the nickname, answer a few questions:
Does it reflect the topic of your blog?
Is typing it in the search bar convenient for users?
Is it easy to remember?
Does it evoke associations that echo the profile topic?
Is it not too long?
Does it consist of less than two words?
An example of a successful nickname on Instagram is “i. love. fitness”. Not too long, reflects the subject, easy to remember, and easy to type in the search
If you answer “Yes” to at least 4 questions, then everything is fine with chosen nickname
Don’t overload it with unnecessary signs. For example, sometimes users separate words with a double underscore like this:”__”. It will not be convenient for users to enter a nickname overloaded with signs, which are often even impossible to count. If there are fewer divisions it will be better.
Choose a unique nickname because when they add numbers to an already used nickname, like this: “Alex123” it doesn’t look very presentable.
Another important point is your page name. The page name (a line highlighted in bold, placed above your biography) is often underestimated. It’s exactly that using page names the search results are carried out on Instagram.
When a person types “Ivan Ivanov” into the search, the service selects people with such a page name, not a nickname. Therefore, commercial profiles often place key queries in the name, for example, “Food delivery Moscow”, “Massage in Sochi”, etc.
Step #2: Evaluate the avatar
An avatar is an important component of any profile. Treat his choice very carefully if possible it does not need to be changed. People with a developed visual memory remember exactly your avatar, and it helps them to find the necessary profile. If you change your avatar you will lose this part of your audience.
When evaluating an avatar, you must take into account these details:
If there are inscriptions on the main photo, they must be readable, otherwise, there is no sense in them.
Your logo should fit completely, its elements should be large.
It’s important not to crop the composition, if a cake is in your photo, then let it be seen in its entirety.
If you are running a specialist profile, then put a professional title photo where you are in uniform or in the working environment.
Photos that reflect goods and services-always of high quality, bright, with good clarity.
Your avatar must be original. Using popular stock images, you will create an image of an unreliable brand and a fake specialist.
Step #3: Analyzing your profile header
Everything is simple here. A profile header can be considered good if it:
answers to questions: “Who are you?”;” What do you do?”;
contains a unique trading offer (relevant for companies and stores);
explains why users should subscribe to you (relevant for bloggers and specialist profiles).
It’s important not to overload the emoji header, choose a readable font for it. If you are conducting an independent audit, close Instagram and take a break from it for at least 4-5 days.
Posts can be uploaded through third-party services and auto-posting. When you reopen Instagram, you should evaluate your profile header, avatar, and other visuals with a clear look.
Step #4: Text Content Analysis
It’ll be better if you view many posts. SMM specialists usually analyze 10-20 recent publications.
The checklist for verification is quite extensive:
Does the post text correspond to the topic from your profile header? Every beginner’s main mistake is that the content does not match the profile header. If you position yourself as a general practitioner, the ratio of posts on medical topics to personal ones should be at least 3:1. If you abruptly decided to change the blog focus, change the header as well.
Is it clear from published posts what you do and what you offer? When commercial profiles are full of publications on general topics that are far from business, subscribers begin to forget what they actually subscribed to your account for. You mustn’t disguise yourself as a personal page, your followers should understand who they are subscribing to. If at least every two posts you don’t talk about your business, it’s time to completely revise your content plan.
Publications are designed in a similar style? If you often change the authors, it’s important to make sure that the texts are designed in a familiar style. This is especially true for personal pages because subscribers believe that you are the one who prepares all the publications. But frequent changes in the business page are also not desirable. If you understand that published texts are very different, correct them.
Is your content diverse enough? There are a lot of types of tests for social networks. In order not to bore subscribers, try to touch on a maximum of various formats.
Formatting deserves special attention. Pay attention to the ease of text readability, and the presence of spaces. On Instagram, you can always edit a previously published text. Be sure to use this opportunity to make it pleasant for new subscribers to read publications.
