If you’re a business owner and looking for smart ways to improve your organic traffic SEO marketing strategies, you have come to the right place! There are many ways to check and improve backlinks. This article will guide you in utilizing those backlinks. So now, let’s start with the basics.
What Are Backlinks?
Technically, a backlink is a link to one website that connects to another website. These can come in the form of hyperlinks in many blogs, social media posts, and articles. Backlinks are usually there to provide additional information to the readers or visitors. These connections create traffic to your website that improves your visibility, authority, and value to your site.
Backlinks generally measured by search engine crawlers (Google scans your site and other sites with bots all the time, and maps the existing links) and have been used as an essential parameter when it comes to monitoring online businesses.
The more traffic and backlinks you get from authoritative websites, the more quality it gives to your website. Hence, your ranking will be better.
Why Are Backlinks Important?
Google uses an algorithm in measuring the ranking of each website. Backlinks can be considered the most crucial factor as Google examines backlinks to your website to determine if the content is of value. Other websites will like to link with you if your website is reputable and useful, and Google will view it as a positive factor.
Having more backlinks linking to you will earn your branding as well. Many people will get to know you since you are connected to some of the websites they have known or trusted for a long time.
When we have backlinks from different reputable websites, it creates a long-lasting relationship with them. This is crucial in keeping things going, and your visitors and search engine crawlers (Google) will consider that your website is a trustworthy place.
Backlinks help in creating the credibility needed by business owners to promote their products or businesses. It can also help in targeting your audience.
Hence, more traffic means more engagement. And, more engagement means more businesses. This is the only traffic we can accept with open arms!
On another note, we need to make sure that the only websites we are linking to ours are the most trusted ones. If you are being linked from spam websites, the audience will likely consider your websites to be untrustworthy. It is highly suggested that you reject any links that come from poor quality sites to keep your credibility to your audiences.
You may also start to think of any other websites trying to link their pages to you. A backlink checker tool will help you with that. The below information will help you earn more backlinks and monitor each backlink for your business.
7 Easy to Use Backlink Checker Tools
You can utilize many applications to help you monitor your backlinks and build your long-lasting ranking and credibility in the digital world. Below are the most popular tools used in the current market:
Moz Link Explorer
PRICE: Costs $99 – $599 per month with limited free versions.
Moz Link Explorer works by entering the URL or website that you want to get details. Once you created an account with them, it will link you to Link Explorer and other SEO free tools you can utilize in a comprehensive analysis and metrics for any page or websites.
It has the Page Authority and Domain Authority that clearly analyze the link metrics. Below is the list of amazing features they offer:
Reviewing inbound links
Finding broken links to your sites
Monitoring if you have new or lost links by date
Anchoring text data for analysis of every domain
Finding who links with your competitors
Avoiding suspicious links that are trying to connect to your links
All in all, this tool is an easy application that will provide you good results in a few seconds.
PRICE: Costs $99 – $999 per month. The one-week trial will cost you $7.
Ahrefs is considered one of the best backlink checkers in the market. It is fast, dynamic, and easy to use for backlink analysis, rank tracking, keyword research, SEO audits, and competitor research. It provides quality data for useful information and insights that will help you study your marketing strategies quickly.
You can enter any website or URL in the tool to see perceptive metrics about any site. It also can monitor any activities related to the growth and weaknesses of your backlinks.
It also has the functionality to dive deeper into the data based on specific keywords. Based on all features this application is offering, we can say that this tool works fantastic.
PRICE: Costs $49 – $399 monthly.
Majestic can easily find out who links to your pages. It can map the web to analyze what metrics you need to improve on your marketing strategies for your online businesses. It uses trust flow to determine the quality of backlinks and citation flow to measure the number of links given to any website.
You can also study your competitor’s website for more ideas in creating link opportunities. It has another great feature that can filter by topic, language, industry, and more.
PRICE: Starts with $99 – $399+ per month. Free trials are available.
