The retail domain is more competitive than ever, and sellers struggle to maintain a grip on the customer base. Conversely, buyers are in a good place because they have endless options to explore. Retailers need to go the extra mile to retain them, which takes more than product quality, variety, and optimal pricing. The New Year is a great time to ramp up your operational strategy with improvements in operational areas like marketing, customer care, and backed operations. While covering these aspects sounds daunting, a little effort can go a long way. Here are some valuable retail business success tips worth trying this New Year.
Evaluate your processes
Retail selling is more complex than ever, as you need to handle multiple processes. In fact, the advent of retail e-commerce has complicated things. The New Year is an apt time to evaluate your current processes and improve them by embracing innovation. For example, you can automate inventory management, upgrade your POS solution, and revamp your e-commerce website for a UX improvement. Any initiative that eases your processes is worth adopting.
Know the market trends
The retail market is dynamic, and something bigger and better is always around the corner. Not keeping pace with trends can push you behind in the competitive landscape. Check the latest market trends, and commit to embracing them this year. Omnichannel shopping, self-service checkout and chatbot-based customer support are the ones you cannot miss out on in 2023 and beyond.
Track your customers everywhere
Besides staying ahead of market trends, you must be on top of customer expectations. The best way to do it is by tracking them everywhere. Begin with in-store market research, as it gives you a fair idea of their behavior, preferences, and expectations. You can also track them online by integrating data collection and analytics into your website. Knowing your customers well and fulfilling their expectations should be a top priority for retailers.
Train your employees
Training your employees should be a priority, and the New Year is the best time to implement a new initiative. Everyone on the team should be on the same page regarding the customer experience strategy. Trained employees give their best and make buyers stick for the long haul by ensuring the best experiences for them. Likewise, they also ace processes like inventory management and control. Training makes people more confident and capable, so they give their best in all roles.
Set a budget for everything
Retail business is capital-intensive as you need to spend on physical location, online stores, inventory, and employees. Setting a budget for everything enables you to maintain financial stability and prevent wasteful expenses. But even as you budget your expenses, remember not to skimp on customer experience and the quality of the merchandise. Optimizing your inventory with fast-moving products is also a good option.
Cleaning up your retail selling and operational strategy should be on top of your mind this New Year. Following these tips can help you cover all fronts and set up your business for success.
Whether you are a small business or an enterprise, generating leads is the top priority. Without relevant leads to eh business, the business can’t sell its products and services. And if they are not able to sell their products and services, they will eventually have to close their business.
Fortunately, there are many ways in which you can generate more leads for your business. You can explore different strategies to see which method works for you and help generate more leads for your business.
But, before we can jump into the strategies, it is important that you know what lead generation means in marketing.
What Is Lead Generation In Marketing?
Lead generation in marketing is the act of taking action to gain customers’ interest in your products and services. This process usually starts with a customer initiating a conversation with the brand and business where they share contact information and allow the business to contact them.
For instance, for any business to generate more leads, they might receive –
A form submission showing the interest of customers.
A phone call from a potential client.
An email from a potential client asking about the services.
A direct message on social handles.
Thus, you can say that a part of increasing your chances of generating more leads for your business is directly proportional to improving customer experience. The more accessible your business is to the potential customer, the better the engagement rate will be.
If you want your business to generate more leads, you must keep an eye on these metrics. Instead of doing everything for yourself, it is advisable to hire a professional that does the work for you.
Professionals have enough experience under their belt and can easily identify different situations. Then, based on your business situation, they can develop strategies that help you generate better and more relevant leads for your business.
How To Generate Relevant Leads For Your Business?
Lead generation is the key objective for marketers. But, it is also a difficult and time-consuming task. It is because of these difficulties only a select few marketers feel that they can become successful in the lead generation campaign.
However, if you can follow the right methods, you can certainly get the results you are looking for.
Personalized Email Marketing
Email marketing is a great way to retain as well as attract new audiences, especially if your emails are personalized according to the person receiving them.