Step #5: Visual Content Analysis
It’s a very difficult part of auditing. There are no uniform standards for photos. If we generalize, then ideally they should:
have a good quality (without pixelation and defocus);
be kept at identical temperature: only warm or only cold shades of filters;
a complete, harmonious picture has been created, but the pictures may be different.
The requirements for the visual are constantly changing. If in 2017 trends included the most fabulous pictures, then this year the emphasis is on natural photos.
You can maintain a single style, or you can maintain a dynamic live profile. This remains to the taste of a page owner, so the rating here is more about the quality of the content.
Step #6: Calculating the Engagement Rate
This is one of the clearest and most visual stages of verification. If in other points a biased assessment is possible due to banal tastes and preferences (first of all, this concerns the analysis of the visual concept), then engagement rates are quite specific figures.
You can find out the real percentage of subscriber engagement using specialized Internet services that can also hack Instagram followers if it’s necessary.
Step #7: Activity Analysis
It is very difficult to evaluate this item independently. A professional will determine it in just an hour:
Do you publish posts often enough?
Do you respond quickly to comments?
Do you support dialogs in comments or not?
Do you respond to responses and mentions?
Do you use all available promotion methods?
Are you working specifically for your target audience?
Do you invest enough in promotion?
The answers to these questions will help you understand what else you can do to grow your Instagram blog and develop it.
In conclusion, it is important to say that the profile analysis should be carried out at least once every six months. Or even better – every three months, to validate that that account is correct. We recommend subscribing to an automatic monitoring service that will assist with that, like the Spam Guard App, feel free to check it out.
We all know that remote work is on the rise and most companies now have some kind of flexible or remote working program in place, but what about those who want to take it a step further? What about those that want to give up their place of work completely and do something different? Or to earn some income on an overlanding trip? Here are 6 of our favorite unusual remote roles you could try next!
Role 1: Trading From Home
First on our list is remote day trading. Day trading is a type of equity trading that is done within the span of a single day and traders usually make use of advanced technology to trade electronically. London and New York are the world’s top financial hubs where many financiers would claim they need to be based for their day trading jobs. However, one can access these markets (and others) from any corner of the world using computer systems and modern trading tech. Whatever your trading personality, current portfolio, or platform looks like, remote trading could be perfect for you.
Day trading can make an exciting remote role, as it comes with a certain level of high pressure and demands high levels of attention. But, one can also find some exceptional perks as many day traders make very good money. Some key benefits of trading remotely include:
Real-time access to global markets 24/7: With the help of advanced technology and equity trading systems, traders can trade from anywhere around the world with an internet connection.
Flexibility: Since traders can trade on their own time, they are able to allocate enough time for themselves in the areas that matter most to them. It is possible to choose trading hours that fit in well with other professional and personal commitments.
Self-directed work environment: Autonomy in this profession allows traders to set their own goals, define success metrics and plan out activities that help them reach these goals. The autonomy also helps day traders manage themselves during difficult times by creating their own motivation to keep them on track.
Role 2: Virtual Assistant
Another cool way to work from home could be through virtual assistance. This profession has grown in popularity over the years, and many people are capitalizing on it because of how simple it is. You can sign up with a company that offers this service, or you can set up your own business by directly contacting clients. In a virtual assistant role, you will be required to perform administrative tasks for your clients from organizing appointments and events to data entry and website updates.
A key perk of this profession is that you get to work in a wide range of industries while working from the comfort of your home. Some areas where you can look for jobs include work-from-home jobs in the health care sector, work from home jobs in education and tutoring, telemarketing positions, and more. This career path often offers a low-entry barrier and flexible working hours, making it a great option for individuals who are looking to work on a part-time basis while balancing other life commitments.
Role 3: Online Bounty Hunter
Yes, you read correctly! Bounty hunting is a real thing. In fact, online bounty hunting is one of the latest professions that people are exploring, and it consists of finding criminals who have fled after committing different crimes via the internet. These individuals usually put up a reward or bounty for information about their target’s whereabouts, and using the internet to track them down is where bounty hunters come in. This profession offers the freedom to work anywhere in the world as long as there is an internet connection and the tasks only require basic computer knowledge.