The good thing with SEMrush is that you can accurately check and monitor your backlinks and your competitors’ because it is updated daily. Tracking multiple competitors at one click is one of the most valued features.
It can access 20 billion keywords up to date and give you instant insights on improving your websites that will counteract competitor strategies.
SEMrush will also optimize your website to get local customers for local searches. It will also analyze the current market conditions for your ease to get ahead in the game. On top of that, it has content optimization tools that will help you create content that will drive more traffic to your website.
This tool can be a precious asset if you want to monetize the links that you are getting.
Ubersuggest is a free tool that you can use to easily see who links to your websites and who links pages with your competitors. It provides a competitive analysis to monitor and study backlinks just by simply putting the URL of your website and your competitors.
When you register for free, it will give you the below great features:
Free access to SEO tools
SEO support and training
Daily rank monitoring
Personalized SEO ideas
It also has an advanced link filtering system for easy use giving you more time in discovering new link opportunities. Ubersuggest can easily filter the links by domain score, URL, region, anchor text, and more.
This is an efficient tool to use if you are on a budget. It can analyze your website and identify search engine optimization errors to improve your digital business.
Google Search Console
PRICE: Absolutely free!
Monitoring your websites’ popularity in search results is easy with Google Search Console. It is a free tool made by Google to help you improve your rankings and monitor backlinks. This application can show you reports on how often you appear in search results. Google uses search analytics to optimize your content, giving you more traffic to your websites.
It can also fix issues in google searches, including indexing problems. Whenever Google recognizes any problems in your site, they will send you email alerts to fix them.
This search console can also let you monitor which pages are linked to your website and how your search rankings contribute to your pages.
PRICE: Starts with $99 – $499+ per month. Free trials are available.
Buzzsumo is a very easy interface that you can use to search for different domains in no time. You can also see who is linking to each domains’ sites.
It is one of the essential tools used in the market, especially in content advertising. It creates endless strategies for better campaigns by using backlinks to analyze data points and metrics.
It can also understand and study popular keywords in the market trends and identify other competitors’ strategies. All in all, this tool is definitely creating a buzz!
In a nutshell, checking backlinks is an exciting way to optimize and monetize your digital business. The above tools can help you reach your goals and survive in the digital world, but it is all up to you to make sure that you create sincerely reputable content that other companies will want to collaborate with.
Using these backlink checker tools will help you understand if your current website requires improvement and monitor which sites you need to disavow. This backlink checker is definitely a must and an important tool to improve your marketing strategies and improve your websites.
Duplicate content can have a huge negative impact on the search engine optimization score of your site, and this is why you need to avoid it and get rid of it. Today you are going to get complete information about what duplicate content is and how you can avoid it using modern tools and technology. In the past years, it was exceedingly difficult to find duplication of different sorts, but today things have changed, and you can save your SEO efforts by taking help from modern plagiarism checker tools!
What is duplicate content, and what constitutes it
Duplicate content which is also known as plagiarized content is the type of content that refers to the block of work that is completely or partially identical to another content that is published on another source. Content with minor similarities is also known as near-duplicate content.
Having similar content is a crime and is unethical, but you must know that it has become natural due to the excessive amount of content available on the internet. You must also understand that duplicate content can sometimes be very much unavoidable, and you have to use citing and quoting tactics to save yourself from any hamper!
Different types of duplicate content
Duplicate content exists in two main types, and both of them are important for you to know. Below we have defined both of the types of duplication for our readers!
Internal duplication or internal duplicate content refers to the content which is copied and reused under the same domain. If the same website is using the same content on different internal links, then this is known as internal duplicate content, or in simple words, this act is known as self-plagiarism. This can be deliberate as well as accidental! In important to mention, that on many online stores are occasions of duplicate content due to product descriptions. Those are expected and not attributed as internal duplication by search engines.