According to a study made by Experian, it has been seen that a personalized essay marketing campaign has brought six times more returns than a non-personalized email marketing campaign.
Adding a small touch to your email can make a lot of difference in how the receiver looks at the email and reacts. With an effective email marketing campaign, you will not only increase lead generation but also boosts brand loyalty.
Post High-Value Content
Content has always been a great way to promote your business and will most certainly be in the future. Posting and publishing high-value content on your website, you take the help of SEO to generate more leads.
When we talk about SEO, we are not limiting the term to only blog posts. We also include eBooks, white papers, infographics, videos, and all other forms of content that can be published on your website.
If your content is of high quality, it will perform on the search engine and reach your desired audiences. To make the most out of your content, ensure that your content is something that your audiences are looking for and will value.
Use Referral Partnership
As a small business, you can generate more leads by partnering with people using your products and other small businesses. A simple way to facilitate referral partnership is to allow an additional discount to the individual that refers your product or services to others.
While referral marketing is a great way to increase leads, it is legally a complex process. So, if you intend to follow this method, have your lawyers create a legal framework for the distribution of referral commissions and discounts.
Attract Your Audiences With Discount And Coupons
To drive more leads with the discounts and coupons strategy, you need to target new customers. Coupons work the best against new customers. Once you have created a deal or coupon, you can distribute these coupons with the intent to offer something valuable to new audiences.
If possible, create a banner ad on your website and entice the right customer to take your deal. If direct mailing is part of your budget, use this method to distribute your offer to boost its reach.
Run Social Media Ads
Social media ads are one of the most effective ways to drive potential leads for your business. If you are willing to pay for the leads, nothing can help you get more high-quality leads than social media campaigns.
To make your ads successful and drive high-quality leads to your business, there are a few things you need to consider.
The ads must be linked closely to what people are clicking on the most.
Use extensive visual representation to attract the attention of the audience.
Run your first ad for general audiences, collect valuable insight, define your audience persona, and then target the audiences for better results.
Show your ads to a relevant audience through PPC (pay-per-click) advertising. To make the most of your PPC campaigns, conduct research and select relevant keywords, create compelling ad copy, and regularly monitor and adjust your campaigns for optimal results. PPC advertising charges businesses only when a user clicks on their ad, making it a cost-effective way to generate traffic and conversions to their website.
Improve Your Lead-Generating Capabilities Today
You must understand that improving your lead generation channel is an ongoing task. If you are constantly not tweaking and changing the approach as per market needs, be assured your competitors are.
Testing your new channel and looking into the effectiveness of your existing channel is the only way to improve your lead generation capabilities.
In other words, never stand in one area. If you do so, your competitors will take over all your customers.
No matter how long you have been in the business or how good your reputation is, you might be surprised to see how a small change in your approach can bring several fold results.
From recruiters to businesses, LinkedIn is picking up steam as the platform that helps establish contact with the right audiences and generate a high number of quality leads.
When manual outreach comes to the point where it is too overwhelming and zaps much of the company’s staff resources, automation tools give a helping hand. LinkedIn is no exception.
This article highlights a list of 5 cherry-picked solutions designed to automate a variety of lead generation activities using the LinkedIn social network for professionals.
Please note that it’s not the best-to-worst list of LinkedIn automation tools as the described solutions come with different types of features and are built differently.
Let’s get started.
Linked Helper tops our list as the safest tool available to automate your marketing activities on LinkedIn, trusted by over 300,000 users.
The outstanding feature of the solution is the necessity to install it right on your desktops. As you do so, the software will provide an intuitive LinkedIn-like experience for the user and imitate human behavior in full when searching your target audiences, interacting with user profiles, commenting, and even sending private messages. The algorithms behind the solutions have led them to a 0% ban rate.
Thus, Linked Helper’s creators did every trick in the book to construct artificial behaviors that look maximally natural but help you boost LinkedIn activities drastically and safely.