Becoming an online bounty hunter could be great if you want to earn an extra income, and also if you are always on the go and do not have a fixed schedule. You could work for different clients at the same time or simply sign up with a company that offers this service. This remote role offers an exciting and unusual experience for many people, which is what makes it so thrilling.
Role 4: Video Game Tester
Another simple yet exciting way to make money is through video game testing. A lot of publishers and developers release beta versions of their games in exchange for feedback about bugs, glitches, and other issues that players encounter while playing these games. This line of work requires you to play the game regularly in order to find different errors within its mechanics or gameplay.
Depending on the amount of time you are willing to spend playing games, this profession can help you earn a decent income. You could either work in-house for a video game publishing company or sign up with one that offers beta testing jobs. This remote role is perfect for you if you love playing games while making money at the same time.
Role 5: Translator/Interpreter
A number of large enterprises and tech companies offer remote jobs in the language industry, and this has created a need for translators and interpreters. In a broader sense, a translator is someone who translates written works from one language into another while an interpreter helps two people communicate through spoken words or sign language.
All these roles provide excellent opportunities to work from home as a remote employee, and you only need to have strong language skills in either English or the desired language. This career path does not require specialized education because you can provide your translation services through text-based software programs such as Google Translate and Microsoft Translator.
Some key benefits of this remote role include flexible working hours, and the ability to work with different clients and work across multiple time zones. This is a great option for individuals who are interested in earning an income through language-related skills while gaining valuable experience that can help with other professional endeavors.
Role 6: Remote Helpdesk Technician
Remote technical support jobs are becoming extremely popular due to the rising popularity of online shopping and mobile devices. These careers offer a simple method of earning money through the use of your computer and other digital devices.
The main task associated with this role is using remote support or monitoring software to assist customers with different technical issues, such as helping them recover stolen passwords, installing anti-virus programs, and resetting forgotten login details. Depending on your experience and the client, this remote role could offer a high earning potential, and the tasks only require a working internet connection and basic computer skills.
Being a remote technical support worker requires you to have skills such as social interaction and patience since you will be communicating with different individuals from different age groups and backgrounds. You also could benefit from strong computer knowledge in order to fix more complex issues that come with online shopping and mobile devices.
As well as helping out with technical problems remotely, there is also the option to become a remote sales representative, while working for the same company. Being able to work both technical support and sales is a major benefit when it comes to being employed, so it’s always good to offer sales support too. There are many benefits of outsourced sales for various businesses, as recent years have shown it’s not always necessary to have an in-house sales team.
Working from home provides many opportunities for individuals who are interested in earning an income while maintaining a flexible schedule. However, not all remote jobs are created equal so it is important to look into the company or job role before committing to one.
As more companies in various industries recognize the benefits of offering remote employment options, this career path will only become more popular in the future. These roles provide a great way for you to earn income and gain valuable experience that can help with other career goals. Why not get started on your new career path today?
There comes a time in every company’s life when the question arises: should I export and internationalize? The process of opening up to new markets is long and complex, but it can become a method of growth that can even save some companies from suffering declines in their countries of origin. If this is your case, our article will tell you how to internationalize a company, the strategy, and the steps you should follow in this article. Read on!
What is internationalizing a company, and what does it consist of?
First of all, let’s see what the internationalization process consists of. Internationalizing a company is how the organization creates the necessary conditions to operate in the international market. More and more companies are moving towards offshoring and directing their strategy abroad.
Internationalization is more than expanding the business from home to foreign markets. Taking products abroad is not something to be taken lightly or underestimated. Internationalization is a process that requires conviction, commitment, and willpower.
The economic crisis has reinforced the commitment to international trade in recent years, which has pushed companies, especially SMEs, to look outside a collapsed domestic market.
The decision to internationalize is one strategy that significantly impacts any brand and all internal and external operations and their management.