External duplicate content is the type of duplication which occurs across different domains. If someone is duplicating content from your site or vice versa, then the content would be referred to as external duplicate content. This act of duplication can be named as complete, incomplete, deliberate, mosaic, and verbatim plagiarism!
Effects of duplicate content on a website
If your website has duplicate content on it, then you should know that it can seriously cause trouble regarding your SEO score. The search engines are not interested in any duplicate content as it damages their own business and traffic level. You must be thinking that how duplicate content exists on the web if the search engines are not interested in it. Well, Google and other search engines don’t filter duplicate content while they are indexing it, but you must know that they would never rank these sites and pages on the top shelves.
The reason that the search engines don’t rank these pages is that they can make serious confusion in the ranking process. Common sense dictates that two or more than two sources having the same content cannot be ranked in the same place so instead of getting into complications, the search engine would de-rank all of the similar sources. The top search results on the internet are the websites that are having unique content on their interface.
How to get rid of duplication/plagiarism
You must know that plagiarism is not always done deliberately; today, the major causes of plagiarism are the one that is because of accidental and self-duplication. You must know that the only way to get rid of plagiarism today is with the help of online plagiarism checker tools.
There are more than dozens of free and paid plagiarism checker tools available on the internet, but not all tools are workable and of good repute. In the section below we are going to tell you about the most reliable resource that can help you check plagiarism in not only new content but also in already published one!
Duplichecker is a well-known website that can help you a lot in checking all sorts of duplicate content. Its plagiarism tool is famous because it provides premium level services for free. With Duplichecker.com, you can check plagiarism up to 1000 words in one go and you can use this as many times as you want, 24/7 a day without any complications. This plagiarism detector tool does not offer any paid version like other plagiarism tools, so you can use it without being worried that you have to pay.
You can check plagiarism on or newly created blog or site using different input methods including text, files, and even website URLs. You can input any format of files for checking duplication, and you can check complete websites via URL! This plagiarism checker can help you authenticate your work within less than five to ten seconds. You would also get complete plagiarism reports with this online plagiarism tool!
Plagiarism is stealing and using another person’s work without referencing the original source. A single plagiarized post can play a great role in destroying the entire website, as other site properties site as using a branded domain name.
Every webmaster, blogger, and content writer has to make sure that they publish quality content on websites so most webmasters and SEO experts know the importance of quality content in SEO.
If you’re running or starting a blog or news category website, try to consistently upload data and articles on it. It helps to keep the new reader coming back and visiting your website and to get the best results from the website, just make sure to post relevant and high-quality content on the website.
Importance of Plagiarized-Free Content for Webmasters
Unique content is one of the major factors in ranking a website in search engines. Publishing creative and effective content on a website provides the following benefits to a webmaster:
Save the website from penalizations
Search engines like Google and Yahoo penalized a website having plagiarized content. Google takes strict action against the plagiarists and their latest Panda update has penalized websites having copied content. These websites constantly use plagiarized content to increase content on their website.
So, try to make useful and original content to avoid being penalized by the search engine.
Increase shares & improves trending reach
To increase user-engagement, publish quality content on every website. Readers always share the content that they can’t get easily.
Also, publishing high-quality content improves your ability to grab a new audience. Once the readers start sharing your website’s content, it increases the people’s reach and plays a great role in increasing organic traffic.
Allows webmaster to target maximum keywords
When you publish content on different topics, there is no need to focus on some specific keywords. Your content naturally hits a huge range of all relevant keywords and this will automatically increase the site’s ranking in search engines.
Future-proof your website from search engine updates
Every search engine updates its algorithms to take out those sites that try to game their systems. Google’s algorithm updates to provide their valuable users a creative, unique, and effective content.
So, the best method to future-proof a website is to create excellent quality content. Publishing creative and copyright-free content is one of the finest ways to build the reader base and to grab long-term traffic.
Further in this article, we’ll discuss some important tips on how to create original content for multiple online purposes.
Tips to write unique content
Keep the right target audience in mind
Before writing content, the writer must need to keep the target audience in mind. You need to think about the nature of the audience that you’re going to target.