Some of the features of this automation tool include (but are not limited to) the following ones:
Targeting prospects following specified keywords, geolocations, and job positions
Scraping practically any possible details from LinkedIn profile pages, including emails and cell phones
Exporting data to a CSV file for easier management
Ability to send data to third-party services
Sending personalized messages, including bulk messaging
Setting activity limits to comply with the LinkedIn requirements
Building funnels and having complete control over every automated activity, and more
With Linked Helper, you can automate practically every of your LinkedIn activity. Find out more about Linked Helper pricing.
Skylead is another LinkedIn marketing automation tool to consider. This is a cloud-based solution that assigns a dedicated IP address from the users’ location to each of their accounts. The technology is meant to protect the automation tool’s users from being banned for performing mass actions.
The solution’s features basically duplicate the Linked Helper’s functionality and include:
Ability to integrate a Sales Navigator
Creating campaigns from LinkedIn search
Building campaigns using a CSV file
Creating campaigns from LinkedIn posts
Sending inmail messages, i.e., sending direct messages to users you are not connected with
Using lead lists to build campaigns
Here’s another LinkedIn automation tool on the list. Similarly, it is aimed at helping you to grow your network, generate more prospects, amplify the Sales Navigator account, and build brand awareness.
The automation software boasts the following features:
Ability to create multiple outreach campaigns
Sending follow-up messages when the timing is right
Campaigns analytics and live insights
Additionally, the tool allows integration with other handy services just to have it all in one place. For example, you can integrate the solution with Google Sheets, HubSpot, Pipedrive, Salesforce, Zapier, etc.
Importantly, like the majority of the solutions on our lists, Sales Flow does its best to ensure it is safe to use the LinkedIn prospecting tool. It is achieved by setting automation limitations and advanced algorithms to comply with the LinkedIn rules.
Zaplify is another sales acquisition engine for lead nurturing using tried-and-tested best practices.
By building personal relationships, the tool allows engaging prospects in your offers by sending a series of timely messages in bulk. The tool enables you to:
Use one of the library templates to start a campaign
Automate and/or semi-automate LinkedIn actions
Use snippets to personalize outreach messages
Trigger followups following the rules you choose
Schedule campaign activities
Track campaigns performance and metrics from the dedicated grid
Here’s another tool to reach out to prospective clients on LinkedIn and email.
The software provides direct access to your lead’s information and facilitates the prosses of connecting with your potential clients. Besides, you can enjoy forwarding automated chains of messages, while connecting the tool with your CRM and/or email marketing tool.
Waalaxy also comes with the possibility to connect with the leads via a variety of touchpoints, and emails are one of them. The system will send invitations, messages, and emails until a prospect responds.
LinkedIn has deservedly become an ideal social network for lead nurturing and connecting with the target audiences.
We did our best to highlight the most effective and safe tools for your LinkedIn automation activities that come with their unique sets of features.
Already using a solution on the list? Please share your insights in the comments field below.
Where would the world be without marketing? Thanks to advertising and well-thought-out strategies, businesses can grow, expand, and make a profit. But for a lot of companies, marketing isn’t a simple task to take on, which is why they approach marketing agencies.
When you have a marketing agency, you have the power to influence the success and profitability of other companies. But before you can do that, you need to think about your own growth.
To become a recognizable growth marketing firm, you need to use your knowledge and skills, but also help yourself with some tried and tested strategies listed below.
Don’t refrain from proposal templates
As a business that deals with clients, you should already know the importance of proposals. They inform your potential clients about what they can expect from your agency, what kind of services you will provide, how much you will charge, and so on.
A proposal is one of the most important documents you’ll ever make, which is why you need to make sure you do it right. A poorly-written proposal will get you nowhere, even if you offer amazing services.
For instance, if you primarily offer SEO services, instead of racking your brain thinking about how to write the perfect proposal, you can simply use an SEO proposal template that will ensure you present your agency in the right way.
The template contains the following elements:
Beautiful cover page. When you present your potential clients with a template that contains a professionally-designed cover, they will be tempted to look through the whole thing.