Entrepreneurs have seen that this is a path of growth in the growing export trend, opening doors for them. In this aspect, it is interesting to analyze why exporting is a good option.
Advantages of internationalizing a company
The benefits of exporting, apart from the obvious ones, are varied. Still, most of them have to do with companies forcing themselves to make a significant change that allows them to improve in many areas by competing harder in a fiercer global market. Let’s look at the most critical advantages of internationalization:
Increase customers and revenues.
One of the most critical advantages of internationalizing a company is that the number of potential new customers can increase considerably. With each new market we enter, we can pave the way for business growth and increased revenue.
On the other hand, companies can also use international markets to introduce unique products and services, which can help maintain a positive revenue stream.
Improved risk management
Market diversification is one of the most important benefits of international trade. Being less dependent on a single market will help us avoid risks in our primary market.
Organizations may have the opportunity to increase brand awareness in a market that competitors have not yet entered.
Companies expanding into new markets are forced to innovate and improve their offerings to compete with local companies. In addition, entering new markets can provide access to top talent, advanced market trends, and industry innovations.
Cost savings and access to new technologies
When you start operating in a new market, your company is exposed to opportunities to benefit from foreign investments that may not exist in your home country. For example, many governments offer incentives to companies that want to invest in the region.
In this sense, foreign investment can be valuable for our business, as it could accelerate growth, tax relief, cheaper logistics, cheaper commodities, etc.
Moreover, on the other hand, it can also help companies gain access to new technologies and ecosystems in the industry and the international workforce. These connections and networks can significantly improve business operations. The company is accelerated in the innovation process, something seen in its management dynamics and its products, through the clearer and broader vision of what is being done in other markets.
It streamlines industrial capacity and speed.
It allows you to improve the management of resources since you are forced to do so.
It generates new opportunities
It increases sales
But for all this to happen, the company must enter into a process of awareness and prepare a good long-term business strategy.
What does a company need to internationalize?
We have told you about the benefits of a company expanding its business and venturing into other markets, but none of this is helpful if you do not know the requirements needed to do so. In this section, we name some of the most critical requirements to internationalize a company:
1. Ability to identify barriers
If a company does not know what is preventing it from growing, it will not be able to continue. It is vital to take note of this because the mistake that many companies make is to look ahead without taking into account the risks. To take this step, it is essential to perform an internal analysis, which it is analyzed if the company is prepared to meet the demands of the market it wants to cover.
2. Recognizing the product to be offered
To internationalize a company, it is also necessary to evaluate the opportunities offered by the product or service at an international level. In which countries will it be successful? Will it be attractive to my potential customers? If a company wants to expand its business to global markets, it will not be enough for its product to be popular in the country where it has already established itself; it will also have to be popular in the other target countries.
3. Be better than the competition
A company that wants to internationalize will have to offer a better product or service than its competitors if it has one. For this reason, expanding into other markets means being very aware of what other companies in the same sector are doing. Examining the consumption of what your competitors are offering can help you know the level of opportunity you have in that market.
4. Develop a roadmap
A company cannot internationalize without a plan that determines the steps to do so, where all the actions, failures, successes, and strategies are written down. None of this can work without a method and a guide.
5. Every activity is an investment
When embarking on the internationalization of a company, it is crucial to keep in mind that each activity is an investment to be made. It means keeping in mind that the benefits can be long-term and that it is always necessary to work with a margin to act in case of failures that may arise in each activity.
The capacity of the organization influences export performance. For this reason, examining the company’s situation in the market will help to know if it can internationalize without the help of external agents. Suppose the company’s capacity is not sufficient. In that case, it will be necessary to look at other options, such as partnering with other companies or hiring the services of foreign trade consultants or advisors.
Legal aspects of internationalizing a company
Legal aspects are essential from the moment a company decides to internationalize. These may vary according to the company’s activities abroad since not all of them have the same objectives. Along these lines, we leave you some of the most important legal requirements to internationalize a company:
Rules that regulate international trade. The WTO (World Trade Organization) is the global organization in charge of these rules. Investigate the legal aspects that could affect you according to your sector.