The target audience may be narrow or it might be broad & specified. The writer must know the complete knowledge of the needs of the target audience. It helps almost every writer to write posts in an effective and useful way.
Use Target Keywords
The content won’t reach the targeted audience if a writer fails to optimize the content with all target keywords. Target keywords are those terms for which a specific audience is constantly searching on the search engine.
To get the best target keywords, you need to understand that:
What are the audience segments
What type of data they want to know
Why they need that specific data
Which specific keywords they’re using to search it
Try to come up with relevant and trending keywords or topic ideas to attract more audience.
Focus on the Readability
Try to write readable content because it plays a great role in increasing the site’s ranking in SERPs. When a visitor clicks on your post’s link, make sure that every single thing on the page makes the audience stay on the webpage for maximum time and when staying and reading content on the page, it makes the content looks great to the search engine.
The content of the page must be useful, relevant, and written in the proper format. Also, write short paragraphs instead of long and boring ones. Write the content in the proper structure and add bullet or numbered listings to make the content impressive.
Cite the Original Sources
When a writer forgets to add the actual source of the content in the article or blog posts, plagiarism occurs. To avoid this, simply keep a track of all resources of the content used in the article.
Most writers use different online tools to check the content for plagiarism. The online plagiarism scanners check the duplicate content in the document by matching it to several online resources and different databases.
To check a huge amount of data, most webmasters use plagiarism checker for more than 2000 words to check the originality of the text. These online checkers shows the percentage of unique and matched content just within a single click.
Add Quotations and Paraphrasing
If you’re using someone’s word-to-word information as your own, must write that in the quotation marks and provide the actual source of the data.
Paraphrasing is also another option to make content plagiarized-free. In this, the writer will only copy the main idea not the exact words of the original author. In paraphrasing, you change specific words or sentences with the same meaning.
Add Relevant Media
To create useful and impressive content, always add relevant media files in the content. There must be a balance of writing and media files in the articles. Add attractive and relevant images in the article because useful images from the article may lead the visitor to your post.
High-quality content is one of the major factors to rank a website in search engines. A good quality post also helps to prevent your website from being penalized by search engines. It’s important for eCommerce sites as well, in order to bring more traffic to them.
Publishing interesting and effective content also helps to get better rankings in SEO. It also helps to build the authority of your website on the internet. Remember, you must add relevant media in the content to show the originality of the website.
When your business comes online to match this digital world’s requirements, the most important thing for the business is to look prominent. Also, as we know, a good impression for the very first time is vital for any business trading online. And to make the first impression an excellent one, your business’s website should be perfect, having all requirements. Today, we will talk about the ten most important things a customer visiting your website will look for. Please have a look at them and make the website for the same.
The uniqueness of your business
Firstly, the customers visiting your business website will look at the bios, and it is totally in your hands to make your business bios unique and unforgettable. Mention the business achievements as well (the achievements which make your business unique from others). Also, do not forget to mention the number of years of experience. Your bios should have the answer to the customers’ question of why they should buy from you.
Always mention a permanent working contact number
Do not forget to mention the contact number on your website along with the physical location of your shop/office. It is a must for the sake of the customers to contact personally. Always mention a contact number, which will be a permanent one and not a temporary number. Mentioning contact details along with the address will earn you faith and trust from the customers.
Mention what your business/company serves
Along with contact details, you need to mention your business’s purpose and what your company is working for or what it offers to the customers.
It comes under a priority to mention details on the website to mention the business/company’s goods or services about what it serves to the customers. It depends on whether they have to provide too much information, general information, or less than that, but an idea should be mentioned based on competitive reasons.
The confirmation of the third party
As we mentioned above, your company must mention the awards or achievements earned on the website. Also, the case studies, news clips which states positive gesture towards the company, the lists of clients, etc. should be mentioned. Providing such things on the company website earns your trust and faith of the customers.