Overview and goals. In this section, you will explain the results you’re hoping to achieve when working with your client and how they should expect their business to look once you’ve completed all your services.
Scope of services. This is a detailed description of all the services you will provide for your client.
Estimated timeframe. This part presents a rough estimate of how long you expect the project to last before you achieve the desired goals.
The pricing page. Once you’ve finished describing everything you can do for the client, you need to finish with how much you plan to charge for those services. In this section, you can include your fees, taxes, discounts, as well as optional extras.
Don’t be afraid to ask for referrals
Your existing clients are a much more powerful tool than you probably realize. If you provide exceptional services to existing clients, they’ll be more than happy to refer you to other people. All you have to do is be brave enough to ask them for referrals.
This can be very powerful since people find word-of-mouth to be 2 to 10 times more reliable than paid advertisements. Instead of advertising yourself, your satisfied clients will be doing that job for you.
But only ask for referrals after you’ve done a great job and provided your clients with satisfactory results. And try to wait for at least a month or two to pass after you’ve completed your services so they can see you’re an agency that deserves to be recommended to other businesses.
Know when you should delegate
Ambition is a great thing, and business owners usually have a lot of it, but that isn’t necessarily always good. If you want to be successful, you need to realize that you can’t do everything at once, and you shouldn’t. You need to delegate tasks from time to time to avoid burnout.
You probably have a team filled with competent and intelligent employees who are just as capable of performing most of your daily tasks as you are. So don’t be afraid to ask for help and accept it when it’s offered to you. That way, you’ll have time to focus on more important things and responsibilities.
Optimize keywords on your website
As a marketing agency, you know the importance of search engine optimization. And if you want your website to bring in more people, you need to treat it like you would treat a client’s website and find ways to optimize it.
While there are a lot of different SEO strategies that are equally important, let’s focus on keyword optimization. If you want to show potential clients you can ensure that their website gets a high-ranking position, you need to do the same thing for your own.
To optimize keywords, you need to start a blog. This blog won’t only help with your keyword optimization but will also show your website visitors you’re an expert in your field.
For example, let’s say you want to focus on the importance of social media marketing. You can write a blog post in which you will explain why Instagram followers are important for businesses, how to build a name for yourself online, how to gain and keep followers, and more.
While you’re optimizing keywords, you shouldn’t forget about long-tail keywords. People nowadays are becoming way more specific in their searches and more than half of search queries feature long-tail keywords.
As a marketing agency, your job is to help other businesses grow, but what about your own growth? If you want to be as big of a success as the companies you help reach their goals, you need to put yourself first and use the growth strategies you just read about here.
Bookkeeping requires organization, efficiency, and precision. You’re working with serious clients and you need to do your best to build your company and make it successful. That requires lots of experience and knowledge. We offer you a small portion of it.
Read the whole article, as we’ll talk in detail about creating a business plan, going through the legal paperwork, organization, and how to advertise bookkeeping services that will bring you clients. Let’s begin!
Creating a Bookkeeping Business Plan
Your bookkeeping business plan is an important document that will help you launch and grow your business. To create it, you first need to define your business goals. Ask yourself: What is the ultimate goal with your bookkeeping business? Is there a specific amount of money you’re trying to achieve? Serve a specific number of clients? Build a team of employees? Be clear about your goals so you can create a plan to achieve them.
Afterward, do thorough research on the bookkeeping industry. What are the trends in bookkeeping? Who are your potential customers? What do they need and want from a bookkeeping service? What are your competitors offering? By understanding the bookkeeping industry, you can create a unique selling proposition for your business.
Last, but not least, plan your finances. How much money do you need to start your bookkeeping business? How will you generate revenue? What are your operating expenses? By creating a financial plan, you can ensure that your business is profitable from the start.
There are a few things you’ll need to take care of from a legal standpoint before you can start your own bookkeeping business.