The means of collection in international transactions will be determined by the agreements made between the importer and exporter.
Be aware of the Tariff Law and the rules governing international trade operations in VAT, with exemptions in intra-Community deliveries of goods and exports.
To know the country’s taxation where you want to expand your business. It is essential to know the regulations governing both the country of departure and destination. Contacting professionals in the country where you wish to operate is vital to be aware of these rules.
Attend events and meetings with people in the sector to network and learn about opportunities in other countries. ICEX is an excellent opportunity to be aware of the meetings.
The challenges of exports for companies
The main thought that leads entrepreneurs to decide to export is the most basic and rational reasoning that anyone makes in times of crisis: if things don’t work out here, we will have to try other places where people’s purchasing power is higher, sales are not being affected, etc. The idea that it will be easier to maintain the business if it is sold in countries with better economic conditions is not unreasonable. However, the key to success in the export process lies in the company’s strategy and not so much in the country in which it wants to sell.
The will to sell or continue selling is a good principle, but this will must be accompanied by the choice to grow. An SME, in particular, has to think that leaving the incubator of its country, which until now has limited it to certain magnitudes, means having to grow irremediably, and it must accept this challenge with enthusiasm and without fear or limitations.
For a small company to grow and enter the international market implies a series of changes to be adopted and challenges to be overcome:
First, you will have to optimize your processes to be more competitive. The competition will be more significant and will have more years of experience. The fact that the competition is growing tells us that the market is also increasing and, consequently, the number of products and deliveries to be carried out will succeed. Is the company ready to invest in a competitive production and distribution model?
Compensating for seasonality
On the other hand, the company must also be able to compensate for product seasonality within the overall market. Suppose a farmer decides to export his fruits and vegetables to the world. What will he do when it is winter in his place of origin, and certain fruits do not grow but are in demand on the other side of the world, where it is summer? The farmer will have to find a way to compensate for the lack of produce or have the option of being able to sell to several countries and synchronize the demand for the product throughout the year.
Steps to internationalize a company
Now that we have all the information in hand let’s look at the different steps to internationalize a company. Take note!
1. Creation of an export department
It is the most intuitive and natural step. Without a department to manage the new phase of the company, it will be challenging to face the challenges that lie ahead.
2. Conduct an internal analysis
We must ask ourselves whether the company can initiate this change in this step. The first step is to assess how the company is ready to acquire the production capacity needed to meet the new demands.
The most important factor is money. We have already given you a (basic) average of what you need to invest in starting the process. Based on this, you have to consider whether you will have the financial capacity to assume the expenses. If this point is clear and you can go ahead, the next concern is the product or service: Is it suitable for all markets? Does it have enough potential to stand out? If the company offers more than one product, the ideal and advisable thing is to go for the one with the best chances of success.
A curious thing to consider is each country’s social, political, and economic characteristics. Perhaps the product or service that works in one does not work in another. Therefore, in this step of the strategy, it would be necessary to study the markets and tastes of the places we are interested in reaching.
3. Bet on innovation
Most internationalized companies are characterized by being innovative and carrying out projects committed to innovation. Exports to the world seem to be accompanied by a more open and futuristic vision, which is necessary to go abroad.
Innovation can manifest itself in various ways, whether in company policy, human resources, payment methods, or the final product, offering more eye-catching, practical, or original packaging.
4. Choosing markets
Earlier, we mentioned the importance of considering the social, cultural, political, economic, and legal factors of the countries you plan to export to. There are all kinds of particularities in each region that can become barriers to selling products. For example, customs laws, currency type, and exchange rate must be considered: Does it benefit the company?
On the other hand, product or service considerations also come into play. Depending on what you want to sell, you will draw complex lines to overcome in internationalization. For example, you cannot sell a computer program or an application and leave it in only one language or export products that require refrigeration, and there is a stretch of the journey where the cold chain would be cut off.