Buy an SSL certificate as it is a significant thing for your website. This protocol helps in providing security to the data. The encryption also provides privacy while exchanging the data between the two parties: the company/business and the other is the customer visiting the company’s website. The customer’s priority is to know whether the company’s website has bought the SSL certificate or not before paying online through the medium of credit and debit cards.
Easily used and navigated
If the people interested in the products or services cannot easily find you online, how can they even buy it from you? This thing matters a lot. Make sure the customers can easily navigate and find your company/business online. If not, then competitors are all set to take your customers! To decide about the things to put in front, the businesses and companies should study the searches’ data and find the trends for the same.
Mention the feedback section without fail
Your company’s website must contain a feedback section having the ability to get feedback. The company should itself encourage the idea of getting the customers’ opinion as feedback. Provide a feedback section under a header or provide feedback forms or email links for the same. One of the benefits of getting feedback from your customers is that you may get a nice story to put on your website. Because of receiving feedback, the company can also know about what the customers’ mindsets are and what they think about the company’s products or services.
Mention the discounts and offers
Do not forget to mention the best deals and discounts offered by your business/company on the website! If your business is working on a small scale, you should show some best discounts, coupons, etc., to make your business grow more on the bigger counterparts. For example, you can give a free wrapping of gifts service as a part of the discount. Such deals will attract more customers to your website. Great discounts on the festive seasons will gain attention in huge quantities.
Provide clear guidance
How about providing the right direction in the way of step-by-step instructions to the customers! This is something unique, which not all websites do. Provide guidance, such as how to order your services or products from the website and the step-by-step payment method. Such steps include everything about where to go and what to do, and how. It will also earn your business a good impression if your website provides the delivery status along with the shipping costs.
It is equally essential for a customer to know the return of products procedure and whether your company provides a guarantee of getting money back or not. Before placing the order, such details should be provided to the customers to gain trust. Also, provide a physical address and contact number just if the customers want some more information for the same.
Direct action buttons
To save customers’ time, provide buttons such as ‘buy now’ or ‘login’ or ‘sign up’ to give a direct call to action. Because of a lack of resources, many businesses on a small scale cannot provide such direct-action buttons. With such direct-action buttons, you can grab the attention of the captive customers.
In a nutshell, that was all about the ten most important things that customers look for on your business website. Besides, buy an SSL certificate from CheapSSLShop and improve your website security along with the above considerations. Your business website must implement these ten things on the website to grow more and to make a good impression online. If you need more ideas for online business, check out our list for online business ideas, and low investment business recommendations, for effective and affordable ways to launch your career.
GoDaddy’s Security challenges in 2020 haven’t ended. KrebsOnSecurity has found that hackers tricked many GoDaddy employees into transferring ownership or control of the web domains of several cryptocurrency services, inadvertently assisting in site shut down attacks. It is not known how many companies have fallen victim to these efforts, but Liquid.com and NiceHash have reported issues within days of each other. Bibox, Celsius, and Wirex could also be among the targets, although they have not confirmed anything at the time of this writing.
It is unclear how the hackers succeeded, but the successful March campaign against sites like Escrow.com likely relied on Vishing, or voice calls aimed at phishing sites designed to harvest account logins. Attackers often try to convince employees that they are from the company’s IT department and simply want to solve technical problems.
A GoDaddy spokesman confirmed that “a limited number of employees” have been the victim of “social engineering” attacks that allow attackers to make unauthorized changes to domains and accounts. In response, he canceled the changes, blocked accounts, and helped the victims regain access.
This happened about a year after a data breach affecting 28,000 hosting accounts and didn’t help with GoDaddy’s image. Please be aware that it may have been difficult for the company to cancel the vishing. GoDaddy has joined many other companies to keep employees working remotely during the COVID-19 pandemic. This can make it difficult to verify the legitimacy of the caller or website. Thus, it can become a problem for many companies, even if it is safe to return to the offices.