You first need to obtain a business license. Having a valid license allows you to operate your business legally. The next thing on your legal list is to get insurance for your business. This will protect you financially in case of any accidents or mishaps that might occur while you’re working. Finally, create individual contracts for your clients. The contract will outline the terms and conditions of your bookkeeping services and will help to ensure that both you and your clients are on the same page from the start.
You can also get a certificate, especially through online courses that can provide you with one either completely free of charge or for a fee. Although having a certificate isn’t essential, it can help you stand out from the crowd, so if you have some extra time, make good use of it.
Keep a dedicated notebook or folder for your bookkeeping business. This will be your “bookkeeping bible” where you track everything related to your business.
Establish a method for tracking your income and expenses. This could be as simple as creating a spreadsheet or using accounting software.
Stay on top of your bookkeeping by setting aside time each week to update your records. This will help you catch any mistakes and keep your finances in order.
Keep your clients organized by creating a system for tracking their contact information, invoices, and payments. This will help you stay on top of your bookkeeping and provide excellent customer service.
How to Advertise Your Bookkeeping Services
There are many ways to advertise your bookkeeping services. The following are the most successful ones. Whatever marketing strategy you choose, make sure you are promoting your bookkeeping services professionally and effectively.
Create a website or blog including information about your services.
Create social media profiles where you’ll promote relevant and engaging content.
Distribute flyers and brochures to local businesses or post them in public places.
List your services in online directories and classifieds websites.
Hold informational meetings to attract potential clients and partners.
When advertising your business, it’s important to be clear about the type of services you offer and your rates. You should also include contact information so that interested parties can reach out to you. Be sure to stay up-to-date on industry news and trends so that you can provide the most relevant and valuable services to your clients.
Your bookkeeping company will be successful if you remain professional and organized at all times. Once you get through the legal paperwork and build your online presence, you’ll need to maintain the company and continue looking for new ways to improve it. Articles such as this one will be of great help at different stages of your journey.
Outsourcing your business’ IT needs can seem like an odd move to some people, it is often one of the things that many companies are hesitant to do at first. One of the main things that often gets outsourced first is the payroll processing work.
Why do so many company owners like to outsource their IT work, and what makes that option so worthwhile, especially when payrolls are involved?
If you outsource some work to an existing expert, then you are not spending time and money having to train somebody yourself. Depending on the kind of work they are doing, this can be a significant benefit.
For example, training up your own professional paystub maker from scratch requires in-depth learning about how to create a paystub, how to make paystubs functional, and how payroll software works. Outsourcing to a paystub generator gives you the same results for a fraction of the cost.
Using a third-party pay stub maker in this scenario is the cheaper option, but it is also more practical, convenient, and easier to integrate into your existing workflow. Using a new tool is a lot easier than trying to get a new employee to join your IT team.
Hiring an IT specialist means that you usually get somebody who can only do specific things since they are specialized in particular parts of their chosen IT niche. This makes it incredibly hard to switch them to another set of duties, especially ones that require particular certifications or licenses.
Using third-party outsourced help allows you to hire specialists for short periods of time or keep them on standby waiting for the next set of instructions. If you are not using them, you do not have to keep paying them, and you can freely switch to using another company or freelancer as needed.
This leaves your normal IT employees free to tackle other duties on their own and ensures that they are not being spread thin across multiple different roles that they are not actually qualified to take on. Some companies might even offer training to your employees to prep them for future IT work.
While it might sound strange at first, outsourcing can be lower-risk than trying to build your own IT team. The more people you add to a team, the more points of failure there are, especially if you are not too familiar with your employees and they do not know each other that well. If you have any experience in business management, this might make the benefits of outsourcing very clear.
Outsourcing gives you an experienced group that is fully prepared to get to work straight away. Since they are not employees, you also have more protection if they mess something up – the fault does not lie with your company and employees, but theirs.
Minimizing risk is always important in a business context, and hiring a bunch of experienced IT professionals to tackle projects for you is an excellent way to avoid taking any risky chances. If your current team is not prepared for something, do not push them into trying it anyway because it might backfire and cause even more problems.