As a tip, the best thing to do is to draw up a statistical table in which the factors to be taken into account and the probabilities of success in each country are listed. In this way, a more detailed list of the best places to start will emerge.
Depending on the budget, one or more offices may be set up in one or more countries you plan to export to. However, it is most likely that small companies will not have this capacity, and their new market will be reduced to the areas closest to their country of origin.
5. Find a marketing channel
When internationalizing a business, the sales channel will vary depending on whether you sell a product or a service. You may or may not need a physical presence for sales. If needing it, the best way is to do it directly through a local partner.
On the one hand, being present has the clear advantage of gaining extra knowledge about new market demand and better identifying consumer trends and preferences. However, the logistics become more complicated with this option, and problems may arise related to collection, lack of communication, etc.
On the other hand, if you choose to use an external commercial distributor, you gain functionality and risk control despite losing control over the market since you can make more significant and orderly shipments.
6. Start with promotion.
The communication and marketing of a company have changed a lot. In this blog, we have told you about the thousands of new ways we have to sell a product more effectively, from inbound marketing or neuromarketing to growth hacking and SEO. The recent trends exploit the free channels and the subtlety to emphasize the brand more than the products themselves, giving rise to the company’s already famous branding or image.
We recommend you make a small ‘study’ of all the mentioned options for the promotion. To begin with, several things should not be missing: a website or eCommerce, where products are sold, and information about them is provided, profiles on social networks to promote, and investing time in finding the best international events and fairs where it is of interest to showcase the company and its services.
7. Strengthening the internationalization of the company
After a while, the small company that started dreaming big will have become a large international company. At this point, the same flow of events will have already led it to create the figure of an export manager, and it is likely to think of investing more and more to be able to take on the fronts that have been opening up.
The last phase of the process, which completely consolidates the change from a national to an international company, is the physical establishment in other countries, either with subsidiaries or franchises. One of the most outstanding examples, rather trite at this point but valuable nonetheless, that allows us to visualize better the evolution and change that a small company can undergo is Starbucks. Starbucks went from being a small coffee shop with its origins in Seattle, Washington, to becoming the most significant international coffee chain globally.
What did you think of this article on how to internationalize a company? Leave your comments and share!
Finally, one of the things we encourage companies to think about is that, in the context of digitalization in which we live, the barriers to internationalizing any business are getting lower and lower. You could say that it is an excellent time to take advantage of the opportunities offered by the new connections, as long as you keep in mind the other factors that influence the success or failure of the adventure.
Earlier people preferred going to shop and buying things. But in this scenario users prefer online shopping. This paradigm shift bought a next-level change in business too. Since every business today is offering shipping services. However, the rising competition at times makes it possible for them to thrive within the market. Here is where drop shipping came to the rescue. Not only is it a boon for business but also an opportunity for rising economies to relish profits.
Talking about the current scenario, anyone can start an online business with drop shipping. This shipping service has gained immense popularity helping businesses to stay ahead of the competitive edge. Therefore, starting with the same can give you valuable profits. Especially in countries like the USA and UK where people are more inclined towards online shopping.
However, if you are out to start a dropshipping business as a side hustle or a way to quit your full-time job to get started with the same, the below post is for you.
Let’s have valuable insight on how to start with the dropshipping business in the USA and UK!
Let’s Hear About Drop – Shipping
Dropshipping is a method of shipping where the sender and the customer’s address are masked, eliminating the need to manage inventory. In this, the order is picked up from the company address, changed, and delivered to the customer. Similarly for the company, the customer information is also changed. In this way, it keeps the information secret on both hands.
A middle man or a supplier name a drop shipper is responsible to deliver the products under the name of the company.
Current Market Scenario Depicting The Value of Dropshipping Business
Dropshipping business is attracting millions of newcomers due to its popularity. It is a startling opportunity for entrepreneurs to relish the profit margins. Have a closer look at the market to know what’s new within the dropshipping business.
Dropshipping is amongst the major business models for 33% of baby boomers and rising merchants globally.
It is expected that by the year 2025 the industry of drop shipping is likely to reach USD 557.9 billion. This immense rise shows the segment is a great opportunity for the newcomers to try and relish the profit margins.
Additionally, Google Trends data also shows a massive rise in interest in dropshipping.
A Valuable Insight On How Does Dropshipping Business Model Work
Now, if you are well aware of drop shipping, let’s take a moment to have a close look at the working of the dropshipping business model.
It’s crucial to understand how the dropshipping business model is different from the traditional retail and eCommerce shipping businesses. Generally in normal shipping, the customer knows about the supplier and company too. In addition, the supplier gets all the information about the shipper.
However, in dropshipping things are somehow different. The information of both supplier and shipper is hidden. With this, the dropshipper protects the online stores from predators. All their information is secured and maintained to the next level, but, it’s important to mention that there are tools that help you to manage it.
Due to this fact, Dropshipping is very popular, on different sites such as Amazon or Aliexpress. Furthermore, there is not too little upfront investment cost associated with it making it a wise option to get started.
Here is the Step By Step Guide to Start Your Dropshipping Business
Now, if you made up your mind to start a dropshipping business, here is a step-by-step guide to begin.
Step 1: Pick a Dropshipping Market
To begin a dropshipping business, the first step is to determine the niche. A market niche is a subset of a larger market. Your niche should be as specific as possible. Specify the products and services you will render via your dropshipping business.
It is believed that while doing dropshipping business you can make money in any niche, but this is not true. You’ll have an uphill battle with your new business if you choose a niche that significant brands influence.
Here is how you can pick a dropshipping niche that will pay off in 2022:
Choose a niche with unique knowledge of products.
Try to sell in a niche that helps people make their life easier.
Choose a niche with low to medium competition.
Choose a niche with at least a 40% profit margin.
Step 2: Locating a Dropshipper
The next step is to know and locate the dropshipper to start the business. Here are steps to move forward:
Make sure the supplier is a drop shipper before you contact them.
He should have hold years of experience in the drop shipping
If a supplier charges you more than the range of $2 to $5, stop right there as it will be too costly.
Analyze the supplier’s delivery times to the countries you serve. Dropshipping can take one to two weeks. Make sure they do not take longer time
Request product samples before committing to a supplier, always test quality..
Ensure they aren’t charging you any unnecessary charges for the services.
Step 3: Obtain a Sales Tax ID for Your Business
You’ll certainly need a sales tax ID if you’re starting a business in the United States or Canada.
Sales tax is a tax levied on all sales of physical goods to consumers, and it typically ranges between 6 and 9 percent of the purchase price.
It’s common for businesses to pass on this cost to customers by including it in the retail price.
You can do this in person at your county clerk’s office or online by searching for “[your state] + VAT number” on Google.
Step 4: Selecting a platform for selling
To earn profits from your online store, we always recommend having your own online store. But people choose to have well-known established marketplaces too. It is recorded that drop shippers connect with a well-known online marketplace such as Amazon or eBay when starting out. The reason behind this is already the consumer buildup they get through these platforms. However, when starting your own drop shipping services, don’t forget to align with a leading player in the e-commerce segment.
Step 6: Customer Acquisition Strategy
For making your business successful, you need to attract customers to your store. A customer acquisition strategy comes into play here.
You can choose the fast (paid) or slow (accessible) route to gain new customers.
Here we have mentioned some ways to acquire customers for your business
Dropshipping Facebook Ads for Quick Results
Google Adwords for Online Stores
Blog or forum marketing with slow results (for free)
Marketing with Content
Marketing on Social Media
Marketing via email
Step 6: Increasing the Size of Your Dropshipping Business
Once your dropshipping store is up and running and you’ve implemented some of the strategies, you should start seeing some sales. As your business grows, consider some of the future-proof processes you can implement to make your job as an owner easier and prepare for an increasing order load and more customers to satisfy.
Huzzah! We’ve made it to the end, and you should be well on your way to starting your eCommerce dropshipping business.